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Ryan Lee is the founder of REWIND and the Superfood bar. The company can be found on – Ryan has over twenty-two years in the health and fitness industry (Master’s Degree in Exercise Physiology, Created the world’s fastest workout video, etc). Anyone who follows Ryan knows he is obsessed with living a good and healthy life with his wife and four kids at the forefront.



Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Ryan Lee.
  • [2:40] Ryan talks about his marketing efforts.
  • [5:15] Why isn’t the Rewind Bar available on Amazon?
  • [8:45] The value of nurturing long-term relationships.
  • [10:30] What is next for REWIND?

In this episode…

Should you play to your strengths or focus on shoring up your weaknesses? How will you respond to this question both personally and professionally? Why would you take a different approach between the two? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Ryan Lee. In his conversation with Jeremy, Ryan opens up about Rewind’s marketing efforts, why they don’t feature their product on Amazon, the value of nurturing long-term relationships, and much more! Don’t miss a minute of this engaging episode featuring Ryan and Rewind!

Too often leaders are told that they need to focus on their weaknesses and shore those up. Is that always the best strategy? When should you decide to start playing to your strengths? For Ryan Lee, the answer was simple, do what his business needed him to do. Rewind thrives on connecting people to a story and message that takes them beyond their stellar product. That’s why Ryan is hitting the pavement and the airwaves to share their story and get out the message. While he knows that he needs to pay attention to his shortcomings, Ryan is out there playing hard to his strengths and its working! What can you learn from Ryan’s story?

Not only do leaders need to play to their strengths, so do organizations! You wouldn’t’ have a mom and pop store spending insane amounts of money for an ad spot during the Super Bowl, would you? There comes a time when each organization needs to dig deep and come to terms with whey the excel and where they fall short. At Rewind, they know that the strength of their business is steady growth and personal connections. Why would they give that advantage up to get their product carried by Amazon and other retailers? By playing to their strengths, Rewind is focusing on long-term success, not just short-term gains. What is your business’ strategy when it comes to strengths and weaknesses?

Resources Mentioned on this episode

Sponsor for this episode

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