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Richard Rossi 5:23
Well, it was extremely profound. They both were Jews escaping Hitler and my mom from Austria, my dad from Italy, they immigrated to the US in the in the 1940s, got married had me 13 years later, they separated when I was in the third grade and I lived in the one of the richest towns in America and I was one of the poorest kids in that town really had almost nothing but I had a mom who loved me, and was 100% committed to me maybe 200% committed to me, and made sure that even though She had little to nothing. I had everything I got to go skiing trips, and I got to do sailing lessons and I got to feel just like a regular kid in, in the school system there in Greenwich, Connecticut, but it taught me a lot about sacrifice. I really was in every sense of the word, the sole focus of her life.

Jeremy Weisz 6:23
What did she do?

Richard Rossi 6:25
Well, she really was just she, she was a mom. But before that she was an artist, a graphic artist. And when she came to the US and got married, that she really became just just a great mom and I hate to say the word mom because just mom because every mother is a working mother. And it’s

Jeremy Weisz 6:48
like the hardest job. I mean, asking involved is insane.

Richard Rossi 6:54
And it is, it is an incredibly noble profession. So she Really we relied on the little money that we got from my dad every month and we just soldiered through and then went together to Washington DC when it was time for college,

Jeremy Weisz 7:11
you know, were some of the things that you learned from her. Because I know that she’s a big inspiration to you.

Richard Rossi 7:19
Well, you know, I learned positive and negative things. On the positive side. I learned about the power of love and commitment and there was no question it was total is absolute. There was incredible sacrifice every day. There was so many things that she could have done with the paucity of money that we had, but instead she decided there’s all kind of go to me I was at I was her hope I was her inspiration. I was her focus. And that was amazing. I also learned later in life when I reflected upon it about the the the power of survival because her parents died. Her sister died her aunt died. She was devastated. David, she never recovered. And as I thought about it later in life, I realized you probably never went through a day. without suffering. She didn’t really make that super obvious to me. But death and suffering, we’re always in the picture with her. And I think in a lot of ways, she just kind of white knuckled her way through life, this, there’s some people that because of their psychological makeup, they can get over it and live a great life. And there’s some people that just can’t get over it. And she just was one of those people that was knocked to the ground and couldn’t totally get up afterwards. But she certainly did everything to be a great mom. Yeah, it seemed like she put on a strong

Jeremy Weisz 8:39
facade for you. No matter what, right?

Richard Rossi 8:43
No doubt and on the negative side is also I think the was kind of the same thing which was I was the total focus I was the person that she was thinking about working with and, and in the science, directing every day, and that was suffocating right so and, and what I learned as a kid was how do I work around that? How can I be a normal kid? Have my friends go out Have a drink every once in a while, do some things that are naughty without disappointing her some pressure. Yeah, enormous, enormous pressure and it wasn’t even hidden. It was like, okay, Richard, I’m alive because for you, it’s the only reason why I’m like, Oh, great. So but no pressure there. What I have a Jewish mom. But what I learned was, how to kind of just get around that and with my own kids. It taught me a lot about you know, when to hold, when to fall, when to push when to hold back, and how much to get involved and how much to allow them to make their own decisions and mistakes.

Jeremy Weisz 9:48
There’s one story that sticks out to me that you have told about your mom’s candlestick holders, which I think demonstrate this whole way exactly what you’re saying.

Richard Rossi 9:59
Yeah. There’s really nothing that demonstrates as well as that. So, as I mentioned, we’re super poor, super, super, super poor. And one of the things that I wanted to do is play in the school band. I wanted to play the flute. But that was there was no money for a flute period. So she took the only thing that she had left from her parents, which was a set of silver candlesticks, took the train into New York City went to a pawn shop and pawn them so that we could have enough money to rent by the total rent floof. And every month, she would take the train in New York to pay the interest so that they wouldn’t sell those candlesticks. And I got to play the flute. I was never very good, but I got to play it. And it was just another thing that I wanted to do to be a real regular kid and she made every sacrifice to make it happen. And she eventually recovered those, those candlesticks and they’re down in my living room. dining room right now. But that’s a real microcosm. My mother for sure. sure

Jeremy Weisz 11:00
that it was easy.

Richard Rossi 11:02
And a lot of ways she lived a very tragic life. Because when when something like world war two hits when you lose your entire family, there are consequences and they were with her the rest of her life.

Jeremy Weisz 11:16
Yeah, I mean, I can’t even imagine. Right. And how old was she when she came over? She was in her early 20s. Yeah. 20s just uprooting leaving your whole family and leaving them behind them. Never seen them again. You know, it’s just

Richard Rossi 11:29
Well, there’s also survivor’s guilt, right. So she tried to get them to come with her and they wouldn’t they it was the classic thing if you read about World War Two people stayed behind because they thought it wasn’t going to get worse. And then no idea how much worse it actually was going to get. By the time they realized that they couldn’t get out.

Jeremy Weisz 11:46
Yeah, I think you know what, you’re one of the main inspirations for your eventual business. Helping high achieving students was from your mom,

Richard Rossi 11:54
right? Oh, absolutely. No question about it because she Well, look, she died when I was 24 years old, and only a few miles from here. And I was sitting by her bedside when she died. And before she died, we had a conversation where I said, Tell me what you want from me. You have sacrificed everything. What do you want? And she said, Well, I want you to help people. And I thought, Oh, this is going to be that hard. I can be a doctor, I can be a social worker, whatever. And she said, No, no, I want you to help people. And at that moment, I realized she was actually referring to manatee. And I remember so clearly Jeremy thinking at that moment, well, that’s never going to happen. And yet, as time has gone on, I really feel like I have had an impact and that she would be proud of me.

Jeremy Weisz 12:48
That is amazing. And you have continued to live I want to give people the just a quick timeline over your jobs and careers, because it’s pretty diverse to start, and, you know, I knowing in college, you know, after college what you did, but I know, you know, you didn’t have a typical college experience where, you know, you had to put your way through Georgetown. And so you would, you know, you to work your way through and at night. And so, you know, over that, that time period, right?

Richard Rossi 13:23
Well, I came to DC, I enrolled in Georgetown University at that time, we were still getting money from my dad, both for tuition and for child support. And I volunteered up on the United States Senate for my senator. And it’s interesting, because back then, in the early 70s, if you looked at, like, Who were the most respected institutions, the first were firefighters, and the second was Congress. And if you look at it now, the first is firefighters and Congress is actually the opposite. But back then they were held in high regard and I volunteered for my senator, then a year later The checks started, stopped coming in and my dad moved to France and my mom had no sellable skills here I was, we were destitute. I mean, as in literally, we would nothing, not even to buy a sandwich. So I went up to my Senator, Senator awake and I said, Sir, I need a job. And God bless him. He said, I’ll give you a job. And, and he did. And I worked in the Senate for nine years after that, and took eight years to work my way through Georgetown at night and also support my mom who died four years into that,

Jeremy Weisz 14:35
hmm, do you think that this has driven you? Like, do you run from that, you know, like, just like his journey so much to be make a difference to be successful?

Richard Rossi 14:47
You know, well, yes. And no, I mean, I’m, when I reflect back on it, a lot of what happened to me was taken advantage of opportunities were presented to me for better or worse, and No successful person, if they’re being honest, will discount the role that luck plays and being in the right place at the right time. And I took advantage of that when it presented itself and then tried to maximize the opportunity. But honestly, it was only decades later that I reflected back on the conversation I had with my mom and I connected. The fact that she had asked that of me to the fact that I thought, wow, maybe I’ve actually achieved that it was pretty monumental, because it wasn’t in my conscious mind.

Jeremy Weisz 15:33
Yeah, it was in the subconscious. Yeah,

Richard Rossi 15:35
yeah, for sure.

Jeremy Weisz 15:36
Your entrepreneur journey started with a software business.

Richard Rossi 15:41
It did. And in fact, I never thought of it as entrepreneurship. I didn’t know what that word meant. It seemed like a very highfalutin word to me. I was just a single guy who is judgment proof and didn’t have a possession in the world and came up with an idea of creating a computer system for political campaigns to handle all their fundraising and their and their filings for the government. And thank you letters and all the rest that really didn’t exist at the time you were ahead of your time. Yeah, yeah, everything was done out of a shoe box and three by five cards. And I just knew a guy was a good friend of mine, who is a programmer and I there was a guy in worked in the office who was willing to fund us. And I was like, you know, let’s just see what happens. And off we went to start our first business.

Jeremy Weisz 16:29
And so what happened?

Richard Rossi 16:32
Oh, my God was miserable failure. And the reason is that we were never able to produce a stable product. And we were never really that great at marketing. And boy, did I tell you, you do this for a while and you get your MBA the hard way? You really do. You learn what it means and how and what it takes to really succeed and survive through not succeeding and failing, right? And so at 28, or 29, it was it was, as my first journey into what I later learned was entrepreneurship. And I want to emphasize the fact that there was no big aha moment where I said, All right, I’m getting on this ship, and I’m going to take this amazing journey into the entrepreneurial world. I was just this young kid going, what the heck, I’ve been doing this a long time. Let me try this. It just never occurred to me that it was any sort of big deal.

Jeremy Weisz 17:27
Yeah. You saw like a pain point problem, and you just went out to solve it.

Richard Rossi 17:31
Yeah, it was a big problem. It was Yes, yes. Before the introduction in the PC, so we actually built it on a small mainframe computer, mini computer, they were called back then.

Jeremy Weisz 17:43
You know, Richard, other many things. How I try and describe you. One of the terms that I always describe you and I tell other people about you is he’s a direct mail genius. Okay. And you learn from political directions. Mail. And I want you to talk a little bit the first mailing you did for the business.

Richard Rossi 18:08
Well, after that my business Yeah. So after my first company failed, I did some consulting for the political parties in Washington, especially the Republicans, and a high dollar donor program called the republican Senatorial Committee $5,000 a year per person. And at that time, I learned from one of the masters of direct mail, who worked for the Senatorial Committee, what that even meant, and I got to work on this incredible package where we actually took a boronia which is like an envelope us for a mailing for a wedding, and we actually engraved it and we actually calligraphies it and put heavy card in there and all the rest and invited people to join the Senatorial Committee, and it was a phenomenally successful full package what I today would call a shock and awe pack. It just was one of those things you couldn’t not open we send it certified mail. It was just, it was a it was a barn burner. I mean, you just looked at that thing and there wasn’t a chance in the world you were going to throw it away. And I learned a lot from that. And I learned and that has always been my specialty has been the so called shock and awe package. And then I learned about how to locate mailed to the right people and the Republicans. We had two great packages one two great list sources. One was called Big Buck hunters with Bing and the other the other was this grapefruit company in Florida called Frank Louis grapefruits, and it just turned out that if you bought expensive grapefruits by direct mail from Florida, you are republican period. And so how

Jeremy Weisz 19:54
did you figure that out?

Richard Rossi 19:55
Oh, I didn’t. But the guys up in the in the committee did The answer is they bought and tested hundreds and hundreds and hundreds. Wow. And then we found some

Jeremy Weisz 20:06
great quotes equals Republican. Absolutely.

Richard Rossi 20:10
Franklin is great for it. I don’t know if they still exist, but they were great grapefruits, by the way.

Jeremy Weisz 20:17
So I want to hear about your first million you spent 20 $500. But before you talk about that, what’s your favorite lumpy mail? shocking all you’ve received and or sent out? So you talked about one of them? What is there any that you’ve received personally, or that you’ve sent out that stick out to you is cool, shocking all

Richard Rossi 20:35
packages? Oh, yeah, it’s actually I wish I had one right here. I haven’t downstairs but it’s what I’m doing right now, which is the video brochure. So basically, it is a looks like a little brochure book, a little book. And it can be several different sizes, but you open it, and there’s a video screen in there, good quality and a speaker and it just begins playing So think about it, you take this thing out of the envelope, and it’s thick, and it kind of demands to be inspected. And you open it up and it just starts playing. And in this case, it’s my face. And it’s my voice and it’s good quality. And I’m talking directly to you. That my friend is pretty damn awesome. And they’re individually recorded for each recipient or whatever you want. Okay, whatever you want. In my case, sometimes I depending on the value of the mailing, I’ll do one that’s personalized to you. In other cases, it’ll just be a mailing for people like you. Hey, you know Jeremy, you’re a high achieving kid who wants to be a doctor. I know you’re in high school right now. And I think there’s something you need to know about. Oh, wow, that’s me. Right. Our video as we know from TV and from cable is massive.

Jeremy Weisz 21:52
Yeah, so it matches the shock and awe with a real personal touch with the video.

Unknown Speaker 21:58
It’s an and the other thing is, of course, Like,

Richard Rossi 22:02
the things that work the best are the things that people haven’t seen before. It used to be direct mail in general just killed it because you weren’t getting that much direct mail. Then it was certified mail, and it was Federal Express. And we’re always looking for something that just kind of shut, just kind of shakes you out of your, you know, day to day stupor, and you go, Oh, wait a minute, I gotta pay attention to this. And people just don’t really, I mean, have you ever gotten a video brochure?

Jeremy Weisz 22:28
Once? Okay,

Richard Rossi 22:30
so it’s not that often, right?

Jeremy Weisz 22:32
No, no, not at all.

Richard Rossi 22:33
So you do take the time and actually focus. And that’s what we as, as people who market I don’t think of myself as a marketer. I think of myself as someone who is really good at doing what it takes to actually make the revenue and that happens to be marketing. I’m not someone who does it for other people. I do it for me.

Jeremy Weisz 22:54
Um, have you received anything, personally, or has Lisa received anything that sticks out that is impressed you.

Richard Rossi 23:03
Yeah, I think one of the anytime there’s an really interesting object in there, I mean, one of the things that that you’ll read and persuasion or pre suasion, child Dinis work is that you know, you give before you ask. So I got a clear two, but about a year ago, and have a label on it, you can still see everything inside and inside was a little bear as a really nice bear. And then there was a letter wrapped around the bottom. So when you get it, the question is, are you throwing the little bit? Are you going to take the little cute bear and just throw it in the trash? Of course you’re not, you’re going to open it up and take the bear out. Right? So that was very, very good. And then of course, what do you have the bear? What do you have, you have something that I gave you. So now boy, psychologically, there’s a sense of obligation even though it may sound like it doesn’t work. The psychological aspect of pre suasion it’s extraordinarily powerful because it’s built into our psyche. since we were little kids. If you get something you say thank you.

Jeremy Weisz 24:07
Hmm, the first mailing 2047 20 $500 What happened?

Richard Rossi 24:13
Oh, it wasn’t 2500 was only 500 per person. So I had my myself and my partner. So it’s actually $5,000 we had. And basically we wanted to start a company that would bring kids to DC to learn about democracy and citizenship and leadership. And we were going to mail the the principals of schools and we decided to do it through direct mail. We got a list of principles. And I said, Oh, I remember that package that I did up at the Senatorial Committee, and I did what we call stealing smart. I basically knocked the package off and made this beautiful shock and awe baronial package with gold foil and something that looked like calligraphy. And so on so forth. We dumped it in the mail. And that was it, Jeremy. I mean, that’s all the money we had if it had failed, we were just gone our separate ways. But it didn’t let it ride. Well, yeah. And it worked. It worked big time. And the thing that’s so incredible about that package is it is never stopped working. Well, that package has been mailed in one form or another for 30 years, and believe it or not, has produced over $1 billion dollars in revenue. And if I took the original package mailed in 1986, and I put it next to the package, this mail today, you go, Oh, that’s pretty much the same package. Right? So it goes to show you the power of an incredibly effective mail or advertising campaign it can produce from it. And the most important message for everyone that’s watching is don’t ask expect this to happen to you. Usually it’s going to take dozens of tries before you find that combination of words and images and lists and all the rest. That actually gets people to open up their wallets and give you money. But we just lucked out. We completely like that. And we build a really big small business on now.

Jeremy Weisz 26:22
Oh, lock lock has is a factor for sure. But I mean, I’m sure you what was some of the key messaging in there that of why it works. Well.

Richard Rossi 26:32
Yeah, yeah, I always write the copy. It’s, it’s honor, prestige and exclusivity. All the programs that we create are very selective. You have to have a certain GPA, you have to worry you have to be selected by your teacher, your principal, your counselor. There’s very limited space. You have to respond by a certain date. So it really is all about life, letting people know that this is an honorific experience is one Not everyone gets the chance to do and, and that’s great. But the most I think the most important message is that this is like this is marketing to do good in the world, right? So this is not marketing to sell just whatever you know a dishrag. This is marketing to get young people in their parents to do something that’s going to incredibly enhance and benefit them in their future. Get them to do that. You actually have to get their attention because if you don’t sell anything, you can’t change anyone’s life. So selling is not a dirty word selling is a beautiful word. If it lets you affect a young life, like we’ve been doing for so many years.

Jeremy Weisz 27:47
Yeah, I think saying it’s Lark sells your skill short. I mean, there’s some luck involved, but you had all those elements in there. You know, procedure exclusivity, you had a deadline. You had all the key elements, you know, and Yeah.

Richard Rossi 28:01
But still, the truth is that only the customer gets to vote. And the thing you think it’s going to work isn’t usually the thing that does work. It’s and that’s why you need to sort of sit, fail your way to success over and over and over and over again. And because of that, it’s really hard to bootstrap marketing, you need to have some money to put into this thing. So you can try different things and fail until you find the thing that succeeds for you. Well, we just got lucky, my friends.

Jeremy Weisz 28:29
What was the initial response from that mailing?

Richard Rossi 28:32
It was phenomenal. I mean, I don’t recall the exact reason recently great principles prison, we asked them to return a card expressing interest. And we just, I remember coming back from lunch one day, and there was this huge stack of cards, and my business partner just sitting there staring at this stack of business reply cards. And as soon as we saw that, we knew we were going to be successful. Now Of course, as time went on the package didn’t work as well, we had to come up with different list sources that went on and on. But if you want to change the world, if you want to impact people’s lives, you’ve got to keep working at it.

Jeremy Weisz 29:11
So Richard, who’s been a fan favorite, so to the like I was, I was saying, you know, Ted Talk, Tony Robbins meets rock concert, who’s been a fan favorite of who has been featured on the stage and if anyone hasn’t seen look up, Richard, there’s an amazing picture of him standing. There’s just a sea of students in the stadium behind, you know, behind him, so

Richard Rossi 29:37
Oh, yeah. God, where to start. I mean, the whole idea, Jeremy is to put people on that stage that are going to that are going to blow the young people away and inspire and motivate them and show them such a much bigger future. But there’s a woman who’s and her name will come to me in just a second. Who I think was by far the most inspiration, and she lived in New Hampshire. She was divorced from her husband. In one night. Her husband, broke into her house with a baseball bat and beat her to a pulp and then doused her with industrial lie and literally melted all the skin off her body and learn a lot from the bone. So she was in a induced coma for three, four months. She’s undergone over 90 surgeries. She’s one of the first people in the world who had a full face transplant and and on the stage, she says, You know, I have completely forgiven him. I’ve completely forgiven him of course, he he was in prison. He died in prison. And she explained that she didn’t forgive him for him. She just she forgave him for her, because she couldn’t go on until she let go of anger. And she has described how she’s where he made a life for herself and has a boyfriend and has like a little band. The optimism she has. And I remember standing behind stage and saying to her, you know, you piss me off because now I can’t feel bad about myself or anything. Right? Because you’re just so brave. And so amazing. And she just brings the house down every time she she goes on stage and her name will come to me one second out of my brain really puts his mind mind boggling.

Jeremy Weisz 31:46
Wow. That really puts things in perspective like how do we for something simple someone does in our daily lives. How can we you know, not forgive them compared to what what she’s forgiven someone for?

Richard Rossi 31:58
Absolutely, no. And the thing is kids have great like bullshitter meters. And they recognize immediately that she is the real deal. She is 100% genuine, and they just love her for for her. So it’s a great, great thing.

Jeremy Weisz 32:17
And I always like learning from you not just from the marketing side of things, but from the the parenting side of things. I always love your perspective on this. So I’d love to hear some of the things that you have done and instilled in your kids. And you know, one of which is you know, you have a spread separate us ever date night which has inspired me and my daughters. So I’d love for you to talk about the few of the things that you do or have done with their kids to just, you know, as far as raising children, which is which is can be a daunting task.

Richard Rossi 32:54
It is a daunting task, quite no question about it. And you know, they They say that sleep deprivation is a form of torture under the Geneva Convention. And it is. And that’s one of the first things you face as soon as you have a kid, right. But I think a couple of things First and foremost, there’s nothing that you can give a child is more valuable than two parents that love each other, and like each other, because if they don’t, the kids will feel it. No question about it. So Lisa, my wife and I really invested in that. Luckily, we love each other and we like each other anyway. But it would have been so easy for us to go into what I call small business mode, okay, we’re running a small business, you’re in charge of transportation. I’m in charge of finances, you know, you have to take care of discipline that it up. But instead we said okay, every from the moment that child is born, the first child I remember my wife, Lisa saying, Just remember, they’re on our trip. We’re not on their cut. And it was such a profound statement. And every week we went out and we had a date night and the beginning was just 30 minutes and anything to be talked about about except one thing, and I guess you know what that is the kids, they were off limits, right? And then we would start almost immediately taking 10 days every year to just go away together. And everyone’s like, Oh, my God, you deserve to your kids. I’m a salutely. Not First of all, the kids could care less.

Unknown Speaker 34:27
Why are other people guilty? Yeah.

Richard Rossi 34:31
The kids could care less. And secondly, they came back. We came back in always showed them parents who really love each other. And the funny thing is, if you see, like, I remember a time where I was kissing lace in the kitchen, and I guess my dad knows my son. He was about 10 years old. He comes and goes, Oh, my God, you know? And but then I looked at him and what is he doing smiling? Why is he smiling? Because now he knew he was he was saved. Right? him this sense. And that was everything right. And the other thing that I guess the one thing that I learned more than anything else from my mom is you can teach your children anything anytime for the most part. But if they lose self confidence, it’s a huge lifelong problem. So at all costs, you need to defend and protect your children self confidence. And if that means pulling them out of a class or putting them into a class, it doesn’t mean you don’t challenge them, doesn’t mean you don’t push them. Right. It just means you do it every takes to create and maintain a strong sense of self confidence, right, and independence. Those are the things that will really do them incredibly well through life. And the last thing I’d say is the most important things to know and never taught in school. It’s those things that you and I have learned in our 20s 30s or 40s, about life success skills, and goshi ating skills, speaking skills, self confidence, gratitude, listening skills, it goes on and on things that make us money that allow us to influence that make us feel good. All those things are not taught in school. So it’s up to us as parents to realize that we cannot subcontract our children’s education to the government. It’s not that they won’t go to school, and it’s our job to supplement all that with whatever it takes. So they grow up having those life success skills in place.

Jeremy Weisz 36:37
Yeah, thanks for highlighting some of those things. I love hearing about alternative ways to educate inspire kids and you spent a year traveling the world with their kids. And so talk about some of the things you did and why you did them and, and what he discovered.

Richard Rossi 36:55
Well, I have to say that of all the things I’ve done in my life by list the top Two or three that is on the list. It was a big deal. We took eight months. We took the kids out of school for an entire school year.

Jeremy Weisz 37:09
How old were they at the time?

Richard Rossi 37:11
Anna was 12 and an open Well, he was 10 when we ended the trip and it was 13 will is 11. When you presented

Jeremy Weisz 37:20
it to them what was their reaction? Initially? Well,

Richard Rossi 37:23
we’ll was all for it. Right? He was like, Oh, great. I’ll go Yeah, with with Anna, we had a big problem. And that is that Anna is a very, very talented and nationally ranked equestrian horse rider and has been since she and has been devoted to the horses and she was literally two years old. So the idea of leaving her ponies for a year and not competing for a year was devastating to her. So we actually had to make a few models. vacation so that we could come back briefly during that year and he could compete. And I get it. I mean, talk about being if when your kid does have that self confidence and is passionate about something, you just can’t rip them away from it for a year. So but we made it work.

Jeremy Weisz 38:17
So what were some of the highlights of that of that journey for like, as a parent child perspective?

Richard Rossi 38:25
Well, first, let me say that the impact was enormous and exists to this day, and we still talk about it. And to me, the most important thing was that they understood that basically, everyone’s the same, they all they all want the same things in life and they all want to protect and defend and make sure that children have a good life. And they may look different, they may sound different, they may smell different, that the end of the day we are all the same. And that message is one that they came back with. We really went to all seven times. Including Antarctica. We used a, we had a teacher that we had hired remotely. And they actually had video conferences and classes on a daily basis that used what they actually had experienced during that day. As the materials we hired people to as guides who had experience with children, which was great because I understood what they were saying then it’s gonna be right the guides can be so dense but the materials that they deliver but here it was just okay I get it. And then we what we used was a method of learning called spiral learning so that we could go to Australia and see what happened with the aborigines. Then we went to Africa and we saw it with those people and we say, Okay, how do we compare how do we can track what was what’s the difference? What’s the same and we build that throughout the year? We went to an art because I said went to the Galapagos Islands went to Machu Picchu went to Egypt. Greece, China. We went to just so many places. It was amazing Chile, and Australia, of course, and they saw and learned so much. It was incredible.

Jeremy Weisz 40:18
What gave you the idea to do that?

Richard Rossi 40:21
Jeremy, I’m the foggiest notion, but it was in my head. It was more the kids were even born religious. Yes. I just knew someday, I wanted, I want to take them around the world. I just feel so blessed that we had the ability to do it.

Jeremy Weisz 40:40
I bet someone will watch this and be inspired into the same that maybe then maybe didn’t think about it.

Richard Rossi 40:46
Well, if they if you are, number one, feel free to get in touch. I’d be happy to chat about my experience. And number two, and this is really, really important. If you have the opportunity and you’re thinking about whether to do it or delay, do not delay. The reason is, if you’re healthy now, without us what’s going to happen here for you, if you got the money now, who knows what’s going to happen here from you, if you got a chance to do it, go for it. Okay,

Jeremy Weisz 41:11
let me give you been done on a micro level even if someone goes for two months or you know, you could do it however works in your budget or whatever works and you know, you can do the US and not go around the world. So there’s a number of ways to do I think just the concept is cool, just experienced the different cultures and different different places.

Richard Rossi 41:29
And absolutely, and at the same time, it’s just incredible way to connect with your children. And do so because what is better connection than we have a shared experience over and over again, that’s a wonderful, wonderful thing. Let’s talk about health because you mentioned do it while you’re healthy, you know, just you never know.

Jeremy Weisz 41:52
You know, I hear scary things every single day of someone you know having health issues or you The other day a family member got hit by a car that you just just don’t know. And so, I want to talk about your inspiration of the da Vinci 55. Oh, and how did you become interested in this in the first place? And just explain explain what this is, right? It’s for people listening, life extension, longevity. I don’t know how you describe it.

Richard Rossi 42:24
I would describe it as staying really healthy as long as humanly possible. And if possible, making that length of time longer than then is typical. Okay. And just to put that in perspective, I’ll be 65 in January so I received a mailing from Social Security this You’re looking good as mine. I think I am. Who the hell knows right? And, and in that mailing, it said, just to let you know, Mr. Rossi in the end, States get your age, on average, you will live till 82. Well, that’s it times and, and by the way, 82 is average, that means I may live longer, or I may not live that long. And this is based on millions and millions and millions of data points. This is not their opinion. And they said the only thing we’d like you now is the only one in 10 will lift and 91. And I said, first of all, why the hell are you telling me this? Like, what what is the what? What good

Jeremy Weisz 43:31
is they want to send you into a depression?

Richard Rossi 43:33
Right? Did you feel like they throw that out there for what I mean? Literally, when you read the Jeremy, it’s a non sequitur. They put it in there, then they go on to something else. It’s like, there’s no reason for them to say it. But look, I was I was there. I was right next to my mother’s bed when she died. I was 20 years old. Wise, I was very young. And that’s when I death became real to me. She had a brain tumor. She only live nine months after it was diagnosed. There was no chance she was going to survive. That was out of the question. And, yeah, it was rough. But it was kind of at that moment that I really, really hit me that there’s a complete and utter hard stop. Right. And I looked in her eyes. I was wondering how now I’m going to see that smile. She’s, you know, she’s going to heaven. I know. There’s none of that. She just died. Right? It wasn’t painful. Though many deaths are. It was just she faded away. But it never obviously that was a shocking experience. And it stayed with me for this day, and is deeply affected me to this day. And while many people go through their daily life, not thinking about aging, or disease or death. I do, for better or worse. Mm hmm.

Jeremy Weisz 44:59
So you could have gone on this personal self journey, but you chose to do something a little bit different, right? So why did you decide to start this as a mastermind group?

Richard Rossi 45:12
Well, let me roll the tape back a little bit. So when when I got to be in my early 40s that’s when I first remember thinking about is there something you can do to affect us? And I brought this little book out. This is a book that I read when I was like in my early 40s, was called successful aging by the MacArthur Foundation. I remember showing it to my dad was still alive at the time. And I was saying, you know how to make lifestyle choices now, more than heredity, how that determines your health and vitality very interesting that it was kind of when I started reading about these things. Now I just want to make a statement straight up so all your people are watching and listening. This is I am not very good at this. I’m kind of afraid of medical profession. I’m super lazy. I’m not as healthy as I should be. I don’t work out as much as I should. I, I don’t always eat the right thing. I know more than I should do, I actually do. And I am trying to be better about that every day. And the older I get, the more motivated I am. But the thing I really realized is that we are programmed to degenerate, degrade and die. And some say that starts when you’re in your mid late 20s. Some say it’s in your 30s when

Jeremy Weisz 46:36
you’re born gray, there’s probably a think thought there were studies on they did like third graders and they had like plaquing on their arteries already.

Richard Rossi 46:45
It can happen, right? I mean, it’s interesting that people like some of the people who do Electronic Gaming, which is a huge, huge business, when you’re 21 or 22. You’re over the hill because the Your reaction time has gone down too much. The ones that are winning the big contests are 17 1618 years old. But that’s not really the point because into your late 20s or 30s you are vibrant and And generally speaking, very healthy. But there obviously comes a point where nature wants the parts back. And that point in many ways, large and small without you realizing it until there’s a tipping point. You’re degrading, I’m sorry to have to tell you guys this and I know it’s super depressing, but it’s the truth and and then we start getting into all the conditions of older people cardiovascular disease, cognitive and neurological diseases like dementia back and neck pain, osteo, arthritis, chronic obstructive pulmonary disease, diabetes, cancer, it goes on and on and on. These are diseases of aging right? The question simply is, can we avoid those? Or can we delay those? And can we remain healthy and alive longer than is generally considered? Like what’s going to happen by the Social Security Administration? And that’s that’s been my, that’s been the thing that I’ve really been focused on. And I have to tell you that up to just a very few years ago, the answer was, yeah, kind of not so much. So we could do the four things that we always should be doing, which is exercise, stress control, nutrition, and sleep. And that’s going to keep us as healthy as possible for as long as possible. But it is not not not going to reverse or retard the aging process. It simply means you’re going to age slower and healthier. Okay, if you’re lucky, but to actually retard the aging process that requires a whole host of other things. And that’s what we’re focused on right now.

Jeremy Weisz 49:11
halting aging, or reverse, reverse aging

Richard Rossi 49:15
in my world, it’s about slowing it down, and possibly, possibly reversing it temporarily. There are people that have higher aspirations. I’m not one of them. I’d be very happy with that. With that, you know, because let’s face it, I mean, the most of the insurance dollars spent in the last few years of life. We all think we’re going to be the one that’s that Spry into our 90s and then drops dead in the middle of the night. Unfortunately, that’s not actually the way it happens. The vast majority of the time, it’s a slow, sad decline. And in fact, quick story. You out there in Chicago had Mayor Mayor Emanuel right. And Mayor Rahm Emanuel, he had two brothers, he has two brothers. One is the most powerful agent in Hollywood area manual. And the other is zekiel is a very renowned surgeon, an ethicist at the University of Pennsylvania who wrote in The Atlantic magazine an article called why I want to die at 75. Hmm. And in it, he basically said nothing good happens after 75. So you might think it does, but I’m a surgeon. I’m a doctor. I’ve been doing this for 40 years and let me tell you, it doesn’t. So when you come to actually believe that and accept that, which I think is the truth, now you go, Okay, what can we do about that? What can we do about that? Do we just accepted with a little bit of grace? Or do we actually try and take action and that led to the founding of adventure?

Jeremy Weisz 51:00
Yeah. So there’s two things I want to talk about how you assembled this amazing group of faculty advisors, and then also what you do. Because you’ve, you’ve learned a lot over the years. So maybe start with a little bit with how you like you probably chose each advisor and faculty for a specific reason I imagined.

Richard Rossi 51:28
Yeah, well, first, let me just define the dementia 50. So it’s really a trial program and experiment. To answer the following question, what would happen if we took a group of 50 incredibly successful, incredibly smart and motivated individuals who all want to live as long as possible and as healthy as possible, and we teamed them up with some of the biggest names in the world. The doctors, the scientists, and biohackers, who actually achieved and are achieving the breakthroughs? What would happen if they were actually our mentors, our guides our teachers, and we then had the opportunity not only to do what they told us to do, but then to support one another as a community, what could happen, and that is the da Vinci 50. Right, each person has to be awesome. Each person has to be rowing in the same direction as we are, each person has to be ready to try their best to live their best life. And interestingly, when we talk about the people who are our teachers, let me just point to this cover of the prestigious MIT Technology Review. Old age is over, and it talks about a number of those people. Because what’s happening now is that the first anti aging drugs are coming online. The first techniques That actually could retard the aging process are coming online. But as with all things like this, they’re not generally known about yet. They’re not FDA approved. No insurance companies are covering them. And believe it or not, they’re even ethical issues. Oh, should we introduce this? Should people live longer? What will this mean to society? What will this mean to social security? Well, excuse me, I could care less about that. I just care about me my life. And I’m fascinated by the fact that these things are actually happening, and I want access to those people. And that’s what this is all about. So yeah, I mean, when you look at the folks that are on our, and there are coaches that are grandmasters, obviously I’m looking at the list right here. We have Dave Asprey, who is the Godfather the father some would say biohacking. Unbelievable guy, Greg Fay Hey Greg. is a professor out of UCLA who has actually created a three drug cocktail that has demonstrably reversed biological aging and humans. I know that sounds incredible. But it’s a peer reviewed journal. It’s an FDA approved trial. And he’s done it and I was watching the slides, I was watching all the bloodwork change. I was watching everybody’s hair turned from gray to black. I was watching, I was looking at all these things that happened to muscle mass and all the rest. He’s actually on the road to doing his may, in fact, have already done. And then George church you mentioned, who’s one of the one of the people is actually put CRISPR the gene editing technology into us. And if you were to interview him, he tells you within five years, he’s going to be able to edit out the diseases of aging and offers way much, much longer, much, much healthier life and George church is a full Harvard professor. Sir. So these are the kind of people we’re bringing to the table, the biggest names in the world who can give you actionable information and advice right this second because I don’t want to as my friend bowties and said, I don’t want to put my life in the hands of amateurs. I want to put my life in the hands of the best, biggest, best and brightest names in the world. And that’s what we endeavor to do with, with Da Vinci 50.

Jeremy Weisz 55:27
How did you Richard find out about Greg Faye he and his work

Richard Rossi 55:33
well, I am one of these guys who just is really always reading. And there’s this. Like, there’s this Google service that delivers articles for you based on keywords and I always have anti aging in there and life extension and all these different words. And one day he popped up. And what was interesting is he popped up in Science Magazine, which is a credibly, well regarded mainstream journal and in selling biology, which is an incredibly well regarded peer reviewed medical journal. So I knew he was serious guy and I went out to conference just so I could meet him. And I was blown away by what he’s achieved. But he’s just one example. This is one example. I mean, the truth is, I believe that we’re at a tipping point right now, right this minute, where if you know who to trust, and you know what to do, you can actually extend your healthy lifespan quite dramatically. And when you for someone would think, oh, that’s crazy. Remember, we’ve done it before, over and over again and the Declaration of Independence was signed, people were living to 36. Right now we’ve extended life to an average of 78 globally and 83 according Social Security Administration. So We’ve doubled it. And we added 20 years in the last century. We’re simply doing it again, the different and it’s just not something that’s generally known yet. That’s the bottom line.

Jeremy Weisz 57:10
What are so you mentioned successful aging. Are there any other books or resources you should point people towards?

Richard Rossi 57:17
First? Yeah. Well, a superhuman by Dave Asprey is a great one. There’s also let’s see, there’s a fantastic book by David Sinclair out of Harvard. I can’t remember the title, but if you google David’s brand new book, and he will be added to our faculty in the next couple of weeks. I hope. If you’re listening, David, I’m coming. I’m coming for you, my man, because it is just an amazing book, but it talks about exactly what we’re describing right now.

Jeremy Weisz 57:53
Any other online sources or books that you’d recommend people Yes, personally, like, I love this stuff. And I’ve read, you know, read those into Blue Blue Zones, you know, all the different health religious to hear different perspectives?

Richard Rossi 58:08
Well, I want to be cautious because there’s, as there always has been an enormous amount of information, it’s not going to actually do you any good out there. And that’s one of the main reasons we have dementia 50 is because they’re 99 things, they’ll do nothing or hurt you, for everyone that’s actually going to have an impact. And depending on your age, you don’t have the time to make mistakes. So we need to have people that we can trust. I will get some other resources that we can put in the show notes. Yeah. But those two sticks out to you. Yeah, boy, those are both superb

Jeremy Weisz 58:45
books. So Richard, I mean, I want to hear hopefully ever wants to hear what do you do now? You know, in your everyday life, or have you done that you’ve experimented with the phone, you know, has worked for you. Obviously, you can only speak from your own experience. So

Richard Rossi 59:03
Well, again, I want to emphasize that I’m not the poster boy, I’m not the role model as well. That’s

Jeremy Weisz 59:07
why I want you to talk, right? Because it’s more of a reality. It’s like you don’t you’re not waking up at like, you know, four in the morning drinking green juice every day necessarily. But you also look at the since you you said, I’m quarter lazy, like, I actually want to hear from a quote, you know, I don’t think you’re lazy, but a lazy person’s version because they’re going to find shortcuts.

Richard Rossi 59:32
You know, that my friend is what I’m always looking for is the shortcut. So give me a couple of examples. Yeah. And why there’s so many, but here’s some here. Here we go. Yeah. So I when it comes to exercise, I want maximum results in minimum time and minimum effort. So a couple of examples would be a machine called the vascular machine, which I’m sure you’ve heard of. It’s basically an Arabic piece of Arabic equipment. It’s actually pressure to the legs and the arms along with cooling and creates an effect within the body where 20 minutes. moderate exercise is the equivalent of an hour, an hour and a half, two hours of intense exercise. And they will give you a book full of the evidence and the sport teams that they’ve tested this on and so on and so forth. I’m convinced it’s the real deal. A lot of our mutual friends have them and I use one every day that I’m in DC. Another great example is something called katsu which is k ay t T su. And these are bands that go around your arms and go around your legs and on at the same time, and then inflate using a piece of equipment that does this into a very scientific level. Long story short, it allows you to use very lightweight But the effect on your muscles is this if you were using very heavy weights, so you could use a five or 10 pound weight, but your body thinks you’re using a 40 or 50 pounds away. And it

Jeremy Weisz 1:01:13
has less stress on the joints. It’s got a lot of that sounds. Yeah. Yeah,

Richard Rossi 1:01:18
no question. And bodybuilders have been using stuff like this for decades, but very crude and very dangerous versions of this. This is safe, it’s extremely well thought through. And I highly recommend that as well. As far as straight drugs are concerned. I think the one that is by far the most promising is called Metformin. And Metformin is a drug that was first developed 50 years ago for type two diabetics. And it just controls the blood glucose level itself. etc. But it’s turns out it has some pretty amazing anti aging properties. And it is the first FDA approved trial which is going on now for anti aging drug the first time the FDA has ever acknowledged aging as possibly as a disease. So the people that are really into this have been using that form and for some for decades, really. Yeah. But what it does an act in essence is it simulates calorie restriction, and it shuts down something called the M to our pathway. And because of that, all kinds of amazing things happen in terms of resistance to cancer and so on, so forth. And again, I want to emphasize, this is an old line drug cost 20 bucks a month as a tremendous success record, and safety record. So that’s something that I would It is like I would call like the first anti aging drug. But there are others that are coming behind it in the very, very near future. The third thing I would talk about would be stem cells. So they’re stem cells that can be taken from your own body that your body fat or your bone. But there are also stem cells that can be taken from an umbilical cord on day zero, which have dramatic properties to them. And if you go overseas, I shouldn’t say overseas, out of this country, to Mexico to Colombia to Panama, you can go to very reputable places that actually have the ability to multiply those stem cells that’s not legal in this country yet. And as a result, you can get a injection or an IV with millions and millions of stem cells which go around the body healing and reducing inflammation and as we know, chronic conflict nation big, big cause of aging and disease. So huge believer in, in stem cells in ideal world,

Jeremy Weisz 1:04:09
Richard money’s no object. What What do you think the experts recommend? How often should someone get stem cells? And where should they get stem cells just just for health purposes? Not saying okay, like you have a back problem they injected in the back or a knee problem and jack the knee? If you’re pretty healthy. What is your recommendation out there? Like, yeah, stem cells every six months or something I don’t know.

Richard Rossi 1:04:33
The most aggressive that I’ve heard is every six months, six every year is reasonable. Some people would say every two years, there isn’t a ton of track record on this. The other thing that I really want to emphasize to your listeners is and they’re going to be people to say, Well, you know, this is all very interesting, but we’re not going to know whether you actually live longer. Until years down the road. So this could all just be Hocus Pocus. And what’s really, really interesting is we’ve now developed away, which is mainstream science and a mainstream science to actually measure your biological age, as opposed to your chronological age. It’s called your epigenetic age. And that means that Jeremy, you know, could be 45, chronologically, but could be 55, biologically or 35. Biologically, and really, that’s what matters. It’s not your chronological age and biological age. So if you’re taking substances and you are in activities, and you can then see that your biological age is going down. That’s hard evidence that good things are happening in your body. Good things are happening in your body.

Jeremy Weisz 1:05:52
Talk about Richard so tests Cass people should do and now we talked about there’s a calcium Did you know that you can get you know, what are the tests you recommend? Or that you’ve had? Because I like, you know, obviously, we can’t recommend that people can do their own research and do their own due diligence. But what have you done for yourself that I want you to recommend to me?

Richard Rossi 1:06:19
So I think one of the most important things is like bad news today is so much better than that news tomorrow, right? So what you want to get information at the earliest possible stage, if you have a problem, the very earliest possible stage, people talk about like pancreatic cancer being a death sentence. It actually isn’t a death sentence. The reason is a death sentence is because it’s never discovered until stage four because there’s no symptoms. But were you to discover it in stage one, you could be completely cured of pancreatic. Right. So, a couple of things to that. First of all, I do full body MRI every couple of years. Now, remember me I has no radiation whatsoever. And to the best of our knowledge, it has no negative impacts on the body. I don’t this is done without contrast. But it allows them to take a look at me, you know, top of my head to the bottom of my toes and say, is there any cancer in there? Are there any tumors in there? Is there anything going on there? And then they do a separate scan of my heart, separate MRI, just my heart, which is also very, very good. So that’s one of my primary detection methods. And the other is that calcium score, and I just want to explain what that is because President Trump just had one business executives have it all the time, and yet, you’ll never hear a typical doctor talking about it or recommend it. It’s basically a specialized kind of scan like a CAT scan that allows them to look at your arteries and tell Well, how much plaque is there in there. It’s not perfect, but it’s pretty damn good. And it gives you a score. are between zero and like 4000. And zero means you have no heart disease. up to 100 means you have a very tiny amount of heart disease and tiny amount of plaquing. And then it goes up and up and up to 1000, which is oh my god time, at which point you would immediately want to go in and have like an angiogram and maybe have stents put in. But the idea is to know this before you have the heart attack, right? So it’s like, oh, yeah, 90 to 90% 90% blocked, and then he had a heart attack to find that, right. That’s the first sign of heart attack is very often death. So the idea of being able to do this every few years and go, Oh, you know what? I’m a zero. Well, Richard, you know, your, your cholesterol is a little high. We should give you a Staten. No, no, you didn’t hear me. It’s zero. I’m not taking a step. Right. So it allows you to actually get a degree of insight along with many, many, many, super sophisticated blood tests, liquid cancer screening through blood tests. Really amazing stuff that’s going on out there. The other thing is like when we talk about healthy aging, so much of this is about things like muscle balance, flexibility, you know, old people, they fall down, they break their hip, they lose their balance, they lose their flexibility. It just happens. And if you can keep your muscle now is, you know, in your 50s, and every much in your 60s, and beyond adding muscle is incredibly difficult. It’s actually thought to be impossible, but it is. There are some things called peptides that you can inject subcutaneously, which are types of amino acids that actually can allow, that can generate growth hormones, and allow muscles to grow at any age. So it goes on and on and on. But guess what, my friends, your number Going to hear this from your neighborhood doctor because the truth is your neighborhood doctor, hear me on this is thinking the way that a zekiel emanuelle is thinking, which is I’ll do whatever I can for you at 70 or 75. But I’m not expecting you to really live much longer. So I’m not going to. I’m not giving you all my best time and best work because you’re on your way to your grave. That is the way that’s a different paradigm. It’s a totally, totally, totally, totally different paradigm. But it’s the paradigm. It’s the way that people are going to be thinking 510 years from now, normally every day, but guess what, I don’t have five years I don’t have 10 years. And what we think it did eventually 50 is very simple, which is if the risk is low, and the potential reward is high, then you should have a propensity to action. Take the tiny risk for the big reward, and the doctor will not even take that tiny risk because of liability. But you are the CEO of your own health and you have to make those decisions and not subcontract it to your medical professional, who at the end of the day is nothing more than a consultant.

Jeremy Weisz 1:11:14
So for like, is this for calcium score type of thing? would you ask your doctor to administrator,

Richard Rossi 1:11:21
I would ask them to write me a script because it can be done at any radiology center. And most doctors will do it upon request, they may go well, you know, I don’t know, you know, it’s not FDA approved, blah, blah, blah. You’re like, Hey, you know, just give me a solid and got me a script on this.

Jeremy Weisz 1:11:37
One, I’ve plaquing I’m gonna drop dead, just sign this. Right.

Richard Rossi 1:11:40
Right. But when you learn, like, oh, the president gets it done, and chief executives get it done. Do you think they’d really do that if there was nothing to it? Right. So we know the President has a calcium score of 130 840 because his personal physician revealed that a few days ago So he does have some early or some I should call it mild heart disease. There will be no way to know that for sure. And let’s see it actually gotten the scan, right. And again, I want to emphasize to your your viewers and listeners, this is not perfect science, you could have a score of zero and still have a heart attack because other elements, but it tells you that things are good

Jeremy Weisz 1:12:24
things. It’s just one measurement in in the whole graph, right? I mean, but it’s better than zero measurements in the whole graph.

Richard Rossi 1:12:34
Absolutely. And we could go on and on in terms of things that people don’t pay attention to like bettering their glucose control and their blood pressure.

Jeremy Weisz 1:12:43
Yeah. I wanted to ask you about the dietary things. You know, we’ve talked about your thoughts on intermittent fasting and other things. What do you what have you seen?

Richard Rossi 1:12:53
Oh, intermittent fasting is fantastic. I mean, it’s the real deal. There’s tremendous science behind Going back many years, and just to describe what that means to your viewership. This means that you only eat during a limited number of hours. So for example, you might say, Well, I’m only going to eat between one and eight, I’m only going to eat between 10 seven, right? So that you have a long period of time where you’re quote, unquote, fasting. Now you have people that are that are much more intense about it. I have a friend that only eats in a four hour, I think our three hour time span. And then you have folks like my wife, who actually doesn’t even get hungry until the mid afternoon. So it’s no big deal at all for her to be intermittent fasting for 1615 hours a day. Well, guess what? she’s losing weight. And she’s also helping in terms of all of all of her Things that that helps. Yeah. One of the biggest is inflammation.

Jeremy Weisz 1:14:05
I mean, people get scared off by that term intermittent fasting. It’s very simple. It’s just you’re eating within a desert, like you said, a seven or eight hour period, you’re fasting, quote, unquote, for a 16 hour period. Have you seen or heard? What’s optimal? Like you said, Oh, my, there’s a friend does each minute three or four hour period is that healthier or not as healthy? You know, that can put a strain on certain things, too. I imagine like we had talked about it could a strain and the kidneys and other organs. So I don’t know if you’ve seen like, okay, let’s say, I can choose any span of two hours, what would be the optimal and it’d be different. What would be the optimal? I’ve never really heard that many people talking about I hear more. Okay. You just eat with an eight hour period fast for 16. But I’ve always thought well, what if I’m only eating for a four hour period? Is that better? I don’t know.

Richard Rossi 1:14:58
Right. Well And this is probably be a great time to re emphasize the whole viewership do not do any of this without seeking medical, with your own without, you know, without without, without getting a medical professional on it, because there are people who shouldn’t be doing this at all. And you just mentioned people with kidney disease, that would be great example. But for folks that are in generally good health, one of the most important concerns is what can I actually do every day consistently? It’s not what can I do, you know, like, occasionally, but like what my wife discovered was, you know what, I can actually start eating at four and then did eight or nine, and I can do that and there’s absolutely no, there’s no problem with it. Yeah. And it’s not interfering socially, right. And if it’s not, listen, folks, if you’re out one day for brunch, go for it, right? It doesn’t have to be every single day, as one of my doctor said, be religious, but don’t be fanatical, it’s, it’s what you do 85% of the time, that’s going to make the difference, not what you do 100% of the time. But I to me and my way of thinking like, you know, if you were to eat simply, like, one to eight, or when the seven, you’d be ready being a really good thing. Yeah, yeah, if you can make it maybe three to seven, that would be even better. But listen, if you just skip breakfast and started lunch, and then don’t snack after dinner, you are already doing amazing things that most no one else is doing. And by the way, again, it’s not theoretical, you’ll be able to see the actual results on your bloodwork, your C reactive protein will go down, your glucose will go down. All your numbers will start to improve. You’ll see it with your own two eyes.

Jeremy Weisz 1:16:54
Richard, I can do this for another three hours. I know you’re busy. So I just want to thank you the first one of the things You and this has been tremendous phenomenal. Learning always, always learn from you. And where should we point people towards? We can tell them the checkout the da Vinci, five zero V and then da vi n ci Where else is there anywhere else we should point people towards?

Richard Rossi 1:17:20
know I’ve got a little video there that talks about it. And then I also have a webinar there where I go on for 30 minutes about things that you can do right now. But the fact is, I guess the most important thing I want to leave everyone with is the times they are changing. We are at the cusp right now of a moment where I believe with all my heart and really, really brilliant people also believe that we can and will be able to cure chronic diseases and extend vibrantly Life in our time in our in our lifetime, right? So the first rule is don’t die. The second rule is to the best of your ability, don’t get sick, because even if you aren’t in the dementia 50 even if you aren’t at the very front of the line like we are, it’s coming, and it’s coming really, really fast. And you want to just be sure you’re on red alert for all of this as it becomes available.

Jeremy Weisz 1:18:31
Thank you, Richard. Fantastic.

Richard Rossi 1:18:33
It’s a joy. And thank you so much for inviting me. Totally.