Omri Hurwitz: 12:34
100%. So we definitely it’s there’s totally sweat equity in there. So that’s part of the deal. The part of the deal is we buy in and we put our sweat equity inside of it. And the whole purpose is to make the media outlet better and more, more profitable than it was before we were involved.
So that is definitely the kind of like the main priority, the main thing that we do, and that happens with every one of our media outlets that we buy into. There’s no passive investments in this field. It’s all very, very active.
Dr. Jeremy Weisz: 13:05
I want to talk about Henry to pitching. Right. Who knows how many pitches you and your team have sent, right? Hundreds of thousands, maybe more. Okay.
I’m wondering the mistakes with pitches that you see people making and some of the things that have worked really well. Okay. There’s something I want to bring up, which I think is genius. On some of the things you do when you pitch, but talk about some of the mistakes that you maybe you made them early on or you see other people making when they’re pitching.
Omri Hurwitz: 13:45
So I think the biggest mistake that people do when pitching is they think about their client, about their brand, and they’re not thinking about the reporter and the incentives of the media, what the media wants to do and what a reporter wants to do is to get clicks and get seen his articles to get seen. Is the media company to get the clicks. And that’s how he’s judged internally inside his editorial team. And a lot of PR agencies, they think they have some value to offer to those reporters just by connecting them, connecting them with their clients. And that is a false way to look at it, because the reporter doesn’t really care about that.
I was a reporter, I wrote for Forbes, I wrote for Yahoo Finance, I wrote for lots of different other outlets, and I couldn’t care less about the kind of like the company that was reporting on. My incentive was basically to get as much clicks as possible on my articles and to go viral. And I feel like when you write, when you kind of pitch a reporter, you need to let him know why you think him writing about your client will make the article go viral, or why it will make it worth his time, in a sense. And it needs to be very transparent that you that you really think. And what we do is we actually show data, we show data, we tell, okay, we have this client.
This client has done an amazing thing. And look at his most recent article. They all went viral and they all go viral on LinkedIn and Twitter etc.. Now the traditionalist, the traditional PR agency, the traditional PR people, they would say, Omri, what you’re doing, it’s not it’s not politically correct in a sense, because you’re incentivizing a reporter to write something. But I keep telling them, everyone is like, you’re in seventh incentivizing a reporter to write something as well, just you’re not actually getting him to do that.
Right? Everyone is. It’s an incentive game. Everything in business, everything in media is built upon incentives. And the quicker you learn how to deal with those incentives and to objectively create a marketplace where both sides enjoy the mutual collaboration, the better your pitching rate and your pitching success will be.
Obviously, there are reporters where that kind of technique doesn’t work with them, right? So, for example, if you want to pitch TechCrunch a founding announcement, they have their own internal kind of internal kind of valuation of how of like what kind of funding announcements they write about, what funding announcements they don’t write about. And there’s not a lot of leeway that you can play in a publication specifically like that, that that mostly does funding announcements, but with 90% of other outlets, there is that leeway for sure.
Dr. Jeremy Weisz: 16:20
You know, one of the things I want to highlight there, because this applies not just to PR, this applies, I think, to every relationship, just thinking what’s in it for the other person, what’s the incentives of the other person, and how do I serve the incentives of the person. And the big mistake that you mentioned, which is kind of the flip side of that, is what you do, right? Obviously, the big mistake is not thinking of the other person and what they need, what they want. We’re thinking of ourselves. Because if I go in, one of the things that you mentioned earlier, which is amplification, right?
Like, hey, will you write about this? If I said to some, you know, it becomes you create this no-brainer offer. I guess I would phrase it because, hey, you want to write about this? And I mean, I’m not saying that you say we’ll get you a million clicks on this, but like we’re going to amplify it and get here’s all the other stuff that we did. And that’s a huge incentive for them because what do they want.
They want their stuff getting in front of more eyeballs. So I love that piece. And I think it transcends not just PR but everything else. Let’s talk about the data for a second because you said modernizing the industry in PR, obviously, and very tech driven. Talk about that data and tech driven piece.
Omri Hurwitz: 17:43
So we have an internal analytics platform that we’ve built. We actually haven’t didn’t haven’t built it from scratch. We bought an existing kind of subsection of it, but another one from a different provider, and combined those two together into an analytics platform. And what that what the platform does is it does both prediction and it does reporting. So let’s say I get an article about Jeremy.
Okay. I put that article about Jeremy. Let’s say we got it in Fast Company. We put that article into our platform that it gives us a benchmark of how many clicks, sorry, how many views that article got. Now we don’t have access to the actual Google Analytics, so only Fast Company knows the exact number.
But we do have a ballpark based on the benchmarks of the platform. Right? So that’s the one thing. That’s the reporting part. Then what happens is we have the other part of that analytics is to basically predict what is certain other article with a certain with the same headline in a different outlet or something like that.
You know, we basically A-B testing that we’ll do and that and that prediction is about 60 or 65% correct. And that’s, that’s much better than zero right. Than not knowing not knowing exactly what you want to what the article, how the article will perform. And we give access to reporters with those measurements. So obviously our media publications that we own, the reporters have the access to check those data and the and, and I think about 90% of reporters that we pitch, we send them that data as well.
So they get full transparency into that and that helps them create better articles for their outlets. Jeremy remembered this reporters. They have a big fight ahead of them. They need to fight against Twitter. They need to fight against LinkedIn, against influencers.
It’s not an easy battle. People think that reporters have it like reporters have it very, very hard, and they need every single ounce of kind of advantage that they can get their hands on, for sure.
Dr. Jeremy Weisz: 19:51
And then I don’t know if you want to talk about AI and how this kind of comes into the picture as well from what you do.
Omri Hurwitz: 20:00
So, so the AI part is in the prediction. So we basically have a GPT, a GPT that’s get connected to OpenAI. So we didn’t build the AI ourselves, etc. it’s basically just an extension over an existing layer and framework of an LLM. And basically that AI helps kind of helps get us that prediction of like what the article would do. So that’s like the AI part and it’s not always correct. again, it’s 60-65% accurate, but it’s still better than zero.
Dr. Jeremy Weisz: 20:33
I want to talk. You know, it’s interesting kind of how you got started in all this right. You were actually in the Army and you started writing. Right. And so it’s interesting, if I was your age in the Army, that’s maybe the last thing I would start doing personally.
But talk about some of the things you learned from the Army.
Omri Hurwitz: 20:58
So, you know, the army in Israel, everyone has to do the army unless they have some sort of medical or other issues that prevents them from doing so. The Army was not an easy time. It was not an easy time. There’s a lot of difficulties throughout that journey. There’s a lot of stress.
There’s lots of anxiety. And you really want to be stoic because you don’t have you. When you’re in the army, you need to be focused. You need to be stoic. You don’t need to let your emotions dictate what you’re going to do.
And writing helped clear my mind. Writing helped clear my thoughts, help, you know, give me a moral clarity, help. Give me kind of like the understanding of what I need to do in each in each day, right? It gave me an outlet, an outlet to talk, to write about my emotions, my feelings, to kind of organize them in a very tailored way that they work for me and not against me. And that’s what I discovered in the Army.
So writing came from pain. I felt pain, and I wrote about that pain, and then the pain went away. So that’s that, that that was kind of like the framework and the feedback loop that I’ve received through writing.
Dr. Jeremy Weisz: 22:04
If someone’s like, Omri, this sounds great, right? What? Maybe just give people a short what was your process that people can do?
Omri Hurwitz: 22:16
My writing process.
Dr. Jeremy Weisz: 22:17
Yeah. Like you sit down. You know, Perry Marshall, he wrote a bunch of books, 80 over 20 sales and Marketing detox, declutter. And he talks about Renaissance time and his detox. Declutter, right.
And his renaissance time is he’s like, don’t do anything. When you first don’t look at your phone, don’t look at electronics, the first thing you do is start to write. And that creates clarity and all these other positive effects. So I’d love to hear kind of. What’s your process when you started writing in the morning.
Omri Hurwitz: 22:52
So obviously there’s this the morning pages that I forgot who though it’s a female author, an actress, acting coach, I think, or a creative coach. She talks about it in her book, The Artist’s Way, or The Way of the artist, The Artist’s Way, one of those kind of books.
Dr. Jeremy Weisz: 23:09
Julia Cameron I think it’s right.
Omri Hurwitz: 23:11
Right, right, right. Very famous book. Very famous book. So what I did, I would do a spontaneous prose, spontaneous process, a technique Need that Jack Kerouac, Jack Kerouac, who wrote On the Road, he would write. He’s a beatnik.
He’s a beatnik reporter. Yeah. This is a great book. And what I would do, I would just write and let my emotions and my feelings dictate the writing. So no overthinking, man. No overthinking at all.
Dr. Jeremy Weisz: 23:41
You go in and you’re just like, I’m just going to write whatever I’m thinking.
Omri Hurwitz: 23:44
Everything. You let everything come from your soul. There’s no there’s no restrictions. There’s no. It’s a playground.
It’s a play field. You let everything on the paper. You put everything on the Google Doc, not on the paper. On the Google document, you type everything and you type like an intense, intense person. You know, my mom, I used to live in my parents house when I started writing and, you know, in the weekends she would hear the keyboard, you know, almost getting smashed.
You know, I was basically playing that like a piano, you know, playing that keyboard like a piano. And I just loved it. I just loved putting those words on onto the Google doc and just everything just made more sense. After I did that, everything just had more meaning to it. And I think that is kind of like my approach, by the way.
I have about 33,000 followers on LinkedIn, and people say that they love my content on LinkedIn and it’s the same shit, right? I write from the heart on LinkedIn. I don’t try to overthink it. I don’t overanalyze it. I do have my mental models.
I do have the kind of like the concrete kind of things that I want to say. I do edit some of the things that I do, but it all comes from this very pure consciousness. It all comes from like a very pure intention to it. And it doesn’t come from a place of like fluff or ego or those kind of stuff. So I think that that might be why, why it has been that’s been working on.
Dr. Jeremy Weisz: 25:09
I’d love to hear. Thanks for sharing that. That’s really instructive. What are some of your favorite books? I mean, we talked I mean, it could be business, whatever it is.
And obviously you mentioned The Artist’s Way. What are some of your other favorite, favorite books that have been influential for you?
Omri Hurwitz: 25:25
100%. So obviously, when you think about a book, the first one I have to say is the Bible right? The Bible has been deeply influential on me and on the whole world. So I think, like, there’s no book that could have been written without having the Bible before it as the main piece of knowledge and intellectual, you know, intellectual, emotional, religious, religious. You can name it.
You can take the Bible to every kind of direction you want. So definitely, I would say the Bible the second one is The Fountainhead by Ayn Rand. It’s a very beautiful and strong book about capitalism, about Objectivism, about self, about going with self-interest and self-incentives and why that actually gets you further and gets everyone else further with you. It also, it’s a big — that book is a big critic against communism and against collectivism, and I found that book very uplifting. I found that book very rewarding, and I found the philosophy of that book very rewarding as well.
So that is definitely another book that I would completely, completely advise. Another book that I think is an entrepreneur must read is Principles by Ray Dalio. Now it’s a very famous book and there’s also a PDF version of it. So the PDF version of it is, I think something like 50 or 60 pages. And you can find it on Google Online, and I really recommend reading the PDF version of it.
You don’t need to read the whole 300 page book. I haven’t read it, but I did hear that the PDF version is enough and you can definitely learn a lot. And what I would take from that book, from the principles, is a framework to achieve your goals. There’s a very clear framework that you can kind of utilize, and you can and that framework works for everyone. It works for an entrepreneur.
It works for a comedian. It works for a writer. It works for someone who works in a bookstore. So you can definitely kind of take that and kind of ingrain it into your life.
Dr. Jeremy Weisz: 27:26
You like to read as opposed to like an audible or audio.
Omri Hurwitz: 27:30
So I do reading. I read a lot. I’m a I’m a bookworm. I read on my Kindle. Most like 90% of the books that I read are on my Kindle.
Just because I travel a lot and I want to have it on hand. I did have a period where I tried to do the audiobook thing, but it wasn’t as good for me. Like, I need to read. I need to read the letters right? And I need to kind of like, read them to myself in my own mind without having someone kind of read them out to me.
I found it, I find it more connecting. I find it more meditative, more meditative as well, that way.
Dr. Jeremy Weisz: 28:03
We’ll get into some specific case studies so we can understand more about what you do. But talk about running the agency, right? You started as a young age. What are some things I want to hear? Some challenges of building the agency and some things that have been highlights.
Maybe start with what’s been a challenge of building the agency.
Omri Hurwitz: 28:28
100%, man. So this is this is a I would actually love to talk about this because I think this is a must a must listen to lots of agency owners or entrepreneurs in general. So in terms of and guys, people are listening to this. This is I think you’ll find this point very enlightening and interesting. So unlike other agencies or companies we got results from day one.
So from day one, our company because our model and just because what I told you guys about the data analytics and all the blah, blah, blah stuff that I mentioned before, since day one, we became the number one agency in terms of results from the first month. First client, we’ve already got 560% better results than our number two competitor, right. What was the challenge? The challenge was in the interpersonal communications with the with client, with clients or prospects. Because I was very quick to get a result in a very young age.
My emotional intelligence or my EQ or whatever you want to call it, or my stress management, etc. was not at the same level. So like intellectually and like I was like, because I’m talking about myself because I’m the CEO and everything that happens in the company comes from in the end of the day, it comes from my leadership, good and bad. So like from the first day, it was very apparent that we have a really great way of thinking about what we want to do with the company and how we want to help our clients, and it worked from day one. On the other side, I was not able to listen to anyone like I was not. I would like have a call with a client and I would not able to understand what they like.
I would not able to. I would not listen to them. I would just like know what we want to do with them and just like, do what we want to do with them, right? And lots of clients, like 90% of clients loved it. They hated they hated the bullshit PR guy who tries to, you know, who talks in a very politically correct manner but doesn’t get them the result.
And they wanted someone who’s young and fresh and actually gets results and they got it with our agency. But once you start having, you know, 20 clients, 30 clients, man, you need to start to know how to communicate better internally with your clients and respect them, because it’s not all about the results. It’s there’s also like personal connections and stuff like that. And once I understood that, it just took our company from 20 clients to 50 clients in like a matter of several months. And by the way, I would say another thing, don’t take this the wrong way.
Like, don’t try to say, okay, this was the challenge for me, but it doesn’t mean that you need to be like politically correct. And it doesn’t mean that like, you need to be extra careful with your words. I was just on the extreme, like I would literally like I would literally like sometimes like hang up the phone on clients. Right? Like I was really on the extreme side.
So it’s not like even now when I talk to my clients, I’m not the I’m not politically correct with them. Like I talk to them in a very authentic manner and they love it, but I do it out of respect. And I used to do it out of non-respect. So I definitely learned a lot on that kind of front.
Dr. Jeremy Weisz: 31:43
I mean, what’s an example that you can remember? I’m trying to picture you when you weren’t listening. What did that look like. What did the clients say. And then what did you do?
Omri Hurwitz: 31:56
So I’m trying to so I’m going to give you an example that I’m going to try to mask it in a way that doesn’t interfere with my NDA.
Dr. Jeremy Weisz: 32:03
Yeah. Don’t I want you to get in trouble with any client. So you could say for sure, right?
Omri Hurwitz: 32:08
Or with any past clients. So, so basically. So I’ll give you a situation where this is a very concrete situation where let’s say we got it in, we got the client, we got one of our clients a conversation with Forbes, with a leading reporter in Forbes. We organized a zoom call between those two so they can get up and talk for 30 minutes. And before that conversation, I told them, listen, guys, there’s a lot depending on this article, you really need to talk to your be with your kind of like, you know, mindset and really know what you want to talk about and be accurate and focused and, and sexy and whatnot.
And the thing is this when they and they really wanted that Forbes article, they would have killed someone for that Forbes article. They would have hunted a deer for that Forbes article. Let me tell you that, Jeremy. So they so what happened was they got on the call and I told them before the thing, you know, he the reporter going on the call with you guys doesn’t mean he’s going to write this article? It doesn’t guarantee anything.
It doesn’t guarantee. But they went on that article. They went on that Forbes meeting and they took the meeting. And after the meeting, the reporter said he’s not willing to write the article. It’s not, it’s not a fit.
And the thing is, the client at that time, they’re past clients now, thank God they thought it was my fault somehow, or they kind of like, were excusing me. And I told him, guys, we’ve opened the gate for you guys. We got you guys inside the dungeon. You just needed to kind of, like, maneuver your way into this, and you didn’t do that. And that’s fine.
That happens. But you can’t blame the person who led you to the, you know, to that to Disneyland, right? You it’s you need to do your, your, your kind of like optimize your own processes etc. and yeah. And what happened was, is I was not willing to listen to them. So I was like, no, you’re not going to give me even one feedback with whatever we can, etc..
And that was how this situation ended, I was not willing to listen. What would have I done otherwise? Jeremy, I know that would probably be your follow up question, right? You’re a smart dude. That’s your follow up question.
So what? What I would do otherwise is very simple. If I would have the same situation today with a different client, I would be more empathetic with them. I would tell them, guys, I know, I know, it’s tough. You guys put 30 minutes of your precious time.
You said with a sports reporter, you kind of like you. You really tried your best. I know it’s not easy. It’s not easy that he rejected you. Rejection sucks in every field, in dating, in business, in the media, whatever.
Rejection is a horrible thing. I know, I’m sorry. Hopefully we can learn from this forwards and we can do a better job together next time. That’s what I would answer. You know, more with more empathy, more kind of gentleness, kind of showing that I’m a human and I’m not a robot.
But that’s what I would do. Yeah.
Dr. Jeremy Weisz: 35:03
Would you have done anything different as far as training them at the time?
Omri Hurwitz: 35:08
So I did train them. And it’s a journey. This is actually a great, great question that you can kind of talk about it in a whole different fields. So we run the same playbook for all the clients who have this type of conversations with reporters. We run the same training playbook with everyone.
Statistically, 60% or 70% will get the article, and 30% or 40% will not get the article. And that has nothing to do with how we would train them. We can’t because we can’t optimize. You try to optimize, we always try to make our playbooks better, etc. but at the end of the day, there’s actual things that are out of your control and out of their control. And sometimes, to be frank, out of the reporters control as well.
You might want to write about a company, but I don’t know Donald Trump and Musk have, I don’t know, a sunbathe party in the spring, you know, in Malibu. And he would have to write about it. You know, there’s nothing he can do, right? So there’s, you know, that’s how it works.
Dr. Jeremy Weisz: 36:03
Yeah, I asked because, I mean, the all the founders or CEOs have a different level of charisma too, right? And so very important.
Dr. Jeremy Weisz: 36:15
There’s a playbook, right? You give the playbook to Tom Brady and you give the playbook to some other quarterback. It’s not as good. It’s different results. So it that’s a factor as well I imagine.
Omri Hurwitz: 36:28
Jeremy it’s the most I it’s the most absolute factor. The more charismatic the CEO is. It could be a male or a female. The more kind of like assertive and cool and kind of free flowing with their lingo and with their words and with their ideas and with their vision, etc. the better results you’re going to get in media. You know, in politics, Jeremy, people say, you know, the you know, when people when they call someone a populist, right?
You know, you know that that that kind of. Right. So in media, the more you’re a populist, the more results you’re going to get. It’s that simple, man. It’s like the more you’re a populist, the more you’re able to kind of lean a crowd in kind of like Trump style or, I don’t know.
Or like there’s or like Geert, Geert Wilders in the Netherlands or like there’s so many different examples. Javier, Javier Milei of Argentina, etc.. So like all of those guys who are like labeled populists, in a sense, they’re very that same rhetoric is the one that’s going to help CEOs get more media coverage. We know this for 100%. Like there’s that’s how it works.
And we tell our clients that as well.
Dr. Jeremy Weisz: 37:43
How do you coach someone. Like what do you say. That same. They’re going in front of Forbes and they’re self-aware. Like I’m not that charismatic.
I’m just behind the scenes CEO. What do you tell them? I don’t know from a mindset perspective when they’re in that meeting, like, how do they increase their charisma or whatever, that however that works.
Omri Hurwitz: 38:09
So before the meeting, we tried to see if they can be replaced by someone who is more charismatic. Naturally.
Dr. Jeremy Weisz: 38:15
Yeah, I get that. Yeah.
Omri Hurwitz: 38:17
Into like a city or a city or a position or a CPO position or what? Or whatnot. I’m kidding. Obviously.
Dr. Jeremy Weisz: 38:23
No, I mean, I think that there’s some truth to that because, like, I’ll have someone, Omri, you know, that will say, you know, Jeremy, what if I don’t want to talk to people, but I still want to have a podcast? I’m like, well, then you shouldn’t be the host. Like, if you don’t like talking to people, then why would you put yourself in the position to talk to people? Right? Like don’t go against the natural your nature.
Right. So I think that’s an actually interesting, you know, solution.
Omri Hurwitz: 38:49
That’s what we tell them. And to be honest, that’s what we tell them. Like for example, some of our we do also LinkedIn leadership for clients and some of the clients, like some prospects that we work with before. Before we work with, they tell me. But I don’t know what I want to talk about.
And then I’m like, okay, so don’t do it by because like, if you don’t like, what do you mean? Your CEO of a company like a CEO of a company should not be able to shut up. Like that’s the whole point. It’s like you basically need to market your way. You market the product to everything.
You only need to talk like it’s better to be a CEO, to just talk and does nothing else and just have, like other great people, run the show behind the scenes, like an Elon Musk or a Jack Dorsey or whatnot. Then to be a CEO who doesn’t talk, but he’s like hands on everything, because who is going to talk and you need to talk to make money. So like, you know, so I feel like that naturally, you know, that’s the thing that I would advise. But if there’s a gun to my head and there’s a CEO, an introvert, Very highly introverted CEO that I must coach or train. The first thing that I would do is to let go of that control.
Let go of control. Right. So let go of overanalyzing. Of overthinking. Of trying to sound perfect. You know, charisma is not about being perfect. Charisma is about being authentic. You know, it’s about being vulnerable in a sense. It’s about being engaging. It’s about being entertaining.
It’s about, you know, bringing your inner self to the outer space, to the other kind of environment that you’re in. And that’s what I advise. That’s the first thing that I would start with, is to let go of that need for control of that perfection and just roll with it, man. Play it, play with it.
Dr. Jeremy Weisz: 40:38
Yeah. No, I mean, I appreciate you sharing those specific examples. And I think agency owners can relate, right. Because I talk to lots every day, you know, so if someone’s running Facebook ads or Google ads And the client’s like, well, this isn’t converting. And they realize, well, this landing page is not good.
You know, there’s other factors that haven’t been executed on. Potentially. So either the agency has to start helping them with those pieces or coach them up to do those things right. I do want to talk about some examples. I’m going to share my screen for a second and people can check out, by the way, everything in Omri and what he does at omrihorowitz.com, which you can see here, I’m on the case studies page.
And they have a lot, you know, pages and pages of these things. There’s three specific ones that stick out which is Walnut tailor brands and interface. Which one should we pull up to talk through. Which would be the best one?
Omri Hurwitz: 41:41
Let’s start with interface. I think that’s a very attractive company to talk about.
Dr. Jeremy Weisz: 41:46
All right. So what did you do with them?
Omri Hurwitz: 41:49
Okay. So several things. Interface is an active client and it’s a 16 total pieces of coverage, but right now it’s about 40. We’re already at 40. We need to update it as we need to update all the case studies because they’re active.
They’re currently going interface are such a sexy company. It’s unbelievable. So listen to this Jeremy. They started out as a bootstrap. They became a highly profitable bootstrap with tens of millions in IRR.
Astonishing in AI right. They have they have a CEO Srinivas J. The dude’s a fucking monster, man. The dude is a baller. The dude is just a hustler.
He’s like, he’s kind of like a mini Elon Musk. Yeah. This guy — this gorgeous, gorgeous smile of a guy. And he’s aggressive. He’s assertive.
He’s not the easiest client. But I love him for it because we get better and he gets better at the same time. And they also have a wonderful marketing team led by Chris who is Whose wonderful, wonderfully intelligent the VP marketing. And what happened is they raised $30 million in a funding round. And it was insane because a company, not a lot of companies that raised 30 million, are already highly profitable.
And literally VCs were fighting to get a space in their cap table. And why do I love this case? Studies is because we’ve been able to take this company from a relatively unknown startup, but highly profitable startup to literally being like on Forbes, on TechCrunch, on fortune, on every big and major newspaper, and also doing that with like, highly niche outlets that we’ve targeted for them. And it’s just a beautiful story of how you can take matters into your own hands. You don’t need to wait for an investment.
You can start by yourself as a bootstrap founder and just build a powerhouse. And that’s what they’re done. And we’re happy to be their long term partners. And they’re a beautiful client, beautiful people, Beautiful client.
Dr. Jeremy Weisz: 43:51
And we’re here on the page here. This is a sexy topic. Also voice AI agents. Right. So love it.
Right.
Omri Hurwitz: 43:58
And their vertical AI. So they only work with banks and credit unions. So they went with this very niche approach and it’s working wonders for them.
Dr. Jeremy Weisz: 44:07
Awesome. Cool. What about walnut?
Omri Hurwitz: 44:11
Walnut is a great story. So you can see 78 pieces of coverage. But right now it’s probably like 170 current clients as well. Walnut is led or was led. He’s not the active CEO, but you have this handsome guy that you’re seeing.
This guy is a marketing genius. So you have he’s also very, very close friend of mine. He was actually one of the first tech marketers in the world. He had ranking, which was the biggest media tech media agency 10 or 15 years ago. More like 15.
And so he understands marketing and working with him with Walnut for about three years at this point. It’s just a it’s just a matter. It’s just a masterclass in marketing like we’ve learned from them the same way they have learned from us and me working with you. I’ve, I’ve learned about so many different angles of how you attack a problem, of how you make something go viral, how you think about marketing, how you think about PR. And he’s really good in in seeing the blind spots and kind of realizing that there are blind spots included and how you can basically maneuver around them or kind of like integrate them or kind of understand things in a better way.
And that’s definitely what we’ve seen. And Walnut is the most is one of the most viral SaaS brands in recent history. They’ve won number one by LinkedIn as the top startup. They’ve won almost every award out there. And they had massive campaigns like We are prospects and movements and certain different things that went really, really viral.
So definitely it’s a great client and it’s a client that’s been us with us from the start, or at least I don’t know, like a year into the start. And I’ve learned a lot from them, from working with them.
Dr. Jeremy Weisz: 46:03
Omri, first of all, I want to thank you. Thanks for taking the time to share your journey, your story, your lessons. I want to encourage people to check out omrihurwitz.com, which we’ve been on, and check out more episodes of the podcast. And Omri, thanks so much.
Omri Hurwitz: 46:18
Thank you buddy. Thank you so much for being on the show. And guys, give the round of applause to Jeremy. He’s doing great work.
Dr. Jeremy Weisz: 46:24
Love it. Thanks everyone.
