Dr. Jeremy Weisz: 08:38
That’s cool.
Morgan Mizrahi: 08:38
E-commerce stores and just sell it all from one place. So we just opened the channel for all other revenues.
Dr. Jeremy Weisz: 08:48
That’s interesting because that’s a really good way to start partnerships, I imagine. Right? Because like, if I’m a coffee company, there’s a lady locally that I buy all my tea from, right? Shout out to Marlina. I love that spice. I like go to her if like she doesn’t want to sell like the tea, loose tea contraptions or something. She can call a company and partner with them and get the get it right on there. And maybe through that they’re like, hey, we want to offer your teas along with our, you know, loose tea contraption, right? Is that accurate?
Morgan Mizrahi: 09:22
That’s accurate. And if you think of it, it’s also another way to make another form of revenue. Because in the AI generation, it’s all about ecosystem and partnership. It’s not about you making everything by yourself. It’s all about integration, and it should be like that also in the physical world of e-commerce and physical product as well. So this is kind of what we’re trying to fulfill for those merchants, really give them all the opportunities to utilize the client and make as much great relationship with the clients by providing them everything that they need.
Dr. Jeremy Weisz: 10:08
So, Morgan, will there be like, I’m curious, like a marketplace because obviously they have to be using your platform to kind of integrate with them. So will there be like a marketplace where like, hey, I could use whatever tea companies or, you know, related partnerships that are on the Rebillia platform? And I guess it’s maybe good for your platform also because if they’re not using it, then they have to get on to like have this partnership. How does that work if they want to integrate with like an outside company that doesn’t yet use Rebillia?
Morgan Mizrahi: 10:42
So, you’d be surprised that this is not in a marketplace. It’s actually all happening in the actual store of the merchant. So let’s say that coffee number one likes to integrate with the store. They will have to create the GUI, which is not really a big thing, but usually the problem is to handle the financial right, the back end. So that’s where we do things for them and allow them really from a financial.
Dr. Jeremy Weisz: 11:16
You’re like the gateway for it. So you’ll see.
Morgan Mizrahi: 11:20
That’s a whole different subject. We are not the gateway, but we are on the checkout. So we allow to combine those checkout into different subscription components. And of course one time as well. But the whole point is behind Rebillia is always to think of how can I gain more clients by giving my clients exactly what they need, how to retain and maintain this relationship, how to reduce churn and increase LTV.
So eventually, we are not just about providing subscription components. We are about really allowing subscription choice and about allowing subscription conversion. So if a personnel is not necessarily is debating as long, we big believer that as long as the client or the end user get exactly what they want, that’s the right way to gain a client. And that’s the right way to maintain a client. On another note, it might not be the best fit for those that believe that the client doesn’t know exactly what they want. But I think those days are over for many of personnels. Right. And each individual today know their options.
So it is all about eventually to allow the tools to fulfill those options.
Dr. Jeremy Weisz: 12:49
I’m wondering, you know, early on, you know, people have to integrate this, I imagine, into wherever their e-commerce platform or SaaS company. What kind of partnerships did you set out to create? Because I saw you have BigCommerce, you know, on your as a partnership, because Rebillia will integrate with different platforms, right?
Morgan Mizrahi: 13:16
Right. So we are native to BigCommerce, AWS. And we now have a really tight partnership. And you kind of open it about the gateway. So now we are as well RebilliaPay when we integrated with global payment, allowing basically really a strong, Reliable, reasonable in pricing product from a payment perspective, combined with the strongest subscription option. So kind of bring this again, new edge of allowing subscription because I think nowadays everyone can open a business, right? This is all about it’s an easy world and anyone can open a business.
The problems start when you surprisingly start to scale really fast, and then you usually use one of the gateways that allows description and recurrent revenue, but they don’t allow you to scale. Their subscription is very limited. And that’s where we integrated with global payment and basically also global payment integrated with us with the goal of really compete with those gateways that doesn’t allow as much flexibility in subscription.
And really, if you think of it, I feel that it’s a genius idea for a merchant when they get really strong international global abilities. Global payment proceeding 170 countries. So the limitation of countries is off and they bring a really strong solution, really reasonable pricing. And now they can also offer a very adjustable flexible subscription that also and we also have an MCP in place so that allow the whole generation of the whole AI genetic options are open right now. And that’s, I feel, really bring the best payment solution out there.
Dr. Jeremy Weisz: 15:19
From the e-commerce perspective. Morgan, I know you integrate directly with BigCommerce. If someone has like a Magento and Shopify, is it still something they can use or?
Morgan Mizrahi: 15:32
Yes, absolutely. So while we are native to BigCommerce. And as I said, AWS as well. We are integrated. We are integrating through API to any other store or component. But more than that, as mentioned today we have an SCP. So we also integrate in our, I guess AI machine will integrate with any AI agent and any other MCP. So beyond just the general integration through APIs we have, we go above and beyond and allow merchant or agenetic or vibe coders to pursue us directly from the AI tools like Claude or ChatGPT etc.
Dr. Jeremy Weisz: 16:25
That’s what I was going to go next because I know before we hit record, we were talking about the vibe coders and how are vibe coders using Rebillia?
Morgan Mizrahi: 16:37
So this is pretty new and we’re learning new things every day. So you know, the statement of how they’re using we really are right now is very wide. And I think that it’s on one end, very straightforward, but on the other end, very much nuance, right? Every day something new coming up. But overall, I think that just the fact that we allow to break those limitations and allow coders to just find an easy solution, it’s something that I’m very proud of, and I’m feeling again, that I’m in the right place in the right time for us as a company, in the right place, in the right time, because it is a real concern within this community. And it is a real problem that we’re solving, right?
So I think that this whole community of AI agents have the urge and the need to figure out their billing component as well as modernization. This whole area of usage and tokenization, sometimes both, is something that is not yet developed and not yet as I guess, unlimited as we like to see it. And I think we open in a lot of new ways for those that that using us and we’re learning on the go, the different use both from the perspective of the end client, the coders themselves, how they build for their client, what kind of tools they need, and how they need to improve on different tools for their clients. So it’s a very interesting topic that I don’t think that it’s one size fits all, but that’s different. Definitely a whole new world that we’re learning right now.
Dr. Jeremy Weisz: 18:37
Morgan, what was the, I know you this company started back in 2015, what was the original? I know companies go through evolutions. What was the original idea behind Rebillia at the time? And maybe we can talk about how it’s changed.
Morgan Mizrahi: 18:54
Yeah for sure. So it’s a very interesting story. And I think that’s kind of how we integrated with e-commerce back in the days. We have started, as I want to say, the first plug and play save credit card on file, which right now doesn’t seem like even when I said I’m like, I hope the audience wouldn’t think we, you know, we’re talking about the first microwave or something that doesn’t seem as impressive right now, but it was not existed back then. It was all about the big, the big enterprises used to have them. So you could have go back then to walmart.com or I don’t even think that Amazon had something like that back then. You could go really to one of the big, big retailers that just started with the save credit card on file, when people was still afraid of using credit card online.
And we have recognized, all our co-founders are coming from the arena of retail and e-commerce. And we have recognized the real big need to maintain a relationship and to maintain a client and to make it as easy as possible for him during the purchase procedure. So we have kind of had to go through those pain points ourselves to come up with Rebillia. And at first it was all about safe credit card on file that allow anyone, not just the big giant. So imagine that you always lose us as a small website. You always use your abilities to the big giants and we really allowed on becomes to play with the new area of safe credit cards.
From there we have moved towards subscription when it was really a new concept. People, as I mentioned, was still afraid to even use their credit cards online. But it’s become a really big thing within e-commerce. I think we’ve been one of the first one to really have this concept. And that’s how we started. And from there, we learn on the go that the niche is really big and there’s a lot more needed than what we thought and we have as a retailer, as e-commerce ourselves, suffer from the limitation of subscription and the different limitations, and we figure out something must be done.
I mean, as a client, I knew that I was always concerned to get into subscription, and we wanted to avoid that fear for our clients as well as for ourselves as well as for other merchants. And that’s how the new version of Rebillia came into life. And of course, nowadays it’s all about AI and those new capabilities. So really, we have transformed and restarted the company quite a few times over the years. And, and this is the fourth product under Rebillia umbrella. So that’s pretty impressive.
Dr. Jeremy Weisz: 22:19
What did the evolution of the team look like early on? Was it just a few of you starting somewhere? Or did you raise money and hire a bunch of engineers? Because this is a very technical, you know, product.
Morgan Mizrahi: 22:31
So first of all, I will say not a lot of people are asking me about 215 and how this is all started. And the first thing that coming up to my mind, when you ask that, I was just thinking about it. It’s funny to say, but some of the people that started with me back in 2015, not even as co-founders are still with me today. And that is a very I think that’s a very interesting success story because one day when I will have to, you know, tell all of that to my grandkids as a past tense, I think what I will be proud of the most is how we really align ourselves with the best team that keep learning and changing, right? Because it’s usually an obstacle. If you work in one place for so long, you have to get the push of always learn new things. Always think outside of the box. Always bring new ideas to the table, which my team do a great job with that. And we also kept this great partnership through all those years, which is really rare, and I cherish it very much.
So we started as a very small team, right? Like a lot of nice startup stories, starting from the basement, we turned our basement into an office with rooms, rooms with offices to make it a bit more office look. But this is kind of how we started. We grew with time, right? Got out of the house, got into really, grew to a team of around 50 or 60 people, got some offices and, you know, and then things change again. And the movement is to go back and work from home. So now we are a small team operating here from Atlanta. With the AI generation, we are kind of toned down to just a few people. And I think this is one of our best abilities that our software and the way of thinking surrounding the software is all about efficiency. And now we are not reducing team members, but we are not going towards growing the team as well.
We are all about let’s see how AI can take us to the next place. With that being said, relationships are very important to us, so we are doing whatever we can to change every component of personnel’s that into AI, but as long as it doesn’t touch the area of relationship, neither with customers, with ourselves, among us, and with any component with our partners that related to real relationships. As a company, we are super bootstrapped. We, I think we came to the right place in the right time, and really being able to bring a product to life that actually sell. And I don’t know if we’ve been lucky or smart or a little bit of both, but we are in an arena of a product that kind of, in a way sell itself. Not to make it seems like, like, I mean, it is a rich people problem, so don’t get me wrong, this is not all pink, but this is allowing us to stay super bootstrapped and not necessarily to go and rely heavily on investors.
Now, when we’re growing and there’s so many new opportunities outside. As mentioned, we are now turning into that’s very new into a payment gateway as well as this whole new world of MCP. We probably would be happy to rely on investment. I mean, it’s always a great thing to do for growth, but I think we’ve been managing to rely on our own resources and create enough sales and enough revenue to really maintain. And along the way, we had a few went around and we have raised some money, but really just what needed to kind of create the new product and allow us to move to the next step.
Dr. Jeremy Weisz: 27:19
I know you think a lot about partnerships, networking, connections, talk about your, you know, philosophy and how you think of and how it’s helped rebuild your networking and connections.
Morgan Mizrahi: 27:34
Well, I’m really big on networking and connection. That’s one thing I’m not willing to let go of. I’m trying to be a good community member in many aspects. So I’m managing a small, well, not big, let’s put it that way, tech community here in Atlanta of several entrepreneurs that are helping each other. I’m helping in my community. I’m very much into spread the world and helping people. And although usually I do it very quietly, I feel that there’s other people that are always willing to help back. And I think that’s what bringing a lot of the results.
I think we talked a little bit about our client and the fact that we have plenty of SMBs or plenty of enterprise, not a lot in the middle. We’re starting right now getting a lot of clients that are midsize as well. But surprisingly, every communication, every connection that I created with enterprise clients always started with some random relationship. Could be someone that I talked with during pitch competition or during pitch competition that I judged or during just some networking event that I volunteered to help out or many other components that, you know, sometimes when you come all. I think sometimes the star line when you come all ready to just help and be there for others and help with something. And work towards a mission that is bigger than just your own company or your own yourself, right? Sometimes that’s bringing a lot of great relationship. People are coming very open up to connect and that’s meaningful.
Dr. Jeremy Weisz: 29:40
What type of I know you’re a part of different communities, maybe women in tech communities. What are some of the communities that you find valuable for you, whether they’re in Atlanta or globally?
Morgan Mizrahi: 29:51
So I’m definitely part of a tech community for women. I also find it very helpful to talk with other startup owners. So I’m under my tech community, there’s a lot of founders, and I think this is probably one of the most essential relationships that I have. It’s just a shortcut, right? Everything is all about I mean, everything is out there today. Any tool that you want, there’s an AI or a software or something that will do it for you. You just have to explore. And sometimes let’s take more of your time, your effort, your energy. So I think the founders community is all about, let me help you. Let me pay it forward.
Let me tell you how I did it. Let me save you some time and energy.
I feel that people within this community or in general, I think that startup owners really have this set of mind. Entrepreneurs have the set of mind of, let me just help. And I think it’s kind of a little secret code that running among us, that it’s all about sharing is caring. I also right now getting integrated right with all the vibe coders and the AI and I myself not are coming directly from the environment of development. And I never been a developer and never been every other tech educated personnel. I learned on the go and I always been more on the business side of things, but I’m really learning a lot right now because now the mix of people that come in from the tech area and become entrepreneurs, and they learning right now how businesses like when they used to just be coders before or engineers, right? They used to do a lot of the time technology zero and one. Now they need to open their own startups and they start growing really fast. And I find that a lot of the time they can use great advice, and I think that’s where the best relationship coming up, because I have a lot to contribute, they have a lot to contribute, and we have in really meaningful conversations. So that’s great.
This whole AI environment is wonderful. I also feel that when I go lately to conventions or networking event, the audience is really changed, right? It’s not all about a heavy suit and a really firm handshake. It’s all about let’s have fun. I mean, those are people that gladly would say openly when the drinks coming up. I mean, when is the time to go and have some drinks and, and let’s have some food and let’s have some real conversation and a very open one. So I really learned, you know, reinventing myself as well of how to network and communicate with different personnel and understand how can I help? Our people can help me. And I think that in general, there’s this thinking of AI going to set up a part. We’re only going to talk to computers. But since this whole new edges started, I find myself just all out and about talking with people, and I hope that will stay the same, right? The communication, the connection. I hope that’s where AI will bring us together.
Dr. Jeremy Weisz: 33:36
Morgan, on that front, I’d love for you to share. I don’t know if there’s favorite tools, AI software that you use tech stack for your company or you use personally that helps you with productivity and or companies that you know, some of the people should check out these software tools. What are some of your favorite tech that you use your team uses or that you’ve heard are good?
Morgan Mizrahi: 34:03
Well, I don’t have names of software in specific, but we are using Claude a lot and Cursor. And I think that for someone like me, not coming from the tech world, have this opportunity to use this magnificent, magnificent tool is great. So while the whole world is coding right now, like I don’t think I surprised no one when I say Saint Claude. But for me, that’s a really big change. And I think that this is not necessarily all about what tool I use. I learned that what we need to be careful of is trying so many different tools and just getting experience with each and every tool. And this is more about sticking to what one tool. Go and talk with the relevant people about it, learn from others. Right?
So you know, borrowing a skill of Claude from someone else can save you hours of development. Of course, do it safely and smartly. Right. I’m not necessarily picking every component on the internet, but when I am connecting with personnels that I trust that know my business pretty well as well as our board of advisory. When it comes to different components, this is all about brainstorming and finding different ways to do things and just save on time and effort to get kind of to the bottom line. So this is my recommendation. Nothing surprising here, just not this specific tool, but how to use it to get attached to it and to not get dazzled by so many options.
Dr. Jeremy Weisz: 35:58
You know, Morgan, my first of all, thank you. I have one last question before I get to it, people can check out Rebillia.com to learn more. My last question is just maybe some of the best advice you’ve gotten and who gave it to you. It could be from a co-founder, or it could be from a business mentor. It could be from one of the board members. What’s a piece of advice that has stuck out to you through your business journey?
Morgan Mizrahi: 36:23
I really think that if I’m looking backward to our entire many years of running the company, I think that being loyal and truthful to your opinions is the most important thing. I think what really made us. I mean, there will be different ups and downs and different components, different clients. All of those will go through, you know, over the years, there were so many of different things. But I think that what make us unique as a company that we always really say what we have in mind. We don’t go around the bush. If something doesn’t go as I or someone else didn’t like to see it, we say our opinion. I’m very much about us. Be truthful. Say what you have in mind. Be all in. Put your energy in the right place and don’t just say yes to say yes.
We are all as a team about challenging each other. We are all as a team about intrigue each other, testing ourselves out and we really have a culture of. I think that’s what kind of keeps us together. We really have a culture of brainstorming, listening, and part of it is that we are less about looking. We look about, look into solving problems and not to who made the problem and why did you not do it and be judgmental of the situation. And we are more of being together thinking of the solution. That’s something that I’m really proud of. And I think one of our mentors back in the days, one of our co-founders Snir Avidan kind of put together back in the days. And I think it’s kind of stay within our culture for so many years now.
Dr. Jeremy Weisz: 38:25
Morgan, first of all, thank you. Everyone, check out Rebillia.com to learn more and more episodes of the podcast, and we’ll see you next time. Morgan, thanks so much.
Morgan Mizrahi: 38:35
Thank you so much, I appreciate you.
