Dr. Jeremy Weisz: 15:13
And I was going to say, if you don’t mention a copywriting book, I’m going to be like, I’m out. Yeah.
Chris Mason: 15:18
I mean, that’s how that’s the first book. I well, one of the first books I read to get introduced to copywriting and, you know, all these years later, like, I wrote a study guide for it and teamed up with with Brian. And we teach, teach the Concepts and the Breakthrough Advertising bootcamp. So that that’s been an amazing journey.
Dr. Jeremy Weisz: 15:40
Here it is.
Chris Mason: 15:41
Getting into getting into that book. Yeah, exactly. So it was. That was a really fun project to work on and we continue to evolve it today. So now we’re like figuring out how to, you know, sort of how do you how do you use take the concepts of breakthrough advertising and infuse it with with AI, for example.
Dr. Jeremy Weisz: 16:08
What was one you remember a big impact of breakthrough advertising for you in the book?
Chris Mason: 16:15
It’s in it’s on the very first page that that was like a huge light bulb where it’s talking about mass desire and the the paraphrased version is that mass desire is pre-existing in the market, that marketing doesn’t create desire, it just takes the hopes and dreams And essentially channels those towards your product. So I think when I, when I first started learning how to do direct response and, and everything like that, like I had it in my mind that I’m, I’m trying to like create and manufacture this desire for whatever the offer was in the product. Where was what Gene is saying is like, you have to figure out what what desire is already there and then show how your product fulfills that already existing desire. So you sort of channel it. And that was that was really helpful framework. And there are a bunch in that book, but that one just slapped me in the face the first time I read it. And it’s I think it’s on page one.
Dr. Jeremy Weisz: 17:24
Love it. Read no further. No, exactly. Any other favorite copywriting marketing books I’ll mention? You know, obviously Brian Kurtz’s Over Deliver is a great one.
People can check that one out. What are some of your other favorites?
Chris Mason: 17:39
The the other one that I read often is Dan Kennedy’s No B.S. Direct Marketing, I think is the name of it. And if you just want like a really simple sort of checklist about like all the different elements to include in a direct response offer, then then that’s fantastic book. Very simple. Oh, and then recently and I’m now I’m thinking about it, Caleb O’Dowd wrote wrote this book Monetization. And he’s got this exercise in there called the the ten 50s. And it’s it’s basically this exercise of listing out all the different not not it goes way beyond like features and benefits. And you’re answering like specific questions that, that a prospect would have about your offer.
Dr. Jeremy Weisz: 18:35
This one here.
Chris Mason: 18:36
Yeah, exactly. And that’s a.
Dr. Jeremy Weisz: 18:39
He’s a genius copywriter, for sure.
Chris Mason: 18:42
Yeah, he is for sure. He’s amazing.
Dr. Jeremy Weisz: 18:45
Learn from Gary Halbert. He’s been on the podcast before.
Chris Mason: 18:50
Oh, awesome.
Dr. Jeremy Weisz: 18:50
Smart dude. This is great. Any I mean, my I think one of my favorites is the Joe Sugarman books. He’s got a bunch. He’s got Triggers and it’s. I forgot if it’s called, like, The Adweek. Something. Yeah, The Adweek Copywriting Handbook or something. And it was kind of similar to what you were saying about the Jean Schwartz. Right. It wasn’t any, like, big thing. It was just broke down copywriting for me, which was, you know, Jeremy and I got to know him before he died.
Chris Mason: 19:30
Yeah.
Dr. Jeremy Weisz: 19:32
You know, Jeremy, what’s the point of the headline to get to the Subheadline? What’s the point of the subheadline to get to the first sentence? What’s the point of the first sentence to get to the second sentence? So each line I was like, oh yeah, okay. Like thinking of everything, but starting with like kind of like 8020, right? Perry Marshall books are great. 80/20 Sales and Marketing. Like, if your headline sucks, they’re not going to the subhead. They’re not going to read the rest of the whole thing. So that was profound to me anyways.
Any other favorites?
Chris Mason: 20:05
One to many, Jason. It’s a great book for putting a presentation, a webinar together. That’s that book and the the one I mentioned by Dan Kennedy, No B.S.. I refer to those quite often and oh Great Leads by Michael Masterson and John, I forget the I’m sorry. I forget the other guy’s name. That’s a oh, well, now I’m not thinking about Michael Masterson. Ready, Fire, Aim was a really impactful book for me early on in my In my journey because John Ford. John Ford, thank you.
Dr. Jeremy Weisz: 20:52
I had John on the podcast also actually. Yeah.
Chris Mason: 20:56
Yeah. Way back. I don’t know John, I haven’t met I’ve got to meet Michael.
Dr. Jeremy Weisz: 21:01
If we ever release our Giants of Direct response course, all these will be live and.
Chris Mason: 21:07
Yeah.
Dr. Jeremy Weisz: 21:08
Available. So stay tuned. If you want to know what we’re talking about just ask me.
Chris Mason: 21:13
Yeah.
Dr. Jeremy Weisz: 21:15
This is great Chris. I really appreciate your time expertise. And I was looking up the we first started emailing in 2013 actually. Wow. About podcasting and stuff like that. So it’s come full circle. Everyone can check out chrismason.net to learn more. He is the secret weapon behind the scenes marketing scientist. So Chris, thanks for joining me.
Chris Mason: 21:40
Thank you Jimmy I appreciate it.
Dr. Jeremy Weisz: 21:41
All right. Jeremy Weisz here. I’m here with Alex Gluz. You can check him out at tamonroe.com and you know we’re going to talk about some favorite resources. It could be books podcasts. Alex has a few. He’s always giving me good recommendations throughout the years. Before we launch into that Alex, just talk about your company and what you do. I’ll pull up the website.
Alex Gluz: 22:03
Hey, Jeremy, how are you?
Dr. Jeremy Weisz: 22:07
Awesome.
Alex Gluz: 22:08
Good to see you too. So my name is Alex. Around an agency called T.A. Monroe. We’ve been around around we’ve been around seven years, and we specialize in B2B tech and SaaS demand generation and paid media. So basically, what we do is if you’re struggling with poor quality of leads, increase in customer acquisition costs, or you’re trying to scale with paid media, we step in, we build frameworks. We work with you to define your ICP, define refine your messaging, and then we scale together to build what we call marketing revenue engines.
Dr. Jeremy Weisz: 22:52
Cool. Yeah. You can check it out right here T.A. Monroe. They also have a podcast right here. Revenue Engine. You can check it out. Alex, just tell people a little bit some of your favorite I know you said you’re listening to a podcast recently. What are some of your favorite podcasts or episodes of podcasts?
Alex Gluz: 23:11
You know, I love listening to podcasts, but what’s interesting for me is at some point of time, I guess I listen to a lot of business podcasts and I like Hormozi also I like SaaStr stuff, so I like a lot of stuff. But at some point of time I really stopped listening to podcasts because there’s a lot of noise, right? And everybody has all these great ideas. So I really try to focus on the audible and the books because they kind of more, more, more sustainable. So I like to listen to that. But recently. So I also I try to like YouTube and watch different things on YouTube. So one of the things and it’s I listened or watched the episode of probably not somebody you would know, but so this guy interviews different people could be very different. But it’s very interesting people. So this one guy was on the podcast getting interviewed about demographics, right.
And, you know, in the past demographics seemed like, like, why would I be interested in demographics? But the podcast was the episode was three hours long or something like that, and it was all about demographics and it was so interesting to listen to. It just blew my mind how, you know, how informative that is. And, you know, the sort of social sciences are very important just for everything. So it talked about different trends, right? Different immigration policy. So it talked about all this, the aging, the health. It kind of brought together all these different topics we talk about. Right. Obviously health and longevity. That’s that’s an interesting one.
And you know like what countries have the longest longevity. Is that true that in some countries with this secret sauce or special place and this guy’s like, no, that’s all, that’s all BS. It’s actually demographics because they’re not demographics correctly or they don’t do surveys. So anyways, it’s very interesting to step out out of, you know, your Valium, which is an institutional entrepreneurship, tech marketing business in general. And just listen about some different things, about geography. Demographics, maybe new sciences, you know, discoveries, things like that, just to expand your mind. So I thought it was very interesting and I learned tons of new stuff versus who.
Dr. Jeremy Weisz: 25:45
Was the who was the guest or the host. What was it? Do you remember?
Alex Gluz: 25:49
I have to look it up. I would have to look it up. So yeah, I’ll share that with you.
Dr. Jeremy Weisz: 25:54
But yeah, I’m gonna have to check it out. But yeah. Speaking of, like, one of my favorite books is The Blue Zones. Dan Buettner and he talks about, you know, basically it sounds similar, right. And they oh, the blue zones are regions around the world where people live longer and healthier lives, often reaching 100 or more, right, at a much higher rate than other areas. Right. So there’s a place in Japan, Italy, Costa Rica, Greece. There’s one in the US as well, and these are certain blue zones, so I don’t know if that’s the same speaker or not.
Alex Gluz: 26:32
Guy. It’s a different speaker, but he’s talked about blue zones and he said in some of those blue zones he was saying like. There is some truth to that. But also some of these things is because of the how they do the demographics and, you know, how they count things. So it’s very interesting thing. So, you know, it’s it’s a mix of science and politics in a way too, because sometimes if you don’t do them, you know, surveys the right way, it might misinterpret data. But then any case, very interesting stuff versus when you kind of watch or listen the same things over and over again, it’s you don’t learn too much new, some new ideas, but usually it’s all the same. You know.
Dr. Jeremy Weisz: 27:22
It wasn’t this week in immigration. Was that the podcast or. No.
Alex Gluz: 27:25
No, that’s something.
Dr. Jeremy Weisz: 27:27
You have to look it up. Books. I know you’re an audible person too.
Alex Gluz: 27:35
I’m an older person too, so I actually love the stuff with Benjamin Hardy. So I love the stuff he did with Denzel. I like Denzel. I think he’s very profound. But recently I started listening to Ben Hardy’s, The Science of Scaling. Great book, great audiobook. And I don’t know, and I just talk about how it’s all the same. But for me, Benjamin Hardy just resonates. I just love the way he puts things. It really resonates with me and making me think, and it’s very interesting. And obviously he worked with Dan Sullivan for for a long time and then worked with thousands of entrepreneurs. So these frameworks is not just like a classroom sort of study. So they they come from real life. So it’s really interesting to to listen to. So that’s something I’m listening right now. So highly recommend highly recommend this.
Dr. Jeremy Weisz: 28:35
Yeah I’m looking at some of his stuff. He’s got 10x Is Easier Than 2x with Dan Sullivan. He’s got the signs of scaling which is what you’re listening to. He’s also got be your future self now. He’s got a lot of books actually. Personality Isn’t Permanent. Willpower Doesn’t Work. Time Is a Tool. And there’s a bunch other here rapid transformation, the science of achieving impossible goals. So he’s got a bunch here. Nice. Yeah. You know I’ve I’ve definitely did ten is easier than two x. But I’ll have to check out the science of scaling that one as well.
Alex Gluz: 29:14
So yeah definitely.
Dr. Jeremy Weisz: 29:16
Cool. Well Alex. Thank you. Everyone can check out tamonroe.com to learn more, and we’ll see you next time. Thanks, Alex.
Alex Gluz: 29:25
Thanks, Jeremy. Take care.
Dr. Jeremy Weisz: 29:27
Great people, great resources. I’m here with Liana Ling. She’s one of my favorite people. And you can check that. Check her out. And her company out at powerupstrategy.com. And Liana, we’re going to get into software and tools. You’re one of my go to people to hear about what you’re using, what you like. Before we get into that, just tell people about power up strategy and what you do.
Liana Ling: 29:51
Yeah. So we are an agency and we help B2B visionary owners grow their business and fill up their pipeline through a variety of different ways.
Dr. Jeremy Weisz: 30:01
All right. Cool. And then talk about some of your. And I’ll pull up your site here if people want to check it out. Here we are. Power Strategy. What are some of your favorite software and tools?
Liana Ling: 30:12
Oh gosh. So it actually what I find really interesting about this question, especially the like. The way the world is right now is I actually think that we all need to start from what our what problem we’re trying to solve and what we’re trying to do. So yes, you know, honestly, you and I could probably talk for eight hours about my favorite tools, but I do find that it’s coming at it from a problem solution. I can I will. What I want to do is actually, I thought I’ll share a couple of the general tools, but I actually want to challenge you, Jeremy, I want you to tell me a problem that you have.
And let’s just like, no net here. I’ll tell you what I think the tools we could use in order to solve that problem. Okay. Yeah. Sound good? Okay. So. Yeah. So the tools that I’m using every single day actually that still help me to actually save time. And that’s one of my goals, is I want to free up more time on my calendar so I can literally hang out with cool people like you anytime you ask. And and also just find leverage to help my clients win as much as possible. Two tools I use every day. One is called N8N okay. And this is just my preference. There’s like a million other ways that you could probably do things with tools that are similar to it, but that that Make.com and Zapier are the ones on the market. And the reason why it’s one of my favorite tools is because I can take anything, pretty much almost anything that I’m doing manually.
For example, if you’re like, oh, maybe you have ChatGPT write your blog post, and then you open up your window and you post your blog post, and then you go over here and you make a video, or you make a, you know, whatever, an image or something. I can automate all that with N8N so that either it runs without me even knowing. So again, that’s a problem I’m trying to solve. Get me and my team out of the weeds, or it can be triggered by something that is very natural that I like to use. I love Slack, by the way. That’s another tool I still use every single day. I communicate in there with my community, with my clients, even in there with my husband. Like my and my daughter. Love Slack.
Dr. Jeremy Weisz: 32:16
You have a separate Slack account for like, family, your husband, daughter, or how are they? I have business.
Liana Ling: 32:24
So my main company one is the busiest one because I use Slack Connect as well. So what I do this might be actually a trick that your listeners would probably like. I found out that you can customize the sections on the side. So what I’ll do is I’ll put like for client stuff about C hyphen client name, and then I will move any chat into that section. So it’s there. I have one that’s like contractors or suppliers right. And then I have one that’s family kind of put in there. But so so my husband and my daughter are actually in there as guests. I’m not paying for them, but I am paying for myself and my team inside of there because you get X number of guests per paid person.
So that’s how I actually leverage it as much as possible. But I do have on I really don’t like to do that as much though, because I would actually prefer client stuff to be in a totally separate Slack, because there’s been too many times when you know you’re on your phone and then you answer really quick. Have you ever done that? And it’s like the wrong Slack channel. So if you have your clients in a totally different Slack, there’s a lot less chance that you’re going to put something in there that you should not be putting into your clients Slack.
I do that, but anyway, like Nan could be like, I have it, I have it triggering stuff like I have one where I have several different marketing automations I have set up, and depending on which one I want, I have it down to like just I put in a number because that’s just easiest for me. I like, so I have a specific Slack channel, I put in a number, and then I know it’s going to create like this, many variations of ads. It’s going to trigger all these automations for me. I have another one that every week it goes in and takes a look at our ad stats and just proactively it sends me three new ideas as if it was my junior CMO, just as an example. And I do it all in Slack because that’s what I use. You can do it in.
Dr. Jeremy Weisz: 34:12
So you’ll do it in Slack. It’ll connect to N8N through, let’s say, a Facebook ad campaign that you’re running. Yes. And you’ll say three in Slack or something, and then it will go on.
Liana Ling: 34:27
Yeah. That one I set up for writing marketing copy because I got tired of explaining everything again. So I so what I do is I have it’s a little bit more work to set up, but then I only have to use numbers afterwards, right? So I have spreadsheets where I have the different offers, and then I have other spreadsheets where I have the different frameworks that I wanted to pull from. And so I know that like number five is, you know, whatever. Like, like our conference for low ticket funnels, for example. Right. So I know okay, I’ll put in five and then it already knows that it’s because I’ve already programmed it that it’s going to go pick at random from one of the frameworks, and then it’s going to create like five different ads for me and send it all. Actually, I prefer it in my ClickUp for a task, because then I know it’s actually going to get done right. But I don’t want to have to type O like to create five new ads for this offer. Like that’s too much. I know it sounds lazy, but it is too much work now, right? I’m like boom, five. And then it’s like, send it all, you know?
Dr. Jeremy Weisz: 35:26
So what’s connected in that situation is Clickup is connected to Slack, is it connected to Facebook?
Liana Ling: 35:34
No, it’s all done through N8N.
Dr. Jeremy Weisz: 35:36
I mean, N8N is connecting all those things.
Liana Ling: 35:39
It’s like the traffic. It’s like the traffic cop right? So you have any n in this layer okay. And I and you, you map out what you want to happen. You map out okay. The trigger comes in through the trigger comes in through Slack message like I prefer. Again, you can do whatever you want and then you’re going to tell it what to do with that message. Oh I’m going to look it up on the spreadsheet okay. Oh okay. Then the next step is I’m going to have this AI agent take a look at this and take a look at the results and decide which of the frameworks that will probably be better for the next round of tests, because I also want to make sure that I’m not always using the exact same framework over and over and over again. Right? And then I’ll have another node that is connected to I actually like to use Open Router. That’s another tool that I love to use because it connects to various tools already. Otherwise you have to be like, oh, I have to go to ChatGPT, open AI and create an API key. I have to go to anthropic and create an API key.
I have to go to what you have to collect API keys. If you use open router, I can just go in there and select whatever model I want. I just need the one API key which connects open router to N8N. So I’m like, oh, I’m not loving. You know I’m not I’m not loving the output here. Okay. Let me change it. Like let me try let me try Claude Sonnet whatever version error. Let me try Grok whatever I can. Just go in there and change it. I don’t have to, like, change up all this. Other nodes and API keys and stuff like that. So I have I have that to write it out. And then and then I have another node that tells it, okay, take whatever you wrote, connect it to Clickup, and you can define what you want in the task name and then the description when it’s due, who you want to assign it to. But all that’s happening and all I did was I put in a number this as an example.
Dr. Jeremy Weisz: 37:29
And the output, does it go in ClickUp then as a task.
Liana Ling: 37:33
Well, because I defined it that way. Yes. Yeah. Yeah. And you can yeah.
You can put whatever you want.
Dr. Jeremy Weisz: 37:37
Because we also use ClickUp, you know, from project management situation, you know, like if it’s not clicking it doesn’t happen because it’s got to be assigned with a due date.
Liana Ling: 37:45
Exactly. Yeah. If it gets sent back to me in Slack, I’m not going to do anything about it. Right. So yeah. Yeah, yeah. No, I put it in there because that’s. Yeah, that’s how I know I work best. But other people may want it in a Google doc. Or maybe you want it. I have somebody like I designed I’ve designed these systems and implemented them for some clients, and I have one where he just wanted everything my email because that’s how their system worked, like with his COO. And I’m like, okay, cool. So we just emailed everything in whatever format, you know, he wanted and things got done right when we did that.
Dr. Jeremy Weisz: 38:17
Yeah, this is helpful. I mean, I’m curious, we could probably spend three hours talking about the different ways you use N8N because it’s really a productivity. And when you mention for me, I always look at productivity pieces. How can I get more done in less time? And yeah, I could see that for someone who’s wanting to do a number of things for you, it’s maybe different marketing, you know, ad campaigns that you want ideas for or stats or whatever it is.
And you have all the tools that you use connected to N810 through there. For me, it’s email optimizing email. So I’m curious, I don’t know if there’s any productivity things you use for that. Yeah. You know, currently because I feel like I spend a lot of time in email. And so I look at, you know, 80/20, right. As we both know Perry Marshall, people check out if they haven’t 80/20 Sales and Marketing. But you know, okay, if I’m spending all this time, I want to optimize the things that I’m spending 80% of my time on. And so email is one of those things. So currently I’m using.
Liana Ling: 39:21
What’s your problem with email?
Dr. Jeremy Weisz: 39:22
I mean, I just I don’t know I just get too many emails. I want to respond quicker. So I’ll tell you some of the things I put in place. And maybe I’m curious what you use because I try and get zero inbox every day. And so I use SaneBox, which helps kind of filter everything out.
And then for I mean obviously I have, you know, team members like if I don’t need to execute on it, I’ll cc a team member and then they handle it. But like obviously like Calendly for scheduling and I use TextExpander for Shortcodes.
So like I get similar type of inquiries, I use TextExpander and like, you know, just type in a word and it creates that, that response. And then I started using from a response standpoint, if it’s more customized, you know, Wispr Flow with Gemini, because I use Gmail G suite. So you know, people don’t know what Wispr Flow is. You could just, you know, click it and it transcribes what you speak. You know, what you talk on your computer. And then Gemini inside of Gmail helps just create my incoherent thoughts into more coherent sentences. So I’m curious, what do you think about or have you heard works from productivity of email or inbox stuff?
Liana Ling: 40:47
Yeah. So I for me my main problem is the filtering. So I just have it filtered through n8n where the AI goes through my inbox, categorizes stuff identifies what has to be responded to. Because I’m not I’m not like you where you’re very proactive in sending stuff out. When when I’m in email, which I don’t like to be in, I tend to be responding. Right. So my main thing is I don’t want anything to fall through the cracks. So again, I have it go into slack because I love Slack. And it’ll just notify me if there’s stuff that needs that needs my response.
And I just fine tuned it over time for you. I think you could probably create some type of automation using AI as well, and a database of your contacts with just some information about each contact so that it could proactively draft stuff for you. So that it’s. And then and then you’re more like, okay, I’m going to go through and figure out these drafts here, as opposed to going through whatever’s already filtered for you and then dictating like everything that kind of goes in there.
Because imagine, like if you had a database that had my name where we met, what I do You some anecdotes about me. Maybe it’s even got my disc profile or something like that in there, and then you could program an AI to just you could actually do it probably now in the Google’s latest. I think they call it flow that you can actually have that in your Gmail now like running and you can create customized gems and stuff like that to have it pull from there. But imagine if you had like certain information about each person and then it would go there, take a look at it, and then it would create as relevant a draft as possible. And then you just go in and change whatever you need to change. But now you’ve got most of it done right.
Dr. Jeremy Weisz: 42:33
I love that there was I’m trying to yeah, I, I do have to figure that out. There was a tool I so I Nicole Donnelly on who talked about all the AI tools she’s using and there was one she mentioned. I’m trying to look it up. You know, one obviously she mentioned a lot of AI tools. And there was one that I was like, this is a godsend, kind of this claim that they did exactly what you said. Except, you know, obviously, you know, we can go in and, you know, you’re very technical and set it up with Nan. This was like, oh yeah, you just sign up and we’ll do those and we’ll pre-draft the emails. Yeah. For me, I’m like, oh, sign me up using the issue. Is it dis? It disabled one of the features that I used. I’m trying to think of what it was inside of my Gmail. So I’m like it was a deal breaker. Like I couldn’t, I couldn’t use it. So your solution is more custom. That would be better for that. Yes.
Liana Ling: 43:40
Yes. And definitely check out. So. Oh, I think I just looked it up inside my Gmail. It’s called studio, but I had to go into the admin section under AI and it’s a beta feature, so I had to turn that on before it would show up. And then it finally showed up at the top of my.
Liana Ling: 43:58
Turn. I had to turn it on. If you go to your admin settings for Google, if you’re the super admin, go to there’s an AI section there. Make sure beta features are turned on.
Dr. Jeremy Weisz: 44:09
Okay.
Liana Ling: 44:09
And then when you refresh your inbox in the browser, it’s like I can’t even describe what the logo looks like. And I can’t share my screen right now because you see my emails, but like, it looks like two arrows stuck together. It’ll be at the top there. It’s not the Gemini button, by the way. It’s a different one. And if you hover over it, it says studio. And you can create what they’re calling agents. And since it’s all built in, it shouldn’t. Be in conflict with anything else that you have running. Right. Yeah.
Dr. Jeremy Weisz: 44:41
Yeah, I found it. You know, you anyone’s listening. You can check it out. I thought it was a cool tool. It just some of the features I used, it didn’t work with. And it was called Fyxer AI f y x e r ai. And it basically helps sort your emails and create responses for you so that you can just approve them and edit them. So it’s like we draft your responses. So it seems amazing. But for me the way I use Gmail, it didn’t work.
Liana Ling: 45:11
Yes. But this way you can customize it then.
Dr. Jeremy Weisz: 45:13
Totally.
Liana Ling: 45:14
For you. This actually leads to the final tool that I wanted to share. It’s called AskSpot.ai. And the reason I love this is because your team could do this too. It’s it’s a very easy way to set up custom bots. And I know you’re like, well, why don’t we use custom gpts? Well, not everybody uses ChatGPT. There’s a limit to the number of files that you can put inside. AskSpot doesn’t have any of those limitations. So let me give you a use case as an example. I have one of them where I have it hooked up to the client’s podcast RSS feed.
And then I also have his book, and we also have transcripts from some of the coaching sessions that we put in there. He runs a webinar, however, often whatever he used to have to hire all these expert coaches to sit and watch the chat all the time. Now I have the customer service team come in. If somebody asks something in the chat, I’m like, go paste it into this AskSpot bot that we created. Copy what it told you to do, use your common sense to change whatever has to change and paste it in the chat.
And it’s working great because I’ve also fine tuned that chat bot. By the way, you can fine tune all the instructions of how we want the output to come in. I’ve also created one for his sales team specifically, so it has very specific sales team information. And if the sales team has questions, especially product questions or pricing questions or anything, that’s where they go to first. And it’s very, very easy to create with AskSpot because it has integrations into Google Sheets, Google Docs. You can put however many documents you want inside of their RSS feed, and then what you can do is you can also view all of the chat history.
So what I’ll do is like maybe once a month I’ll go into that webinar one for example, I’ll look at the chat and the answers. And if there’s something that I think just isn’t quite right, it has a Q&A section where I can type in, I can just press a button. It takes that question, and then I can customize the answer I want. You could even say, hey, if you can even use these as lead gen tools. So like if anybody you can say, hey, if anybody starts asking about, you know, oh, like, I like, I think I need some help with like my Instagram.
Then you can tell it to put in your Calendly link there. Right. And just, just nicely, you know, recommend it. I’ve also done it where I said like there was a CEO, she was very, very busy, you know, with a publishing company. And she’s like, oh, these clients ask me so many questions and I just have this Google sheet where I keep all the answers. We hooked it all up and we’re like, okay, embedded onto your page so it looks pretty and everything. Send all your clients there so you don’t have to answer the questions for them. You could do that too. Like Jeremy, I would have them take samples of all of your stuff. All like, just what? How you think. Create a second Jeremy, and tell your team. Ask this bot first before you ask me. No. And they have several models that you can hook it up to as well. So you can decide you know which one works best for you.
Because the downside is you like you are paying for the credits to use it. But there’s so much more upside because there’s so much it’s much more flexible than using just ChatGPT custom gpts. And you don’t you don’t need ChatGPT at all to use it. I know the people who created this. They also did. I thought they did something clever. They they created one. When Alex book launch came out, they took they took all these transcripts there, and they put it into one of these and started sharing it and said, it’s free. And then he showed me the chat history. It was like so many people who thought they acted like they were talking to Alex Ramsey, and they’re telling them all their business questions and their business problems. And we got so much Intel just from reading the chat history. It was amazing. So as you could tell, I do love. I’ve been using this for years. It’s been one of my little secrets.
Dr. Jeremy Weisz: 49:01
Yeah, I love it. I’m. If you’re watching the video portion of this, we can see where an AskSpot.ai and you could check it out. First of all, yeah. Thank you. I can chat with you for the next three hours, hearing all your tools and software, but I know you have a busy day so everyone can check out powerupstrategy.com to learn more. And Liana, it’s always a pleasure.
Liana Ling: 49:26
Thanks a pleasure. Thank you.
