Jeremy Weisz 16:57
What else have you found that has worked for you Well, in that onboarding process? So one is, it’s just like, let’s do intensive two day, get everything up and running as quickly as possible, what else has worked, or maybe the found you had to eliminate that didn’t work in the onboarding process.
Marquel Russell 17:15
So I think the biggest thing that we found is like, really simplifying things as much as possible, right? And really looking, okay, what is necessary here, what is not necessary here, right? And then looking at, because a lot of times in marketing we try like your CPA, or we track well, for those who are not familiar with at your cost per lead your cost to acquire clients that we track in those market and measure your close rate. But a lot of times we aren’t tracking client success, like metrics, we aren’t tracking like your NPS score, like your net promoter score, we aren’t tracking your TTV, which is the time to value. So like some people, most people will say, well, our program is amazing, or our thing is amazing. And we’ll be like, what, how do you know that? And they’ll say, well, we get testimonials? Or if people tell us how great it is? It will okay, well, what exact metrics do you have to track that? Right? So for example, if we’re tracking that, and let’s say what our whole process, let’s say, on average, it takes four weeks, for them to launch the Client Attraction system. So our average TTV, time to value will be four weeks, right? Some people may say, well, not a time to value is immediately because they immediately get access to the modules, if they provide modules, right? Was like, what did they actually join your program For modules? No, they didn’t join your program for modules. They join your program next to get their contracts and system. So on average, how fast do you help them get that live? If it’s on average, four weeks, a lot can happen within those four weeks. But imagine if we shorten that from four weeks, which is 28 days, you turned that into two days. Now you drastically turn it down, now you’ve helped them get a massive win. Right? Now you’ve created momentum, right and for momentum, and that’s really the name of the game. And whatever you do. So for example, a great example that I like to use is when the most successful company in American in history is Apple, right? So for as an apple, at one point, you probably remember this maybe, like we used to go buy a piece of technology. And part of the instructions was you got to let it charge for 24 hours before you could use it. But if you buy an Apple product, how do they do that differently? It’s already charged. So you immediately can open your phone up, right immediately start using it or your MacBook immediately start using it. It’s all you can literally get in a car and open your phone up. Immediately start downloading apps and all that so they like okay, this is how we increase the TTV the time to value like people can immediately experience the value that they paid us for.
Jeremy Weisz 20:03
Yeah, no thanks for making that distinction, or call because really what the onboarding process is, or part of it is, especially for you or anyone else is the user experience, improving the user experience? What platforms do you like to use to help people get clients?
Marquel Russell 20:22
So we actually have our own built-in system that we created for our clients. So we took all the different software’s because there used to be like, quite a few different software’s that they have to get. So basically, what we decided is okay, what if we just got one system created specifically for our clients, so that way, they can come in a couple buttons, and everything is already automatically installed onto the business?
Jeremy Weisz 20:44
I mean, are you using paid ads on different platforms also?
Marquel Russell 20:49
Yeah, for sure. So mostly we use Facebook and Instagram ads, we’re starting to test a lot more with other platforms as well. But we haven’t started teaching it just yet. But mainly a lot of Facebook and Instagram ads.
Jeremy Weisz 21:01
One thing I liked that you said is imagine if, and I had an episode with Ed O’Keefe, and he wrote the book Time Collapse and he talks about that in his Time Collapsing book, Imagine if really opens up possibilities and opportunities. So that wasn’t lost on me. So that was a key thing that I took away from his book. You’re a big fan of shortcutting processes and specifically through books, what are your some of your favorite resources?
Marquel Russell 21:39
Books wise, or just book resources?
Jeremy Weisz 21:41
Books? Yeah, books.
Marquel Russell 21:43
Okay, cool, because I was gonna say one of my favorite book resources is audible as I like to listen to audiobooks at two times this week. When some of my favorite books, man, I’m such a nerd when it comes to books. If I also so one of my favorite books that my probably my most recommended is TheWar of Art by Steven Pressfield. is totally a go-to what did I actually read recently, which is definitely moves to the top of my list is 10x Is Easier Than 2x by Dan Sullivan, another one oldie but goodie digest either looked over there is all the Secrets of theMillionaire Mind. The Big Leap is a favorite by Gay Hendricks. EssentialismThe One Thing business books, when he’s obviously booked I think for the most part that is also The Road Less Stupid by Keith Cunningham. And Ready Fire Aim by Michael Masterson.
Jeremy Weisz 22:56
Yeah, I have seven credits on my audible. So those are all.
Marquel Russell 23:02
Yeah, well. What are some of you I know that you do and I know you asked in the question, what are some of your?
Jeremy Weisz 23:07
Well, yeah, I mean, I’m listed to like, I like to listen to two to three times speed. So even if I miss something, you can go back and listen to it again. I mean, How to Win Friends and Influence People that Dale Carnegie books are always on my favorite list. One of my favorites of all time from a copywriting direct response perspective. I had Joe Sugarman on the podcast and he has ad copywriting secrets or something like that. I thought it was one of the best and obviously the Gary Halbert book on The Boron Letters and I had his son Bond on the podcast talking about that, but the relationship books, I like this the 80/20 books, Perry Marshall 80/20 Sales and Marketing. Because yeah, I’m like, that concept of 80/20 I think about probably every hour of my day, what should be the 10 or 20% of things I should be focusing on right now that will get the 80% results. So but I’m with you, I yeah, I’m ultra-consumer of audible, The Four Agreements, I like very simple, like simple except simple concepts that I can apply. I like the way you think about Marquel the multiple streams of income. Okay, and talk about how you think of multiple streams of income at what stage that makes sense.
Marquel Russell 24:39
Yes. So I believe it’s always kind of triggers people a little bit when I talk about it is like I tell people all the time, like multiple streams of income is a tool of the rich not a tool to get rich, right. So a lot of times people like they use multiple streams of income as it justification for distraction. Right. So as like, I always tell business owners in your earlier phases. And when I say earlier phases, that’s anything less than a million, anything less than a million a year is like earlier phases. In your earlier phases, your most powerful weapon is focus, right, focusing on one thing, a lot of times people get way too distracted, they think they have more time and more bandwidth than they really had. Because if you’d be honest, if you really only got enough time and bandwidth to do two to three quality things a day, right, everything else, you’re kind of running on fumes. So that goes into the book Essentialism is like, What if every day, those two or three things was focused on your one thing, or another book, right? versus trying to do one thing on five different areas. And they you grew that, and then what people got to understand that it’s like, dreams normally break off a one big body of water. So if you create this one big body of water, now streams are naturally break off. So for example, let’s say you’re a coach, or your consultant, right? Oh, let’s just use coaches. Let’s say you’re a coach. All right. Now, as you’re building your expertise around coaching, whether that’s podcast coaching, or whatever, now an opportunity may come about where a book opportunity comes and happens right now. But now you have a team to actually handle that for you. And you can focus on your main thing, let’s say some speaking opportunities present themselves, that kind of breaks off of but now in realignment, and it feeds your coaching business. Let’s say you’re, like I said, a podcast coach. And now like people, you get more and more people asking them about, what can you do this for me? And launch my podcast for me versus you just teaching me? Well, yeah, then that that opportunity, you may say, okay, we’re going to start a podcast agency, or you partner with somebody who does done for you podcasting. And now you white-label the services. And now, you can still do it. But all of that came from you focus in 2,3,4, or five years on building this big pond, this big body of water that actually broke out into the streams, and then you start taking his revenue that comes in, and now you start creating, like passive income producing assets, whether it has real estate, whether that’s stocks, whether that’s, whatever your thing is, but really just focusing like on one thing, so I tell people, just last thing is, I tell individuals, like, if you and I were in direct competition, and I wanted to beat you, and I would say, okay, what do you think I would do if I wanted to beat you? In the hour? I say, wow, market me, or change your prices? Or do this or that? And I’m like, no, all I would do is present opportunities to you. Because you take the opportunities and why he was focused on these new opportunities, I’m going to be focused on the main thing.
Jeremy Weisz 27:53
This kind of goes into niching. And talk about your thoughts on niching because that is a focus.
Marquel Russell 28:03
Yeah, for sure. So I always I talked about niching and then micro niching, right. So again, a lot of like business owners in the earlier phase when I talk about this, that I was like, oh my god, I’m gonna leave money on the table. Oh, my God, I’m gonna leave people out. Oh my God, that’s gonna limit me how much money I can make? And I’m like, well, no, let’s not. And I’m gonna give you an example. If we can think about multiple examples, but one of my favorites is this guy named Robert Smith. Robert Smith. He owns a company called Vista Equities. Not sure if you’ve heard him on the podcast yet. He owns a company called Vista Equities. They by private equity company, I think he’s the wealthiest black man in American history. I think he’s 8 billion. Its company, Vista Equities. They hold about 100 and something billion assets under management. They buy companies, not only companies, they specifically buy software companies, right, not only software companies, they specifically buy enterprise software companies. So he niched down in private equity. Then he went another level of niches, which was software companies, and anyone another level of micro niches of enterprise software. So you micro niche all the way down. And that’s a phenomenal example. And you think of any other business, they did the same exact thing at Walmart. It may seem like they target everybody, but they actually don’t, right. Everybody’s not Walmart’s customer, Apple, everybody’s not Apple’s customer. They’re all niche down, in a way. And you can tell in ways that they communicate their offers and a message.
Jeremy Weisz 29:39
Yeah, in a lot of these. That’s a great point. A lot of these companies what we see, like you mentioned with Walmart, a lot is going to be started off niching and that’s how they grew, right in like I remember I had the founder of our X-bar on and now everyone buys X-bar, but at that point, they were really focused on the crew CrossFit community, and that’s what they were focused in on. And it grew in the CrossFit community and kind of grew out of there. There was a really interesting here about that, I like also how you talk about, I think your next book is like getting to the source or something, because you seem to that the way you think is you get to the source, everything you talked to in one of your videos about something about not necessarily wanting to be LeBron James, but then, you know, moving up the ladder of well, you could be an NBA player, but then moving up talk about that concept and how you think about.
Marquel Russell 30:37
Yeah, so basically, I normally, because I do a youth class on entrepreneurship as well. And I basically explained to them, it’s like, okay, it’s the next level of thinking, right? So it’s like, okay, you can be an influencer right on Instagram, or you can own the platform where influencers are hanging out on? Right? You can be a rapper. Or you can own a label that size rappers, right? Or you can own the distribution company that distributes the companies that size to rappers, right? You can be a basketball player. Or you can be an agent, right? I was talking to my nine-year-old about this, because he wants to go to the NBA, right? So I was like, I was talking about Rich Paul. So Rich Paul, he is LeBrons agent, we had a list of other guys, right? And I was like, man, think about this. I was like, as an NBA player, for the most part, unless you’re LeBron James, you only get one NBA check, right? As an agent, you can get 20, let’s say 20 plus NBA checks. But never dribble a ball. And as an NBA player, unless you’re LeBron James, you have a limited career. Like it’s very few individuals who play at the level of LeBron plays, he’s 38 years old, still got some fighting and right. But most people aren’t going to do that at that level. But you can be an agent, and you’re still making NBA money. 20 30 40 50 60 70 years, right? offer multiple checks. So you can be an agent or another level of that. You can be an analyst like a Stephen A Smith, Stephen A. Smith, I think he made 10 $15 million a year, right? Just talking about basketball. Or you can go another level, and you can own a team, right? Or you can start as an agent, start doing some analyst stuff, start taking those checks, start parlaying those individually on a team, or at least part of a team. So don’t just be limited to just playing on a team. Because technically, if you just do that you’re just a high-paid employee. And if you don’t have a structure, right, you could be broke in no time.
Jeremy Weisz 32:57
Next level thinking I love it, I want to talk about the evolution of the team for you. You start off your network marketing is just you hustling. And then as you build a company, what were some of the key positional hires you had to make?
Marquel Russell 33:15
So I think the first critical hire me was hiring an assistant. So my assistant, she actually started up as a VA, who was a referral. Now she’s our operations director, Bianca. She pretty much runs the whole company. But she started as a VA. And I think that was the most critical role, initially, because that got me out of things like customer support, replying to a lot of emails, making sure tools and systems are fixed, and all the different types of doses, she was able to take over a lot of it. I think as you step out of that, then you start looking at, okay, what’s my higher revenue type of stuff, right? So I typically tell founders and CEOs, typically the last thing that they want to outsource or delegate, so to speak, if they’re doing it is like enrollment costs, because typically, that’s the biggest thing that’s going to be a driver of revenue, and then marketing. And then as you’re growing and now you bring in people who are least 80 to 90% is good, then you can start like backing out of that, and then just kind of start building out the department.
Jeremy Weisz 34:19
Let’s talk about a 16-year-old you work with, which kind of blows my mind because yeah, it’s cool when people get started really young.
Marquel Russell 34:33
Agrees. So Christian, he actually I’m a Christian and Joe Jones, when we started working together, he was 12 years old. And it’s interesting how we met I actually saw him at the power networking conference that George Frazier puts on every year. And I kind of saw how he was carrying stuff. I was like this one guy, he’s doing something right. So at this time I was doing a youth event every We’re like exposing the youth to entrepreneurship. So I reached out to this mom and I was like, hey, I’m not sure just gonna do this, but it looked like he had some cool stuff happened. So I started looking at some of this stuff. And I was like, I want to get them down to speak at our event, right if he does speak it, and at this time, I think they was living in Indianapolis, it was going back and welcome Jeremy’s to Indianapolis, because she was in a service. And I was like, I was like, what? How much would it cost to get him down? And she was like, oh, no, we got to fee. But she was like, I see that you haven’t Eric Thomas speak at the event. The motivational speaker, right? Yeah, of course, like book. Yeah. She was like, he’s always wanted to meet Eric Thomas. So he was like, she was like, if you could work it out where he could actually meet him. That’d be worth me getting a ticket in the flight and everything. And we you don’t got to pay us anything. So I was like, oh, let’s do easy. So we made so they came now we made it all happen. The next day, everything went well. A week or two later, he hit me up. And he was like, hey, would you be open to mentor me? And I’m like, of course, I’m like, let’s do it. So we got him a phone call. Where he taught me what he got going on. Because he’s extraordinary to me, he was 12. And it’s not like he was already Les Brown, sort of fast speaker, we had a book that he might help them do based on when he was getting bullied in school of learning how to invest in the stock market, the whole nine yards. So he had to learn how to create a coaching program or create a course banana and the seven. And I was like, man, if I was you, I would do this totally different. I was like, I would turn this into a coaching program. And I would charge 3000 to 10,000 or more. So I was like, what probably people that was like you I was like, here’s the two ways to do this. I kind of showed him both ways tonight. And he said one way that he learned and another way I was like, how do you want to do it? And he was like, well, I want to go to 3000 rounds, like great. So I laid it all out for him. He went to implemented it. Got his first $3,000 client, he actually did it on a webinar. And he forgot to share his slides. So he did the full presentation. The screen was blank the entire time. He had no idea. At the end of it. He made that offer somebody bought. So they made 3000 He didn’t realize the screen was black until he watched the replay. It’s a 3000 Boom.
Jeremy Weisz 37:11
I think when I was at age, well, I don’t think I was making any money. But when I could I think I maybe made less than that in a summer. So that’s pretty cool.
Marquel Russell 37:21
He’s that’s very cool. So we did that. And he still he just came back, got some more feedback, get some more feedback. He was like Mr. Russell, by the time I turned 13. I want to make 100,000. Right. Great. Let’s do it. So by the time he turned 13, he had made $103,000. Now, he makes a couple of $100,000. He has he has his eye set on the NFL as well. But probably over the next couple of years or so he’ll be making more than most NFL players before he didn’t get.
Jeremy Weisz 37:51
Exactly. Now he’s 16. Right. I do want to talk about another person you worked with. But I want to stick on this person for some more called take me back to you. This person is 16 I can remember when I was 16 I was not doing any of this stuff. Of course. What was your life like at 16?
Marquel Russell 38:14
When I was 16 and I was smoking weed selling weed think I already had a criminal charge up again in trouble at school. Yeah, I was totally different. Totally different directions. For sure. I was like two hours away from dropping us..
Jeremy Weisz 38:34
You were ahead of the cure leaf going public. Right.
Marquel Russell 38:36
Jeremy Weisz 38:40
And then there was a pivotal point when you were 19. What was going on then?
Marquel Russell 38:47
So when I was 19 when I turned 19 I actually was in jail when I turned 19 all my 19th birthday. My first thought was also born when I was 19. So I met my first son in visitation because I was in jail. I turned 19 in jail. So 19 was a super memorable year for me to say the least.
Jeremy Weisz 39:09
And you dropped out of high school. Did you have a thirst for learning then? Because now when you look back and it seems this you have this voracious appetite for learning? Yes. Was it the same man and you just weren’t inspired by anything? Or what was? It just seems like a big change.
Marquel Russell 39:34
So I had a huge thirst for learning this well. However, I didn’t really make the connection of how any of the stuff that I was learning was going to lead to what I had in mind for my life. Like my goal was to be a millionaire. I wanted to be wealthy. Like I didn’t see I was in Algebra two actually, when I dropped out like I was like 10th grade. I didn’t really see how Algebra Two was going to make sense. Like, nobody’s ever asked me the Parag Parag, or, like nobody’s ever asked him and I was like, I don’t really see how any of that was, I didn’t really see how that was going to ever make sense. Like, if you like if you know basic third or fourth-grade math, you know how to read, write, and know some basic human psychology. I mean, you can make millions of dollars.
Jeremy Weisz 40:31
One thing you talk about your journey when you got into Network Marketing, or in general in business, and there’s rejection, there’s no’s and you talk about how that’s nothing compared to what you were going through in your life.
Marquel Russell 40:44
Yeah, for sure. So like, when I got into Network Marketing, the biggest thing people weren’t afraid of was being told no. And I was like, Wait a minute. So you’re telling me that if we can get through enough nos, we can make millions of dollars? It was like, well, yeah. And I was like, Well, I’m from like, it’s so much against you like in the world I come from it’s like, you could be shot at you could be killed, you could robbed and go to prison. A lot of different variables. Like you’ll leave your home, you don’t know if you’re going to come home that day, is like the worst thing that we got to deal with. It’s like no, like, some year like, I used to be terrified of public speaking. But I was like, okay, well, if I can get over this, one of my mentors always say, when you stand up, your check goes up. Basically, like when you start presenting she was like the typically the person in the room is typical person that makes a lot of room who’s making the most money in person in front of the room. So that’s when I got into the Dale Carnegie’s the public speaking, Dale Carnegie’s stuff like that, and just start working on myself like the Jim Ron’s and did Less Brown’s little world and so forth. But I was okay, if I can get over that. Because I was like it. Like, these people aren’t necessarily smarter than me. They just knew about this stuff before I did. I’m willing to put in the work. I just need the system. Like if I learned the drug game, I can definitely learn legitimate business because a lot of skills and so forth are transferable. All the skills are transferable.
Jeremy Weisz 42:14
What’s the difference Marquel, between you and how you were able to kind of break that cycle. And people who did not get out and do not break the cycle, from where you’re from?
Marquel Russell 42:27
I would say, the biggest thing for me is like, number one is I had a vision of why I wanted to do it. Number two, I was willing to go through the uncomfortableness that it takes because it’s a big transition. Right? And I had to willing to be, I use it, analogy of like, I had to go through this cocoon-like, phase. Right? Well, I was like, I was a caterpillar. I had to cocoon myself for multiple years, right and even go through a transition of not really making any money for a minute, right? I definitely wasn’t making the money I was used to making, and whatnot. And I had to literally make a clean cut from the streets, to like, not making no money for several years really to figure this stuff out. And most people aren’t willing to go through that, right. It’s like, losing weight, for example. Like if you have a nice bit of weight and you want to get in better shape, but you’re not willing to fight through the hunger pains, the soreness in the gym, people say and stuff about like you’re not willing to go through, they’ll go on hard for 90 days, six months, 12 months, still not having the body you want. Most people just aren’t willing, they know what to do. It just aren’t willing to go through the uncomfortableness for a long period of time to actually get on the other side. I think you do not have a big enough reason why you want to get on the other side of.
Jeremy Weisz 44:01
One of the things you talk about too, is mindset and that 90% of his mindset and how you’re thinking when you go back to 19 at that point, did you have the mindset that you are going to listen I just want to be successful business person, or was there a point in time where that was just such a strong belief that you had to do it?
Marquel Russell 44:21
I think for me even back then I never wanted to be just like a local drug dealer. Right. So even when I was selling drugs, my goal was never to be a local drug dealer. Like my goal was to be a big-time drug kingpin. Right? And then I wanted to start an entertainment company become his big entertainment business mogul. So I always kind of thought on the bigger scale love it right. I didn’t know that. I know I’ll be doing this. I never even wanted to be famous. I never wanted to be on the stages or be interviewed or beat me know people know who I am or recognize me in public. That was never one of my goals. Even when I was doing music. I wanted to be behind the scenes. I put the artists out, put the money out helping with the marketing and stuff. Well now I wouldn’t call it marketing it was sometime a day but coupled with that type of stuff, but I knew I wanted to do something big. Just didn’t know what it was even at 19. That was just kind of a, a means to the end of what I was doing was based on what I knew at the time.
Jeremy Weisz 45:20
You always seem to have a big vision and applying it at that time. It was obviously a different business than what it is now. But it was still that big vision that you had, there was a physical therapist. So we talked about the younger kids who’s 16 what kind of work did you do with the physical therapist? Personal Trainer, personal trainer.
Marquel Russell 45:43
So yeah, so personal trainer J Lopez. So him and I met. When I was early on my fitness journey, I actually met him through my sister’s friend. I saw she was training with him and reaching out to him. And I went for a in-person session to see if he could help. So I ended up signing up. He was charging $249 a month I was like cool is unlimited training. Cool. So it’s inexpensive, very inexpensive. So I went and was probably going a few weeks. And then one day, he asked me he was like, man, you didn’t tell me like you’re some type marketing guru or something like that. So apparently, I went to my Facebook page and audit because I had never mentioned what I do. And I was like, well, yeah. He was like, man, I’ve been trying to get my marketing stuff together for a while I pay people for flyers, I pay for to pass out flyers. Nothing has really worked out. So I started giving them some stuff to do. And at first he didn’t do it. And when someone that gave me this thing to do, like, I was like, hey, create a piece of content about this, right? And then the next day I went back and I was like, hey, I didn’t see the content, what happened? And he was like, Well, you know, I’m gonna go back to the to get this other personal training certification and blah, blah, blah. And I was like, no, man, you just scared. Right? And he was like, what? It kind of took him back because he wanted us to be with him. So I’m like, you just scared, but don’t worry about it. So he ended up doing it the next day. So I gave him some other tips. They started doing it fast forward, his business started growing, right. And he ended up becoming a client but he used to struggle to charge 249 a month. I helped him increase his prices. Within 28 days was 17 clients at this point he was working on his garage. And then we used to start pulling up possessions in here like cars like parked all the way down the street, because people coming in and out of his garage. So he outgrew his garage, he moved into another basement gym. He outgrew that they had to get a physical location, and now he’s continuing to grow away. He’s a big influencer in the fitness space as well. And he charges what 50 times what he used to charge and hopefully grandfathered you. Yeah, definitely. Definitely.
Jeremy Weisz 47:59
There was another company that went from 4k to over 200k. What were some of the things you did with them?
Marquel Russell 48:06
Yeah, for sure. So Tammy and Sheldon, so they actually help individual starts trucking businesses without a CDL. So when we started working together, I was making about $4,000 a month. And I used to work 100 hours a week, per person. So I did the math. That’s about $5 an hour. So of course they can make more at McDonald’s. So they were so aggressive though. Tammy was telling me when they went to funerals, they be passing out flyers for the coach. And I was pretty aggressive. It’s very aggressive. So, we started working together. Our biggest goal was to get to 10,000 a month, I want to get to 10,000 a month, great. Their first month they made 22,000. The second month they made 35,000. Then they go to like 50,000 60,000. And then I think last year they close it out running like 1.8 million, Jess and her coaching business meeting, I think they did another 800 or something in their actual trucking business.
Jeremy Weisz 49:04
What were some of the things that you work with them on?
Marquel Russell 49:07
So, one of the first thing we’re working on is their pricing. There were drastically underpriced. I think they was charging 200 bucks or something like that, to get what it was. But that’s one of the first things we helped them on the second thing we helped them on, well, I probably say that one of the first things before that is like their belief. Because a lot of times people don’t charge what they deserve to be charged because some belief stuff is holding them back. And we help them with their pricing. And we help them with the structure of their program. Right. And then the marketing of like, how to run their ads, they turned their ads, I want to have more leads coming in and they could handle we actually had to turn the lead their marketing off, like for some duplo structures that’s in place. And then they started having like an influx of clients. Even though they were charging 20,000 for the program now. They had an influx of clients. We had to help them build out their backhand delivery systems to actually serve the clients at a high level.
Jeremy Weisz 50:06
Who is ideal for you, Marquel, who’s ideal to work with you in your company.
Marquel Russell 50:12
So I would say who is ideal for us is are going to be like individuals who are either coaches or consultants or who provide like, done for you type of services, like agencies and things of that nature. And they are already great at what they do. They know they’re amazing at what they do when they’re elite in a space, and they want to attract more of their ideal clients, they actually start like systemize it. So now it’s predictable and consistent versus, a pop your pop there, referral here, referral there. And now they can predictably hit your revenue goals every month.
Jeremy Weisz 50:45
Well, I have one last question. Before I ask it, I want to point people to check out your website, learn more. I mean, you have lots of content free content, scalethesmartway.com where they can learn more. Last question is just who are some of your mentors that you’ve had throughout the years or currently?
Marquel Russell 51:00
I’ve had so many some of my virtual mentors who have never met, was like, I guess my biggest virtual mentor I’ve never met as Jim Rohn and never got to meet him. I got to see Zig Ziglar speak. I guess my mom was a mentor of mine business-wise, I didn’t realize that till hindsight 2020 big mentors of mine now is my pastors. They’re married so those are huge mentors of mine as well.
Jeremy Weisz 51:41
Everyone check out scalethesmartway.com. Marquel, thank you so much.
Marquel Russell 51:47
Thank you for having me.