Jason Falls: 19:28
Yeah. And I would say that you can’t create a viral video. You can create a good video. And then if it’s put in front of the right people at the right time, it can go viral. Virality happens after the fact, but the content has to be really, really good.
And so when I have talked to brands who are like, hey, we want our videos to go viral or we want our social media content to get more views or whatnot, the first thing I ask them is, well, who’s doing your content now? And typically it’s, well, we’ve got a social media community manager or we’ve got, you know, people who are really cool with social media doing it. And sometimes businesses still to this day will say, all my interns are doing it. That still happens, although not as frequently as it used to. And I always tell them, who is it that you think can create the best content for you?
Is it a social media manager or is it a creative director or an art director who has been to art school, who studies creativity and tries to execute creativity every day? Maybe they’re internal, or maybe that you’re at your agency. Who are you choosing? And so the biggest fix that I’ve tried to make along the way with clients, whether I’m at an agency or whether I’m working with a brand is if you want better content and your creative directors, your art directors, your you know, copywriters are not currently creating the content. Make that switch first because that’ll solve your problem 90% of the time.
You’ve gotta. And that’s no disrespect to the community managers out there, the people who are really, really good at managing social media content and things like that, that is a different skill set. A copywriter, an art director is not going to do that. I have a world of respect for social media professionals out there, but if you are having a problem with content not performing the way you want it to, and your creative team is not actually creating that social media content, that’s your problem.
Dr. Jeremy Weisz: 21:27
I want to hear about mistakes people make with this, with influencer marketing. You mentioned one of them. I just, I do want to show this is what we were referring to which is. And this, this says the dog was like WTF?
But like and there’s a slew of these if you, if you search animal adjustment. This guy is the guy we’re talking about. Yeah. And he’s got some amazing videos of adjusting dogs. This is someone separate. But anyways, it’s hilarious.
But what are some of the mistakes that companies are making with influence or influencer marketing?
Jason Falls: 22:04
So I think the biggest one is they think that someone with a lot of followers is the solution. And you can spend if someone’s got a couple of million followers on one of these social networks, they’re going to charge you probably tens of thousands of dollars to create one video. And that one video is going to get seen by a lot of people, but the chances of them actually taking action on that video are pretty slim. Because if you remember the old, you know, principles of advertising, you have to have reach. You got to get it in front of a lot of people.
But you also have to have frequency. You got to get it in front of them over and over and over and over again. And a lot of companies invest a lot of money and influence marketing campaigns that are one offs, one video, one engagement. And then the influencer goes on with their, their, their lives and their audience pays attention to other things. What you need to do and the way you correct that mistake is, instead of spending $25,000 with somebody who’s got a million followers, let’s take that $25,000 and let’s find 5 or 6 content creators with 15, 20, 50, 75,000 followers who are going to charge a lot less per execution.
And let’s do something with them over six months or nine months or 12 months. Let’s create consistency and frequency of message from a credible source that we can see from some of the engagement metrics and other things, has some evidence that they can actually influence their audience to do something instead of going for the big follower count. Let’s go for the people who can actually influence. And that’s kind of the difference between my approach at Falls+Partners, and a lot of approaches I’ve seen from other consultants over the years is it’s not about getting someone famous to talk about you, it’s about getting a lot of people who are influential to persuade their audience to take action on your behalf. And that’s a different mindset from a strategic standpoint of planning, of budgeting, of everything else.
So the biggest mistake is they’re picking one influencer with a lot of followers and not trying to find someone who actually influences their audience. And then I think the other one is, they go from one. If there’s one thing to go from one influencer to another, it’s another to go from like one campaign to another. I’ve worked with brands who are like, let’s do in August, let’s do this product with these four influencers, and then in September, let’s do a completely different product with four completely different influencers. It’s like, again, the consistency of the message is important.
So you have to think more broadly, more strategically about who you’re picking to partner with from a content creation and influence standpoint, who their audience is, what kind of influence and impact they have on that audience, and how long you can sustain a message to that audience to convince them, hey, I keep hearing that this brand, this product, this company is really good from these influencers that I see all the time on my TikTok or my Instagram feed or Facebook or YouTube or whatever it is. That’s where you get real traction and real results. It’s a long haul, long term investment, not a one off. And that mindset has to change for businesses to be more successful with influencer marketing.
Dr. Jeremy Weisz: 25:19
One of the things I’ve heard you say, which I want to touch on, which I really liked, was, you know, you talk about obviously sometimes just going after very small niche influencers and these people don’t even consider themselves influencers sometimes. And they’re not even really taking paid engagements. And you’ve talked about this where it’s like sometimes you just have to engage with those people, like their stuff, add value to them and then approach them. Talk about that approach a little bit, because some people don’t even consider themselves influencers and maybe they don’t have like this huge, massive audience, right?
Jason Falls: 26:03
I love finding someone who’s got, you know, seven, eight, 10,000 followers and, you know, liking their content, engaging with them so that they become and doing it consistently over a little bit of time, few weeks, few months, so that they become familiar with who you are and then kind of going in and saying, hey, you know, you’ve got a really nice audience. I’ve got a client that has this product that they’re seeding with some people out there who create content. Would you be interested in me sending you this product and you, you know, just kind of posting an honest review about it. And that’s a really good first step because all you’re asking them to do is, hey, I’m going to give you something free. And all I want you to do is tell your audience about it.
And people who don’t consider themselves influencers or content creators as a profession, yet that don’t have a huge following. Typically we’ll be like, yeah, sure, send it to me and I’ll do something that’s cool. That’s a good trade. Then when you know that they’ve got the product, they’ve used the product and they really like the product, then you go back to and say, hey, we really liked that content. You did a great job. Can we pay you to create some more?
And then you can start to negotiate. And this is another thing that brands often ignore. It’s not just about hey, why don’t you create some content and post it on your channel. It’s also why don’t you also give us permission to use it on our channel? Now you’re solving a content problem that you probably have too, because you don’t have enough people to create enough variety of content for your business or your brand. So now you’re solving a content problem. You’re also getting in front of a new audience from a third party credible source that influences that audience. And you’re building a creative partnership with someone who you can partner with over a long period of time.
I’ve got a couple of clients who have worked with content creators for three, 4 or 5 years, and it’s it’s less about getting in front of their audience, even though that’s a great benefit of the partnership and more about, hey, we need a really good explainer video, and this creator is really good at explaining things. And so let’s give them the brief to create this explainer video that we can use, and then that they will also post on their channel. So they get that validation from a third party content creator, but they also get fantastic content that they didn’t have to pay nearly as much for as they would going to an ad agency or a production company and saying, create an explainer video using all these fancy cameras and sets and actors and all this kind of stuff. You’re basically contracting with one person who creates content all the time, and they’re going to charge you on the whole, a lot less than a big production team would.
Dr. Jeremy Weisz: 28:35
And with the reach and with other benefits to it. And, you know, it’s a win win win all around. I mean, yeah. Jason, listen, I’ll work for food. If someone sends five people, send me kombucha, they’ll send me protein bars. I mean, I love that stuff. So I had the guy from Wild Protein Chips. They’re made of chicken. So he sent me some bags and I’m like, yeah, I come on the podcast, I’ll work for food, no doubt.
So actually one of my favorite episodes I did, you would appreciate this one with Roy Krebs of Natural Stacks. And it was he kind of did exactly what, maybe he was following your playbook at some point, or maybe just intuitively, he knew. But this is the best intro I’ve ever had in any interview, probably over the past 15 years. And you’ll see why.
Because we, I’ll just say that he had an influencer and they didn’t know how it was going to go, and it went better than they could ever imagine. And I kind of clipped the beginning of that into the front end of this, of this interview. So if anyone checks this out, it’s probably the most exciting intro. Not that yours wasn’t exciting, Jason, but this was like an extra clip. Extra exciting. It was from, I think it was from like ESPN Sportscenter. So it was pretty cool.
Let’s talk about GE for a second. And you know, because it’s like okay, we take VisitLAX and then now we’ll take a consumer electronics and we’ll go back to like bourbon for a second. But talk about GE and how they can use this.
Jason Falls: 30:22
Sure. One of my favorite case studies of influence marketing, and I actually kind of touched on it kind of vaguely. A minute ago I helped GE profile, which is their innovation brand. So a lot of smart home tech and things like that. And GE profiles got some really good products.
And one of the the products that they have innovated around over the last couple years is their convection oven and convection stove top. And that is a different process. It’s a very different process on heating the elements and whatnot. It has more to do with electromagnetic energy than it does actual heat, because the energy can create heat between, you know, two substances that are, you know, the same, the right types of metals. Well, that’s difficult for the average consumer to understand.
And so we had been partnering over the course of a couple of years with a gentleman, and all of a sudden his name is blanking. I mean, David is his name. David Cogen, TheUnlockr on YouTube. There you go. And so TheUnlockr on YouTube is a tech influencer who does a lot of, you know, phones, computers, you know, all emerging technology. And so we found him and we started a partnership with him so that he could help us explain the innovations in the technology for GE profile to his audience, who are tech savvy, feature seeker type folks.
And when we got to the conduction, not convection, conduction cooktop. We needed someone to explain it in layman’s terms. And he does such a fantastic job of explaining very complex things in a very distilled down, simple way. And he creates his own graphics and animations and whatnot, and he just did such a fantastic job with it. That and the brand was so happy with the content he did that they licensed it to use it, you know, on their channels and whatnot.
And the partnership with David lasted 2 or 3 years and was just fantastic for GE profile because again, we found a content creator who had a lot of credibility in the technology space, who happened to be really good at explaining things to sort of meet that need the brand had of how can we explain these complex innovations to consumers in a way that will make them not only understand it, but then want to go buy it? And so I loved working with David. I loved working with GE profile on that project, because it really served a great need for all the parties involved. I mean, David got great content out of it.
The brand got, you know, a better explanation and connection to its audiences than it may have been able to create otherwise. And the consumers out there that are seeing this video are learning something cool, even if they don’t go buy a induction cooktop or induction range or something like that, they’re learning something and they’re like, oh wow, if I see conduction now, I know what that is, and I know that it’s different. And I know to pay attention to, you know, maybe that’s a better option for me.
Dr. Jeremy Weisz: 33:26
Are there, I’m curious, a process for talent prospecting, right? I mean, maybe people already know in the industry, maybe they don’t. And they’re looking for kind of maybe under the radar. What’s some of the ways that you think about for talent prospecting? And before you answer that, I’ll give you a second to think about it.
I feel like between every question from now on on my podcast, I’m just going to show a dog chiropractic video, like, look at this, look at this one.
Jason Falls: 33:57
So cool.
Dr. Jeremy Weisz: 33:57
This is amazing. So anyways. I’m like, I gotta get away from watching those things. But your process for talent prospecting?
Jason Falls: 34:10
Sure. So that is really the magic sauce of good influencer marketing, Influence marketing relationships is finding the creators that do the nice combination of creating great content that’s engaging, that does what you want it to do from getting the attention of the audience, perspective and content and people who can create content that will actually, you know, cause action that make people go want to buy or try something, but then also who have the right audience and the right reach, you know, getting to the right audience with the right content, the right place at the right time. Now you’ve hit that bullseye and you’re successful. And honestly, there are lots of great influence marketing tools out there where you can type in a topic, and it’ll bring you a list of hundreds of creators that talk about that topic and whatnot.
But there are none that will magically prospect for you and get the perfect list. You have to do the work. You gotta roll up your sleeves and you gotta go look at the content they create. You gotta judge it for yourself. You gotta say, hey, is this persuasive? Is this creative? Is this enthusiastic and energetic? Does it persuade people to do something? Now the content creators and influencers out there who are doing this for a living, who understand what brands really want and need. And that’s very few people. A very low percentage of influencers and creators really get it.
But the ones that do will come back to you and say, here’s the type of content I create, here’s my engagement numbers that prove that my audience is fully embraced and engaged and invested in what I do, and I have proof points that show you that I drive people to buy things. That I can show proof points that we can actually convert customers. If a creator comes to me with that, I don’t have to make a decision. It’s you’re in, period, right? Because very few do that.
So unfortunately, since very few do that, you as an influencer marketing strategist, someone who’s managing an influencer marketing campaign and strategy for my clients, I have to do the dirty work. I will spend hours going through 30 or 40 pieces of content per creator on my list, and there might be a couple of hundred people on my short list. I typically start by saying, okay, who’s got the right audience? Who talks about the topic you know the most, who’s got the right audience? And in these influencer marketing tools that you can use, you can get a sense of demographics and things like that. So I look at their content topics, I look at the audience that they reach, and then I have to dig in and say, okay, is this on brand? Is this going to represent this brand well? Is this persuasive?
And then I try to reach out to those individuals who make my short list and say, hey, have you ever done anything where conversions were a part of the success metrics? Can you show me that you can actually move the needle? Because I need that evidence to be able to be supremely confident in choosing you for this.
Sometimes you’ll have people that respond to you with good, substantive things. Sometimes you get people that say, oh, no, I’m just really good at creating awareness. And some people will say, it’s an honor to work with me. So I’m not going to give you anything else. You just should work with me. And those immediately come off my list because I don’t deal with egos. So there you go.
Dr. Jeremy Weisz: 37:33
Yeah, I’ve heard some stories from you where one person you reached out to it didn’t have a big following and wanted like $7,500 for a post. And then you just asked, great, what kind of what should we expect for that? And they just didn’t respond back.
Jason Falls: 37:49
Yeah, exactly. Exactly. I remember exactly who it was. It was in the home category. And this young lady was, I think she had a really nice following online, probably about 40, 50,000 people. So a decent audience.
But I think she was like renovating an old house or something like that. And I was trying to connect a client with her and I said, you know, what’s your rate for, you know, doing, you know, a few posts. And she said, well, I charge, I think it was $7,500 for a single Instagram post. Not a reel, not a video. A still photograph on her Instagram feed with 40,000 followers. And I immediately, very quickly, because I’ve done this long enough, I said to her that math doesn’t work for anybody. So either you’re, you know, you’re highballing me because you don’t want to deal with me, which is fine. Just tell me you’re not interested. I don’t need you to bluff me out of it. Or you have no earthly idea what the going rate is for an Instagram post. And so I tried to be nice about it. I said, okay, well, if I’m going to pay you $7,500 for a single Instagram post, you need to show me that you can actually turn the needle, you know, up for my client. What are your proof points of where you can convert? And she didn’t respond because she didn’t have any. Probably..
Dr. Jeremy Weisz: 39:06
Yeah.
Jason Falls: 39:07
Yeah. We didn’t work with her.
Dr. Jeremy Weisz: 39:09
Yeah. I mean, I remember I had Rand Fishkin on the podcast who started Moz SEO, Moz, and he’s got some crazy stories about him selling the company a little bit too late from what he wanted to get for it, but but then he talked about SparkToro and some of the stuff he’s doing with that, which, you know, there’s an art and science in the reach out. I mean, even if you have the people, you still gotta communicate and have the right copy and relationship. So I remember him talking about SparkToro and like, just like find it just lets you find more people out there, you know what I mean?
Jason Falls: 39:47
So Rand is brilliant. I’ve talked to him a couple times before. He’s a really smart guy.
Dr. Jeremy Weisz: 39:52
Totally. So GE, VisitLAX. Let’s talk about bourbon.
Jason Falls: 39:58
Yeah. So once upon a time again, hats off to my colleagues at Cornett. For a very long time they represented a fairly large spirits, alcohol, wine and spirits company. I don’t believe they work with them anymore. But in one instance there was a bourbon brand that we were working with that we were trying to make a connection to this bourbon and kind of our demographic research and whatnot told us that this bourbon was favored by those who leaned to be outdoorsy, camping, hunting, fishing, you know, those kinds of folks. This bourbon was really popular in that particular segment.
And so we were trying to find some influential people to connect the brand with in an interesting, unique way. And we found a gentleman, Derek Wolf at Over the Fire Cooking, who at the time, you know, had a nice audience. About 100, 000 total people were following him on the interwebs at that point. And basically all of his content was kind of an overtop shot camera looking down on a cooking surface over a fire out in the woods. So he was camping or something and cooking over a fire, and the surface would be, I don’t know how the camera never melted, but I, you know, neither here nor there.
But he was looking down on the fire, and he would talk about his recipe and actually show you the cook. And it was really compelling content. It was really good. And if you wanted to get better at your outdoor grilling game, you followed his channels. Well, he was creating content basically with a phone or a camera and didn’t have a big crew.
So we reached out to him and said, hey, we would love to partner with you. We don’t have a huge budget necessarily, but what if we did this? What if we upgraded your content game? What if we brought a film crew in and actually did a little three or 4 or 5 episode mini series of Over the Fire Cooking with the brand as a partner for the series, and we can incorporate the brand into each episode in a relevant way that isn’t spammy or anything with your audience. But let’s tell a story and up your content game so that you can position yourself to be in better footing for a real TV show on an outdoor network or something like that, right?
So we really wanted to invest some resources and some energy in this creator because we really believed in him. And what ended up happening was a four episode mini series that turned into 3 or 4 seasons of basically YouTube shows for Derek Wolf and Over the Fire Cooking, where the bourbon brand. The first season, which I was involved in some of, I didn’t come up with all the concepts, but I was involved in helping it all happen. The first episode he went, or he had a wild game hunter as his guest, and so he and the wild game hunter would talk about hunting and talk about cooking while they cooked something on the show. And then, of course, at the end they cheered everything with a bourbon.
And then the second episode, he went to visit a butcher outfit in Nashville, Tennessee that had a really nice social media following. So again, it’s not about the influencer, it’s about the influence. Right? So we went to this butcher shop and he went in and they talked about, you know, how you, you know, dress down an animal, how you, you know, do it in a humane way, all this kind of stuff and how the cuts of meat are done and all that kind of thing. And then at the end, you know, they cheered it with a bourbon.
The third episode was he went to a blacksmith who showed him how to make custom knives, and they made a custom knife for the show that we ended up giving away to a fan. So that was a cool part of it. And then the fourth episode, the other three influencers came to the distillery and had a big dinner with the master distiller, who cooked the meal with Derek on the show. So it was this really cool reality TV interview information series. It was brought to you by this brand.
The brand was relevantly featured in the content. It wasn’t in your face or anything like that. But it was a really beautiful partnership between a content creator that we wanted to lift up and a content creator who then wanted to lift us up as well. As a brand, it worked, worked out really, really well and was a good, good series.
Dr. Jeremy Weisz: 44:28
I mean, it’s a pretty cool job to connect cool brands with cool influencers. It’s actually, it’s awesome. One of my friends, I consider him he’s a master, you know, entrepreneur, marketer. Started Mystery Tackle box. Your story reminds me of kind of some of their niche influencers that they, you know, would go after, which is like fishermen, like local fishermen people and all over the US. And anyways, looking at his videos they have, I was just looking through some of the people that just have created videos.
Right. They get, you know, they get a thousand views, 2000 views, 3000 views here and there. But they’re local influencers and I mean, they have this great, you know, crazy character, Carl, who’s like, kind of their mascot. And some of these things have gotten like 7.5 million views, like, this is a fishing lure smell test, but they just do comical things. But they did an amazing job of connecting with influencers all over the country, you know?
So social listening. Yeah. Let’s talk about social listening. Maybe we’ll talk about Dirt Devil.
Jason Falls: 45:42
Yeah. So social listening is for those of you who don’t know, is where you have tools that listen to social media conversations, kind of like a Google search engine. They index the social media conversations and you’re able to kind of filter down through keywords and things like that and Boolean searches on, on what people are saying online about your product, your brand, your services, or just general topics that you’re interested in. And so I’ve been doing that for a while now for a number of brands.
I did not work with Dirt Devil. I should disclose that, but I did a test case study with them with a social listening report a few years ago, and we were looking at we coded all of the results that we pulled in, and we started going through and analyzing the data. And we coded. One of the things we coded was use cases. So are they using the Dirt Devil for pet hair, human hair dust. You know, other things.
What are the use cases? And we looked at this little bubble chart where we had the big bubbles were the big conversations, and smaller ones obviously were less frequent. But we saw this bubble kind of off to the side and it said blacksmithing. And I was like, what the hell is this?
So I go into the data and I start looking at it a little bit more. And what it turned out to be is that people who are still crafting metal with blacksmithing, and there’s people out there that do that professionally and also do it as a hobby. They needed, for some reason, small directional fans to blow at the metal to cool it off at various points in the process. They were buying Dirt Devils, breaking them open and pulling the fan out of the thing so that they could have this little, you know, fan to blow directionally on metal.
Dr. Jeremy Weisz: 47:23
And it must have been pretty good fans then.
Jason Falls: 47:25
Must have. So I, I actually packaged my little thing up and I sent it off to the people at Dirt Devil just as a freebie and said, hey, I discovered this. And if I’m a product manager at Dirt Devil, I’m saying, well, let’s package the fans and put them on our website that people can just order direct to consumer and potentially reach out to the blacksmithing community and say, hey, we saw what you were doing. Don’t buy the whole vacuum. Just buy the fan.
Like, that’s a new product line and a new revenue stream. And you enthuse a community around your brand to the point where they’re incredibly loyal because you did something specifically for them in their interest group. I don’t know that blacks that that Dirt Devil ever did anything with it. I never heard back from them, but I was like, hey, here’s a freebie. This is what I do. I’d love to work with you guys, but have this and see what you can do with it. So there you go.
Dr. Jeremy Weisz: 48:17
Let’s take something almost completely opposite but assisted living like, talk about that on social listening. I love the thought of just using, you know, cases, actual cases and categorizing in the popularity. And I think any this is instructive for any business, I think for features of whether it’s a product business, a software business, it doesn’t matter.
Jason Falls: 48:41
Right. So I was working with an assisted living association, but I think I did . As I recall, I did have a brand that I was working with on a couple of small offshoots of this, this report that I did. And there was one particular company who came to me and said, we are showing a huge spike in negative conversation online in the tools we’re looking at. Can you help us understand it? And they were actually I found out from this company they were considering like literally overhauling a portion of their they had like, you know, 100 different locations and they were considering going in and overhauling their training and whatnot.
They were going to spend thousands of dollars to fix this problem that they were seeing in the data from their social listening software. And I went into the data and looked and they had a high negative sentiment online. But further analysis showed that the negative sentiment that they had online, about 95% of it was coming from four people. Four people. It was four people whose relatives had died in that, you know, brand’s facilities.
And they were going to every website that they could possibly go to in every social media post that they could possibly do, and trashing the brand. So they were about to spend hundreds of thousands of dollars to overhaul training and all sorts of other, you know, staff development content and whatnot. And it was because of four people. And so my recommendation to them was get those four people on the phone, talk to them, listen to them, see if you can’t cool their jets a little bit. I mean, there’s, you know, there’s nothing you can probably do.
And if it’s a legal situation, if there’s some lawsuit involved, then obviously you gotta handle it differently. But you don’t need to overreact and spend hundreds of thousands of dollars to course correct your, your, your training, because that’s not the problem. The problem is you got four people who lost relatives and they’re pissed. That’s it.
Dr. Jeremy Weisz: 50:45
Yeah. And it goes I, I always think about this, you know, Jason, on a daily basis, she’s like 80, 20, you know, Pareto’s principle, which is you looked at, okay, what’s the 20% that’s creating 80% of. Yeah. The results, the negative feedback or whatever. And it was sometimes 95 five.
Right. It’s like 5% creating 95%. So it’s good they had you to identify and not like overhaul everything because of this. Like for people overall. You know, first of all, Jason, I have one last question before I ask it.
I want to encourage people to check out your website. We’re here at FallsPartners.com. Also, you have a book which we can talk about, Winfluence. It’s also on audible. Winfluence we’re looking at here, reframing to, you know, influencer marketing to ignite your brand. You have a couple other books actually too. So if you want to mention those, this is the one that popped up for me.
But my last question is just about podcasts. Like some of your favorite podcasts. I’m here on the marketing, you know, run a network of podcasts. Yeah, obviously podcast is near and dear to my heart, so I’d love to hear some of your favorite podcasts. It could be ones in the network. It could be ones out of the network. We’re right here. We’re at marketingpodcast.net. What are some of your favorites?
Jason Falls: 52:14
You know, I’m a true crime buff. I really like true crime podcasts. But obviously I run the Marketing Podcast Network and there’s some really, really.
Dr. Jeremy Weisz: 52:23
There’s a true crime one in here. I think I was looking at.
Jason Falls: 52:26
There was. We had one once upon a time that was a part of the network that was a radio drama. And it was, you know, kind of the film noir kind of approach.
Dr. Jeremy Weisz: 52:34
I saw it somewhere.
Jason Falls: 52:35
An audio podcast. Yeah, we had that one on for a while. I think they dropped off. But you know, we’ve got about 80 shows now, and they cover everything from creativity to market research to influence marketing to SEO. Et cetera, et cetera.
And there’s just so many to choose from. It’s just a really good place. We’ve got a couple that focus specifically on agencies. The Fuel Podcast is a new business podcast for agencies from Keith Smith at the Advertist, and this is a good group of folks. These are, you know, my colleagues in the marketing space that I buddied up with at conferences for years. And I just got this idea one day to put together a network that was specifically geared toward marketers. And this is what came about. We’re probably five years old now, I think something like that. So yeah.
Dr. Jeremy Weisz: 53:22
It’s awesome, I love it. Jason, thanks for sharing your expertise, knowledge and also your love for animal adjusting. This was a fun episode. People can, people can, people can learn more. Go to FallsPartners.com. Check out more episodes of Inspired Insider and we’ll see everyone next time.
Jason, thanks so much.
Jason Falls: 53:44
Thank you Jeremy.
