Dr. Jeremy Weisz: 31:00
John popped off. Oh, but he shared. I can tell you what he shared. He shared some newer ones, like Sora, which is that new kind of AI video app thing which I haven’t played around with, but maybe now I will. And what was the other one?
You know, obviously like the, the clause and ChatGPT and and those kind of things as well. So everyone has some cool ones on here.
Larry Benet: 31:25
Hey, one last thing before we go. What are you using? And by the way, I’m going to be hosting a call of zoom, where I’ll have 5 or 10 of the most connected entrepreneurs in the world on a call. Keith Ferrazzi is going to lead it. I’ll have a couple other amazing people.
What are you using to stay in touch to manage the large network that you have? From a either a CRM or other things. So for example, I’ve never heard of this text thing. I’m going to go get that. That’s very helpful.
Dr. Jeremy Weisz: 31:52
Yeah. That’s a good question. And people ask me that a lot. Actually. And I’m going to let one second while we get to this, I’m going to let Ed in here.
And I was going to come and add you there.
Ed O’Keefe: 32:10
Yeah, brother. Okay. What’s up?
Dr. Jeremy Weisz: 32:11
We’re here with Larry Benet. We’re just chatting about books, podcasts and apps and software. I’m going to get to you in one second.
Ed O’Keefe: 32:19
But yeah. Larry.
Dr. Jeremy Weisz: 32:21
For podcast. Ed. Larry, I don’t know if you guys know each other, but Larry mentioned his favorite. One of his favorite episodes of all time was Ed Mylett and Jesse Itzler about time. And Ed actually wrote the book, Time Collapsing, one of my favorite books, and Ed actually had Jesse on his podcast, which was a great episode.
So it all comes full circle in there. And Larry was just asking how I keep track of relationships and stay in touch with them, because Larry is one of the most generous connectors givers I know. And Larry, to answer your question on that, I. It’s going to it’s kind of similar to your Facebook memory stuff like it’s something that we all have that we use. I literally just go into my cell phone every day for ten minutes, and I scroll through to maybe who I messaged 6 or 8 months ago.
It’s been a while, so I’m close enough with them, but maybe I haven’t communicated with them. So ten minutes a day I go through and I oh my god, like what happened to like, I haven’t talked to Larry in like six months and I’ll message you or send you a voice text. Right. So some of it is just as simple as looking in my, my phone, okay. And having a process for that.
The second is, I mean, from keeping track of our relationships, we, we I’ve used Pipedrive in the past. Now we use active campaign to keep track of things. And we have, you know, a referral and Partnerships. You know, pipeline and the pipeline is really just all the ways we can give to our relationships. Right.
So it could be have I featured on my podcast? Have I shared about them on like, you know, so the when we move people across those columns, it’s just have I shared on social media something about their company? Have I sent them a gift? Have I featured them in my newsletter? So all just the ways that I can give to people and we have a meeting, you know, with our team once a week to go through its inactive campaign, to go through it.
And like, let’s say I message you, Larry, today we reassign that that task to reach out whenever it could be. Oh, listen, I want to make sure I reconnect. I may reconnect with him sooner. We assign a follow up task in, let’s say, six months. So I go, if I don’t talk to Larry, at least it’ll be I’m going to get on that call once a week.
And I know that in six months from now it will come up for me to reach out again. So that’s kind of what we do on that end, not to leave it to chance.
Larry Benet: 34:58
Hey, one last thing before we go and get on to Ed. What are you using for recording of. I mean, we’re on a zoom right now. I get an inbound call. It’s someone influential.
I want to record it, but the call is already started. What are you using to for those kind of things?
Dr. Jeremy Weisz: 35:12
I mean, like I said, like, usually, like, I just texted Ed. I’m like, Ed, you’re one of my favorite people. I want to hear your resources and everything like that. Hop on my zoom. And so I use a pretty links.
Pretty links is like a WordPress plugin that allows you to take your zoom link, right? Because it’s all a string of numbers. And just so I go, hey Larry, go into rise25.com/jeremyzoom or whatever, and it will automatically redirect to my zoom. So I could be on the phone with someone not and just text them my zoom link and they just pop in on their phone. They can just click straight from their phone and go right into zoom.
I’m sure there’s things like, I have people make fun of me because I have a Samsung, not an iPhone, but I’m sure there’s apps on the phone that will record calls that I’m not privy to. I just like the setup of zoom, but I may be the wrong person to ask.
Larry Benet: 36:07
Gotcha.
Dr. Jeremy Weisz: 36:08
You know so.
Larry Benet: 36:10
Well, I’ll let you.
Dr. Jeremy Weisz: 36:10
Guys. Larry, you could again stay on if you want and hear what Ed has to say, because we’re going to get to Ed and Thad’s popping in here, but we’re going to get to. And I wanted Thad to come when Ed was was going to come in. So Larry, feel free to stay if you’d like. Ed, thanks for joining in the car. This is great people, great resources. Thad, I’ll let you talk in a second because I know you have something to say, but I have. We’re going to go over books, podcasts, apps and software. But we’re going to start with your company, what you do in your website.
Ed O’Keefe: 36:43
So yeah. So can you hear me now?
Dr. Jeremy Weisz: 36:46
Yeah.
Ed O’Keefe: 36:47
You’re coming in because I would say my best website right now is offer wingman.com. And that that begins to lean towards where most of my focus is nowadays either as a strategic partner, helping helping already successful business owners like regenerative medicine or high ticket sales sell more as their wingman. That’s number one, whether it be a live event or like today, we did a zoom webinar with Dr. Scott Gray, our main man. And then last, last week I was in Austin helping somebody sell their high ticket coaching and mastermind from stage. And then it also lends perfectly and nicely to kind of a service I developed on accident, which is our million dollar interview method, which is goes great for experts, but really is a no brainer for like P.I. attorneys and dentists because that’s where I came from and we use that as I mean, we’re using that as a main sales mechanism instead of necessarily the VSL, which is so what.
So everybody’s aware of or the webinar. You know, the fastest way to get a converting asset while also building authority assets and trust ecosystem. Because then you can you can cut that up, run dollar a day ads on the back end, which I could go into that more in depth, I think. I assume everybody knows what all that is anyway, but you instantly become the ecosystem and you take all the biggest objections that people have. And that’s what you run as your retargeting ads.
And that’s where I’m spending most of my time, man. I mean, it’s really done really, really well. And it’s helping people. We’re just what we’re finding. Here’s a quick tip for everybody with the stem cells doesn’t go high level.
You can see all the touch points that they’re making with your attribution touch points. And it’s just it’s just fact. It’s very rare that somebody like opts in watches one thing and buys tomorrow. But we’re seeing like the average person takes about 18 days to buy. And sometimes it’s one day, sometimes that’s 75 days.
But without question, it is consumption of content that is leading the charge at accelerating the person to go from a cold lead to a buyer. And you’re seeing that not to keep talking too far, but you’d have to be a no. You’d have to be. Maybe it is just right. It’s like the magic trick in front of everybody right now.
Alex Hormozi just did a nine hour launch live, live in our webinar on YouTube. Iman Gadzhi which if you don’t know who he is, he’s probably one of the biggest names and just teaching people how to sell digital products. Just did like 13 hours over four days. He brought in probably the world’s best wingman, Jason Flatland, to give a shout out to Jason to be his sidekick and pitch man. And you know, the pros are bringing in pros.
And so while I felt like I was selling people into why they need this a few years ago, the pros get it, man. They bring in. If I can get a 1% increase or 3% increase in conversion rate, and I’m spending like, did you know Alex Hormozi was spending half $1 million a day? He brought flatland in as his consultant. Why is one of the world’s best in the business bringing in?
Because if you’re going to spend money nowadays when people don’t trust anybody, you want to set you up and say, a third party education kind of rambling. I mean, if you’re going to be off two minutes, no.
Dr. Jeremy Weisz: 40:54
You’re good. No, I can listen. I think Thad and Larry would agree. We can listen to you all day here. It’s too bad you’re on your phone.
You cut out for a second there. But we heard most of what you said. Are you still there, Ed? I think he may have cut out for a second. Oh, can you hear us?
Ed O’Keefe: 41:13
Go to that and I’ll be. I’ll be in my house. All right?
Dr. Jeremy Weisz: 41:16
Yeah. Come back in when you come back in. Because I want to. Yeah. You’ll want to hear your books and your podcast and software and he’ll come back in.
But. But, Thad, good to see you. You’re looking trim, my man. Like you must be working out and eating right. Yeah.
So we’ll get back to Ed in a second. And I know you’re laughing and smiling. But you know, this is great people, great resources. Thad Winston.
And we’ll get to that in a second. But tell people what you do and your website to start.
Thad Winston: 41:49
Okay. So the website is true scale marketing. I call myself pretty much a business connector from the perspective of very similar to you, Jeremy. Like, you know, our our Rolodex is I’m dating myself because I always use I still like to use the word Rolodex, right. So our Rolodex is are where the, you know, the the net worth is in your net worth.
So that’s that’s where that’s where I find myself oftentimes connecting folks, using that good old fashioned Henry Kissinger principle, putting people together. And then as far as what I do, like full time, is I would fall into the consultative capacity in terms of working with small to medium sized businesses, helping them to grow their businesses. I do want to just step back to what Ed was saying there, just for a quick second. And that is this, You know, Ed is one of the you know, he he can’t say this, but I can. Ed is one of the premier business minded growth specialists that are that’s out there in any industry.
What he does cross-pollinates across whatever industry that you’re doing. So, you know, like when he’s saying, you know, like Rosie brought in, you know, anybody who’s fortunate enough to be able to first of all get Ed’s attention. Second of all, to get him to join in with it, they will be able to look at their bank account and recognize the difference from the day before they met Ed O’Keefe until after the after the time they met Ed O’Keefe. And that’s just the facts. I mean, that’s just historically, that’s the facts.
I met Ed when he was 24 years old, and Ed’s not 24 anymore. Ed? Ed, how how young are you now? Oh, he he’s he dropped off on that one real quick. Did you see that?
But he’s not 24 anymore. But I’ve known him that long. And from that entire time, he’s the same gentleman, constantly adding value into people’s lives. Very much like like you, Jeremy. But I had to say that just.
Dr. Jeremy Weisz: 43:43
You know, I feel like this is this is a wingman to the wingman episode, you know? But no, I’ve been reading Ed’s copy, getting emails from him for decades. Yeah. And I was like, this guy is a genius.
Thad Winston: 43:57
Really is.
Dr. Jeremy Weisz: 43:58
Copywriter marketing. Mind when you talk about compelling offers, just, you know, I’ve obviously bought his books and I’ve gone to his his events and everything like that because he always adds value.
Thad Winston: 44:14
Authentic and genuine, you know, has has an amazing family. And the ad that you see on out here is the same ad that’s at home. He’s just authentic and genuine.
Dr. Jeremy Weisz: 44:24
So your favorite books or what? Where can people check you out? They’re on social or website. Where can people learn more?
Thad Winston: 44:31
I do need to get more of a social presence and I’m jumping on board, so I’ll do that. But it’s just. Thad Winston.
You know, if you’re like, like on Facebook, I think there’s like a caricature of me as a true marketing genius. Like, like on Facebook and Instagram. In terms of books for me, dude, I’m I’m an eclectic book reader. Like, I looked at my audio book, audible, you know, account before I jumped on here. I’ve got 1094 books and man, it’s just like across the board.
But I would say this, I would say, first and foremost, you know, I’m a spiritual man. I don’t want to I don’t categorize myself as religious, but I’m a spiritual man. So I would say Bible first. But books that fall into the category of Daniel Kahneman like Thinking, Fast and Slow, behavioral economics, those type of things, those are just like, just just like it just waters my soul. Books like Influence by Robert Cialdini A number of years back, I was fortunate enough to be able to speak from the same stage with Robert Cialdini back in the day.
Failing Forward by John Maxwell an insanely amazing book, just anything by John Maxwell is good and I would round it out with a unique one, but it kind of falls into like an Ed O’Keefe genre because it’s Mathew McConaughey Greenlights, because that book, man, I could not put that book down. He is so infectious as he reads that. But you’re learning all these things about him and things about life. It’s just a fantastic book. But those are the books that, that, that that came to mind for me when you said top books.
Dr. Jeremy Weisz: 46:06
Okay. And I’ll just pick since Ed’s back, I’ll ping back to Ed. Ed, you missed. You had that as your wingman to your wingman? Yeah, I kind of feel.
Ed O’Keefe: 46:16
This is a setup. Guys, this is too nice.
Thad Winston: 46:19
I didn’t know you were going to be on here. I had no idea you were going to be on here.
Dr. Jeremy Weisz: 46:24
No, when I saw both of them, I guarantee you they’re going to be on at the same time at some point.
Ed O’Keefe: 46:28
But I love.
Dr. Jeremy Weisz: 46:29
It. So let’s get.
Ed O’Keefe: 46:30
To your one of my favorite people in the world. Yeah. One of the most selfless people in the world. So unbelievable.
Dr. Jeremy Weisz: 46:36
Talk about your favorite books. Editor outside collapsing, of course.
Ed O’Keefe: 46:40
But yeah. No, no, no, I mean, I mean, right now it’s it’s let’s see here right now, you know, I’m actually reading the Bible as much as I’ve ever had. So thank you, dad, for throwing that in there. Here’s a book I would challenge everybody to read is especially, like with what, recent events with the Charlie Kirk assassination and just people with the amount of silliness people are calling him. Every word in the book.
Go out and read Thomas Sowell. If you want to have your belief systems challenged from one of the greatest thinkers in our last 100 years, he’s one of the wisest guys. And whether you agree with him or not is not relevant. Is that so many people don’t have opinions or have opinions without anything to stand that on, and there’s no. Do you guys know Thomas Sowell’s story at all?
Thad Winston: 47:39
How do you spell his last name?
Ed O’Keefe: 47:41
Sowell.
Thad Winston: 47:43
Okay.
Ed O’Keefe: 47:45
Okay. So I’m going to take Jeremy. I’m throwing your podcast sideways story.
Dr. Jeremy Weisz: 47:49
Let’s do it.
Ed O’Keefe: 47:51
So he’s a black man, 1960s. No, actually. 1970s. Self-proclaimed socialist and Marxist. Going to university.
I think he’s UIC and he’s in getting his master’s or doctorate in economics. Okay. And his professor was a famous economist. I want to say, Martin something, but it’s not coming to me right now. And he said to him, okay, cool.
Take all your. Your beliefs about socialism and Marxism and why you think this is great. And make it your your MBA or dissertation as to prove them all. Using economic theories. And what happened was the exact opposite of what?
Every single theory that he thought about like what life should be. Was disproven. Yes, that’s Thomas Sowell and and so a lot, a lot of. Like Charlie Kirk’s. Theories or a lot of this stuff that Charlie Kirk’s.
You could tell he was a big student of Thomas Sowell. And he became one of our most, most well thought leaders at explaining economics and why it’s actually harming and me being from the South Side of Chicago, why it actually harms all the inner city neighborhoods and why. And I can go down this rabbit hole if you want, but we don’t need to do that for now. But my point is, is that that stuff’s been very relevant lately. And then Jason and stuff, I’m just spending a lot of time studying his stuff because really, what I what I realized I bought all Jason’s stuff.
I don’t know if it’s webinars that sells or webinars. One to many selling.
Dr. Jeremy Weisz: 49:46
Yeah, he’s got a one to many book. Yeah. Which I think I have over here.
Ed O’Keefe: 49:50
So you probably have it. And you haven’t even read it.
Dr. Jeremy Weisz: 49:53
No, I listen I listen to the audible.
Ed O’Keefe: 49:55
Yeah.
Dr. Jeremy Weisz: 49:55
Yeah I listen to listen to audible.
Ed O’Keefe: 49:57
So what’s great about Jason though. And I just want to encourage people, like, if you think you’re not great at selling, there’s only three options, right? Right. Number one, you stay stuck. You suck at selling.
And that’s okay. If you’re willing to have the budget to go hire a pro like me or Jason, who does the pitch for you. I’ll give you a quick funny story on this, right. Make sure I come back to number two because you have two options. It is a learnable skill.
There’s nothing superhuman about it. Most of it’s internal belief systems. Actually. Let me give you that part first. You can literally learn any language and rewrite your own belief systems by by just speaking his words into existence.
He has all his scripts. Dan Kennedy I mean, me and Scott Gray were talking about his best sales pitch came from Dan Kennedy, and Scott just learned it. Scott’s not a big sales guy, but he’s a good closer. Yeah, he is close. So you know you think about it.
So you know that that’s been a big thing. But I there’s a guy in the in the actually Jeremy there’s a guy you introduced me to who runs a multi eight figure company in the attorney space. And I don’t want to give away this conversation. I respect him to death. I love his podcast, and then he posts his webinars on his on his, on his YouTube channel.
And so I thought it was awful. It was awful. It was so bad. And it wasn’t him. It was like he took his VP of marketing and X, Y, z.
Whatever the niche thing was, and that’s who did his webinar. So the first 3.5 minutes was like this guy giving me every reason to turn the thing off. And then the next 15 minutes was the most boring ass stuff ever listened to. And I was like, dude, I’m like, are you spending is this supposed to sell me? I was like, you could just have me do it.
I’ll just. And I what? I said to him, I literally I sent him the link, I’m like, hey, if this is supposed to sell. And I know his price points and I know his like his industry, lots of money in the industry, I was like, I’ll just show a picture. I don’t know if I said this to him, but I mean, here’s what I would say.
I’ll just show a picture of those people so they’ll be edified. And then I’ll do the amazing pitch, because what they’re talking about is super like it’s AI, it’s sexy. It’s going to make these people a lot of money. Yet these guys went right into right into. Like why it works and how it works and all the nerd stuff.
And I’m like, oh my gosh. So that’s those are the books I’m reading. So I’m going to stop talking. I’ve spoken too much.
Dr. Jeremy Weisz: 52:41
No, this is great. And I’m going to go back to Thad for one second. And you think of your favorite podcast editor, Thad favorite podcast.
Thad Winston: 52:50
Of course, I have to say Inspired Insiders. I mean, who who would I be if I didn’t at least throw that one out there? But in addition to that, I’m a consistent listener. Listener of The Diary of a CEO, Stephen Bartlett I find fascinating. It’s a really good one.
And then this one you probably you’ve never heard of because it’s brand new, but it’s also because I’m a Buckeye, I’m an Ohio State Buckeye fan and it’s a podcast called Down 2 Downs. It’s Caleb Down and Josh Downs. And they’re talking about football and talking about life and talking about a bunch of things. So it’s it’s really, really a good one down to downs.
Dr. Jeremy Weisz: 53:26
And what about you favorite podcast. Or it could be favorite episode like Larry mentioned Jesse Itzler with Ed Mylett. So he’ll have to listen to your episode with Jesse.
Ed O’Keefe: 53:40
Or did I lose it already?
Thad Winston: 53:41
No. We can hear you.
Dr. Jeremy Weisz: 53:42
We got you.
Ed O’Keefe: 53:43
Okay, cool. Without question, Shawn Ryan Show without question. Shawn Ryan. Well, I mean, without question inspired insider after that, though.
Dr. Jeremy Weisz: 53:55
Shawn Ryan I’ll give you guys a 20 after. Okay.
Thad Winston: 53:58
Thank you.
Dr. Jeremy Weisz: 53:58
Yeah.
Larry Benet: 54:00
Jeremy I want I want to plug Inspired Insider too, so I apologize.
Dr. Jeremy Weisz: 54:04
Oh thank you I’ll give you that 20. Thank you. Hey, Shawn. Ryan.
Ed O’Keefe: 54:08
What is why? You know why. Because, Shawn’s on a on a search to kind of figure out answers. I mean, I’m really in a place in my life where I’m trying to trying to figure out, like, do I do more of a Shawn Ryan show one, except instead of just doing business all the time because but, you know, I really challenge everybody. Go listen to Shawn Ryan Show and then listen to the Victor Marx interview.
Victor Marx, high risk missionary, high risk missionary, severely abused as a child. It’s like a 4.5 hour, but it’s not like a you won’t be sad. Like people will be like, oh, I don’t want to. No, no, no, this guy’s one of the baddest dudes on the planet. And he talks about his whole experience, about being raised.
He talks about spiritual warfare. I can’t see, let me see.
Dr. Jeremy Weisz: 54:59
Oh, okay.
Ed O’Keefe: 55:00
Well, that’s Shawn Ryan’s show, but that’s not Victor Marx.
Dr. Jeremy Weisz: 55:03
Yeah, yeah, I got.
Ed O’Keefe: 55:04
Type in Victor Marx, too. They do, like 2 or 3 episodes. Victor and his wife go into the most dangerous places in the world to rescue women and children.
Thad Winston: 55:15
Oh, wow.
Ed O’Keefe: 55:16
And his story. I don’t want to steal any stories there, but then I think it’s really important for men, especially men, to listen to stories of, like, somebody like Victor. On so many levels. But I’m going to leave it there for teasing purposes, because I have no idea what our timeline is here, and I don’t know what’s.
Dr. Jeremy Weisz: 55:39
There’s there’s no timeline. You just. I’m here as as as long as people are coming in, so.
Ed O’Keefe: 55:45
Oh it’s amazing.
Dr. Jeremy Weisz: 55:46
Yeah. So. Yeah. Let’s. So if there’s any other podcasts, go ahead.
And if not, we’ll go to apps and software, favorite apps and software. But at any other podcast of your favorites Shawn Ryan.
Ed O’Keefe: 55:58
Oh a podcast. Yeah. The podcast. Valuetainment. I like those guys.
I like how they argue and entertain or they’re, there, you know, they they it’s where I get a lot of my news, honestly. And then. But they’re business guys at the same time. So I kind of like that mix of like they could talk about every topic.
Dr. Jeremy Weisz: 56:17
He’s had some really cool guests, Patrick, but David, some really amazing guests on his show.
Ed O’Keefe: 56:22
He purposely brings on people that had completely different perspectives than him that he doesn’t get along with. And it’s I think it’s amazing, you know?
Dr. Jeremy Weisz: 56:32
Yeah. That favorite app software this could be app on your phone computer. And I’ll just throw out, as I’ve been telling people, yeah, zoom ChatGPT, Google Slack. Those are all the, you know, the usual suspects, but any others that are favorite for you?
Thad Winston: 56:50
I will hit that. But I want to step back for a real quick second, because Ed had mentioned Charlie Kirk and I personally had never even heard his name. Unfortunately, before you know, this, you know, horrible incident. You know, an atrocity occurred. But I have a friend that is very, very well off.
And he called me and he told me that he was literally the last human being to have lunch with, with Charlie Kirk. And he said that this guy is misunderstood with, with a lot of the stuff that’s out there. So I just want, just wanted to say that I’m not going to go any deeper than that, but that that’s that’s something I did want to share in terms of software’s, you know, I could go with, you know, the GPT, the perplexity and, you know, all those things. I’m not going to do those. I’m going to go with the good old fashioned, down to earth loom, me and loom.
We would not be able to get along without each other. It just it’s my saving grace and communicating and being able to get, get messages across. So there’s that one. And then I’m going to bring up one that you’re not familiar with yet, but you will be I’m currently working with a with a friend of mine, and he has built out a an incredible business called Soom soom.io. And it’s an AI infrastructure business.
Him and his wife are literally geniuses, and I’m not using that word lightly. This guy got got a degree in neuroscience from Duke in three years. Took some classes at MIT to be able to do learn his AI, and he’s an insane, bright individual on top of that. You know, he’s got incredible business chops. At one point in time, just a few years back, he was the world’s third largest advertiser on YouTube.
So he’s got incredible business chops. And now what he’s done is he’s got an infrastructure which if I can communicate it clearly, you know, the light bulb will go off on everybody who’s listening is right now, everybody who’s out there inputting their ideas and going back and forth on ChatGPT and all these other things. You’re giving your intellectual property to ChatGPT. It’s bubbling up that knowledge. It’s getting smarter and smarter and smarter, and all your competitors are getting on there and being able to take out your IP ideas directly from ChatGPT.
Well, this gentleman’s business would allow you to capture all the intellectual property of your business in the infrastructure, and it becomes now an asset within your business, increasing the multiples of your business. So it’s it’s an amazing business. Soon AI Chris Walker and Taryn Walker great folks.
Dr. Jeremy Weisz: 59:35
Awesome. Yeah. And and we’ll go to you if you’re on it reminds me that of I had Kwin Kramer on the podcast who’s a Co-founder of Daily, which is like a leading real time video platform that provides APIs for integrating audio, video, AI into apps. So it’s like kind of the Twilio of texting, except for like for voice and and video. And you know his company kind of powers some of the you know clients are like AWS Google like those type of people.
And he was it reminds me a lot of him just comes off kind of just really nonchalant, modest. But he’s a genius when it comes down to it.
Thad Winston: 1:00:20
Yeah. Both of them, him and his wife are both in that category. Genius.
Dr. Jeremy Weisz: 1:00:24
I think we lost AD. So I don’t know that if you have any other apps or software on your phone, it could be for health or business.
Thad Winston: 1:00:31
I mean, I use Fitbit, but that’s you know, that’s that’s that’s nothing new. I mean, I.
Dr. Jeremy Weisz: 1:00:36
Mean, you’re looking fit. What are you doing? What are you doing for your health lately?
Thad Winston: 1:00:39
Honestly, I’ve just I’ve been walking. I’ve been getting between, you know, 12 to 15,000 steps. I’ve been eating smarter. I had a few health challenges that really just, you know, got my attention and just said, you know, hey, buddy, you know, you’re not getting any younger. You got to get some things lined up.
So yeah, I’ve done that. And yeah, I’m down probably about £57 and feeling pretty.
Dr. Jeremy Weisz: 1:01:01
Small human being right there. Yeah. That’s awesome.
Thad Winston: 1:01:07
Yeah, that’s that’s what I’m doing. I’m spending a little bit of time in the gym too, so.
Dr. Jeremy Weisz: 1:01:10
Awesome. Well, well, thanks for sharing. Well, I’ll wait for it for a bit and I thank you both. But this is great people, great resources. I’m here with Mark Kittleson.
Okay. Thad already answered. Larry Benet already answered. We’re going to talk about your favorite books, podcasts, apps and software. Mark, like both of you, is actually, again, just true giver connector.
Amazing Human being actually just came out with a book which we’ll talk about. But Mark, just start off with what you do and your website so people know. And then we’ll get to the questions okay.
Mark Hiddleson: 1:01:48
So we help warehouses get organized with racking shelving, conveyor systems and really any kind of tech to help warehouses optimize their operations. Our website is specialracks.com. And yeah, when.
Dr. Jeremy Weisz: 1:02:05
You’re talking about Mark, you know, you have these big wine companies or huge companies and they need to build out all of the shelving for their infrastructure so they can pick and pack. Right?
Mark Hiddleson: 1:02:17
Yeah, totally. Or cold storage is we just did a project in Texas. It was 35,000 pallet positions of frozen. You know, it’s turkeys, whatever, whatever you could think of frozen food. So any kind of business you can think of, you have a warehouse.
You see these big warehouses, we build the inside of them.
Dr. Jeremy Weisz: 1:02:32
Love it. What a good business at this point. I love the non-sexy businesses that just make everything work. And that’s really what it is, right?
Mark Hiddleson: 1:02:43
Yeah.
Dr. Jeremy Weisz: 1:02:44
And give a shout for your book also.
Mark Hiddleson: 1:02:47
Yeah. So I just published a book called The TAO of Pizza. It was kind of a mix between my personal philosophy and business life. So Jeremy, when you said favorite book I was since I just published it two months ago, I want to say my book is now that it’s published.
Dr. Jeremy Weisz: 1:03:00
You have to.
Mark Hiddleson: 1:03:01
But I did have some some answers. But yeah, it’s a mind body, spirit emotion approach to living and basically, you know, find deep peace, unshakable clarity and true prosperity.
Dr. Jeremy Weisz: 1:03:13
So I love it.
Larry Benet: 1:03:14
Where’s your favorite pizza place?
Mark Hiddleson: 1:03:16
So it’s called the pizza. And the pizza is more of a metaphor of the TAO is kind of a wholeness word of like everything’s connected to everything. And then the pizza is kind of how we have to slice, you know, we slice our lives up into different slices, you know, being at home husband, father and community member, business owner. So the pizza is a metaphor, but there’s a place called In Town. I will give you a good I live in Napa and this is my favorite kind of pizza because they always have the games on.
So you can go there.
Larry Benet: 1:03:48
All right.
Mark Hiddleson: 1:03:49
Yeah.
Dr. Jeremy Weisz: 1:03:50
Love it. Other favorite books. Mark.
Mark Hiddleson: 1:03:53
So when I looked at this, I’ve got a bunch of favorites like Sex, Ecology, Spirituality like Ken Wilber. That’s the biggest book I’ve ever read. But really my favorite book I’d have to say is East of Eden. I just, I had to I read it in high school, but I just read it again recently. I actually had to buy it because I went to grab it and it fell off the shelf, and it hit the ground and kind of got damaged.
And I saw this other lady in line in the checker, saw her book, had a little nick on it, and I was going to put that book back. And then I was like, man, if if I’ve ruined this book, I’ve got to buy it. And it’s huge. But I grew up in California and it’s kind of it’s about this region, but it’s a book that’s a novel. But it also there’s so many layers of it’s a philosophical way of like how the economy in California developed, how wealth was created, legacies and stories and everything.
So it’s it’s my current favorite right now.
Dr. Jeremy Weisz: 1:04:45
So cool. Favorite it. Podcasts. Some of your podcasts. Oh, yeah.
Another 20 out and they’re here with Jason. Jason, we’ll get to you in a second. People are just coming in and out, so yeah, Jason will get to you. Mark is just going through books, podcasts and apps. We’re on podcasts.
So outside of insider obviously mention your show to mark the podcast.
Mark Hiddleson: 1:05:12
So yeah, I catch that every every month or whenever it comes out. Inspired insider. And then John’s Smart Business Revolution and I don’t really listen to to the popular ones, but people will send me tidbits. And I went from a podcast doubter five years ago then. Now I’m using them for all kinds of things in my business personal development, entertainment making, business content, networking.
So yeah.
Dr. Jeremy Weisz: 1:05:40
It could be also a favorite episode that you’ve seen on another podcast. Maybe you don’t listen to it regularly. I don’t know if you’ve had a favorite guest on your podcast who’s been a favorite?
Mark Hiddleson: 1:05:53
Probably Steve Waller. I interviewed one of my long time clients, and he actually turns out he was employee number 6 or 7 at DHL, opened up all of their international branches. So somebody I’ve known for ten years. But during the interview, it was just a really neat story of how he moved from New Zealand to the London and then the States, and quite a remarkable life as somebody that I get to visit with all the time.
Dr. Jeremy Weisz: 1:06:15
That’s awesome. Yeah. And we’ll and by the way, I just want to say hey to Nick. Let me see who’s on here. Nick will get to you in a second.
So favorite books, favorite podcast and now apps and software. So Mark, what are some of your favorite app software I’m going to throw out? You can’t say zoom chat, GPT, slack, you know, the usual suspects, some of your favorites.
Mark Hiddleson: 1:06:38
I thought I was on the evolving edge because I was going to say slack, so I’ll have to pass on the.
Dr. Jeremy Weisz: 1:06:46
Or maybe how.
Mark Hiddleson: 1:06:47
You I guess. I mean, you didn’t say Calendly.
Dr. Jeremy Weisz: 1:06:51
Okay, you know what? Someone convinced me many years ago to use it, and I was a little resistant because I was like, I don’t want someone booking on my calendar without me. That was the dumbest thing I’ve ever said. One of them, okay, because it is, freed me up so much. And obviously I can control my, you know, my availability through Calendly.
And it’s just it’s freed up myself, my assistant, and it reduces their load 80% so they can work on other more important things too. So I love Calendly.
Mark Hiddleson: 1:07:24
So I have I have one I’ll turn myself in. I just about two months ago I started using the Bible app to read the the Bible. My sister in law said, hey, you know, because I was talking about philosophy in my book and I really didn’t want to write a spiritual growth book, but it turned out being the number one on Amazon for spiritual growth. So I was like, hey, maybe I’m into this. And she said, I think you’ll love this because it’s read the whole Bible in a year.
I thought it was really stupid. So I was like, I’m going to prove her wrong. I’m going to download this album. I start doing it. So I’m like, out of 60 days, I’m 52 out of 60 days.
I’m really enjoying it and I’m not like an app person. I’d rather open a book and read it, but this is just working to me. The headphones, it plugs it in, I’ve got that 20 minutes and I’ve started looking forward to that as part of my morning routine. So that’s one that wasn’t on your list.
Dr. Jeremy Weisz: 1:08:07
You know what? It’s funny because both Thad and Ed O’Keefe both said when Favorite Books the Bible was on there their favorites. Yeah. So. And Jason likes the Old Testament.
Jason Ciment: 1:08:20
So then you would like my new Substack? I just started a Substack two weeks ago, and I’m writing Old Testament stuff.
Dr. Jeremy Weisz: 1:08:26
Okay.
Mark Hiddleson: 1:08:27
Yeah, I just finished Leviticus this morning, so I’m like, you know, you’re.
Jason Ciment: 1:08:31
Only you’re three months off the. Cycle, but that’s good.
Dr. Jeremy Weisz: 1:08:34
Yeah. Who knew this would, you know, evolve into this conversation. But that’s what I love about it. And again, Mark, I know you’re busy if you have to hop off, but feel free to stay on and chat like all of us. But.
So, Jason, we’re going to talk about your favorite books, podcasts, app, software, but tell people what you do and where they can check you out on your website.
Jason Ciment: 1:08:57
I run Get Visible. It’s a marketing agency. We’ve been doing it for about 20 years. My partner and I started it. He used to work for me and then we started working at night together, like back in 2005, until we had enough clients and he quit his day job.
And then now we’re up to 23 people. I think Covid was very good for us because it got him to go remote and sell his house and move from Arizona to Minnesota, get some winter weather.
Dr. Jeremy Weisz: 1:09:24
That sounds terrible. Are you serious? Usually you go the opposite way from Minnesota. Arizona? Is he crazy?
I think.
Jason Ciment: 1:09:29
The in-laws are still. In Arizona, so it’s all good.
Dr. Jeremy Weisz: 1:09:32
Even even more reason to stay in Arizona. Oh, in-laws in Arizona.
Jason Ciment: 1:09:36
Yes, he wanted winter. He wanted that snow? I saw that stuff. So he’s done.
Dr. Jeremy Weisz: 1:09:41
And now he must really like his in-laws to move to Minnesota. Oh my God.
Jason Ciment: 1:09:45
So half our team is in America, half is overseas. We’re really front to back from. We’re introducing cold outreach now. But let’s build the website and then just figure out how to get you clients any which way we can. We’re Clint Eastwood of digital marketing.
Now that’s an old reference. If anybody knows that movie.
Dr. Jeremy Weisz: 1:10:04
You can check out Get Visual. I like the QR code on your zoom. Can you actually click that.
Larry Benet: 1:10:08
By the way, that I just I just went to your thing from that. But how did you skim that? Is that part of.
Jason Ciment: 1:10:13
Here you need a thing called? There’s plenty of apps for it, but that one is probably OBS studio like you see, I have a funky zoom frame that’s not a background. It’s it’s it’s a system called OBS studio. And you have a free version. It’s very easy to learn how to use it.
So I could control different things on the top of my navigation.
Larry Benet: 1:10:35
That’s very cool.
Jason Ciment: 1:10:37
Yeah.
Larry Benet: 1:10:37
And a happy New year to you and Jeremy.
Jason Ciment: 1:10:39
Thank you, thank you.
Jason Ciment: 1:10:41
Yeah.
Dr. Jeremy Weisz: 1:10:41
Thanks. And so that’s a good app right there. Right. But we’ll start Jason with books.
Jason Ciment: 1:10:48
Books. Well I’d say that I read all the boring books. So that was the that was one of the first things that got me into crazy reading was the thriller novels, because Robert Ludlum was the king. I met him before he died, got him to sign a book for my dad. So he he his legacy is being continued through Eric Van Lustbader, who took him over.
And a bunch of guys have written in his name, so I like him. I would say one of the best trilogies was the one that Jennifer I forgot her name. She played the spy. It’s the Russian and American spy. It’ll hit me in a second that I highly recommend that, mostly because it’s a good story and every chapter has something about food.
And I started an Instagram called Books and Food under my name. So I review books and I talk about foods and the books so that that trilogy is good. How is Jennifer the cat? The cat girl. You know, catnip, whatever her name is from the spy movie.
Dr. Jeremy Weisz: 1:11:46
What about any business books? Favorite business books?
Jason Ciment: 1:11:52
Besides the Old Testament? Because it’s all in there. I read so much, it’s impossible. I’m trying to think, what’s the best? I couldn’t even tell you.
I wish I could. I said, you know what? I know the answer to that. The last one that I read, which is it doesn’t Mater. Whatever I’m reading, the last one is the best answer.
Dr. Jeremy Weisz: 1:12:10
Which is why.
Jason Ciment: 1:12:12
No, it doesn’t Mater. Whatever book I’m reading now, like I’m reading a book.How to negotiate in 60s like whatever you’re reading now is the best book because you forget 99% of it anyway. And so if you’re constantly learning, then you’re constantly getting better. So therefore just keep learning.
I can tell you The Go-Giver. I can tell you all those books, they’re all the same. It’s just who has a better story. Yeah.
Dr. Jeremy Weisz: 1:12:30
So I like The Go-Giver. That’s a good one, Bob Burg. But, I mean, you’re.
Jason Ciment: 1:12:34
You’re an idiot if you weren’t doing that already.
Dr. Jeremy Weisz: 1:12:37
No. Well, you know, sometimes it’s not in people’s natural like, thought process. You know what I mean? Like, I’ll give you an example. You know, I was I published a podcast episode, put it on LinkedIn, and the person who I had on liked it, and I messaged them and I, I said, why are you being so lazy?
Like, you like it. This is about you. You should share it and comment on it and tag other people on it. And it’s like, and by the way, I’ve been guilty of that as well. And I just didn’t think of it.
I was just like hitting like, but I should have shared it, commented on it, and tagged other people. So it’s just that reminder.
Jason Ciment: 1:13:14
Let’s put it this way. We’re all over 50 in this room, okay, I think.
Dr. Jeremy Weisz: 1:13:18
No, I’m not actually. But but thanks.
Jason Ciment: 1:13:24
I can’t tell when I’m approaching.
Thad Winston: 1:13:27
I’m well past 50.
Dr. Jeremy Weisz: 1:13:28
Okay.
Jason Ciment: 1:13:29
My point is.
Dr. Jeremy Weisz: 1:13:30
Thad looks younger than me.
Jason Ciment: 1:13:31
Mark’s talking about learning Leviticus and other things. And my point is, we’re all old enough to know that there’s a lot more you don’t know than you do know. So you have to constantly be learning. And and I don’t say I’m well read. I’m well forgotten.
So that’s it. So favorite book I don’t really have it.
Dr. Jeremy Weisz: 1:13:48
So favorite podcast. And before you answer that it could be podcast you listen to. It could be like an episode with someone I’ve had. Jason, Jason, you had a great episode. You were on twice.
And also you had one of my favorite comedians of all time. Yeah, Ellen Gold on. And so Jason’s friends with Ellen Gold and I was saying how I love this comedian. He’s the best comedian ever. And Jason’s like, I’m actually friends with him.
I’m like, oh, okay. And they both came on and we had a great conversation. That’s definitely, you know, the two of you on was one of my favorite episodes.
Jason Ciment: 1:14:23
Yeah. Well, that was a show for Ellen to do all his impressions.
Dr. Jeremy Weisz: 1:14:27
It was fantastic.
Jason Ciment: 1:14:27
No question, I don’t. I’m not a podcast guy. I used to listen to Howard Stern religiously, but he he changed too much in the last five years. On top of it, I find I can’t actually listen and work. I have to be focused.
So I don’t and I don’t drive anymore because my house is my office. I literally I go to the post office, you know, a postal box to get my mail or the grocery store. I don’t really I don’t have time to listen to podcasts. So it’s I make them.
Dr. Jeremy Weisz: 1:14:54
So you should just listen to the one that we did with Ellen Gold and Duncan Alney from Firebelly. Thanks for being here. We’ll I’ll get to you in a in a minute. He jumped off. I think everyone’s scared him here.
So we’ll go to absent before we go to absent software. Jason you must have apps and software. You just mentioned one.
Jason Ciment: 1:15:15
I have one I’m going to tell you about. Because I made it, I made it. It’s called Milo. Milo, just go to Google, type in Milo Chrome store. It’s it’s coming out now.
It’s a bookmark manager. And Jeremy, I’m going to talk to you about privately to white label it, but basically it replaces the bookmark system in your Chrome browser. It’s really cool because your bookmarks can be stored in your Google Drive, so any computer you’re on will have your bookmarks in there, and you can look them up by category tag, whatever you want, and eventually it’ll cross Firefox and Edge. So I’m just trying to get registered.
Dr. Jeremy Weisz: 1:15:49
What’s like what’s the reason you created it? Like what was the use case that was bothering you?
Jason Ciment: 1:15:53
I do a lot of ChatGPT work, and if you know, I just did a webinar last week on custom Gpts. The problem with custom gpts is they crowd up your left navigation if you keep them in the sidebar, and all your conversations are below. So with Milo, I can save all my custom gpts. And then I realize, oh crap, I couldn’t save anything. So now it’s the bookmark manager.
Dr. Jeremy Weisz: 1:16:12
I like it, you know, I do use something like that, but it doesn’t. It doesn’t have the same functionality. Yours seems like better functionality. Really good than than that. And it’s because it’s like, I just want to get rid of all the tabs and, like, save it for later, you know, because I keep tabs.
Jason Ciment: 1:16:29
Yeah. So one tab. One tab.
Dr. Jeremy Weisz: 1:16:31
Yeah.
Jason Ciment: 1:16:32
I didn’t build that in. But I will say even because there’s five people in the room and other people will be listening. I was at an AI conference two weeks ago, and I just had a brainstorm with somebody that I could white label Milo for anybody who distributes it to their audience, whatever followers, because I could stick a folder in there that can’t be deleted. And that folder is the brand of whoever distributes it. And that’s it’s a kind of a hack on the Chrome Store, because you can’t white label anything in the Chrome Store.
But now you can.
Dr. Jeremy Weisz: 1:17:00
Interesting.
Jason Ciment: 1:17:01
Yeah. So if anybody had if you know somebody who has a big audience, because every time you go to the bookmark, you open up the pop up of your bookmarks. You see the screen, that white label ID will be in there. It’s really good presence. And right now I’m not charging a penny.
Dr. Jeremy Weisz: 1:17:16
Any other apps and or software that you use?
Jason Ciment: 1:17:20
Well, I live inside ChatGPT and really and really, today it’s about custom gpts. I have so many tailored custom gpts which you could do in Claude, you could do in not perplexity as much, but.
Dr. Jeremy Weisz: 1:17:33
Any tips for using those custom gpts that we we, you know, best practice that we should all be doing that. Maybe I’m not.
Jason Ciment: 1:17:43
Yeah, just ask GPT what it missed in a response. It’s the most important thing you could be. I’m not talking about. It’s lying and hallucinating. It totally does that.
You can ask about that. But separate from that is that it gives you an answer. You use this thing called tenex. Can you tenex your answer? Can you tell me what you missed?
And you can take somebody else’s information, feed it in and say, what did they miss? And then you can tenex anything that you get from anybody. You can stick it inside. ChatGPT even if you text me, I have a tenex prompt that I wrote that will help you to improve anything you get.
Dr. Jeremy Weisz: 1:18:18
I love it.
Jason Ciment: 1:18:19
That’s it.
Dr. Jeremy Weisz: 1:18:19
Love.
Jason Ciment: 1:18:20
It. I’d love to stay, but I got to go, actually.
Dr. Jeremy Weisz: 1:18:21
Yeah. Go ahead, jump off. Nick, thanks for being patient on that.
Jason Ciment: 1:18:26
And you should send out a, what do you call it, an Excel with everybody who came in today.
Dr. Jeremy Weisz: 1:18:31
I’m going to I mean, this is all going to be on one episode. So you’ll.
Jason Ciment: 1:18:35
Show notes.
Dr. Jeremy Weisz: 1:18:36
Well, definitely. Yeah. Exactly.
Jason Ciment: 1:18:37
Yeah, exactly.
Dr. Jeremy Weisz: 1:18:38
You’ll be able to see everyone’s answer. Thanks, Jason.
Jason Ciment: 1:18:40
Okay, guys. Thanks.
Dr. Jeremy Weisz: 1:18:41
Thanks for being patient, Duncan. We’ll get to you in a minute. I may piggyback or, you know, bounce off you in a second if you’re listening. But this is great people, great resources. And Nick Luis is one of those great people.
And we’re going to talk about books, podcast, software, apps. But just tell people what you do and your website so people can check it out.
Nicholas Loise: 1:19:01
Sure. So thanks for having me on. That was that was worth the price of admission, those last three guys. So this I hope I could raise the bar. I don’t know if I can. Jason’s always awesome. Nicholas Loise, Founder of Your Sales Recruiter and Sales Performance Team. Sales Performance Team is a fractional sales leadership company where we put sales leaders and managers into companies, or do sales trainings for founder led companies so that they could ten-x their sales and your sales recruiter. I realize the sales recruiting process was broken.
I realized so many people were hiring salespeople that just broke their hearts, so I wanted to fix it. So I created my own recruiting company that just focuses on sales people and bringing you the best talent.
Dr. Jeremy Weisz: 1:19:44
Love it. Your favorite books?
Nicholas Loise: 1:19:48
My favorite.
Dr. Jeremy Weisz: 1:19:49
Book. A lot of books behind you.
Nicholas Loise: 1:19:50
I have a lot of books behind me. Right.
Dr. Jeremy Weisz: 1:19:52
Nick and dad was at the dad. Were you at the first, I don’t know, Dan Kennedy seminar. You were at the first? Yes.
Thad Winston: 1:20:00
So Nick was at the very first. What did he used to call him? Like the big the big Kahuna conference.
Nicholas Loise: 1:20:07
The super conference or the summit?
Thad Winston: 1:20:09
It was. It was in Cleveland, Ohio.
Nicholas Loise: 1:20:12
Oh, the Dan only events. Right.
Thad Winston: 1:20:13
So this is this is when he introduced everybody to Bill because Bill was doing like, you know, his BG’s marketing. BG’s marketing. Very good.
Thad Winston: 1:20:22
Keith was on this side. Yanik silver was on this side over here. And these little young puppies were, you know, crushing it. But yeah, that was that was a long time ago in in Cleveland, Ohio. Different world.
Nicholas Loise: 1:20:32
Different world.
Dr. Jeremy Weisz: 1:20:34
So you’re. I mean, I don’t know if you and Thad know each other, but you’re talk about your how you were involved with the vice president of sales of Gkc when Bill sold it to the private equity firm.
Nicholas Loise: 1:20:44
Oh, okay. And then I was the President of GKC. Then it became magnetic marketing. So I, I was there for eight years. So I spent a lot of time in Dan’s events in Dan’s basement in Cleveland. You know.
Larry Benet: 1:20:57
One of the few. People that has ever been into his basement.
Nicholas Loise: 1:21:00
I’ve been in his. Basement. Many times. Yep. Had, you know, been at the racetrack, been at the casino steakhouse where he takes if he likes you, you know, to it. After which I’ve been in, I think, three of his cars with him driving, you know, one was a refurbished, like 1960 Jeep Cherokee that he spent $250,000 refurbishing. And I said, you know, you gotta get a new one with all the whistles and bells. So, yeah, I mean, Dan’s a gentleman was great. I was I was a member before.
Right. So I’ve been I’ve been a fan that down there is all of the Dan Kennedy books over here where you guys can see are some of the binders. And then in the basement is a big another stack of all. I still have binders and the DVDs. And if the young kids that are listening to this have no idea what I just said about a CD or a DVD, I even have.
Thad Winston: 1:21:54
That shrink wrap.
Larry Benet: 1:21:55
I want to show them what a CD.
Nicholas Loise: 1:21:57
So I’m going to show him this is one of my favorite books.
Thad Winston: 1:22:00
There we go.
Nicholas Loise: 1:22:00
Original Magnetic Marketing.
Larry Benet: 1:22:03
That was incredible. That changed my life. Actually.
Thad Winston: 1:22:06
Yes, I still really did. That’s incredible.
Nicholas Loise: 1:22:09
So it’s one of my favorite books, I guess. I don’t know if it’s a book. I don’t want to disrespect him by calling it a book, but. So that’s that’s a extended background. Thank you for embarrassing me, Jeremy, by making me do that.
But I love showing everybody I have a binder right by my office.
Dr. Jeremy Weisz: 1:22:25
So Mat, thanks for joining. We’ll be right with you. But we’re just chatting and.
Nicholas Loise: 1:22:30
All right, so.
Dr. Jeremy Weisz: 1:22:32
So favorite books.
Nicholas Loise: 1:22:33
The best book that I’m recommending to everybody. And I just read it within a weekend. It’s called Down To The Wire, and it’s a business biography written by the guy that started Windy City Wire, which is a Chicago based company, and it reads like a novel. It’s phenomenal. His name is Escaping me, but that’s the title, Down To The Wire.
He talks about, you know, getting fired, talks about gambling addiction, raising a family, having heart problems, talks. It leaves it all on the table. And it is one of the best business books that I read, and I’m making my son read it now that I just finished it, and I will buy him a round of.
Dr. Jeremy Weisz: 1:23:18
Rich Galgano is that the.
Nicholas Loise: 1:23:19
Yeah. That’s it. Yeah, he’s a Chicago guy. Chicago guy. A lot of fun.
Really good marketer, really good salesman, really good entrepreneur. So I highly recommend that book.
Dr. Jeremy Weisz: 1:23:31
Awesome. And then podcast favorite podcast could be podcast a guest like an episode.
Nicholas Loise: 1:23:40
Yeah. So like I like all in right. But it’s getting a little too political. Right. But I liked it when they talked about business.
Now they’re the they, they’re they’re the big guys in Washington, DC. But I like that a lot from a tactical perspective, I like 30 minute, 30 minutes the President’s Club. Right. Because I deal with a lot of young salespeople. And so that’s I always make them listen to that because those guys are young.
And, you know.
Dr. Jeremy Weisz: 1:24:07
What is the what is it called.
Nicholas Loise: 1:24:09
It’s 30 minutes to President’s Club.
Dr. Jeremy Weisz: 1:24:12
Interesting.
Nicholas Loise: 1:24:13
And the other one is all in, which is the, you know, the three guys, I forget the Chatham and and his other two guys. So.
Larry Benet: 1:24:19
Yeah. That’s fantastic. That one.
Nicholas Loise: 1:24:21
Yeah.
Dr. Jeremy Weisz: 1:24:22
Apps and software. Favorite apps and software could be on your phone, your computer. I’m going to again.
Nicholas Loise: 1:24:28
So I like how right we talked a little bit about that I like hollow right. Which kind of yeah. Hollow is one that you know will read you the Bible in a year. It’s got all the different, you know guys. So I enjoy that a lot.
I’m tracking my macros and my macros. I’m trying to get as many pull ups as Jeremy could do by the end of this year. So I got my net diary.
Dr. Jeremy Weisz: 1:24:49
Buff Duncan when Duncan was hanging out. Duncan off your you can go on video. He was like, who is that buff guy at the dinner? And I was like, Nick was telling me how much he benches and he could bench, like he could dominate me.
Nicholas Loise: 1:25:02
So but I still I’m still. Hey, Duncan, good to see you. I saw your video the other day on your TikTok or Facebook. I thought it was the coolest thing that you did. But no, I gotta get to your pull ups.
I, I’m I’m woefully behind on my pull up number. So my, my, my net diary is one that I like from, you know, I think like everybody I’m in chat GPT just trying to get better and better at it. I think it is the future. The one thing that I like is go full page, which allows you to kind of steal everybody’s landing page and save it to a PDF, go full page because, you know, I’m I’m forever taking a thousand screenshots, then forgetting which way they, they all land together. So I like that.
Larry Benet: 1:25:45
GoFullPage.
Nicholas Loise: 1:25:47
GoFullPage I believe. Is it. Yes. It’s an icon right. So once it’s an icon I forget the name.
GoFullPage. Correct.
Dr. Jeremy Weisz: 1:25:55
Is it like a Chrome extension or an app?
Nicholas Loise: 1:25:57
It is a Chrome extension.
Dr. Jeremy Weisz: 1:25:58
A Chrome extension.
Nicholas Loise: 1:25:59
Okay, yeah. And because I’m dyslexic, I’d be lost without Grammarly. Or you would never want to read any of my messages or emails or anything because they would not make any sense.
Dr. Jeremy Weisz: 1:26:11
Yeah, I mean, you remind me. It’s like sometimes I forget just to go to Chrome extension, you know, the Chrome extension store and just look to see what’s there. Yeah. So thanks for the reminder on that. Because like I always am speeding up video or doing something and I’m like, there’s probably 72 Chrome extensions that I could put on for free.
Most of them today. So I love that. That’s great. Nick, I know you’re busy, so again, feel free to stay if you need to hop off at any point, just hop off. I know since both Duncan and Mat and Mat has like so many kids on, you know, young kids.
I do want to get to you because I know you have a million things to do. So I’m going.
Nicholas Loise: 1:26:50
To hear how my day went today.
Dr. Jeremy Weisz: 1:26:51
What’s that?
Mat Zalk: 1:26:52
Wait till you hear how my day went today.
Dr. Jeremy Weisz: 1:26:55
I’m going to piggyback you and Duncan together. So, Duncan, just tell people what you do in your website Again, Duncan is one of the biggest givers, connectors, amazing entrepreneurs like everyone here. So Duncan, tell people your company what you do and your website so people can check it out.
Duncan Alney: 1:27:16
Duncan Alney. And I’m the Founder of Firebelly Marketing. We are a social media and email marketing agency focused on small and medium sized food and beverage brands and websites. Firebelly marketing com.
Dr. Jeremy Weisz: 1:27:34
Awesome. And then I’m going to come to you in a second about your favorite books. I’m going to piggyback off you and Mat. So, Mat.
Mat Zalk: 1:27:41
Do you wait? Duncan, do you work with Greater than also Chicago brand?
Duncan Alney: 1:27:46
Not yet.
Dr. Jeremy Weisz: 1:27:46
Are they still around? I haven’t seen.
Mat Zalk: 1:27:49
Them. Terrible drink, but they found a niche. My buddy runs it. I just it’s a terrible drink, but they found a niche in breastfeeding.
Dr. Jeremy Weisz: 1:27:55
That’s a great testimonial right there. They found a niche.
Mat Zalk: 1:27:59
They were, like, struggling for so long until they got put on like the the aisle with all the things that breastfeeding women eat and they just exploded.
Dr. Jeremy Weisz: 1:28:06
Wait. Breastfeeding? Aren’t they a coconut energy drink?
Mat Zalk: 1:28:09
Yeah. Yes, yes. But when women are having trouble producing enough breast milk, they can they. Somebody went to the internet and said, this has been the greatest thing for producing more milk for my kids or whatever it is for my breastfeeding child. And it blew up from there. And so now they are that they.
Dr. Jeremy Weisz: 1:28:26
I thought one of the founders is from Highland Park.
Mat Zalk: 1:28:28
Yeah. Yes. Yeah.
Dr. Jeremy Weisz: 1:28:29
They’re so you they’re both of them from Highland Park.
Mat Zalk: 1:28:32
They’re two brothers.
Dr. Jeremy Weisz: 1:28:33
Okay. So you know them. How do you know them?
Mat Zalk: 1:28:35
I mean, Jodi’s Jodi’s friends with John. Jodi’s right now on a trip in Hartsdale or one of these places, and I think Santa Fe with John’s wife. They’ve been friends for a long time. It’s too late.
Dr. Jeremy Weisz: 1:28:50
Well, it’s funny, is like, I was in the gym working out the other day, and someone had a greater than t shirt, and I only know it because I’m local, and I. I’m like, oh, are they back? Or this guy is a vintage t shirt because I haven’t seen them.
Mat Zalk: 1:29:02
They’re they’re bigger than back and better than ever. Terrible drink.
Dr. Jeremy Weisz: 1:29:06
Well, you’re gonna have to get him on the podcast. Duncan on The Firebelly Social Show. The founders of greater than.
Duncan Alney: 1:29:12
Maybe so.
Dr. Jeremy Weisz: 1:29:13
Like how they niched, but. And we won’t mention what Mat said about the taste. Terrible.
Mat Zalk: 1:29:19
I heard from a friend that it’s a great drink.
Dr. Jeremy Weisz: 1:29:21
Had it before. It’s it’s not bad. I mean.
Mat Zalk: 1:29:24
He sent me like a case of him and I was like, is.
Dr. Jeremy Weisz: 1:29:26
It too sweet or what?
Mat Zalk: 1:29:27
I know I love coca, pure coconut water is like my favorite drink in the world. But no, it’s just like, why pervert coconut water with other terrible things? Sorry. I’ve stolen. I’ve stolen the the the prompt here.
Dr. Jeremy Weisz: 1:29:39
No, no, I mean, I’m going to have Duncan share his favorite books, but man, I’m going to first so I can just have both of you share these these questions or these answers. Tell people about what you do and your website. Yeah, yeah.
Mat Zalk: 1:29:55
To me. Oh, sorry.
Dr. Jeremy Weisz: 1:29:57
Yeah.
Mat Zalk: 1:29:57
Go ahead. Yeah. keyrenterpmc.com.
We manage single family residential property.
Dr. Jeremy Weisz: 1:30:03
And why did you get into that?
Mat Zalk: 1:30:07
I was buying properties with my sister in Boulder, Colorado and moved to Tulsa, where my wife is and started buying properties and realized it’s just a it’s a good recurring revenue business that puts me right in the pipeline of buying properties.
Dr. Jeremy Weisz: 1:30:18
Love it. And Mat is also a pilot as well. So if you need to fly anywhere, he’ll pick you up. So Duncan, book favorite books. And then Mat, I’m going to go to you your favorite books.
Duncan.
Duncan Alney: 1:30:32
The reason I didn’t want to come is because I, I don’t like to talk about business things very much. And y’all are all, you know, in heaven talking about business. So I’m really loving Mat right now for keeping it real. So my favorite books are not business books.
Dr. Jeremy Weisz: 1:30:49
Like what?
Duncan Alney: 1:30:50
I like The History of the American People. It’s by Paul Johnson. I’ve read that book again and again in different parts, and it’s a wonderful way to contextualize a lot of things that have happened and happen. You understand a lot about where the social and cultural parts of the United States originated and just, you know, maybe if I had read that book, I may not have come to America if I’d read it before I came to America. But yeah, no, it’s a great book.
Dr. Jeremy Weisz: 1:31:26
I like Duncan’s of Indian descent, and his dream was to be a cowboy.
Duncan Alney: 1:31:30
That’s right. Yeah. It didn’t it didn’t work. Mat.
Dr. Jeremy Weisz: 1:31:34
You got to go to where Mat lives, right?
Mat Zalk: 1:31:36
There’s time left.
Nicholas Loise: 1:31:37
Gotta go to Arizona.
Duncan Alney: 1:31:39
Oh, I’ve I I’ve ridden I mean, Dr. Weisz and I have learned how to ride horses. And we’ve actually written together in the south of Colorado, southern part of Colorado.
Dr. Jeremy Weisz: 1:31:49
Not on the same horse at the same time. Just for you.
Duncan Alney: 1:31:51
Come on. You can be you can be proud of. You can be proud of our bromance. I really like Siddartha. It’s a Hermann.
Dr. Jeremy Weisz: 1:31:59
Oh, I love that. That’s a great book. Yeah.
Duncan Alney: 1:32:00
So Hermann has a book that I. I come back to from time to time. I just, I typically try to read things that are as far removed from business as I can. I like to put things that I’m, I don’t do in my daily life, into my into my brain so that I can find inspiration in those things. I just read Broken Girls by Simone Saint James, I think, and it’s a it’s a book about it occurs in two different timelines.
It occurs in 1950 and 2014 at the same time. And it’s I was telling you about it one day when we were when I was at the gym. Dr. Weisz. And it’s about two sets of murders that happen at different times, and the supernatural overlaps. And I like creepy things.
Dr. Jeremy Weisz: 1:32:51
And you said you didn’t have books, right? So those are great ones. Mat, what about you? What books on your list?
Mat Zalk: 1:32:57
Oh, man.
Dr. Jeremy Weisz: 1:32:57
Go to.
Mat Zalk: 1:32:57
List. Yeah. I’m I’m the kind of reader that has, like, a stack of books by my bed at all times. And I’m reading, like a couple of different books. So right now I’m reading like Family Wealth, which I think is fantastic, and I’m reading Cormac McCarthy’s Blood Meridian.
But if I go to I, if I go to like my favorite books of all time reality, I’d have to go to My Uncle Oswald and Switch Bitch. If you’ve not read, you all know. You all know Matilda and the James and the Giant Peach. But if you don’t know Roald Dahl’s adult fiction, it is phenomenal. I mean, My Uncle Oswald is about Oswald’s nephew who finds the protagonist of this book, I guess, who finds his uncle Oswald’s cases of diaries from travels around the world.
He was a grade A fornicator. I mean, just single man who put the greatest charm and charisma into the world’s most elevated women and found great success. And so, so the nephew finds these, finds these, digest these, these diaries from his uncle and just recount some stories. They are phenomenal. I mean, it’s just a great story.
And then there’s a bunch of short stories if you think you know all the stuff that Roald Dahl wrote that kids, kids fiction are all fantastic, right? As a kid, the his short stories for adults are are charming, are engaging, are like last minute switches. So I love that. I recently read The Dove Flyer, which is great, which is a great book that was recommended to me by an Israeli chef that was staying at my house for longer than he should have. Old timer.
Like a like a, like an 82 year old Iraqi chef. I’ve always loved.
Dr. Jeremy Weisz: 1:34:46
You while he was there.
Mat Zalk: 1:34:47
What’s that?
Dr. Jeremy Weisz: 1:34:48
Did he cook for you?
Mat Zalk: 1:34:49
We did dinner. We did a Shabbat dinner. We did another dinner for the family. He cooked a bunch of times.
Dr. Jeremy Weisz: 1:34:53
And what was any favorite dishes that he made?
Mat Zalk: 1:34:57
I mean, he made maqluba. Everything is. Everything is in his repertoire is just a combination of garlic, olive oil and salt, for the most part. Right? Which is like, how can you go wrong?
Whether you add in rice or chicken or fish or and a lot of cilantro and parsley, he made tons of phenomenal dishes and left us with a bunch of cookbooks that he signed. So it was fun, I.
Dr. Jeremy Weisz: 1:35:19
Love.
Mat Zalk: 1:35:19
It. I think Gabriel Garcia marquez is, you know, best all time Love in the Time of Cholera, 100 Years of Solitude. I just think back to books that I’ve read multiple times because it doesn’t happen frequently. Given the what I said about the stack of books on my on my bedside table. So, Shantaram.
Dr. Jeremy Weisz: 1:35:36
Yeah, I love it.
Mat Zalk: 1:35:37
And of course, The Go-Giver is like a fable.
Dr. Jeremy Weisz: 1:35:40
Yeah.
Mat Zalk: 1:35:41
Go givers. Just I’m going.
Larry Benet: 1:35:42
To have to reach out to Bob Berg. It’s like the third time someone’s mentioned his book. I know.
Dr. Jeremy Weisz: 1:35:47
Exactly. He’s a fan.
Mat Zalk: 1:35:49
You guys know the author?
Larry Benet: 1:35:50
Yeah.
Dr. Jeremy Weisz: 1:35:50
I’ll text on the podcast.
Larry Benet: 1:35:52
Put him in touch. Are you?
Dr. Jeremy Weisz: 1:35:53
You should have him on yours, Mat.
Mat Zalk: 1:35:54
I’d love to have him on ours.
Dr. Jeremy Weisz: 1:35:56
Okay.
Larry Benet: 1:35:56
I’ll connect.
Mat Zalk: 1:35:57
You. I mean, has he written all of them? The Go-Giver for sales. The Go-Giver. He’s written the original.
And all the other ones. Yeah, yeah. He’s phenomenal.
Larry Benet: 1:36:02
Yeah, it’s a great book. Is it Zach? Is that your handle on Instagram?
Mat Zalk: 1:36:06
I don’t do any Instagram. I don’t do.
Larry Benet: 1:36:07
Any.
Dr. Jeremy Weisz: 1:36:08
If he’s on LinkedIn.
Larry Benet: 1:36:09
I’ll connect you guys on text.
Mat Zalk: 1:36:10
Yeah.
Dr. Jeremy Weisz: 1:36:11
Yeah. Nice.
Mat Zalk: 1:36:13
What’s the other cell phone number before?
Thad Winston: 1:36:15
Go giver.
Larry Benet: 1:36:15
Here’s my number in the text.
Mat Zalk: 1:36:18
Cool.
Thad Winston: 1:36:19
Did. Didn’t he do another big book before he did? Go giver.
Larry Benet: 1:36:22
Yeah. Endless Referrals.
Thad Winston: 1:36:24
There we.
Nicholas Loise: 1:36:24
Go. Yeah, he’s known for him.
Thad Winston: 1:36:26
Yeah.
Larry Benet: 1:36:27
By the way, he’s the most shy, introverted dude you’ve ever met. Like. Like I’ve invited him out to all sorts of functions, like cool things. And never once does he have any interest in going.
Dr. Jeremy Weisz: 1:36:39
Yeah, he’s got some great books. So, Mat, you should definitely have him on. Yeah. yeah podcasts. It could be.
Favorite podcast or favorite episode of a podcast? Duncan obviously we’ll shout the Firebelly marketing show. I don’t know if there’s a favorite guest, but other podcasts or favorite episodes for you?
Duncan Alney: 1:37:01
Favorite guest on the Firebelly podcast? Probably Asma Khan. She’s kind of a global icon. She’s she was on Chef’s Table season six, episode three on Netflix and uses food as a connector, as education, as breaking down of walls. She also has the only the only Indian restaurant in the world with Michelin stars and an all female, untrained, professionally untrained staff.
So and she’s got books and I mean, she’s just she she goes into hotspots to work with women. You know, like, you wouldn’t believe it. So I love that episode.
Mat Zalk: 1:37:49
It’s so funny you say that, Duncan, because Chef Moshe, who’s the guy that stayed with me, was also on Chef’s Table at some episode or whatever else. Interesting. Very interesting show.
Duncan Alney: 1:37:58
I feel like I have seen that episode actually when you were saying the name of the dish. Anyway, I like I like Song Exploder and I like All Songs Considered, which is on NPR, because I keep up with with a lot of music. So it’s a very easy for me, easy way for me to keep up with, like what’s going on with music very quickly and then I like better me. I just started using Better Me. It’s a workout app.
And so in the in the case that I don’t, I’m not working out with my trainer or I don’t know what to do, then I go to better me. So those are my my my my my.
Dr. Jeremy Weisz: 1:38:35
Thanks for sharing that. Yeah. Mat, your favorite podcast or.
Mat Zalk: 1:38:39
Podcast.
Dr. Jeremy Weisz: 1:38:39
Episodes.
Mat Zalk: 1:38:40
I definitely listen to All-In pretty religiously, although I don’t. Is it Nicholas or Nicola?
Nicholas Loise: 1:38:48
Nick. Nicholas. Nicholas.
Mat Zalk: 1:38:51
You know, I agree with Nick a little bit that it’s it’s gotten a little bit tired, but I still do. I still do rely on it for a good portion of my news because I’m not I don’t like look at any news basically. So I take highlights from that, which is probably very sad to hear. I listen to founders a good amount, which is a great. He just reads biographies of of the greatest founders in in business.
And then Duncan, to your point, I think this guy DJ Raj out of Lebanon, out of Beirut, is it just he’s just puts together great mixes of music. And I’m always and I’m always super excited to listen to what he, what he puts out. So I do that on the app side. I don’t I mean on my work apps, but I don’t do anything else. The most exciting thing that I’ve found in tech lately is Clara AI, and it’s a scheduling app.
Like, how many times does somebody say, hey, let’s do let’s do lunch. And you’re like, oh fuck. And you either send them a calendly link and you’re kind of a jerk for doing it. And what you’re saying is, my time is more valuable than yours. So find a time.
So you take your time to, to schedule something that fits with me. I just type in Clara. Can you schedule a time? And she’s got back end access to my calendar, and she says, Jeremy, I’d like to, you know, present the following options. That Mac could meet you for lunch at 1230 Sunday, Tuesday, Thursday, whatever.
And it goes from there. And so she follows up with the calendar apps. If you have to reschedule, she reschedules if you have multiple people, she does it. It’s awesome. And it’s still in beta Company out of New York, and they’re working on stuff all the time.
It’s not perfect. Sometimes you look like an idiot for looping in somebody who’s a total moron, and it’s like somebody on your team is really just totally brain dead. But 90% of the time it works really well.
Dr. Jeremy Weisz: 1:40:29
So someone doesn’t know it’s an app when you’re looping them in, right?
Mat Zalk: 1:40:32
They just know the only way you do is because it’s right now it’s Clara Beta. It’s.
Dr. Jeremy Weisz: 1:40:36
It’s because you. You looped this in with one of our conversations? I did not know it was an app.
Mat Zalk: 1:40:41
She totally messed up. She totally messed up that one, right?
Dr. Jeremy Weisz: 1:40:44
No, it didn’t mess up. I just know I think you maybe. Maybe it booked before. I don’t know if you booked it or.
Mat Zalk: 1:40:52
Booked it because she was. She was messing the whole thing up. And I sent it to feedback at Claire.
Dr. Jeremy Weisz: 1:40:55
But I did not know that. You just. You just go. I already booked it. And then she didn’t.
Mat Zalk: 1:40:59
She’s phenomenal. The only downside is right now it’s Clara. You know, at Clara, at Beta AI or something like that. Eventually when they take it out of beta, I will, I will name it, you know, [email protected] and I’ll be like, Jeremy, can you, you know, schedule this in and nobody will actually ever know.
Dr. Jeremy Weisz: 1:41:14
Yeah.
Mat Zalk: 1:41:15
Unless you totally messes things up.
Dr. Jeremy Weisz: 1:41:16
I didn’t know when we were communicating. And by the way, like the language I like to use because I, you know, I do like to send my calendar link, but I’m happy to book on theirs. I don’t want to seem like my time is more important. So I do say, listen, send me your calendar link so I can book on your calendar or here’s mine. Yeah, right.
And so.
Mat Zalk: 1:41:35
That’s a nice.
Dr. Jeremy Weisz: 1:41:35
Way. You know, it’s I’m not implying that my time is more important because I did I have sent you messages like that, but I’m happy to book on yours if you in most of the time sometimes people don’t have one and they it’s more convenient like for them to just look at the schedule as opposed to going back and forth with seven email exchanges.
Mat Zalk: 1:41:55
Just to just to be clear, I don’t internalize it that way. I feel like other people may internalize it that way.
Dr. Jeremy Weisz: 1:42:01
Well, that’s that could be true. But that’s that’s the language I use. Hopefully it helps. Yeah. With like not signaling I’m not more important or anything like that.
So but anyways, no, I appreciate that. Any other app software you use.
Mat Zalk: 1:42:16
No I mean I everything I do on my phone is business. I mean I well.
Dr. Jeremy Weisz: 1:42:20
Business is fine. Doesn’t have to be it doesn’t have to be personal.
Mat Zalk: 1:42:22
I mean so I use appfolio, our property management software and Pandadoc. I’m always in looking at who’s signing new.
Dr. Jeremy Weisz: 1:42:27
I love Pandadoc.
Mat Zalk: 1:42:28
Yeah. And who’s signing new leases.
Dr. Jeremy Weisz: 1:42:29
And Pandadoc is one of the best suggestions I’ve gotten for a software ever. Actually, when we first started using it.
Larry Benet: 1:42:37
Is that like a DocuSign?
Dr. Jeremy Weisz: 1:42:39
It’s much better, but yes. Right. Mat.
Mat Zalk: 1:42:42
I mean, ours just we use HubSpot to do all of our deals. So like if you’re a new client coming in, you’ll get a, an or you’re a tenant on a lease, you’ll get a it integrates through and has all these messages that come, you know, everything follows on through HubSpot and Pandadoc is there provide is there? I think preferred provider. So we use it because of that.
Dr. Jeremy Weisz: 1:43:00
It’s it’s amazing. Yeah, we love it.
Mat Zalk: 1:43:02
You guys collect payment through it which we don’t. We should probably we should probably actually do that and get owners to give a $500 contribution when they sign the contract.
Dr. Jeremy Weisz: 1:43:11
Yeah. It’s amazing. And you could actually see in your it’s kind of like a proposal contract. And you can go in and you can see where people viewed in the, in the document and how, like the percentage and how long they stayed on each section. So if there’s like kind of a dull section, like did they skip over this?
Did they actually read this or not? You can see.
Mat Zalk: 1:43:32
You know which tenants are going to be good bye bye. Who spent a little bit of time looking at a document like if you just spent, if you spent less than 10s and signed in 15 spots, I’m like, that’s not a good.
Dr. Jeremy Weisz: 1:43:42
Well, or they’re just a quick decision maker like you.
Mat Zalk: 1:43:45
Well, there are a lot of terms in that lease. It’s like 30 pages. I think you should read.
Dr. Jeremy Weisz: 1:43:51
I agree, but no. First of all, thank you all. I know you’re all busy. It’s it’s Friday afternoon. This was great.
And this episode go out together. I’ll you guys will have each other’s info and everything like that. So thanks everyone.
