Today we have Habib Salo, CEO of Young Nails. They have been serving the nail care industry for over 20 years. Habib and Greg (Habib’s older brother) run the business and their mom decided to start her own business at the age of 49. She had a passion for the nail industry and they did everything to support her. Greg, the older brother, became a licensed nail technician after switching gears from firefighter training. Habib took a detour from medical school and a life in music. Young Nails Inc., is a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3000 stores.
Here’s a glimpse of what you’ll learn:
- [1:40] Jeremy introduces his guest, Habib Salo.
- [3:05] What are the future plans for Habib and Young Nails?
- [5:50] Why Young Nails manufactures their own products.
- [7:15] How staying connected to social media helps Habib stay on top of trends.
- [8:15] Habib talks about how he connected with Azriel Ratz.
- [11:45] Low moments faced along the way.
- [15:00] What is driving Habib on his journey?
In this episode…
What does it take to track trends and keep your business on the cutting edge of your industry? Why does staying on top of trends matter? On this episode of Inspired Insider, you’ll hear from innovator and business leader, Habib Salo. In his conversation with Jeremy, Habib opens up about his plans for Young Nails’ future, why he is so passionate about / house manufacturing, how he stays on top of industry trends, challenges he has faced along the way, and so much more! You don’t want to miss a minute of this engaging episode featuring Habib and Young Nails!
Do you have a plan to track trends so your business can keep a competitive edge? Better yet, what can your business do to be the trendsetter? According to Habib Salo, Young Nails keeps a finger on the pulse of industry trends by staying active on social media. By not only cultivating a social media presence but engaging with people on social media, Habib and his team are able to track what direction trends are headed. What can you and your business learn from Habib’s approach? How will you make sure you tracking trends?
One of the buzzwords in society today is authenticity. People are craving real and honest brands and personality to follow. Gone is the reign of superficial and bland brands, raw and authentic is in! Habib Salo and his business, Young Nails seem to be embracing this trend toward honest and transparent brands. One way they embrace this image is by keeping their product manufacturing in-house. Habib is proud of the fact that Young Nails keeps a close eye on their product quality standards so they can assure their customers that they’ve done everything they can to earn their trust and loyalty. Young Nails is a great example of a brand highlighting and leveraging their messaging and values!
Resources Mentioned on this episode
- Young Nails
- Young Nails on Facebook
- Young Nails on Twitter
- Vayner Media’s 4ds
- Gary Vaynerchuk
- Ratz Pack Media
- Intro Music by Kidd Russell
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