Search Interviews:

Jeremy Weisz  22:09

How do you buy it? Where do you get it?

Eitan Chitayat  22:11

Where can you get this at this stage? I don’t know. But I can find out. And I’ll let you know.

Jeremy Weisz  22:18

I’m looking on here we should mean, I don’t know if you’ve heard of it. I’m sure you have people talking about the something they buy to eat and then they eat a lemon and it tastes almost the opposite. Right? It alters your sour receptors, whatever to make it taste really sweet. This is like the exact opposite of that, in a sense, but this is really cool. I’ve never heard of this before.

Eitan Chitayat  22:43

Yeah, and it’s actually a herb. You know, I think it’s one Humana. It ‘s like an earthen natural. It’s a natural ingredient. Yeah. Um, but I know that they sell it in Israel, and they sell it under a different name. Because what we did was for the international brand Delcom, but I know that it’s in Asia, I’m thinking that you can get in the states already, but I’ll find out and I’ll let you know. Amazon lately, no one’s been no one’s been talking about stuff like that here lately.

Jeremy Weisz  23:09

Yeah.

Eitan Chitayat  23:10

I will get back to you. Exactly.

Jeremy Weisz  23:12

You know, there’s bigger fish to fry than the desert. But like, Listen, this is really interesting. And we’ll have to also look on Amazon to see if people can get it. Because I mean, this is a great solution because I had this with one of my children last night, like I want dessert. Well, we’re not having dessert. You know, this thing about dessert kids every night.

Eitan Chitayat  23:35

The kids love it. And I had it and when the kids would come over and they were their friends it was like a game. Can we try the sweet victory and just to see what things taste like total and and I think it is for kids as well. Sorry to say too, but in America, you know, with obesity and kids just eating lots of crap and junk I think much more than other places over there. It’s good and it’s not harmful. It’s got no kind of bad ingredients in it. It’s a great product.

Jeremy Weisz  24:04

It’s not on Amazon yet. I’ve had a bunch of Amazon experts are enough to get this

Eitan Chitayat  24:09

I will hook you up if you don’t do awesome. I love it.

Jeremy Weisz  24:14

You know back to your kind of in the same vein as you not being able to sleep for the past 30 days and just running like a wild man. We’ll get to that. But the Jewish Agency for Israel. Talk about what you did there and a little bit for people that don’t know the organization.

Eitan Chitayat  24:40

Sure. The Jewish Agency for Israel has been around for seven years. And they are all over the world and they help Jewish communities with all sorts of things. And when you looked around five years ago at their story They didn’t really have one. And you looked at their brand, and it looks kind of stuck in the 80s. And they needed help, they needed to be relevant again, I think, not that they weren’t relevant. But they’re, you know, sometimes in Ireland for this on camera, right?

Okay, so here’s the brand, the actual way that it looks, but here’s what the company is doing. And so what you need to do is you need to do that. And so it’s an incredible organization. And didn’t look like it. You know, and when you spoke to them about, you know, when you speak to people about what the agency does, you know, people were saying things that they were known for 30 years ago.

So we went through a very, very, like the Jewish Agency, like, for example, sweet victory. It’s like when we had the strategic process, we spoke to a few people. It’s a small company that when we worked with the Jewish Agency for Israel, I think that we spoke to Around 50 people. There were three strategists on board. And, you know, we spoke to a lot of people, we worked very closely with the senior team, I worked directly with Natan Sharansky, who’s a hero of mine, and just forever an honor. And, Lara Bashkoff, who was the Chief Marketing Officer at the time, and we had to really understand everything it is that they do. And one of the most interesting things I think about that process was when we would try and distill what it is that they actually do, it was very difficult for them to say,

And I remember for me, one of the highlights was working with Natan Sharansky, and sitting in his office with everybody. And when I asked him, What is it that you do, he kept saying things that were true, but felt like I don’t know, like, not canned responses, but just not like, almost like corporate responses to me in the room. And so I pressed him and he started getting frustrated with me. Now, it’s not easy to to challenge someone like Natan Sharansky, who by the way came to my school in JFS, when I was a 15 year old in London, and spoke at my school, as you know, the hero of the Jewish people that escaped that escaped, you know, Russia. And here, I was challenging him. And at some stage, he said in frustration, in his wonderful accent, he said something to the extent of look, you know, the Jews everywhere, and we, we hold everyone together, we bring them together.

And, and that became the tagline every one of us together, you know. And that’s something that of course, I wasn’t the only one to you know, we worked with Lara and with Dan, and with me, Harlan, myself, and there’s another Mihail that worked on it as well. But once we had that, we then were able to kind of wrap this beautiful story in a manifesto, which we wrote. And then we worked on the visual identity and the visual identity. As you can see, because you’re as you’re scrolling right now, if you see the original work, there’s a tapestry of a graphic tapestry like that. And when you look at it, it’s because each part of the tapestry isn’t an individual, but it’s a woven tapestry of the fabric of the Jewish people woven together, and it’s held together.

So again, the Jewish Agency for Israel was, was an evolution of a brand that the logo existed. I mean, we made tiny adjustments to it. But it was really about the strategy, and what is it that we need to say to the world about who we are. And then it was the delivery of the story that had to pack all of the history and all of the programs and everything that they are all about into that story? And then to deliver a graphic language that could hold it all together? And then to deliver multiple? You know, we did conference materials, we did, you know, their annual report, we did all of their program materials. And we worked with them for around two years. And what I’m especially proud of, is that because you’re looking at the site right now, if you look at the work that we did five years ago, this organization has done a remarkable job of staying absolutely on brand.

And by the way, you’re on the site now, this is the first time I’ve seen the site. And I don’t know if this is the homepage or if the homepage is right here. Right so up until the war it says now as well as at war and we need your immediate support. Up until there it was every one of us together And I’m glad that they’ve changed it to Israel as it is at war right now. But for five years, that was the headline. And that is the story. So, um, the brand strategy story process took around six months, because you had to talk to so many people in so many different countries on the ground. And the senior leadership. It  was a phenomenal project, I mean, it was exhausting and difficult, because there’s also a desire to do exceptional work always but like, especially with them, because they’re the Jewish Agency for Israel, they represent the Jewish people around the world. And, and to me as as, as a Jewish as a proud Jew, and as a proud Israeli. It was an honor. You know,

I’m very proud of them also, for like maintaining the work that we did, you know, because sometimes fines just fuck it up, you know, you finish the band. And and two months later, you look at the work I like, What the fuck are you guys doing? And you know, but they didn’t. They’re, they’re great, doing good work.

Jeremy Weisz  31:08

I want to talk about I’m that Jew for a second. But I also want to share data and people want to follow  Eitan. And you could first of all, check out their work at Natie.com you can see here on the page, but also check out what he’s doing on LinkedIn, as well. Here’s his, his handle here. You can see it. And we’ll put it in the notes as well. But you could see here and there’s a lot of thought that went into this piece, which is your header of your LinkedIn, I heard behind the scenes, actually, some of the way you thought through this header. And if you want to just talk about that for a second.

Eitan Chitayat  31:55

Sure, well, I changed my banner when the war started. And, you know, it was, it was a Lego banner before. For me it was a Natie banner, which we designed with some Lego, which was kind of fun. But I’m seeing what’s unfolding, within Israel right now is beyond Israel. And I think it’s very easy to critique Israel, and a lot of people do and, and rightly so like any other country. But there’s a bit of a double standard that goes on when critiquing as well, because you know, there are Jewish people being attacked all around the world because of what Israel is doing. So why do you attack? A Jewish couple coming out of a movie theater? If there’s a war in Israel, the Jewish don’t have anything to do with Israel.

So I know that if you are going to advocate right now for something, sure, I believe that you should advocate for Israel, because I believe in, in our fight against Islamic Jihad. But a lot of people are misinformed. And there’s a lot of propaganda out there. And as soon as you say the word Israel, it’s a cherished word. Yeah, it’s a problem. And it’s not just Israel. It’s, you know, Israel is the Jewish nation. And, and, and I think that when you see global anti-semitism, and you see Jews being attacked all around the world, both with inflammatory and violent rhetoric, and also physical violence, then is that acceptable? Where do you stand with the Jewish people? And I think it’s true. I don’t think it’s a gimmick. I do think that we have, you know, 2 million Arabs in our wonderful country with fully equal rights, there is no genocide, there is no apartheid. And also, I believe that, you know, you have other religions living here as well, but it is the Jewish country, it is the one Jewish state in the world.

So when you stand with the Jewish people, you should stand with Israel as well. And it doesn’t mean that you can’t criticize Israel, you can, but this is about anti-semitism. And so because that’s what Hamas is, they’re anti-semitic, they want to kill not only every Israeli, they want to kill every Jew in the world. And after that, believe me, every Westerner that doesn’t convert to their radical fanaticism, you know, so, I stand with the Jewish people, is I think about as bulletproof, a message that you could put out right now because nothing’s bulletproof. You know, we’re always going to be faulted with something as Jewish people. But um, but you stand with us in, in our fight for humanity, despite the awful things that we’re all seeing with children being killed and bombings. You can still stand with the Jewish people. And that’s why I put that there and that was adopted, as you know, by the Entrepreneurs’ Organization. Not the organization itself, but like a team of people within that, that believe that too. And other groups as well have started to adopt it, which is fine by me. Like, please use it.

Jeremy Weisz  35:10

You said, you know, there’s a lot of misinformation. What misinformation have you seen out there? Because you obviously live in Israel, right. And there’s misinformation all over the world. So talk a little little about some of the misinformation you’ve seen?

Eitan Chitayat  35:30

Well, we can start with the big three. One is as genocide. Okay, I mean, just just today on LinkedIn, in response to a film that I released called Star of One. Someone wrote, how can you how can you speak for the Jewish people, you have an evil government, and you’re creating a genocide? And you really have to understand what genocide is, I think, to be able to use it. But that’s one of the myths genocide, genocide means that you’re actively killing off a population. You’re, and we’re not doing that, you know, if you look at where Israel was in around 1948, there were around 150,000 Arabs that lived on the land after the War of Independence, you know, which is a whole conversation. But that’s how many were living in Israel proper. And today, there are over 2 million. That’s not a genocide, you know, and, and no one is packing people off into trucks and and and shooting them in the back of a head and putting them in ditches. No one is doing that. That doesn’t exist.

Sure, there have been incidents, you know, and literally incidents of awful heinous acts by, you know, if we think about Baruch Goldstein, who went into a mosque around 20 years ago, and shot up the mosque and killed 26 people. That happened, and that is atrocious. And that, to me is an act of genocide. But I can count on one hand, things like that, that have happened. But if you look at Palestinian terror, not Palestinians but Palestinian terror, um, I don’t believe that that’s the case at all. So I don’t think that there’s a genocide here, there isn’t a genocide here, just people are uneducated.

The other thing is apartheid. You know, I can tell you that today. I walked out of my home, and I walked past my house. And there’s a big eight-story building that has been built, and there’s around 30 Arabs working there. And then I went to the bus. And I got on the bus, and it was an Arab bus driver. And then later, I went to the eye doctor, and the pharmacist was an Arab. And when I was in hospital around three years ago, I had seven doctors. I was hospitalized for 10 days because of something with my eyes. I had seven doctors, and four of my doctors were Arab Israelis. We had a government, before the Nataniel government up to a year ago that was headed by Naftali Bennett, as you remember, where we had an Arab party as a part of the government. That’s not apartheid.

You know, there is a definite, there’s a challenge that we have with the land that needs to be solved. And there is definitely a kind of segregation. But context is important. And when you say there’s an apartheid and you’re ruling over people, I don’t think anyone here really wants to rule over people. Why? Because our soldiers are going to fight and are putting us in harm’s way. And it hurts our economy. And honestly, it’s a pain in the ass. The reason why there’s a wall separating in many areas, the West Bank, and Israel is because of suicide bombers around 20 years ago when I was living here that when people were mean I walk by at least once or twice a week, doesn’t go off center in Tel Aviv, where a guy in polling blew himself up and took and took around 15 People with him with his head lying on the ATM machine after he blew up.

I mean, people were doing this for a number of years. And eventually the Israeli government said enough we’re gonna build a wall and keep these people out. Not the Palestinians but the terrorists but we’re blamed for it. And I’m not saying we’re blameless in the you know, in the in the overarching conflict I think that we have a lot to answer for but ultimately, people don’t know those things people don’t know why there’s a separation but if you come to Israel proper, you know, you know, we are we live with with Arabs here Just like, you know, of any other country, you have multicam, lots of different cultures. But if you go into the West Bank, and the country that we would have wanted to have been established there a long time ago alongside us, not instead of us as a lot of Palestinians want. And that’s, that’s a conversation but alongside us, then the country that they’re going for, would mandate that no Jews are allowed to live there. When you have Arabs living here.

So I think that people are lazy. And I think that people have always been most people have always been lazy, but in this day and age with TikTok, and little Tweets, you know, when I wanted to learn about the Second World War, I didn’t, I didn’t go to a Wikipedia page, I read a fucking book called The Rise and Fall of the Third Reich by William L. Shire, which is around 1,000-plus pages. And, and I think that, you know, we’ve gotten lazy. And, um, you know, on my LinkedIn, going back to the story, he just threw out shit that he heard genocide, apartheid, you know, buzzwords.

And, um, and I think that our, our enemies, meaning Hamas and BDS, you know, boycott, divest, and sanction, have done a phenomenal job in their propaganda. And they’ve taken, you know, the pages from gerbils handbook, you know, in Nazi Germany. And I think that the truth will win in the end. So, it is how many people are going to die before that happens, and how many people around the world are going to understand who’s in the right here? And who’s in the wrong, it doesn’t mean that those who are in the right or perfect, I’m the first one to say that we’re not. But um, that’s kind of my overarching thoughts on the issue.

Jeremy Weisz  42:01

So Eitan, you said the big three genocide, apartheid? What was the third one?

Eitan Chitayat  42:05

I think, generational hatred. I think that the Palestinians, the nationhood of the Palestinians, is a very big issue, because it’s either next to us side by side with us in peace, or instead of us. And I think that the Palestinian people are fueled by hatred, by their leaders, and by the leaders of the world. I think the world has done a piss poor job of and just collectively, including the UN have actually. Well, how do I say this? It’s because it’s politically charged. And I don’t want to get too political. But I think that when you let hatred, just live and continue, then you’re not doing anyone any favors. And the worst people, the people who are suffering the most are those who are being taught that hatred.

And I think that the third thing is the generational hatred, that for over 75 years, the Palestinians have been saying that their land was stolen. And it’s not a popular thing to say, if you’re not, you know, an Israel supporter. But if you really look at the facts, and if you really do your research, there has never been a land that was called Palestine for the Palestinians. Palestine came as a punishment by the Greeks. I believe the Greeks or the Romans hundreds and hundreds of years ago punished the Jews for their revolution. They revolt against them. And so they named the land Palestine. Why? Because Palestine represented the Philistine. And the Philistines were, as you remember, David and Goliath. David slew Goliath, and Goliath was a Philistine.

So the Arabs that continued living there and there were Arabs on the land, absolutely. Their land wasn’t stolen. It was not anyone’s land. It was the British Mandate. And then the UN determined that they were going to split the land between the Arabs on that land and the Jews on that land. And the Jews accepted the split. And the Arabs did not. And then the very next day, as you know, there was a war where all of these countries around us, tiny little Israel, six armies or was it seven came to war against Israel. And a lot of those Arabs on those lands were and this is disputable, either fled or were forced out. The Palestinians today say that they were forced out. The Israelis say that they fled. But honestly, the fact is that a lot of those Arabs left during the war, and no one expected Israel to win. And we won. And then we increased our territory. And the Palestinians became refugees. And they’ve been suffering ever since.

Now, if I was a Palestinian, and by the way, the whole Palestinian thing came about with Yasser Arafat because he kind of invented not, he didn’t invent Arabs living on the land, Arabs absolutely lived on the land. But this notion of Palestine was a PR stunt. Because there has never been a state called Palestine, there’s never been a prime minister, there’s never been a president that has never been borders, our borders, it was never ever. And that’s a lie. That’s deception.

But getting back to the hate thing, when you teach that lie, to a two year old, and a three year old, or in the West Bank, and Gaza, when you open school books and textbooks, and the textbook has a map, and in the map, you don’t see Israel, you see the state of Israel, but the word Palestine, then that’s lying, but that’s creating hatred. And who let the hatred continue. The Arab countries did, the UN did, the Palestinian leadership did, and the world did. And that everything that I’m saying doesn’t mean that I don’t want there to be a Palestinian state, living side by side in peace with us, I do. But I want people to understand the facts. And to understand that you can invest all of your time and energy in hatred, and negativity, and, and talking or, and victimizing. Or you can do what the Jewish people did, coming out of something, which I believe was infinitely worse, which is to build and create and thrive. And stop saying that you can’t, when you can, and you could have many times.

And that’s again, not to say that I don’t sympathize with the Palestinian plight I do. But Israel is not going away. Israel is not going to disappear. And Israel will not accept anything other than a Jewish state living here, it won’t like we will not be replaced, because what that actually means from the river to the sea, as you know, and maybe your your listeners don’t, but Israel is random an hour from east to west, that’s the border. And from north to south, maybe around eight hours drive. The river on the east side, on the Jordan side. It’s a river, the Jordan river that’s from the river into the sea is the Mediterranean Sea. So from the river to the sea. Palestine will be free, free of what? Free of who is free of me, free of my family. That’s hatred.

You know, when you ask a Palestinian, what do you actually want? And if you stay with the conversation long enough, they’ll say Israel. So unless that changes, and I’m not saying every Palestinian feels that way, you know, unless that changes, that hatred, that narrative of hatred continues. So it’s, that’s the hatred which is passed on from generation to generation until a leader if who is able to stand up and say, No, we have to start with something we have to start building, we have to teach, and give our people hope, and, and, and produce and create, and not what commerce produces and creates. And that’s happening more in the West Bank, the West Bank of Jordan, more Judea, and Samaria, whatever you want to call it.

But it’s very difficult to see the world not understanding that the world is so ignorant, and buying into easy lies and sound bites. But like I said, you know, a good brand, which is built on a foundation of truth, will win in the end. And I think our truth has been around for what, almost 6000 years, you know, the Christian world reads about it in their Bible, and the Muslim world, or, you know, the descendants of so I’m saying that the truth is not the truth of the last 75 years. The truth is the truth of the last 6000 years, and I’m hoping that that wins. So that we can live in peace side by side. And I’ll shut up now.

Jeremy Weisz  49:30

No, I’m pulling up, you know, the, the ultimate definitive resource, right, which is Walmart.com. You know, you can buy you know, here’s the map and so you’re saying when that red.on The river to the sea, you’re right here. Yeah, I’m right, though. Yeah. From the river, from the river to the sea.

Eitan Chitayat  49:56

You’ll see that yeah, that that red dot is the sea and just right of the West Bank is the Jordan River. And so when they say from the river to the sea will be free you know if that isn’t a call to genocide after October 7, and you saw what happened then? I don’t know what it is. And I don’t think that all of these people chanting in the streets want a genocide. I just don’t think they the most of them really know what the fuck they’re talking about. Yeah. heavy shit, man.

Jeremy Weisz  50:36

Yeah, it’s crazy times and I wanted to talk about this for a second. I’m that Jew. ImThatJew.com. And, and one part about this is, you know, you talk about all this stuff openly. But before you put this out. You weren’t sure you were to put it out? You talk to your family about maybe not putting it out there? I mean, talk about the decision to even put this out there.

Eitan Chitayat  51:04

Sure. First of all,I’m that jew, not I am that Jew.

Jeremy Weisz  51:09

I’m saying that’s the domain name. Yeah.

Eitan Chitayat  51:13

A friend of mine was living in France. And at the time of the Charlie Hebdo massacres. And if you remember the Charlie Hebdo massacre, there’s also a kosher supermarket that was targeted and four Jewish people were killed just for being Jewish. And I spoke to a friend of mine who was living in France who had lived in Israel before she’s Jewish. And I was like, Well, how’s it going? Because it was what people remember, it was just horrific. What was going on over there? And she said, Look, I don’t tell anyone I’m Jewish. When I meet people, I’m too scared. I don’t tell them that I’ve ever been to Israel. And I said to myself, I said to myself, how can it be after speaking with her? How can it be that in the time of 2015 or 2014? whenever it was, how can someone feel that way? And so I sat down, and I wrote I met you. And it was, it was a blog post. And it kind of went viral. It got some traction. And then it’s kind of a poem. And I thought, Well, I think I would like to turn it into a piece. And then I turned it into a piece. And the piece was ready. And then I sat on it for a while, didn’t really sit.

And then there were some awful in 2015 some awful life attacks were terrorists coming out of the West Bank and Gaza, we’re just coming up to Israeli movie goers, supermarket shoppers, people walking in the park and running up to them and stabbing them in the back. Like it was an epidemic that lasted for around a month. And when that started happening, I realized, you know, the being attacked, because the Jewish and I want to put this out there. The question was how? And that was your question, because it really is how I could put it out anonymously, I could put it out on YouTube, I could put it out as some type of something on a messaging platform, and it could spread. But what I really wanted to do was I wanted to stand up and show the world that I’m not afraid. And so I did it on Facebook, because on Facebook, of course, it goes with your name. And I think it’s more important than the film itself. For me, it was me saying my name is Eitan Chitayat and I’m that Jew. That statement.

And it was a family decision. I sat down with my wife and I said, Hey, you know if I do, because at the time no one was doing this, it was very difficult to you know, in, in social media world of around 10 years ago, Jewish people were more kind of like, I’m not going to go there. I don’t want that type of heat. And then I wanted to speak for them. And I wanted to speak with my friend and France. And I just thought, you know, if I do this, maybe other people will do this. And so, but I also knew that it would come with death threats and hate mail and all of that stuff. But I’m true to my nature. I said fuck it. My wife said, go for it. And I did it. And it just just took off. It just blew up. And it’s been seen on different platforms around 15 million 15 million times now.

And it’s still circulating because I think I think what it is and what’s annoying about anti semitism and being Jewish is that this subject is always it’s always there. You know? I think people like to put people in boxes. Yeah, they’d like to put black people in boxes, Asian people in boxes, and they’d like to put Jewish people in boxes and this statement was really like, you can’t fucking put me in a box. Because I’m so many things. And, and that’s kind of what I said, you know, that’s what I said, when I posted it. We are so diverse. We are white, and we are black. And we are brown. And we speak billions of languages. And we’ve been influential in science and in art and in technology and in medicine and in the humanities.

And we have been around for such a long time, and we’ve gone through disasters and catastrophes and Holocaust, and we are still standing. And fuck you, if you think that you can define me, I define me, I tell you who I am. This is my statement, I’m that Jew. And I think that that resonated with a lot of people. And that’s why and that’s why it’s spreading. And that’s why I think it’s still spreading. But it was, it felt good. It felt good to put it out there.

And I think it feels good for people when they see it. You know, as well, I still get a lot of love for that. And I’m just so proud to have been fortunate to have contributed something to help people understand us a little bit more and to give Jewish people strength when they need it. And I think that that’s when they watch this, to remember who you are, and to not be scared to say it out loud and proud. Warts and all because we’re not perfect. And said something I say in the piece too. We’re not perfect. But I think we’re I think we’re okay. I think we’re more than okay, for the most part.

Jeremy Weisz  56:39

Eitan, thank you for sharing that. Last question, is just a few resources that you can share that you people you follow that you love, and you want to share. I know one person we were talking about before we hit record Hillel Fuld him and maybe other people that that you follow and encourage people to check out.

Eitan Chitayat  56:59

Sure, yeah, we were talking about Hillel because he just shared my film. I mean, I know he loves it. And he’s a tech guy. I think he’s built an incredible brand. I mean, when it comes to our narratives that are different, but I respect the work that he’s doing in his Israel advocacy in his own way. I don’t agree with all of it. But um, but I think that he’s doing a really good job. And he’s done some terrific work lately in advocating for the Israeli people and the Jewish people. Like I said, I don’t agree with everything that he says. But I’m in a situation that we’re in right now. I think all of us are putting our small differences aside. And we’re on the same page about a lot of things. So he’s someone that I am, that I would suggest that people follow to get. I wouldn’t say that he’s objective. But he’s smart. And he’s right many times. So I would suggest that people follow him.

I really like Emily Schrader, Emily Schrader is doing phenomenal work in bringing the facts to the world. There’s another guy, and I hope I don’t get his name wrong. Yoseph Haddad. And he is, can we just check to make sure I didn’t get it wrong. Yeah. I follow him all the time. He’s an Israeli Arab. He served in the armed forces, and he’s an Arab. And he is standing up for Israel standing up for the values of the Jewish nation. And he’s very, very, very objective here yourself for that. Absolutely. Another person that I really love is Eve Barlow. Eve Barlow has a substack. You can follow her on Twitter. She is not a friend, but she’s a mate. I’ve interviewed her on my podcast, which you can direct people to maybe later. And she got a lot of heat a few years ago. She’s blunt. She’s an incredible writer, and she is a force of nature. Noa Tishby, I think, is a lioness. And I think she’s doing phenomenal work. And also there’s someone else that I like, and her name is Shoshana. And I’m going to just make sure that I don’t get her name wrong. Her full name, because she’s a mate as well. Her name is Shoshana Jaskoll. Keats Jaskoll, and I love her as well. And Lee Kern, by the way, Lee Kern is this English dude who’s funny as shit. And he’s fighting the good fight from England. These are all how they start.

And there are all sorts of other people. I mean, there are some wonderful people who are doing phenomenal work. And I think that it’s these people that you know, we put ourselves in the line of fire. So I think these people, you know, what we’re trying to do is we’re really putting ourselves on the front line as people with our careers and our reputations. We’re not. We’re not organizations. And I think we’re proud to do it just like you’ve seen the Israeli people and the Jewish people galvanize and become one. I think that a lot of these quotes unquote influencers. I don’t like the word influencer, I’m an accidental influencer. I don’t think I’m an influencer really, I think these people are.

But it’s so important right now to speak up, not just Jewish people. It’s so important that people around the world stand up because there is a right here and there is a wrong. I mean, I do believe that all the people that I just mentioned, are good people with their hearts in the right place. They, like me, accept criticism of the State of Israel and can accept a lot of things that need to be done on our side to make things better, but we’re fighting lies and we’re fighting a war of propaganda which is what Nazi Germany’s did in Germany but this is on a global scale. And I highly recommend that you follow these people, these good people, the soldiers  and many more like them, and give them your strength, give them your support, and listen to them.

And I would suggest anyone who who is a little ambivalent you know we’re sitting on the fence is don’t make a choice find out what Hamas is all about and what they’re preaching not what the mobs are saying Free Palestine that’s a great slogan but but do some digging and then find out what these people are saying find out what the Israeli government the Unified is ready to go not Netanyahu I’m not in Netanyahu and I’ve never voted for him in my life. But the coalition government what the state of Israel is all about everything that I told you about no apartheid and there’s no genocide and none of that shit. I would advise that people do the work and and, and follow these people as well.

Jeremy Weisz  1:02:18

Eitan, I’m in the first one to thank you. Thanks for sharing your journey, your story. Everyone check Eitan out on LinkedIn, you could check them out Natie.com You could check them out on ImThatJew.com and many more. Eitan thank you so much.

Eitan Chitayat  1:02:37

Thank you sir. Appreciate it and stay safe out there.