Dr. Jeremy Weisz: 11:29
What were some of those inflection points that worked? Because obviously even when you look at an athlete, right, you go out on the ice, you score a goal, you do something that was thousands of hours, thousands of hours of practicing. And then obviously people just see that moment. Talk about the business piece. You know, I don’t know. You make people make thousands of cold calls and then to work, I don’t know what. What did you find was inflection point, like move the needle because there was some big significant jumps there.
Dr. Dave Jones: 12:06
Yeah. I think looking back, it’s a long time ago. But I think looking back, it’s a great question actually to reflect on that. I think looking back, I sort of bottled this saying, now that I work in work in my life because I’ve really been trying to hone in my golf game, you know, and so you don’t rise to the level of your your expectation, you fall to the level of your training. And so I just kind of knew that I was new and I needed to make calls and learn from my mistakes through what I was telling people and what I could deliver on.
It wasn’t like we had a whole bunch of clients and like, didn’t deliver on it. I just couldn’t get clients. And I think somewhere along the line I knew that I needed three things I needed cash, clients, and credit. And I had none of them. And so 25 years later, we have lots of clients.
Not lots of cash, but cash, right? And lots of credit. And so and I try not to use that credit, but it’s there. And so I just knew I was young and just had to keep going. And I needed to talk to the right people. And just I kind of had this image of me walking down the street and turning over rocks and some rocks. There’s just nothing there. And I just had to keep on going, keep on trucking. It’s going to work. I just had this belief that it was going to work.
I just didn’t know when.
Dr. Jeremy Weisz: 13:26
I’d love to hear the evolution of your services. What did you first start offering and then you know how to progress from there.
Dr. Dave Jones: 13:34
So media buying was what we did. So there were pastors that preached on television still today on, you know, what we now call legacy media, which is, you know, the television stations. And so we were just media buyers, just a media buying agency, just brokering, you know, the time on major TV stations. And then I really was blessed with having I didn’t I never this is kind of interesting. I’ve never had a cash infusion of somebody investing in for a certain percentage of the company. I tried that direction. It didn’t work. I know some people go that, hey, we got to get all this cash and then we’ll build it. That was not me.
I built the bridge as I was walking across it, you know, that was that’s my journey. And so yeah, it was just media buying. And then in 2013, we pivoted to be a digital agency. And so we still do a little we still do media. Buying influencers is really big now the last 4 or 5 years.
So we do have a big influencer spend there for clients. But it became digital and consulting and I also knew this. This is a good one. It’s a good little that I wanted to be a apple farmer, not a potato farmer. Let me let me explain that. So I had this analogy explained to me to one of my mentors who said, you know, when you potato farm every season, you got to lay down potatoes and you got to pour lots of water and maybe you’ll get potatoes, maybe in every season you got to do that. But an apple farmer plants the tree and takes care of that area, allows the tree to grow.
And once that tree grows, it gives you apples. Yeah. You got to spray every now and then, you know, to keep the insects off it. But for the most part, you get apples. And so I knew I wanted to be an apple farmer, not a potato farmer. So let me keep going on that just for a second. So when you’re graphic designing or doing video production, you’re a potato farmer. You’re only as good as your next gig. So I knew that that I knew retainers were the were the path. So six months a year, you know, have the retainer be in a set of hours that they can afford over the six month period. So I have a six month runway of if they cancel. You know, I can I can have time to fill it in. So I kind of knew that in the back of my mind, that’s how I want to structure the agency.
Dr. Jeremy Weisz: 15:59
What did you find the churches wanted? Did they want donations? Do they want more congregants? Like what? What were they coming to you for?
Dr. Dave Jones: 16:09
Exposure to their church. Which. There’s a reason this won’t be popular. There’s a reason why I left marketing the church in 2010. Because it’s. I love the church, I love, I love, I love Jesus. I don’t get that wrong here. I definitely do that. But there’s ways to communicate the gospel and ways to duplicate that what Jesus did. And so the and really Covid was a was a strong indicator of of not being in the community long enough and giving up. And the church is still paying the price for that. So people have found to do community. But I would say in the large part, the church marketing side of things is to increase awareness that they’re in the neighborhoods, that they’re there, and there’s a good place for them to worship. I think the deliverables are really hard. So every pastor is going to say, we have a great praise and worship.
We have great teaching and preaching. We have a great children’s ministry, you know, and it’s just not enough. It’s just not enough because everybody says that. And so where I kind of got lost in the is in the creativity, you know, the pastor wants to stand up in a parking lot and say, hey, I’m Pastor Jones and we have a great church service. And it’s from 9 to 11 on Sunday. Come worship with us. It’s boring and it doesn’t work. And so the creativity side of what the church could do, they just fall short. They just don’t want to go there. And this is hopefully we get to this later in the podcast.
But you know, this is where we enter in, you know, gosh, is this. You’re pulling this out of me today. This is where we enter in the fear, lust, anger, pride. What holds you back? So a lot of times, not all the time, okay. But a lot of times the senior pastor just wants to hear himself talk. He’s not interested in allowing the person who is seeking Christ to be the hero. The church wants to be the hero, whereas the person seeking Christ needs to be the hero and the church needs to be their guide. That path, they just don’t understand. And so it just became very, very frustrating to market the church.
Dr. Jeremy Weisz: 18:14
I mean, it’s similar in business, right? You make the customer the hero, not the company. Right? Very similar. I do want to get to the fear, lust, anger, pride. I’m just I’m so interested in how did the how did you find the churches differentiate? Like what were some of the interesting things they did to differentiate like you said, okay, they all have the children’s service. They all have this. What were some creative ways or did you find any that how they did differentiate?
Dr. Dave Jones: 18:44
Yeah, I think over the years there’s definitely some ones that said we want to be different. We want to try this. But then they they don’t they don’t. I would say that, you know, we’ve gone into this. Well I, I’d say we’re sort of coming out of it, but this sermon series market where, you know, you’re you’re marketing the sermon series is kind of a but it becomes a whole production thing.
Right? And I think that somewhat works. But even then. Because everybody’s doing the same thing. It’s kind of like when two dogs meet, you know. You know, when two dogs meet, what happens? They sniff each other’s butts. And so it just becomes everybody’s doing the same thing, just sniffing each other’s butts, and it just becomes it becomes commoditized messaging. There’s nothing different.
Dr. Jeremy Weisz: 19:37
That that needs to make a quote in your new book. Okay. I didn’t. Yeah, I like that. That’s funny. On the fear, lust. Anger, pride. Yeah. Maybe. I don’t know if we should talk about.
I know you worked with a lot of athletes, specifically NHL. How does that apply?
Dr. Dave Jones: 20:02
To me, in my mind. It’s all about the same thing. And it’s all about, you know, my career has been in the church. I live in a I live in a Christian bubble. It’s just been my space and I’ve done really well with it. And I would say for me, it’s all about peak performance. It’s all about well done, good and faithful servant like you have. You have run the race. And so what gets in the way of glorifying the Lord with your talents and your abilities? Like what is that? And so I’ve kind of I’ve kind of put in this acronym called flap. What I see gets in your way is your fear, your lust, your anger and your pride.
And so every sport has that right. Every athlete runs into that. This Sunday for NFL football, just watch any football game and somebody’s going to go low. High or low emotional intelligence. They’re going to be about themselves. They’re going to take a dumb penalty right. It’s that fear less anger. Pride is going to get in the way of of what they could achieve.
And they allow that to become their vision and instead allow their emotion to become their vision, not let their vision be their vision. Does that make sense?
Dr. Jeremy Weisz: 21:09
So then when you work with them, what are the things they’re coming to you with? And then, you know, maybe talk about the process a little bit?
Dr. Dave Jones: 21:16
Yeah. So most of the time, like tonight I’ve got four meetings with some pretty strong athletes. And you know we’re going to talk about identity. How would you identify yourself. You know what emotion got in your way this past weekend. You know what is your vision of what you can point to in the future. So you know, I coach on this side of of peaks and valleys, like everything’s not awesome all the time. I think that’s real life. You know, if you look at the way life works, your finances are awesome. Some months, some years, they’re they’re terrible.
Some months are great. You know, your relationship with your wife or your significant other some days are really bad, right? And some days are really good. You know, you know, the ocean goes in and out. So peaks and valleys. So when we’re in a valley, we have this low emotional intelligence. Our fear, anger, pride is leading us. So what tools. So I got my little toolbox behind me there. So that’s my plan to win toolbox, which is my slogan for my mental toughness training.
So what tools can we use when we’re in the valley so that the valley isn’t as long? Not saying you’re not going to be in it, you’re going to be in it. So like, good thing about Valley is you’re in a valley, you’re going to go to a peak. Cool thing about a peak is you’re on a peak. But the bad thing about a peak is you’re going in a valley. And so how what can we do to make the valleys a little bit less deep and a little less shorter? So that’s where, you know, athletes are talking to me about how do I manage that valley.
Dr. Jeremy Weisz: 22:50
I mean, that could be I mean, entrepreneurship is the same thing. Sports is the same thing. That could be within a minute, right? In both of those respects. Right? I mean, it could be like on one play and the next play, you know, whatever, whatever sport it is. Right. And same thing with entrepreneurship. One is you’re flying high and the next second someone’s like, I’m canceling. Right? And so I’m.
Dr. Dave Jones: 23:19
I wouldn’t say it’s a minute. I’ve defined a moment as this. That’s a moment. Any moment it can change. Right. And so what emotion is driving me in that moment to be low emotional intelligence. And so am I aware of it. So I was doing this meeting with a, with a, with a, a college campus once, and I was talking about this like, what’s that moment where you’re lonely and you don’t know because that’s the blind spot. And as I was talking about this doctor Jeremy, there’s this I was walking by this player in the locker room. So the whole locker room is filled.
Coaches, players, and this player burps, right? And I keep going. I’m like, that’s strange, man. He’s burping. And I keep going. He burps again, and then he burps again. And I was like, all right, this is too good. I was like, hey, man, you know you’re burping right now. He’s like, no, I know what I was like, hey guys. I turned to the whole team. Does he burp a lot? And they’re all like, oh yeah, like he burps all the time. And I’m like, is it annoying? Yeah, it’s super annoying, right? And so I was like, this is a great example of you don’t know what’s holding you back.
And sometimes you have to ask a mentor and to ask people around say, you know what? I want to be the best version of myself. What’s holding me back? And so what’s my burp? Am I burping, am I not? You know what I mean? Like what? What is it? Do I stink? You know, do I am I saying stuff? Like what? What is it? And so that’s where you have to be incredibly honest and incredibly vulnerable and be okay with it.
Dr. Jeremy Weisz: 24:58
That’s. I’m surprised no one told him that. You know what I mean? Like, that’s a pretty, yeah, overt thing that’s going on, especially in a locker room, right. Yeah, I like that.
What’s holding you back? And then also you said what emotions are getting in the way. And I don’t know, maybe sometimes myself included have a hard time identifying that. Right. The emotion.
So how do you train the athletes to even get in touch with what what emotions are happening in the first place? Right? I mean, because I don’t know, You know, there’s some obvious ones, but there’s some less obvious ones. So how do you coach them to identify that in the first place, so that they can not let it get in the way? Right? I imagine it’s the first step. I don’t know if that leads us to the R7 Process, but it does. Actually.
Dr. Dave Jones: 25:50
I would and I would say that everybody there’s no one on the planet, right. That doesn’t have something that’s holding them back. We all have it and we can’t see it or we can see it and we choose to ignore it. And so this is a great example of the R7 Process. So destiny.
So step one destiny. Step two vision three is strategy four is brand five is communicate, six is think which is also can also be pray. And then step seven take action. And so R7 is part of the plan to win curriculum where we’re going okay. We know as a Christian we know our destiny is to glorify the Lord with our talents and abilities.
Check. right? Vision. What is the vision? Now, this is really hard. I think if anything, I do really well. It’s. I really understand vision and culturally how to create it, how to find it, how to drive it. And so you see here that, you know, vision is a clearly written image of your future. And so, you know, what is that that drives us. Now I want to geek out here just for a second if I can. So when we’re talking about what, where, when and how, that’s really, really super easy. This is more like a mission statement, right? When we’re talking about vision, it’s actually in a different part of the brain. It really rests in the amygdala, whereas the what, where, when and how and who is more in the neocortex.
And so so what vision is, is it takes all the what, where, when and how and sort of puts it all together and says fight or flight. Is this good or bad for me? And so as as leaders, we’re casting vision and people are making the decision whether or not we want to. We want to get behind that or not. When we’re talking about athletes, it’s like, okay, what am I doing? Big picture to glorify the Lord. And does that include my sport and how does it include my sport? There’s a great example of of Bryson DeChambeau and Scottie Scheffler talking about like Scottie is like, you know, I just don’t like there’s so much bigger than golf. By the way, are you a are you a golfer. Dr. Jeremy you’re not.
Dr. Jeremy Weisz: 28:10
So I mean once every seven years okay.
Dr. Dave Jones: 28:14
So Scottie you know Scottie A is, you know, a, a Christian guy, right? And he’s just like, you know, it’s, you know, I’m bigger than golf. And he’s kind of relaxed about it. And Bryson DeChambeau is just all about golf. Now I’m not judging these guys on their walk but but Scottie is just much more overt about his walk, you know, and he’s more relaxed.
And Bryson is not. I’m actually both fans. I like I like him both as golfers. And so that relaxed state where you could play free is really where you have less stress and less anxiety about your performance.
So who you are is not what you do. And so this is where the identity comes in. And we’re crafting this vision sort of, sort of laying it out there on what actually we want to accomplish, which is super hard. And then from the strategy we’re building out from from the vision, we’re building out the strategy, and then we’re going to talk about what the brand is and how we communicate it. So a lot of times we just go, right, so R7 sort of slows us down and allows us to really think through these phases. We know life is messy and it’s not as clean as this, but it’s a starting point.
Dr. Jeremy Weisz: 29:22
Maybe we’ll talk about high school and in collegiate athletes a little bit. and I feel like there’s different maybe phases of the game. Whereas the mindset going in. Right. And then you have I know somewhere in your on your site you have like a Mike Tyson quote, then you get punched in the face and then you have to deal with it. Yeah. And then after what some of the mindset going in, like how do you talk to athletes about going into the competition from a mindset perspective?
Dr. Dave Jones: 29:59
Yeah, this is an awesome, awesome question. And it takes a little bit of explaining. And so I would say that most athletes think that mental preparation is putting in your headphones and listening to music and being relaxed. Right. That’s their prep. And so I would say that that’s that’s a very, very small percentage of your prep. So when you’re planning to win, it means you have a plan. And this is where the Mike Tyson quote comes in, because it’s like, you know, Mike Tyson and a quote that’s kind of hilarious in itself.
Dr. Jeremy Weisz: 30:33
But I don’t know, did Mike Tyson I don’t know is he always gets attributed to saying everyone has a plan until everyone has a plan to get punched in the face. Yeah. I don’t know if that’s. Yeah, that’s attributed to him. I don’t know if someone else said it before him, but but yeah, I know.
Dr. Dave Jones: 30:50
Yeah. So the I think with the beauty of that statement is you’re going to get punched in the face. Things are not going to go your way. And so that’s the plan, right? That you have to have a plan for when it doesn’t go your way. And you have to be vision oriented, not emotionally oriented towards that. So when it doesn’t go your way, you’re you’re ready to go. Your body doesn’t know the difference, right? When you’re talking about reps, it’s just the mind controls that.
And with athletes, with athletes, it’s interesting that, you know, once you get to with any sport really, there’s a certain point where the Are the skills. They’re all the same. Everybody’s awesome. So what do you need? Right. Everybody’s like, you know, everybody in the, you know, always talks about it’s always mental. It’s always mental. It is always mental because you’ve got to have a plan for when that valley happens. And this is where the mental toughness tools get applied.
Dr. Jeremy Weisz: 31:47
Talk about the mental toughness tools a little bit.
Dr. Dave Jones: 31:50
Yeah there’s lots of them. I have about 10 to 12 that are my go to. One of them is is called the Reload. So when we reload we relax we release and we refocus. So in the hockey space I guess you could use this as football too. But in hockey, you know, we skate for for 45 seconds to a minute and then we go sit on the bench for four minutes because there’s other shifts that are happening. So when you’re sitting on the bench, you have time to reflect. Like this is built into the game. It’s so easy to do so, just like life. We talked about earlier, peaks and valleys.
You know, we have we have our vision of where we want to go. And so a shift when you’re out there probably didn’t go your way. So what do you do? You reload, you relax. So when you relax you breathe. Right. You want to breathe. You know, deep breathe. Psychological Sighs really awesome. So we’re breathing in through our nose out through our mouth.
And a double breath. So the psychological side looks like this. It’s been known in a couple of those right. This isn’t deep extensive breath work here but the example of it. We know that that lowers your somatic and your cognitive anxiety when you’re breathing.
When you have shallow breath, you know, it increases your anxiety. So which leads to another sort of tool, is that we know that stress, you can’t eliminate it, and anxiety you can’t eliminate it. You manage it. So the shift doesn’t go bad. We can go back to the bench. You know, we reload, relax. We breathe, we release, we let go of the last play. Whatever happened, just let go. Right. You can’t hold that into the next shift with golfers. You can’t hold that into the next shot. Football can’t hold that into the next play. You gotta let go.
You gotta be in the moment. Every single Sports Psychology Journal for Peak Performance says that the top athletes are able to be in the moment. So Relax. Release, Refocus. So what are we refocusing on? Refocusing on our vision of where we’re going. So and I sort of drive that down especially with hockey players to offensive zone defensive zone center ice. So we’re in their offensive zone. If we’re battling for wall ball, wall pucks like I want to battle, I want to win the battle. Right. So battle, battle battle. That could be my vision.
And the defensive zone. We may want to clear the puck so we clear the puck. When we’re shooting, you know we’re not shooting. We’re scoring. Right? So we’re visualizing the red post, the net, the ice. You know how cold it is. The fans. And so visualization words, speaking words of affirmation over yourself. Right. When we think about things, usually two thirds of our thoughts are negative. When we’re talking about things, usually our our mindset is positive. So we want to talk talk talk. So those are just three right there.
Dr. Jeremy Weisz: 35:03
I love it I could see that playing out. And thanks for explaining that. And the breath thing I always forget that right. I don’t know if I’ve heard of that. The psychological.
Dr. Dave Jones: 35:15
Psy.
Dr. Jeremy Weisz: 35:16
Psy. Yeah. I mean, I’ve heard of box breathing. And when people told me about it, I started practicing it and then I forget about it. So thanks for the reminder. And then I had Wim Hof on the podcast. People should check that episode out. He talks about breathing and so I’ll, I appreciate that, that reminder of the psychological side.
But I like how you, you know, kind of explained it because I could see it in play for sports or entrepreneurs or whatever it is. And I like the, the end part, which is kind of like just that visualization that that vision of what’s the end result that someone wants, right? It’s not shooting. It’s scoring. Right. And. But it starts with kind of just taking a breath, you know, because easy to get caught up in those moments.
Dr. Dave Jones: 36:10
And carry those moments into the next shift, into the next shot, into the next play, that’s where it all builds is stress, builds, builds, builds to the point you’ve had enough. I don’t know if you watched The Ryder Cup this past weekend. But it was spectacular. Rory Mcilroy was like he was the epitome of this is like he just allowed the crowd to get to him to the point where he turns around and says, shut the f up. You know, it’s like, you know what I mean?
He had lost his stuff and he went low e high and and so, like, it’s just it happens to us all. And if we’re not mindful of it, then it allows it allows us to control us, not the vision, the emotion. And so we’ve all been around people in our lives where the emotion controls us, and they’re not fun to be around when that happens.
Dr. Jeremy Weisz: 37:01
You know, Dr. Dave, you have some really cool stuff in your background. You talked about the the toolbox there. Can you just point out some of the stuff that we see behind you, actually? And for people listening to the audio, you know, he’ll describe it, but it’s kind of a cool setup and I’m sure all of it has a specific meaning.
Dr. Dave Jones: 37:25
So it.
Dr. Jeremy Weisz: 37:25
Does. Can you talk about that?
Dr. Dave Jones: 37:27
Yeah. So the red book right here, this is my first book that I wrote. It’s it’s kind of a Pastor’s Guide to Reaching the Most People for the Least Amount of Money. Over here. Are these my these are my books that I’ve my favorite books that I’ve read on the sports psychology side of things.
Dr. Jeremy Weisz: 37:44
Which one.
Dr. Dave Jones: 37:44
Is that? This right here, that one. And then and then.
Dr. Jeremy Weisz: 37:49
I can’t read it from where I’m at.
Dr. Dave Jones: 37:51
So The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal by Jim Loehr and Tony Schwartz. Awesome book Flow in Sports. You know, what does flow mean? So like, you know, we’re clear the mechanism.
Like what does that look like. So it’s awesome book on how to do that. And then I’ve got my MTT, my mental toughness journal that most of the players I work with. This is like the gospel for for hockey players.
This is so thorough and so awesome, man. I’ve won so many championships and divisions playoffs with this with athletes using this. Amazing. Yeah. And then I’ve got my these are some of the tools. That’s that’s the time clock. This is the reload. And this is one of the best Aaron Donald one of the best talkers in the NFL. We’re talking about words of affirmation over yourself. I’ve got an awesome click of Aaron Donald. Like just talking himself up and getting in the zone.
And at his peak you do not want to be in front of Aaron Donald if you know you remember watching him. But and then this is the Vision Wins book that I, you know, I wrote a couple years ago and then R7, these are all the sports journals. I read one sports journal a week for about four years. Those are the journals on that side. And it’s my name is good Logo up there. And then I turn the computer. This is the I stand for Israel. Poster that my agency created and I’m super proud of. So we’re part of raising the brand perception of Israel right now, which is really cool.
Dr. Jeremy Weisz: 39:28
What’s the organization?
Dr. Dave Jones: 39:31
This is the International Fellowship of Christian Jews, who have made a significant investment in raising the brand perception of Israel. Yeah, it’s pretty cool. Really proud to be part of that team. And it’s stormy.
Dr. Jeremy Weisz: 39:44
I love that. I had Paul Bigham on the podcast who I don’t know if this is the case, but he, you know, he’s raised billions of dollars from Christian organizations to the state of Israel. I don’t know if it’s the most of all through through direct mail. Okay. So you guys should meet at some point. But he he told some really amazing stories. But yeah. So that’s pretty cool.
Dr. Dave Jones: 40:12
Yeah. Yeah. I’m excited to be part of that team and see what happens in the next couple years.
Dr. Jeremy Weisz: 40:16
Do you get flack for the for that having that in the background.
Dr. Dave Jones: 40:20
I do not know and I don’t care if I do. Yeah, you think I should.
Dr. Jeremy Weisz: 40:28
Know, but I mean, you know, it’s it’s not like a well-liked country around the world, obviously.
Dr. Dave Jones: 40:36
Yeah. Not definitely not a popular message right now, but the Bible is pretty.
Dr. Jeremy Weisz: 40:41
I think you should know. I do not think you should get flack for it, but I had I actually did a top Israel leader series on the podcast and had some of the top, you know, leaders and business owners talk about. And again, we were talking about business. But, you know, through the times that we live in, you know, some some of them halfway through, I had to go to a bomb shelter because there were rockets, you know, spraying overhead.
So and that’s normal for them, you know, and they, they just come back like it’s nothing.
I’m like, yeah, it was just a rocket. I’m like, seriously? Like, if that happened in the US, you know, we’d be everyone be freaking out, right? And that’s just a normal, almost daily occurrence for some of them. And what they have to some of the people have to endure just to run their business, you know, is pretty crazy.
Dr. Dave Jones: 41:39
We have about six clients right now that are in Israel that we help with the education, awareness of raising the brand perception of Israel. Like, I just think that there is a huge opportunity for Christians to understand how important Israel is from God’s perspective. Not that I know God’s perspective, but I do read the Bible.
And so it’s pretty clear that God loves Jews and God loves God loves the Jewish land like it’s his chosen people. And so we as Christians need to support Israel. So I know there’s all kinds of different theories around why we shouldn’t. But it’s not my theory. It’s not what I subscribe to.
Dr. Jeremy Weisz: 42:20
So yeah. No Ayton I’ll, I’ll put the link in the in the show notes, he talks about the art of brand building and he he launched Gmail across Africa. But he also has this I’m that Jew campaign that he ran. And it’s pretty cool.
Dr. Dave Jones: 42:41
I would love to.
Dr. Jeremy Weisz: 42:42
A big advocate obviously. So no thanks for sharing that. And then over there on the other side.
Dr. Dave Jones: 42:50
On the other side here.
Dr. Jeremy Weisz: 42:52
No, the other one you’re. Yeah.
Dr. Dave Jones: 42:55
Yeah. So this is the mascot.
Dr. Jeremy Weisz: 42:57
You have a big.
Dr. Dave Jones: 42:58
Oh yeah. Sorry, sorry. This is stormy. So that’s stormy. He’s the mascot for the Carolina Hurricanes.
Dr. Jeremy Weisz: 43:04
So love it.
Dr. Dave Jones: 43:06
Not really affiliated with them other than working with some players there. But, you know, we’ve been my family’s been been hurricane fans for many years.
Dr. Jeremy Weisz: 43:16
I love the background. I wanted to ask one last question, Dr. Dave. First of all, thank you. Thanks for sharing your journey, your knowledge, and it’s been really instrumental. I think as far as a lot of people using these tools.
So I encourage people to check out MisGood.com and you can see all the stuff they do. You know, they do obviously have an agency. They have consulting, he’s consulting services, he’s got books. He’s got actually blogs, he’s got podcasts as well. Who are some of your mentors in some of the in some of the great lessons or advice you learned from them?
Dr. Dave Jones: 43:57
Man, I’ve had so many over the years and I’m so thankful for them. I, I learned early on that a friend is going to tell you what you want to hear. You know, a mentor is going to tell you what you need to hear. And so I really appreciate them. I’ve got spiritual mentors. I would say spiritual Christian mentors. And I’ve got business mentors. One of my favorite mentors who sold his e-commerce business for a lot of money. You know, I think that, you know, from a marketing perspective
I would say that if you’re struggling with your product, you know, I would say allow your what your perceived audience. Must be open to to what they want out of your product and be able to pivot and change. It’s one thing I learned very quickly from my mentor, Joe Schmidt, is that, you know, you’ve got to really be sensitive to the market and what it’s telling you. And this is where the flap comes in. Again, if your lust, anger, pride because you got to be able to let go whatever you’ve created and be agile.
Dr. Jeremy Weisz: 45:12
Yeah, I think it’s important. It’s just there’s a coachability and there’s a humbleness to experiencing some of these things emotions, thoughts, feelings and letting people help. And looking back, that’s the biggest compliment I didn’t realize at the time, but some of my coaches playing sports would say, Jeremy, you’re so coachable. And I didn’t that to me. Now, looking back, I’m like, that’s probably the best compliment I could have gotten. Right. Yeah. So no, I appreciate you sharing those tools. I encourage everyone to check out M is Good. Check out more episodes of the podcast. And we’ll see everyone next time. Dr. Dave, thanks so much.
Dr. Dave Jones: 45:53
Thank you.
