Dr. Jeremy Weisz: 18:21
Were there any other podcasts you were listening to at the time you remember or audiobooks that have been influential?
Brett Allen: 18:31
Those two stick out because I listen to those guys all the time.
Dr. Jeremy Weisz: 18:34
Got it.
Brett Allen: 18:34
Every day. No, it’s kind of drawing a blank.
Dr. Jeremy Weisz: 18:40
I know we’re going back a ways. So.
Brett Allen: 18:43
Yeah.
Dr. Jeremy Weisz: 18:43
So you’re like, okay, I could do this.
Brett Allen: 18:45
I can do it. Yeah. And so, so before I graduated, it was my first real job. I was a software sales guy for a company called Attask out of Utah. Well, it was at BYU. Coolest boss ever. Abe Nel. Shout out to him if he ever listens to this. He came to present at one of our business classes on sales. It was a sales class in the entrepreneurship program, and he told us that, you know, they were growing fast and they were and he was looking for new sales guys. So I talked to him afterwards, met up for an interview I got hired on, I think I was employee number like 55 or something like that in the early days. And that was such a cool company. And he was such a good boss. But so I had that. I had that skill set of sales and talking with people on the phone.
And communicating people, networking, things like that. And so what I found was, as I was looking into jumping into starting my own business, I knew I could leverage that skill set, and I knew I could always fall back on my ability to sell. And so what I did was as a marketing director at my dad’s company. I was managing the relationship between a number of different creatives and SEO agencies to build our website, develop the content, get it ranking, drive traffic to it. We grew that website to generate about a million a year for that business when prior to that, they had really no online presence. And so I was like, I can do this. I could totally leverage these relationships. They can do all the work. I can go sell it because I kind of have a knack for, you know, an awareness around what to talk about, how to answer people’s questions around SEO and Google marketing.
That’s primarily what we did. In fact, my first of my few customers were vendors from my dad’s company. And so, yeah, that was the beginning. I leveraged those relationships and companies out of Utah. Big leap if you want to check those guys out. Awesome company. And yeah, I’d go I’d go network, find the business, close it. And those guys would fulfill on it. And so that was the beginning of the business. So if you can, my advice to anyone listening, if you’re thinking about jumping into something, you can do the steady approach where it’s like you do it on the side until it’s big enough and then you make the jump. You can jump all in, but definitely do it in a way that minimizes risk because there’s ways you can do that. You don’t have to.
Dr. Jeremy Weisz: 21:35
Yeah, you didn’t go out, hire a whole staff and go in debt. You got clients and you figured out a way to get it fulfilled. And then over time then built a team around it. Yeah. And that’s how you met Jeff?
Brett Allen: 21:50
Actually, that’s how I met Jeff. Yeah. So fast forward a number of years, 2015, we decided to move to Austin. Coolest city in Texas, in my opinion, if you’re going to live in Texas. I was born in Dallas, lived in Houston, grew up there. But Austin had such a cool vibe. We moved out there to be closer to my folks. And yeah, I was looking for guys on LinkedIn to help run ads. I had closed a big relationship with an agency there in Austin to manage all of their. This was a larger agency, Sherry Matthews advocacy group. They do advocacy campaigns for government.
And so we were doing all kinds of ads for the state of Texas. And they needed help running their Google ads. And so that was a good amount of work. And so I was like, I need somebody here local. And just looked on LinkedIn, found Jeff. And we met up for lunch. Went out to get some good Tex-Mex. We hit it off. I was like, hey, do you want to try a campaign? I’ll let you run one. We’ll see how it goes. He was, at the time, SEO director for a big software company. Carroll. If you’ve heard of them, CorelDRAW. They. I think they own WordPerfect.
Dr. Jeremy Weisz: 23:08
They’re big. Yeah.
Brett Allen: 23:09
Yeah. So he’s doing all the SEO for them. Phenomenal guy. And knows SEO well but was also able to help me with Google ads. And so we started running those campaigns and it was. Yeah, it was awesome.
Dr. Jeremy Weisz: 23:27
I want to talk about, you know, one big thing so I could see the evolution of the services a bit. How you got into the business. One thing that sticks out, obviously, from a sales perspective, I’ve always seen, you know, obviously there’s a very compelling guarantee here. And then obviously you have to back it up. Yeah. At what point do you decide, okay, we’re going to make this really compelling guarantee which puts it on the line for you. Right. Because you grow the practice or you don’t pay. I think even on your website it says grow in 30 days or you don’t pay. What was the kind of the beginning of thinking of, okay, we’re going to offer this guarantee.
Brett Allen: 24:13
So as we got into the dental space, we started to realize that. Like a lot of marketing agencies. You know, you’re one Facebook course away from learning how to be a a digital marketer, right? And so there’s so many courses out there that teach you how to run ads or, you know, this can be your million-dollar business work-from-home laptop lifestyle. Right.
And so you have all of these people coming into the space, starting to run ads to get customers promising the moon. And then, you know, these people don’t really have a ton of experience. And so there’s what ends up happening is you get a lot of dentists that are getting, getting played or having a not a great experience. And so, you know, they’re jaded towards marketers in a lot of ways.
Dr. Jeremy Weisz: 25:09
Give me an example. Like I’m sure you get people coming to you and go we got or they may not even say it. Go. We got totally screwed on this. Or like we had a bad experience and they’re taking that baggage to you. What would be an example of a bad experience, I guess.
Brett Allen: 25:27
I’ve talked to hundreds of dentists over the years. Those that are looking to work with us and those that are asking questions. I’ve heard a lot of different stories. So the marketers who lock you into a contract forever, a $200 a month SEO package.
Dr. Jeremy Weisz: 25:44
Yeah. By the way, I’m just going to, as you talk about this, share it. Because obviously every. What’s interesting is this is all the stuff that’s on your website except for the opposite, right. So if we look at no long-term contracts. So I’m sure all this translated into.
Brett Allen: 26:01
I just felt the pain. Yeah I heard the pain. Yeah, I heard the pain of dentists saying this sucked. It was, it was they locked me into a contract. I didn’t know what they were actually doing. There was no way for me to verify the results. And I spent all this money. And so I was like, well, we’re going to be the opposite. You’re right. We’re going to not lock you into a contract. I’m a firm believer that if you’re doing a great job, people won’t leave you. In fact, they’ll tell their friends about you. And so why lock people into a contract? Why have that small print that people just hate? And then they. Yeah. So I’ve seen that a number of times.
I’ve seen marketers say that the website is theirs, they own the website, and it’s in the small print so that, you know, they paid $10,000 to build this website, a big $1,000 monthly management fee of the website management fee. Right. Which is basically bonafide hosting. They’re not doing anything. And so yeah. And then they’re then they’re upset because they’re leaving this company and they don’t even have a website. And they’re like, what can we do? And I’m like, I’m sorry. You know, that totally sucks. We can build you a new website. But That. Yeah. So that’s really what we. The guarantee is, based on all the pains that I heard in the industry and really wanting to create a company that’s truly ethically driven, to provide value for the industry and to be to be different than and not. I’m not saying we’re the only ones that are good.
There’s a lot of good dental marketing companies out there, but I think we’re the only ones that offer this type of guarantee that if you’re not growing, you don’t pay us. We keep working at no cost and until we can demonstrate value. Now, how do we qualify people to make sure we’re working with the right people? That’s the next.
Dr. Jeremy Weisz: 27:54
Well, that puts the pressure on you, right? Because at this point, if you’re making that promise, you need to be sure that you can deliver results. And that sometimes is out of your control, right? I mean, yeah, there’s you could drive calls to a client, but what if they don’t answer the phone? What if they answer the phone terribly? What if they bad beg customer support, right. And so there’s a lot of factors that are out of your control.
Brett Allen: 28:21
Yeah. Yeah. So what we did so early on we were just Google specialists for Dennis. So we just did SEO. Then we ventured into Google ads for Dennis. And we realized that, you know, we do call tracking and we listen to some of the calls. And we realized a lot of our clients were either missing half of their calls, going to voicemail or front desk. Sally was, you know, scrolling Facebook while on the phone and is like, are you even listening to this patient? Like they’re saying, so what do I do next? And you say, well, you’ll just have to call back later. It’s like, no, book the appointment. So yeah. So we’re —
Dr. Jeremy Weisz: 28:59
It’s like a fish jumping in your boat when you’re fishing and then you just throw it out. What’s this? Right.
Brett Allen: 29:04
I have one client that had 90% going to voicemail. So we’re like, okay, this isn’t this is we got to figure something out here. So a lot of these.
Dr. Jeremy Weisz: 29:12
Like, just start forwarding the calls to my personal cell. Start answering for you. If we’re guaranteeing results here, Brett Allen, blah, blah, blah. Dental.
Brett Allen: 29:20
Yeah, yeah. For real. So yeah, so a lot of the pain points we experienced with other clients, we started developing processes and solutions around. So Jeff built this is probably 4 or 5 years ago now call Cat. At the time it wasn’t branded that. But this was our own version of call tracking that has AI that reads through the transcriptions of the calls, and then categorizes those calls into a dashboard for not only the front desk, but also the doctor and the business owner, so they can see truly of the calls we’re generating. How many of them are getting answered? How many of them are scheduling? If they’re not scheduling, why are they not scheduling?
There’s different categories that show them how they can improve. And so we built that not only to help them do better, but also to prove our results. Because we were in the early stages, people would just cancel like it’s I’m not seeing any growth. You guys aren’t helping me. And I’m like, well, we drove 70 calls. What happened on those calls? And we can demonstrate that those came from us. But we didn’t have in the early days, we didn’t have an awareness to how many of these were actually getting booked versus not getting booked. And so yeah, so.
Dr. Jeremy Weisz: 30:34
Right now this is not commercially available for anyone else right now. Right. Like this is only your internal tool. I mean, because I mean this is your internal call cat. Maybe if someone’s listening to this, like three years from now or something, maybe they go to call a cat and they can actually subscribe or get it eventually.
Brett Allen: 30:53
Maybe we’ll open.
Dr. Jeremy Weisz: 30:54
That. But it sounds like a valuable thing, because I know a lot of agencies that serve, you know, professional services, right? We talk about law firms, chiropractors, you know, whatever professional services that generate calls. And this would be valuable, you know.
Brett Allen: 31:10
Yeah, absolutely. And Jeff and I, we’ve toyed about that. It’s like, hey, we could just pitch this to agencies as a solution to track all your results. And train up the AI beyond just dental calls to check for conversions. It did. Did they make the sale? Did they schedule the appointment? Whatever. Yeah. We’re not there yet. We’re trying to stay focused and not get distracted by the squirrels that are out there. Right?
Dr. Jeremy Weisz: 31:39
Yeah. I mean, there’s a real need for it. Obviously, you’re using it internally. So, you know, there is just because you’re scratching your own itch, right? Yeah. But that goes into kind of, you know, thanks for sharing the results driven guarantee. And I think it’s instructive for me. And I think any agencies of like how you when I look at your website, you know, you’ve just kind of taken the reverse of all the things that you didn’t like and what didn’t work. And then, you know, implied, you know, applied it to your agency essentially.
Brett Allen: 32:11
Yeah, yeah, I felt like that’s the way we could be different. We could differentiate on quality of results. Yeah.
Dr. Jeremy Weisz: 32:21
One thing I want to discuss too, and I don’t know if you share this readily or not, but you swam in college. Yeah. And I feel like collegiate athletes have a certain amount of grit and determination and hard work. That is just kind of you have to get to that level. Talk about some of the things that you did swimming that you kind of apply to the business world.
Brett Allen: 32:54
Yeah, I’m happy to. That was a highlight of my college was competing and training with world-class athletes. Yeah, it was phenomenal. Raced against Colin Jones. Fastest African American on the 2008 relay that Phelps won. If you guys remember that.
Dr. Jeremy Weisz: 33:18
What was it like, you know.
Brett Allen: 33:19
In Beijing, the 400 free relay with Jason Lezak as the anchor and we beat the French, right? Yeah, it was awesome. So I started off in Auburn University, got recruited by them under coach David Marsh, who was the US Olympic coach at the time. Awesome program there, but hardcore intense. Coming from high school swimming, that was next level. And so yeah getting used to. Yeah. There he is. Yeah I raced against him in Atlanta at Georgia Tech. This was nationals in 2006. In the 50 free.
Dr. Jeremy Weisz: 34:00
He’s six five. Holy cow.
Brett Allen: 34:02
Yeah. Most good swimmers have their six plus right. So but yeah it was phenomenal. So to your original question you definitely you when you’re swimming at that level and you know training with world champions and professionals in the sport, you really get focused on perfection. You really get focused on what’s the what’s going to take me to the next level, what’s going to add that little bit of marginal gain to help me win. And you train hardcore. I mean, the amount of training we did and the pain that we would go through, really, it comes to a point where it’s like we’re all going to be feeling this pain.
And so who in the, in the, in the middle of the race, who’s going to push through that the best and maintain form and strength. And so you really do push yourself. And so I think that’s definitely applied in business where you know, the entrepreneurial roller coaster of things are great. Things aren’t great, things are great, things aren’t great. And you’re just hoping that trend lines continually up. You learn to just push through and realize, hey, at the end of this, there’s going to be another mountaintop.
Dr. Jeremy Weisz: 35:21
What were some things you did to get the edge in swimming? I remember I interviewed one of the female Olympic swimmers who won the gold medal and. BJ Bedford Miller. And she was, I think she was saying like they made her swim in her clothes just for, like, drag. I mean, like, just crazy things to.
Brett Allen: 35:54
Yeah.
Dr. Jeremy Weisz: 35:55
From a training perspective. Where did you do anything like that?
Brett Allen: 36:00
Oh, man.
Dr. Jeremy Weisz: 36:00
Anything crazy to train there?
Brett Allen: 36:03
So Auburn BYU. We did all kinds of fun stuff. Wait, that this is not necessarily crazy, but it probably sounds interesting to those listening. Weight racks you can sprint and train with a belt around your waist that is tied to a cable that’s connected to a rack on the, on the, on the pool deck that lifts weights, weights up as you’re swimming out, you’re lifting the weights up. And so.
Dr. Jeremy Weisz: 36:31
Oh, wow.
Brett Allen: 36:32
It’s resistance.
Dr. Jeremy Weisz: 36:33
You’re swimming with that around you like you’re it’s like on around your waist.
Brett Allen: 36:37
Yeah. And you’re lifting the weights up as you’re swimming away from the wall. And so that was kind of cool. And definitely had a that was probably I think that was that. And another thing I’ll tell you about were really interesting that create resistance and really develop power in your stroke because you’re, you’re fighting against these weights. Another thing we would do bungee. Bungee cord swimming where you would have a bungee around your waist that’s tied to. Or somebody at the other end of the pool, and you push off the wall and that bungee cord pulls you through the water really fast.
And so it simulates, in a way, what you start to experience when you’re going race speed in a competition, because your body, the adrenaline, you’re going faster than you normally could ever get to just in training. And so when you’ve tapered and everything’s hitting and it’s the moment of the race, you’re going to be swimming faster than you’ve ever simulated for in practice. And so that helps. That helps you kind of get the feel for when you’re in the zone and flying through the water.
Dr. Jeremy Weisz: 37:53
Yeah, I visualize that maybe in the business world. I don’t know if it’s really goal setting, but it’s really making you experience real time what it could feel like to win or to be that fast.
Brett Allen: 38:13
Yeah. Maybe visualization. We did that a lot in swimming too. We would visualize races and just like sit in the moment and just go from I’m climbing up on the blocks, the buzzers going, I’m diving in, stroke count, flipping at the wall, all of that. You do these visualization exercises. You could do that too. In businesses like where do I want to be at the end of 2025? What does that feel like? What does that look like? What’s our team like? What have we accomplished? Sit in the success of that and really bring it to the present. Right.
Dr. Jeremy Weisz: 38:48
Well I want to talk about I know you do quarterly meetings to talk about these things as a business, but I want to geek out on the swimming just for a second about coaches. Like, I mean, the coaches are influential for you in college. Does anything stick out from, I don’t know, their mantras or things that they would say over and over?
Brett Allen: 39:09
Oh man.
Dr. Jeremy Weisz: 39:12
Or maybe it’s PTSD and you don’t think about it anymore?
Brett Allen: 39:17
No, there’s a lot. I just I can’t remember any specifics. My memory is failing on me. That was 17 years ago now, which is hard to hear me say that.
Dr. Jeremy Weisz: 39:27
Was there a highlight race that you remember in your career that you still think about?
Brett Allen: 39:34
I still think about what coaches told me and certain advice that they gave me to help my stroke. And certainly just the culture that they developed on the teams both at Auburn and BYU and, you know, the principles there. So those guys, Dave Marsh and Tim Powers, my coach at BYU, Dave Marsh at Auburn, truly influential in my life, for sure. Easily top, top five guys.
Dr. Jeremy Weisz: 40:02
What was your event like? What was your thing?
Brett Allen: 40:06
I was sprint freestyle, so I did 5000 in season and then at the conference and championship meets you need a third event. And so I would do the 200 free.
Dr. Jeremy Weisz: 40:18
So that’s the sexy event right. What was your record time?
Brett Allen: 40:23
50 freestyle. My fastest ever was a 19.58 in the 50.
Dr. Jeremy Weisz: 40:28
That’s crazy.
Brett Allen: 40:29
50 yards not meters.
Dr. Jeremy Weisz: 40:31
Yeah 50 yards.
Brett Allen: 40:31
Yeah yeah yeah.
Dr. Jeremy Weisz: 40:33
What about the.
Brett Allen: 40:33
143.38?
Dr. Jeremy Weisz: 40:38
Holy cow. That’s crazy.
Brett Allen: 40:41
Yeah, I was All-American at BYU. I finished 12th that year. I raced Colin Jones 12th in the 50. So. And then my last year, my senior year, we got a relay there, Race to Minnesota. So we were the 200 free and the 400 free relay qualified for All American. So I got yeah.
Dr. Jeremy Weisz: 41:07
I mean sometimes what separates one from 2 or 2 from three. We’re talking like tenths of a second sometimes right. Yeah. I mean that’s why the edge is so critical.
Brett Allen: 41:23
Yeah. So when I was racing I can give you some examples. First off. So I was state champion in Texas my senior year in high school at the pool there. And I won by a 100th of a second. So that’s.
Dr. Jeremy Weisz: 41:38
Wow. Holy cow.
Brett Allen: 41:40
And the 50 you see that a lot more common than the longer races, because you have that time of the event to get an edge. But that happens a lot where margin of difference between first and I mean.
Dr. Jeremy Weisz: 41:53
Did they even have cameras? Like, how do they even judge that? Like, how does it is there like a sensor?
Brett Allen: 41:58
Yeah, there’s sensors on the walls. They even have sensors in the blocks. So for relays, they can tell if you’re false-starting and leaving early. But yeah, there’s the technology.
Dr. Jeremy Weisz: 42:08
Can you wear like, finger extensions like for that moment. Like just like boom.
Brett Allen: 42:14
I don’t know if you would like the feel of that.
Dr. Jeremy Weisz: 42:16
No. Yeah. That’s crazy.
Brett Allen: 42:18
Yeah. Another one that is my this is the coolest one. Senior year. We’re going up against UNLV at the conference championship, Mountain West Conference in Oklahoma. And our relay, we knew we had a shot to qualify for nationals. But nationals they only take the top 16 relays to qualify. They take alternates, but nobody’s going to miss out on swimming the relay. So if you’re an alternate you’re not going to make it. So we dive in. We’re racing. We set up the structure of the relay for me to be anchor. Chris, patience leads off on our team. Then Travis Price and Jorge Azevedo and then me. But on paper, similar to 2008, the greatest relay of all time. UNLV had us beat.
They had four faster sprinters. And so it was going to take a lot. It was going to take our best to even get us in the position to win. And so, yeah, Chris led off with exactly the time he needed to. We were hoping for under 20.6 and he did that all season. He had not done anything close to that. So he set us up straight for okay. And everybody Travis George we all hit what we were supposed to hit. I dove in a body length behind, and I used the same strategy that Jason Lezak did in 2008 where you draft the lane line and just out-touched the guy by 100th of a second.
Dr. Jeremy Weisz: 43:58
Wow.
Brett Allen: 43:59
So our relay qualified for nationals and they didn’t make it. So that was the difference. So yeah. Yeah it was.
Dr. Jeremy Weisz: 44:09
I love thanks for sharing that because I think this applies to everything whether it’s sports or business and what’s going to give the edge right. Maybe it’s watching the seeing the extra podcast episode, the extra audiobook, that extra conversation with the colleague that whatever it is, you know what I mean? Is that extra edge?
Brett Allen: 44:30
Yeah. Yeah, there’s we really are. I mean, business is a longer-term play. It’s the infinite game, right? You don’t. It doesn’t end unless you quit. But I mean, if you can make those marginal gains and those little improvements everywhere, it really starts to add up for sure.
Dr. Jeremy Weisz: 44:50
How do you structure the quarterly meetings then? Because I know you’re assessing, you’re looking back and you’re assessing. And then how do you improve?
Brett Allen: 44:57
Yeah. So a big core value of ours is to enjoy the journey. So we realize that success is a continual pursuit of a worthy goal. You never truly arrive. So we celebrate our wins in the moment. We have fun. So every day on our daily huddle, we celebrate from the day before. What was something cool that happened? What was a win? So quarterly planning is no different. We’ll kick the meeting off celebrating the wins from the quarter prior. And we’ll get excited about what’s to come. And we really look at things that we’ve worked on in the past, things that need improvement.
We look at different metrics in the business, different things that are happening in the team. And we just kind of put it all up there on the whiteboard and say, okay, what is it that will really drive the company forward this next quarter? What is the, you know, the 80 over 20 effect? What is it that we can leverage right to get that? So that’s kind of the structure of the meeting is celebrate the wins and then focus on what we’re going to, what we’re going to do next.
Dr. Jeremy Weisz: 46:02
Sometimes enjoying the journey for me is tough because I’m looking at the end result. But I mean, I hear this over and over again.
Brett Allen: 46:10
Yeah.
Dr. Jeremy Weisz: 46:11
You know, and I’m like, yeah, I got to enjoy the journey. But like, I’m, you know, if you’re goal driven, you’re like, no, I just want to win. Like, I don’t want to enjoy like your turmoil that you do swimming every day with a weight vest on or something. Right. So but that’s the reality, that’s what, that’s what has to happen, you know.
Brett Allen: 46:31
Yeah. The reality is like okay, so if your goal-driven and you get your goal then what. There’s always that next thing.
Dr. Jeremy Weisz: 46:39
Totally.
Brett Allen: 46:40
And so if you live in that mindset truly as like, oh, I’m not going to be happy until. you’ll never get there. You’ll never be happy or fulfilled. And so you got to, you got to sit in the present and realize, yeah, this is really cool. If I could go back to me, 2014, when I’m driving in my car listening to a podcast, thinking about starting this thing, and I could tell myself then, hey, look at, look at this, look at where you’ve come. Look at what you’ve done. Look at what you’ve accomplished, the team you’ve built and the impact you’re having. And I mean, you got to celebrate that and just sit in that and just be grateful and love it.
Dr. Jeremy Weisz: 47:21
No, it’s good to hear a reminder of that constantly. And one of the books I love is Dan Sullivan wrote The Gap and The Gain. I don’t know if you’ve checked that one out, but it’s similar to what you’re talking about, which is like sometimes you just to pop up and look where how far you’ve come as opposed to where you’re going. And he talks about like if you’re just trying to get to the horizon, you’re never gonna get there. Yeah, right. It’s impossible. So. You know, I do want to highlight Brad. I know we have a few minutes here.
You know, you talk about impact, and I love for you to tell, you know, so give people some granular on a granular level, what you do for clients. And I don’t know if it’s Doctor Waters, Doctor Fulcher or Doctor J. We’ll call doctor J. It’s you know, I’ll let you say it, but. Yeah. Yeah. Who would be the best one to tell? Just to kind of walk through a little bit about the nuts and bolts. What do you what do you actually do and what occurs.
Brett Allen: 48:26
Yeah. So from an impact standpoint it’s twofold. We definitely want to impact the practices. We work with the lives of the doctors who trust us. And we want to celebrate those wins and have that value for them. But we also want to impact our team. And so we recognize that the people on our team give a lot to accomplish the goals we set and to be a part of what we’re building. And so I want to make sure it’s worthwhile for them and yeah, add value everywhere really. And so yeah. So yeah I mean we’ve got a lot of success stories, a lot of impact. We’ve, we’ve generated over the years. Doctor. Jay, doctor, he’s been with us since 2019 I think now has four practices.
We’ve grown considerably with him and enjoyed that journey together. I think when he came to us, he was doing about 100 new patients a month at one of his offices, which is nothing to be, you know, shy away from. That’s very successful. But he’s ambitious. He’s business-minded and driven. And so which is why he’s now got four practices. But that one practice is now doing over 200 new patients a month consistently. And we’ve impacted the others as well. So Doctor Fulcher, there’s a lot of interesting things that we did for him to grow his implant center. But a big one was using our texting team with pipeline. That’s kind of a cool process that we developed to market to existing patients and get them back into the practice. So the first campaign that we did with him generated over $250,000 in patient revenue.
Production, we call it in the industry. But yeah, there’s a lot of these different stories there on our website. But it’s cool when you get that right fit, like the right doc and team with our team and how we can really take them to the next level. And so that’s one of the reasons why we’re able to offer that guarantee is because we do qualify people. And really in the discovery process, try to vet those who we know we can really help versus a lot of other people to just work with anybody and everybody who will give them a credit card? Right.
Dr. Jeremy Weisz: 50:41
So I don’t know, Brett, if you have to go. I had a question about Multi-location. Do you have to run? Or. We keep going. Okay. Because I was wondering how it differs. Like, I know, you know, probably in the beginning, maybe you had, like, practices that are 1 or 2 offices and now you serve a lot of multi-location. They could have ten or more offices. How does that differ? And how does that affect what you do?
Brett Allen: 51:08
Yeah. Great question. In fact, I love working with Multi-location. It’s a lot easier from a standpoint of from a business standpoint. They’re further along in the journey. And so they’ve got processes and team developed to, to really, really add fuel to the fire or. Yeah, fuel to the fire. Right. So we work with a number of Multi-location docs. We’ve got a great practice out of Florida right now. Doctor Raffoul They’re all different branded practices, but he’s got six practices there. We’ve got Comfort Dental that’s a big chain across the US.
We’re managing helping work with 12 of their offices in Washington. So the Washington state area, we’ve got that market. And yeah, the first month we started doing some of our Google marketing with them. We increased calls. I don’t remember the percentage, but it was quite a bit. And they were, they’ve loved it. So I mean, just in one month alone to have a 20% lift, I think that’s what we were looking at. I could pull it up again and look at it. But to have that kind of impact has really.
Dr. Jeremy Weisz: 52:22
What are they, what are they when they come to you, what are they doing before? Are they just trying to do it themselves?
Brett Allen: 52:28
A lot of times they’re working with marketing companies that either are just not doing enough to move the needle, or they don’t have the right process. Or they’re special or they’re just. Yeah, they’re not specialized or they’re not. They’re just not doing what’s required. They’re just not even doing what’s required. Maybe they’re not working with a marketing company. They’re just missing out on these opportunities. And so yeah, yeah, there’s — multi-location is a fun, fun route to go, though I enjoy working with those practices. We’ve got one more. I’ll tell you about Nuva smile out of New Jersey. They have 26 offices. We’re doing a pilot program with them right now. And yeah, generated a good amount. And yeah, we’re excited about that relationship.
Dr. Jeremy Weisz: 53:16
What do you find is the lowest-hanging fruit for people? It sounds like one of the things, at least in the chiropractic world, maybe it’s similar to dental, which is you know, people want the new patients, but like re-engaging with existing patients and sounds like that that campaign is really, You know, beneficial and is big for these offices and they’re not doing anything with it typically I don’t know.
Brett Allen: 53:42
Yeah. So let’s see. Four years ago now I reached out to Doctor Jay. Doctor we’ll go back to him. He had never done a marketing campaign to his patient list beyond just the appointment reminders that get out, you know, hey, your appointments at Friday at 2:00 or the annual reminder, hey, come in for your hygiene. It’s time to see the dentist again, right? So a lot of practices don’t do anything to their list beyond that. So that’s a huge opportunity to and so we that’s how we built pipeline, which is our texting team and our texting process and everything we do around that. We reached out to Doctor Jay and we’re like, well would you mind us just running something? We’ll do an Invisalign offer. We’ll run it to your list, we’ll handle all the replies for you, and we’ll schedule the appointments for you. and that that campaign generated. I think it’s on our website, 56,000, something like that. 54?
Brett Allen: 54:43
Oh. No, $54,000 makeover case. It was a smile makeover campaign. Yeah, yeah. And he was like, whoa, this is awesome. And so we rolled that out. We do it once a quarter. So we’re not inundating the list or doing it too frequently. It all feels very personalized. It doesn’t feel like those spammy blasts you get from marketing companies. We say the patient by name. There’s some kind of value proposition in there. It feels like it’s coming from someone from the front desk, so it’s like a real person reaching out to them. And of course, there’s some scarcity built in. So they take action and yeah.
Dr. Jeremy Weisz: 55:19
Yeah, it makes me think in general, I mean, any business, right. How often are you engaging with past people that at one point knew you, liked you, trust you, paid you money, right? So No thanks for sharing that. And but I have one last question. First of all, thanks for sharing your journey. I could hear your swimming stories, as you know, for hours.
So I’m holding back on those questions, but just some of your favorite resources that it could be books, it could be software, it could be apps. What are some of your favorite resources that you use, you know or have used before?
Brett Allen: 56:00
Great question. I love internal Slack is great. It works great with our team. We have a channel for every client. We keep the communication organized that way. Jeff will tell you ClickUp is awesome from a project management standpoint. He’s in the weeds there all day with our team as the operations COO. But podcasts, I would have to give a shout out to Alex Hormozi of The Game. That guy’s on next level. If you’ve ever heard any of his content or what the advice he’s giving out for business owners.
Dr. Jeremy Weisz: 56:37
Yeah, he’s got $1 Million Offers and million dollar. What’s his other book called I forgot.
Brett Allen: 56:43
Million Dollar Leads.
Dr. Jeremy Weisz: 56:44
Million Dollar Leads, Million Dollar Offers. Yes. Thank you.
Brett Allen: 56:47
He’s awesome. And so all of his content is free. And it’s just purely giving value to everybody. I love the model. Just share everything you possibly can and then attract those who want to. He’s doing a partnership model with acquisition comm. So anybody that is a good fit for his. Team to grow. That’s how he attracts them.
Dr. Jeremy Weisz: 57:12
You forgot one huge one actually your podcast.
Brett Allen: 57:19
Yeah the Marketing 32 Show. Yeah.
Dr. Jeremy Weisz: 57:22
Marketing 32 Show I’ll pull it up here and then maybe some of your favorite guests from the show. Actually, I’ll share my screen. We’ll pull. Pull it up here.
Brett Allen: 57:32
Shout out to Elijah Desmond. He’s one of the earlier ones that I interviewed. Yeah Laura Nelson she’s been a long-time friend in the industry. Laura Brenner. Yeah. All these, these fine ladies.
Dr. Jeremy Weisz: 57:45
So check it out. Check it out. You know, check it out. Especially if you’re in the dental space or absolutely know someone in the dental space. This is where you want to go?
Brett Allen: 57:55
Yeah. The Marketing 32 Show. Check it out.
Dr. Jeremy Weisz: 57:58
So first of all thank you everyone. Check out Marketing 32, more episodes of the podcast and we’ll see everyone next time. And Brett, thanks so much.
Brett Allen: 58:08
Thank you.
