Anna David 8:07
Well, it’s been optioned over and over again. And at first I had all this power, because it was very different in I live in Hollywood. So in 2007, options, they paid you good money. And they came to me and they said, because they went out the bidding war, CAA representing me and they said, who do you want to write the screenplay? And I’m a Gen Xer. So I obviously said, well, the person who wrote Reality Bites, and so they went and got her. And I couldn’t believe it. And then the way Hollywood works is, sometime the next year, I got an email from CAA that said, congratulations, your rights have reverted back to you. And I didn’t know what that meant. So I emailed and what does that mean? And nobody ever wrote me back. And it meant that it was over. And what’s funny about that is I wrote a story. I was writing for random websites, and I wrote a story about how that happened. And how I never even knew did they really hire the girl that wrote Reality Bites? I don’t know. She saw it. Her name is Helen Childress. She reached out to me and she said, are you kidding me? They never even showed you my script. And she showed it, she sent it to me. So I had the very surreal experience of reading the script written by the woman who wrote my favorite movie, which was an interpretation of my life, a fictionalized version of my life, it was all so many levels of surreal, but that movie Sony put into turn around. So it was optioned over and over again. And right now it’s with people who have the money, which is really all Hollywood needs. So we have the money. It’s got a budget of about 5 million, which is not a lot for a movie. And it’s two friends of mine. It’s a really crazy full-circle story. The guy who is engaged to my college roommate, who’s now a movie producer and money manager is the producer of it, so it’s all very weird.
Jeremy Weisz 9:54
Ben is wild. I want to know what inspired urge you to write Party Girl. And if you’re watching the video part you’ll see. Here’s Anna. And this timeline, right? It’s pretty amazing to see. And we fast forward a particle what inspired you because I mentioned that because you are submitting things when you were a child and getting rejected?
Anna David 10:21
Yeah. Rejection letter writer from 1982. Yeah, I was a very ambitious little thing. And I wanted to be published. And I saw in the Guinness Book of World Records, and when I was six years old that the youngest author was four. And I found that totally depressing. And I sort of just kept submitting things that I don’t think I ever got published. But I would submit to like, Highlights Magazine, and it was a highlight of our childhood. It was in every pediatricians office. So then I went to college, and I was really, I was a bit of I don’t know if I should swear on this esteemed podcast, but I’m sure it was a fuckup I had a lot of fun. With the end of college, I learned that everybody else had a life plan, and I did not. And so I quickly thought, I got to go get an internship. So I got an internship at a magazine where I started writing and became obsessed with working for magazines. So I did that. Then I really bottomed out on drugs and alcohol. And when I got sober…
Jeremy Weisz 11:32
There’s like a section right here that stuck out. It is just like a one-liner. But, you know, it’s pretty profound. Right?
Anna David 11:41
Yeah, I had forgotten what I put on this. But yeah, there was a lot of cocaine involved. And it was not a good time. And I get sober, and I get hired to my dream magazine was Premiere Magazine. I just loved it so much. May it rest in peace, like all magazines now. And I get hired to read a column called Party Girl. And it was hilarious. Because here I was, I went to the Oscars, I went to the Golden Globes. And they have me all dressed up as Party Girl. And here, I’m actually this very sober girl. And so it seemed like a great irony. And that was what I based my first book on I, I fictionalized my own life. Yeah.
Jeremy Weisz 12:27
Talk about rejection. Right, as a young kid, I don’t know if most people would have just kept applying. I don’t know if he even thought of it as rejection at that point. What were you thinking when you were submitting and not getting accepted? And my daughters will probably watch this someday and they get a lesson and just keep doing it and keep getting rejected. It’s fine. But how did you perceive rejection, then?
Anna David 12:57
It’s a really good question. I don’t remember as a kid how I perceived it. But I have a very weird relationship with rejection, which is to say, on some level, I’m 100% fine with it. I remember I really wanted to write for Details Magazine. And I would send what we call clips, then I would Xerox pages of magazines that I had been, I would send them and I was completely fine with never hearing from them. And then one day, I get an email from the editor-in-chief, and he’s like, oh, I like your stuff. I’d love to send you a story. So that sort of surprises me like when I look back on it, because I think that I also, I like Hollywood and how they don’t reject you to your face. I find somebody saying to me, I’m so sorry. We didn’t pick you the most painful thing, but not hearing back. I’m okay with. I don’t know. So I do take rejection very hard. I had something happened to me yesterday. That was a bit of a rejection. And I still feel it. Like I feel sad today, but I will tell you, the successful writers I know are not the most talented, they’re the ones who kept going. So, I think that the only thing to do is to feel your feelings and then just keep going.
Jeremy Weisz 14:23
Where do you feel you get that persistence? Because there was almost like, an inborn persistence in you from that.
Anna David 14:33
I definitely don’t know because I would say my parents are like that, particularly. I do not know. I’ve sort of looked to my grandparents and I’m saying maybe I honestly think I was just born like that.
Jeremy Weisz 14:54
I want to talk about On Good Authority and we’re talking before we hit record on you don’t have to sell the most books to be successful talk about that.
Anna David 15:08
When I was in traditional publishing, it was all about the number of books you sold, and you couldn’t, not only could you not control it, but really your publisher kept you in the dark about it. If you were me, you just constantly kind of got news that it was not going well. And you sort of felt like it was your fault. Even though I had a New York Times best-selling book, I think that’s a major misconception. People think, oh, if you’re a New York Times bestselling author, you’re rich, no. I am happy, I’m very open to talking about numbers, I made $75,000, which seemed to me at the time to be pretty great. But that doesn’t last very long, particularly if you live in cities like LA or New York, which is where I’ve lived. And so we were led to believe that it was all about number of books you sell. And publishers, traditional publishers don’t know anything about building a business behind your book, in much the same way that you and John have understood that it’s not about the number of downloads to your podcasts, it’s about the relationships, and it’s about who is listening. So I often say I would rather have 100 people read my book, and have their lives potentially changed and possibly reach out to my company to help them build their authority than to have 10,000, who aren’t going to really care and not retain anything. So I think people really need to be sort of educated to the fact that it’s who cares about the book sales, the numbers, you can’t control that you can control who reads it?
Jeremy Weisz 16:54
Love it? Yeah. And if you’re watching the video, you can check it out ongoodauthoritybook.com. And you’re looking at the page here. And you could see Michael Gerber said some nice things about the book. And you have a lot of other wisdom with Jay Abraham and a number of other people. I recognize John Corcoran on here as well. There he is on here as well, that’s great. Speak to the specific path to building authority.
Anna David 17:23
Well, you can say I’m so passionate about what I do is about five or six years ago, I started to meet people who were genuine authorities in what they did. And they were entrepreneurs. I think we live in a world today where there are a lot of people out there on TikTok and Instagram and doing the thing and even on TV, who have spent their time building that and not the actual authority. And I realized that what made the difference between an entrepreneur and an authority was a book. One of the things although my books didn’t sell well, one of the things that they did is they gave me authority, I published Party Girl, which was a funny novel about addiction. And I suddenly I’m on CNN as an addiction expert. And I realized, wow, if people who actually had spent decades building authority around whatever it is, they know, and all it takes is a book for the media and for event producers to start considering them and authority, then that’s what I want to do. And I also realized it just it brings in clients, no matter what your business is.
Jeremy Weisz 18:34
Yeah, I love it. You went traditional at first and non-traditional talk about because you were saying before, use word frustrating. Right? And so talk about the traditional versus the non-traditional, because what you’re obviously what you do in you know, the company, Legacy Launch Pad Pub is not traditional.
Anna David 19:04
It is not traditional. I find traditional publishing to be frustrating doesn’t even do justice to it. It is a process you have no control over. I had covers and titles that I absolutely hated. And I couldn’t do anything about it. And also it really, I thought my first two books, there were no edits on it. So I thought that meant I was brilliant. What it meant was my editor was lazy, and I don’t have any evidence he actually read my books. So really it doesn’t mean you’re getting a quality experience. It is incredibly slow. It can take two to three years between acquisition and release. And the publishers are invested in getting more people, HarperCollins publishing is not invested in helping Anna David, attract an audience. They’re invested in helping HarperCollins attract an audience. That’s why they’re paying for it. And so if you go the non-traditional route, you can do things like put a QR code in your book that people can scan and be added to your list. But to be clear, this is not because people who work in traditional publishing are evil. In fact, they’re super nice people who are radically underpaid. The problem is, I think, with art and commerce, like we sort of get this idea that it should be artistic and that it shouldn’t be about building a business. They’re in business just like any business. They’ve got to invest their money and their resources in someone like Glennon Doyle, who has a built-in audience and not someone who doesn’t, and it doesn’t make them bad people. It just makes them business people.
Jeremy Weisz 21:03
What are some of the mistakes people make when they’re publishing their book. You mentioned, like, not putting a QR code, it could be little things or big things? What do you see that people are missing out on?
Anna David 21:17
I think the biggest mistake people make, I think it’s a blessing and a curse that anybody can go to Amazon and upload a book. Because I think that people think sometimes I’m good at talking. So I must be good at writing. In the same way that I don’t go running into Cedars Sinai and try to operate on somebody because I have no training as a doctor. It’s crazy to me that people who have no training in this believe they can do it, because they’ve read books. So I think a lot of entrepreneurs also think, well, I just need to be a published author. And so they’ve heard all sorts of marketing plays, they’ve heard free plus shipping, they’ve heard, just get like a 30-page thing out there. I think there’s no point in doing it unless you’re going to create a legacy book, something that you’re proud to give to anybody that best represents, if you’ve put 20 years into your business, you owe it to yourself to not do something that screams Self Publish. So people don’t get help with the writing. I think one of the problems with editors is that anybody can say they’re an editor. And so a lot of people come to us with books that are quote, unquote, completed. And they’re in terrible shape. And they say, well, I’ve spent $5,000 on an editor and I say, Well, what best-selling books that that editor edit? Oh, I never asked, again, not their fault, no one told them to ask. So I think that what I’m constantly trying to do is educate people about how you have to get professionals, you have to know, you have to have realistic expectations. When I talk to a potential client, and they say, how many books am I going to sell? I often say I don’t think you’re the right client for us. Because it’s not about that. And if that’s your goal…
Jeremy Weisz 23:12
You’re measuring the wrong metric. What stages do people typically come to you in? You mentioned and sometimes they have it written sometimes they don’t, what’s the kind of the shades that people come to you?
Anna David 23:27
Well, it started as they just have an idea that they want to do a book. And then we had so many people coming to us with, quote, unquote, completed books that we started to offer editing and publishing, I would say it’s about half and half. The ideal is that they come to us with just the idea it is easier to start from scratch than to fix something that’s been broken. So usually, it’s a six-month process where they’re paired with a writer, they go off, I’m a total snob when it comes to words. So my writers they write for the New York Times, their Wall Street Journal, bestselling authors, they’ve all worked with me for a long time. They go off and then usually in three months, they come back and that’s when we start putting it through the paces of really traditional publishing just the process I learned.
Jeremy Weisz 24:18
How often when they come with something that’s finished, do they basically have to rewrite? About half the time. Yeah. Is that tough for them? Or some people like to kind of know.
Anna David 24:31
It depends sometimes they know. I think one of the things we run into, you learn on each client and each book, but I think we had this customer is always right mentality for so long. And then I learned that actually can hurt the customer. I will say just like side note, I used to go to flywheel the spinning place and literally you could walk in and go I can’t find a parking space. and they’d go park your car. And I just was like, that is a customer always first mentality. I want to run a business like that because it flows out of business. And oftentimes a customer shouldn’t be right. So if we would say that this title is bad, you should do this. And they say, well, I like it. We would say, okay, fine. Still, we have in our contracts, like we want them to have power, but we don’t want them to hurt themselves. And so that can be a very delicate balance.
Jeremy Weisz 25:33
Yeah. I totally hear you. Book launches. All right, let’s talk about what should people do when launching the book. And I’ll show on your page here. We have someone on the day show, there’s bookstore events, there’s CNN, there’s launch parties, there’s experiences, there’s book signings or TEDx stages. Let’s focus in on this bookstore event, Dennis Rodman.
Anna David 26:00
So I only have a business because a man named Darren Prince came to me in 2016. And he said, I’m a sports agent. And I’m sober. And I want to be a recovery advocate. And I said, that is super sweet. But I don’t think it works like that. And he said, I want to do this book. And because I had a New York Times bestselling book about addiction. He wanted me to write it. And I will not write a book for someone else. I don’t want to do that. And so he was so insistent that I asked a girl I was friends with at the time if she would write it. And Darren said, as long as you edit it, I’m fine with it. So she writes it, I edit it, I hand it back to him. And he says, well, now I need to publish. And I said, I knew nothing about that. And he said, basically, I’ll pay you to figure it out. And so we figured it out. And then he’s a hustler. And what he did and I think this is really smart, is he had spent years building up good favor. He, of course, was a prominent sports he still is and celebrity agents. So he had put his clients like Dennis Rodman and Magic Johnson and Hulk Hogan, on various TV shows. So he had relationships with those TV shows. And so he called in every favor that had been building up for decades, and he was able to get himself on Tucker Carlson on Jay Shetty on Dr. Oz. And he also had built up relationships with rehabs. So the week the book comes out, he signs a six-figure spokesperson deal with a rehab. And he starts speaking at first he’s speaking for free, and then got $1,000 A gig than 5000. And I think he’s up to 10,000 now, and he really took it and ran with it. And then he ended up starting a nonprofit named after the book. So it just took him to new heights. What I think is the most interesting thing he ever told me is, here his book is about addiction and recovery. It is not about sports agenting and he said that every single interaction after the book came out it went from being a business negotiation to being a sort of conversation between friends. So his business exploded even though the book had nothing to do with his business.
Jeremy Weisz 28:13
I love it. Yeah, you could see here him and Dennis Rodman Dr. Drew I think that is and Dr. Drew Magic Johnson you came in see that Magic Johnson wrote the foreword for his book.
Anna David 28:25
Yeah. He’s really tight with Magic. I met Magic. I have a picture of me with Magic. I also have a picture of me a Darrin launch party with Dennis Rodman, let’s just say kind of treating my head like it’s a bit of a basketball. Like he’s just enormous. And he sort of got my I should put that on the website, too. But yeah, Magic Johnson wrote the foreword, and was absolutely lovely to deal with and really helped promote the book.
Jeremy Weisz 28:55
Talk about coming up with a title. Like, I love this. I mean, obviously, there’s a lot of play on words Aiming High in this specific instance. But how was that hard to come up with? What’s your process for thinking about the title?
Anna David 29:10
Well, I was very new to it. At that point, I am proud of Aiming High. We batted a bunch around. And I do remember there was one I can’t remember what it was. Darren said, I don’t think Magic would put his name on a book with that title. I don’t remember what it was. What’s hilarious about that title, is that we had a cover designer we were working with who we no longer work with, obviously extremely talented, but because if the cover is gorgeous, but so difficult, and I remember, he said, we should change it to whatever it said, we should add the word prominent, and it’s the worst and the weirdest word to put there. And I remember that then, and that’ll happen. The client goes, oh, I like that. And I’m like, this is a terrible idea. And now he’s stuck with it, but with the title, your title is They are to grab attention and your subtitle there is there to break it down and to add keywords. So, again, I learned on every book back then I didn’t know so much about keywords, today, I would have addiction, I would have recovery, I would have words like that in there. The one thing that I do now, I don’t know if you’re familiar with Pickfu, do you know what that is? I love it. And I’m excited. I’ve just started working with them directly. Where basically, you can take if you have three titles, you can go to Pickfu, put in those three titles, pick your target audience, and they can tell you, you can get 50 People who have a net worth this or whatever it is telling you which titles they like and why. And it’s so cool. What’s really nice is we work with some very analytical clients. So if we say we like this title better, they may go out and my friend doesn’t. But if we say 65% of people liked it better then it has more of an effect. And I actually have a discount code for Pickfu for anybody who wants it.
Jeremy Weisz 31:10
You also have one for your book. I don’t know if you want to mention that now. Mention that On Good Authority.
Anna David 31:18
Yeah, what I was thinking for your listeners only. I give bonuses for anybody who buys the book, it’s $590 worth of bonuses. But your people, they don’t even have to buy the book, you can just go to legacylaunchpadpub.com/rise25. And you will have to sign up, you can unsubscribe at any time, I will never know. But you’ll get those bonuses just for you Jeremy.
Jeremy Weisz 31:47
legacylaunchpadpub.com/rise25.
Anna David 31:51
Yep.
Jeremy Weisz 31:51
Awesome. Thank you. That’s amazing. I find that these bonuses, like what’s an example of some of the bonuses for people?
Anna David 32:02
We have a best-seller blueprint, which walks you through. So you asked for the launch, what’s important, the most important thing to me and a lot of my clients say that is gathering what we call a launch squad. Anybody can do it, it’s just kind of it’s like, herding cats a little bit, you get a group of people to agree to read the book ahead of time, what we do is we put the book on a site called Book Funnel, which allows you anybody can go and download a PDF, download a Kindle version, read the book ahead of time, we say, write out a reveal. And then we guide them through the exact best time to buy the book, we’ll price the bucket of the e-book at 99 cents. And we’ll say buy the e-book and paste your review. What it does is it helps the Amazon know the book is popular. And oftentimes, it’ll hit the number one spot in, a lot of times it’s up to 10 categories, but at least one category. And then it’s the social proof like Robert, oh, Robert Cialdini, we talked about favorite business books, that Influence is one of my favorite ones. But it provides social proof. If you go to Amazon and you see something that has two reviews, you assume it’s not very good. You see something that has 66 reviews. And you think well, that’s almost the devil number. No, you don’t think that you think oh, that’s a book people like, and it’s not necessarily five star reviews? I tell people give me four stars, I prefer it, it also looks a lot more legitimate in this day of cynical viewing. Like we’re looking at a five stars, I don’t trust that. But I always say if there’s something you think I could have done better. Put that in there. But I think doing a launch squad is the single smartest thing you can do for a launch.
Jeremy Weisz 33:51
What else in the book launch should people consider?
Anna David 33:54
I think you got to start thinking about your launch at least six months before. When we bring clients in, we have that conversation. Well, certainly if you’re going to hire a publicist, um, you got to think about it. In terms of hiring a publicist, publicist does not sell books. When I was on Good Morning America, I had a five-minute segment for my book, make your master memoir, went to Amazon didn’t really see a difference in terms of book sales brought in hundreds of 1000s of dollars in new clients. So it does pay off, but it doesn’t, if you have a very clear thing you do and you know that, let’s say a client is worth $50,000 to you, then that’s a lot more important than a couple books sales. So people need to know publicists. Good publicists are expensive, and it requires a multi-month commitment for it to make any difference at all. And it’s not going to sell books. But if you want to do publicists figure that out ahead of time. Right now, as we Record, I’m still, my book is still a few months away from launching. And I’m so proud of myself because it’s kind of the first time, six months ahead of time, I started thinking about what are the bonuses I want? What do I want to do, I really just released books so that I can try out things. And then if they work, do them for my clients, you can buy a Publishers Weekly Review, people don’t know that they think you have to be traditionally published to get a review in Publishers Weekly. No, you pay, you’re not paying for a good review. They may not like your book, but I decided I’m going to try that out. If it works out well, then I’m going to give back to my clients. It’s so you organize potentials for bulk buys. Oftentimes, if you do want to make a lot of sales, if you have something you teach, you can go to organizations and say, hey, if you buy 100 books, I have an authority-building workshop. And I already have somebody who has set out to buy to, has already told me they’re gonna buy this. So bonuses for single sales, and then bonuses for bulk orders. Also really think about the lead magnet, like what do you want people to do when they finish your book, like the number one thing if somebody finishes your book, the number one thing they’re going to want to do is connect with the author. I also, I shamelessly put in this book, please review my book, I put it several times because non-authors don’t know how much an Amazon review means. So I think getting really clear about your CTA. I have a number of blurbs there. But in the end, I’ve never bought a book because of a blurb. So I had the time and the luxury this time to get blurbs from impressive people. But it’s not required. So I think those are the most important things. But also corralling your people. What I’m going to do soon, and you guys, Jeremy may get one of these is send out, I have my team send out an email that says, hey, how will you support Anna? Because people you got to ask them? Will you send out a newsletter? Will you have me on your podcast, you’ve already done the favor. And really corralling your networks so that the reader feels like, your book is everywhere. I feel like I’ve talked so much.
Jeremy Weisz 34:41
No, I love it. Just keep going. No, but those are all really I love the, review the book, the lead man at the workshop, I think is brilliant, really encouraging not only bulk book sales, but like a further relationship with a company. Right? I love it, especially a company that values and sees your expertise. And you mentioned, you know, those clients who say, hey, how many book sales and they’re really harping on that, like it’s not a fit, who is a good fit to work with you?
Anna David 37:31
My favorite client is the one who comes and says, I can’t write at all. It’s the wrong client. If they come in, they say everyone’s always told me what a great writer I am. But I’ve never written. It’s the person it’s the founder or CEO who has a way to generate revenue, I sort of always say, I won’t take money from somebody that I don’t think can earn back 10 to 100 times what they pay us. It’s somebody with a long-term vision, who’s not saying what’s going to happen the week my book comes out, it’s somebody who has something to say. But really, most of the clients we turn down are people who don’t have a business who say things like, well, I’m putting together a course, very hard to earn back such a significant investment. If you’re selling a $200 course, it’s a lot easier if you’ve got a high ticket offer.
Jeremy Weisz 39:00
I feel like we have very similar conversations in this room. Because we have people say the same thing like, well, I’m starting, I’m thinking doing this course or maybe I want to do this and we’re like, I don’t know how you’re gonna get ROI. Right. So yeah, I love that. Let’s talk. So we have Darren here, which we talked about. Love it. I’d love to check that book out. And let’s talk about Emily.
Anna David 39:29
Emily was our second client. So after Darren, I didn’t really think this would happen again. I thought it was an anomaly. But I will say this entire time I’ve had this business, we’ve never advertised. This has always been people coming to us. Emily reached out and said she wanted a book and I thought and again wanted to be recovery advocate. She had a big life in the multilevel marketing world wanted to be a recovery advocate. And so we did this book for her and she too was a hustler. She hired a publicist, and she’s on Today. Good Morning America. She’s been quoted in the New York Times. She started, she had a coaching, she still has a coaching business. Suddenly, she had a waiting list for her coaching. And during the pandemic, she started this thing called The Sober Moms squad that became huge. Then she’s doing a TEDx talk, she just actually released another book, um, which she sold to a traditional publisher. So once that happened twice, I was beginning to catch on, I would say, Emily, and Darren really educated me as to what was possible.
Jeremy Weisz 40:35
There seems to be, Anna, they heard your story, and they really related to it from our recovery perspective. And there’s a similar theme here.
Anna David 40:45
Yeah, we really started out attracting a lot of people doing recovery memoirs, because I’ve been sober over 22 years, and I was always very public about my recovery. I’ve been called Brave, but I had no idea it wasn’t appropriate to talk about. I wasn’t brave. I just was like, oh, I live in LA, I’m a writer, everyone assumes you’re an addict. So I just started talking about it. And I built up a name as a recovery advocate, going on the Today Show and doing TEDx talks and doing these things. So I did attract that audience. As time has gone on, we’ve emphasized memoirs, less and business books more and now it’s sort of like I’m more known as somebody who knows about writing and publishing than I am as someone who’s sober.
Jeremy Weisz 41:34
I guess being from Chicago, I didn’t realize that was a stigma if you’re a writer or whatever, you just said.
Anna David 41:40
Hollywood writer, there are people who have real jobs where if they weren’t at a bank or something, their boss would doesn’t like hearing that they were doing cocaine all night.
Jeremy Weisz 41:55
I can see that Tamar.
Anna David 41:57
Tamar is this is actually an interesting story Tamar, somebody who came to us with a completed book, and we didn’t really like it. We didn’t vibe to talk. I’m like, she’s like. And I was brought to Toulouse, which was really amazing to speak at this go abundance event about publishing a book, and Tamar was there and we just bonded, we just had so much fun that it sort of became a no-brainer. She’s like, oh, I’m hiring your company. Um, it was interesting working with a friend because I’ve told her this. She wasn’t the easiest client. But what we do for our clients on their launch day is we do different things. We were doing something then where we give them a cake, we find a local Baking Company, a bakery, and we have a cake sent to them with their book cover on it. The crazy thing that Tamara is the bakery owner saw that she has releasing a book called The Millionaires. And she hired Tamar? So before the book even came out the baker hired Tamara. It’s amazing. Yeah. And she’s now tomorrow’s like, on the cover of Austin. She lives in Austin, Texas, Austin monthly. And none of these things. When she was just a real estate investor, nobody cared. But when she became a best-selling author of a book on real estate investing, then people did.
Jeremy Weisz 43:26
I want to be the first one. I have one last question. But I want to be the first one to thank you. And I want to point people to legacylaunchpadpub.com. Or if you put a /rise25 there’s a slew of bonuses. And I’m not sure if that gives you a 99-cent book or whatever it gives you. But go to it and check it out. Because from what you’ve shared, there’s gold in this there’s so much more in the book, so people should check that out. And they can also I guess we could send them to ongoodauthoritybook.com as well. The last question I have and obviously, you’re a student of business books and books in a lot of other things, who are some of your business mentors throughout the years, and maybe some advice they’ve given you?
Anna David 44:16
Yeah. Well, Joe Polish is the reason I have a business I got connected to he too wanted to get into being a recovery advocate. My sister-in-law connected us and he introduced, he opened my eyes to the fact that I could start a business and he really, really helped me. He’s told me so many things. His main thing is, life gives to the giver. I’ve never known a more generous person. I’ve never had a friend who no matter how I tried to drag him down he’s never said a bad word to me about anybody. And I will say lately, well, my friend Marissa Freeman and I have a lot of mentors. And then I’ve just connected with this other genius Network member Dane Maxwell, who is helping me so much. Do you know Dane?
Jeremy Weisz 45:06
I’ve been on the podcast a long time, Andy Drish, and Dane I had on a long, long time ago.
Anna David 45:13
Oh, he’s so wonderful. And so I met him at a recent Genius Network event. And he was ostensibly just helping me with a course but it’s become so much more. So if you’re open, you’ll find the right mentor. I myself was not open for a long time. I think the main lesson I’ve learned about mentorship is you can’t go to somebody and say, hey, will you be my mentor? If you help people in a non-self-serving way, they’ll just want to help you?
Jeremy Weisz 45:47
Yeah, Dane is definitely a smart dude for sure. And pulling up here you can see this is I don’t know how long ago this was. This is when he was running the foundation. Do you see that? What’s he working on lately?
Anna David 46:03
I don’t know if this is an announced.
Jeremy Weisz 46:06
Okay, well, then don’t say it.
Anna David 46:08
But some really, really cool things. I love that he was on this show.
Jeremy Weisz 46:14
That’s great. I love it. Anna thanks for sharing your knowledge and expertise love it. Everyone check out legacylaunchpadpub.com. And then if you want to put the backslash Rise25 for the bonuses, and just thank you so much.
Anna David 46:28
Thank you so much. You were the best interviewer. Bye, guys.
Jeremy Weisz 46:32
Thanks, everyone.
