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Aalap Shah 3:35

Yeah. And I admire his tenacity, right? That’s a tough job. And especially in the in that era in the in the 80s and early 90s. Of being kind of, you know, in that spot, and actually not having a management company, right, like actually physically going door to door and getting grant. I really admire him for that. But to see him get punched into the situations he’s dealt with. I remember another moment in my, in my youth where, you know, I went down the street to get a haircut. So I left my dad, I met his business, I literally walked down for storefronts to get a haircut. By the time I’d come back, I saw a slew of like cop cars. Because my dad actually had gotten robbed. He had his hands tied. And these folks, you know, had come into to to steal money and some goods. And he got saved because like the backdoor store had two doors, the back door opened up and it just it seemed as if someone’s going to walk in and those people flooded. And that was just another scary moment, you know, that I saw kind of growing up that again, I’ll never forget that, that you do work hard for your dollar, right? And you’re putting yourself and your family at risk in that kind of situation at least to make it and to get to your dreams.

Jeremy Weisz 4:53

I mean, you still became an entrepreneur, even despite that, well how did that impact you those two scenarios.

Aalap Shah 5:00

didn’t want to. So I decided that, you know, those situations in those scenes were probably not something that I wanted to encounter. So I decided to go to school for accounting, and actually became a CPA thinking, you know, it’d be great to work in an office and travel the country. But that only lasted about a year and a half, before I decided that I needed to jump in and open up my own retail business.

Jeremy Weisz 5:21

And I want to dig into that. I mean, you could have said, you know, what, I could do entrepreneurship, but maybe I wanted a convenience store. But you were just that you were turned off from everything at that point.

Aalap Shah 5:32

I was. Because growing up, my parents came here, I want to say at least 45 to 50 years ago, and I love their origin story and how they got to their first business, their entire community kind of helped them raise funds, really inspiring, you know, these, everyone coming together to help each other, establish themselves, seeing that seeing them working hard, actually lived in the basement. I was like, you know, in my very early childhood, we lived underneath our store. And then just see, my parents claimed that success was really inspiring, but they worked hard. And they made a lot of sacrifices throughout my childhood. And my parents, you know, felt strongly that I should get, you know, a designation of some sorts and have that kind of white collar job. And I and I didn’t actually know that I wanted to be an accountant, but I just happened to get into Paul’s, you know, accounting program and, and thought, well, you know, this is a great way for me to pursue it. But little did I know, I watched my parents working 70 80 hours a week, that’s the same kind of job as a consultant to. And so as I worked week, after week, after week, I thought, well, if I’m just gonna, like there’s a cap on how much I can earn. And it’s dictated by people that I might not necessarily be able to influence like, I can make a buck. And and I’d love to try my hand at this at this journey. And, you know, I do think entrepreneurship runs in your blood or can run in families and and certainly did with me.

Jeremy Weisz 7:00

I mean, it wasn’t scary enough for you to not do retail. Right? And so talk about what you didn’t next with the toy business.

Aalap Shah 7:10

Yeah, so, you know, I was 23. And very naive, for sure. Even though I had years and years and years of experience in retail, it was kind of a very different setting, like more tobacco and kind of convenience store. Merchandise stores, I wanted to go into the world of specialty toys, because I wanted to have a niche, and I wanted to make, you know, families smile and kind of come together, right, there’s just so much there was something so appealing to me about selling Legos and like puzzles, and like games and stuff like that, that I thought it could create a really interesting business run. And probably like a safer route, because the types of people are coming are generally families and grandparents and whatnot, right? So I kind of could alleviate my risk of getting punched in the face there. And, and it just turned out to be just a really great jumping board or springboard for me to like learn about how to build a community, how to market how to create like loyalty and retention, and create a successful, you know, community center. And all of those things I just mentioned, by the way, is what we call social media today, right? Like all those skills and tactics kind of go into building a great community online, I just happen to do it the old fashioned way, person by person as they walked into my, into my business,

Jeremy Weisz 8:31

and then you had more than one location as well.

Aalap Shah 8:35

I did I really had this like, you know, vision of becoming the dominant, you know, toy store retailer in the Chicago region and and I was able to open up a second location, you know, with really the support of my family and and just learning from them. And what happened is that when I opened up my second location, customers started coming in with their iPhones and showcasing to me how much things cost on Amazon. And these prices were insane, like usually like 10% or 20% margin type of situations where there was just no way I would be able to compete with this long term. I’d reached kind of the top of like my sales for both stores. And I thought this would be a great time to sell you know, kind of just watching my parents my entire life, you know, working building businesses selling high kind of starting over again I thought this was a great time for me to exit because everybody started getting this specialty toys like back then you know borders. If you remember that that chain target you know all these places were getting the specialty toys because it was a high margin business. So I decided to just exit before it became I decided to exit before I’d be in a situation where I just be losing money on the sale.

Jeremy Weisz 10:01

Yeah. And how was the exit process?

Aalap Shah 10:05

It was horrible. In the sense of, you know, I had no idea what I was doing. Right. So I think by this time I was seven years in, and I had no experience in selling a business. And the buyers that I sold to were wonderful people and just incredible. But the process itself was just an opportunity for me to learn, you know, what kinds of things, what it takes to actually sell a business. And the critical mistake that I had made was, as I was preparing the business for sale, I kind of took the gas off running the business. So whereas my sales were going kind of at a great clip, just by not paying attention to the day to day of my business, I put myself in a position where I had to make some tough choices, in terms of the sale price and the exit and the deal terms.

Jeremy Weisz 10:55

What were you doing up to drive customers, I feel like you get someone off their couch, to drive in a car to come in and buy toy. Now people are like, just, they don’t have to move their arm, they could just touch with their thumb on Amazon now. So what were you you know, that will work anywhere, I probably the methodology that used to get them out of their comfortable home.

Aalap Shah 11:21

I’d say I did three things pretty well. One is back in those days, that invisible text against our background for SEO, worked great. That blackhat seo type of, you know, in the early part of the century, I guess, was a great tactic, email marketing, and Facebook. Number two, and that’s something that I just mastered, and was able to really leverage to build my community. The third, which is, is something that I see today that is so vitally important is that experience. People walking into my store had an experience, like I trained my team, we had created these interactive, kind of like almost like where you could touch, see feel here, the product, just insane amounts of demos, like learning all the games that we had just creating that kind of play environment. And really cats people coming into the store. And just, you know, I know some parents probably wanted to drop off their kids. And now being a parent, I can understand that. We just made a really fun. And we had these just incredible opportunities to connect with consumer and get to know them and build that relationship. And I feel strongly that the retailers that are very active growth mode today are leaning and tapping into that experiential component of retail.

Jeremy Weisz 12:46

So how did you get into the agency world, because next, you didn’t use you sold. And the next was an agency.

Aalap Shah 12:53

And it’s a really interesting way that I got into the agency world. So I sold my business in September, I took some time off I traveled, I had just gotten married maybe a year or two prior to that. And I picked up a copy of Crain’s Chicago, because back then you actually read newspapers and and I read a spotlight on someone that I very much admire to this day, Katy Lynch at SocialKaty. And I was reading about her starting a social media agency that worked with you know, all these incredible brands. And I thought, wow, like, if there was a social media agency that existed for my business, I would have hired them, you know, and I would have paid them money. So I thought, you know, she’s building a very, a great firm that serves enterprise level brands, there’s probably an opportunity for me to build a brand for the small business. So literally that day, I kind of heard Keller ask Southwest Airlines style sketched out a business plan on a napkin on my dining table. I don’t have that napkin anymore, unfortunately. But I’m definitely you know, came up with some of the building blocks of what a toy store retail outlet might want in a social media agency.

Jeremy Weisz 14:08

And so what was the evolution like of that? What kind of customers did you end up serving,

Aalap Shah 14:13

etc. The cool opportunity with that, one is that I had a business partner. And so we both really wanted to think about how we service these retail and smaller brands. What we learned very quickly is that toy stores like mine couldn’t really afford the labor or the manpower that was needed to create social media posts at scale. Back then, if you recall, like Facebook and Instagram, I don’t think was around really needed a ton of posts to get to that organic reach that you were looking for. Right. So that content production was the kind of irritant in terms of being able to price competitively for that small business. So we did pivot and landed TransUnion as one of our first clients, and it’s the most interesting assignment ever. I had never actually probably run Facebook ads at scale. But they basically like said, hey off, like, send us over an IO. Mind you like, I don’t even know what an IO is. Because we want you to run like a follow up campaign for us. And can you get them for, you know, X amount of dollars for like, of course, you know, being the entrepreneur, like, yes, of course, like I’ll do this like, and then I call like, five friends to figure out what an IPO is, right. But that one client really opened the doors for us by having such a big name, and got us into a hole that got us ahead of all of our competitors. Because back then social media agencies were popping up like a dime a dozen, right? So it gave us a leg up by having a marquee client like that, to start tapping into what turned out our niche was like kind of real estate, professional services, and kind of b2b firms really a different pivot than what I was anticipating. Io is an insertion order. I never knew I and I would never, you know, I remember talking to my client, he was the kindest. I mean, just when you think about like, you know, people that support your business, and those angels that come in at pivotal moments, like John was just such a Angel, because he probably knew that I had no idea what he’s talking about. But he gave me the grace to figure it out and send, you know, the IO that I could find on on one of those templates sites.

Jeremy Weisz 16:36

So running that wasn’t, didn’t scare you away from starting another one.

Aalap Shah 16:41

You know, it turned out to be a fertile ground for me to learn about how to build the experience that I wanted to write. So in between kind of owning that agency, I picked up an Amazon business, which kind of points the evolution of how Wantaway came to be. And it picked up that Amazon business because I really learned by doing like, everything that I offer, an agency is something that I’ve learned how to do, in one way, shape, or form. And so I wanted to learn Amazon, because I saw that as a critical growth opportunity it was going to be it wasn’t yet a commodity service from any other agency, and I sold fishing gear, I sold fishing boats and gaps. And I actually vegetarian, I’ve never gone fishing in my entire life, and and actually sold it because I actually felt bad about selling stuff that you know, killed fish.

Jeremy Weisz 17:38

So that company mean, eventually, I sold

Aalap Shah 17:41

the Amazon business eventually, because I just couldn’t reconcile it with being vegetarian. But it was a really interesting and awesome experience, because I got to learn the ins and outs of seller and vendor Central and be able to speak to my clients and understand like the pain points. And that’s kind of why it takes such a deep dive into learning about every service I offer. These if I can’t understand it, or the pain points that are associated with it, like, you know, how can I prove our expertise or even, like, create results for you, right, so only the Amazon business gave me the confidence to launch an agency that was just focused on consumer.

Jeremy Weisz 18:19

And in to kind of complete the full full circle here for a second. There is a toy company that you help with 1o8

Aalap Shah 18:30

Yeah, so what I love the most about my business today, so I had an opportunity to exit my past agency. And, you know, I just want to show this little clip here is kind of a an insane week, I sold that company on a Monday, I started want to wait on on Wednesday, and my third baby was born on November 11. So it just all happens in one week. And that’s just kind of how I roll I do. And what one way it has given me the opportunity to do is build a company that really draws on this insane amounts of retail experience I have from my past and present. And then one of the most beautiful things is that I get to work and build connections with toy companies. And so I have gotten to work with some of the most like I think the top you know, 10 companies out there in the toy world including brands like Tomi and Ty and just have been able to use my retail expertise. So here’s how it’s all coming full circle, um, to really drive those insights and and create ongoing momentum for those brands on social media.

Jeremy Weisz 19:42

And we’re talking about the toy company. You mentioned TikTok.

Aalap Shah 19:48

What I love about this opportunity that I have is TikTok is one of those things that’s that brands in are trying to figure out how to harness right it’s a lot of influencer based work A lot of like Video and Music driven content. And a lot of brands are still trying to figure out how to tap into this really rich audience. That’s just obsessed. Right? And so the assignment was really twofold in how do we grow our e-commerce revenue? And then secondly, how do we grow our tic tock, not only audience, but just our traffic from that audience. And And what’s so special about this assignment is, is that we’re working to connect these lovable toys with both a Gen Z audience, and then of course, families, right? Like just that, what are those moments and occasions that you need? Not even need, but you want to make extra special with these products. And and I think it’s just, it’s been so much fun creating content, being a content creator, working with influencers, and then really driving astronomical growth and that follower, I think we’re up to, you know, at least I think when I last looked at the numbers were up 200,000 followers on TikTok. And that’s really just because of curating content, working with the influencers, and then building a story that’s evergreen.

Jeremy Weisz 21:15

You know, you mentioned one of my favorite interviews. That least the beginning was was natural stacks. And it was he actually walked through a little bit, what was a pivotal moment, or what were some influencers in some people who helped with the brand? I’m wondering, how do you what are ways you reach out to these influencers to connect with them, because ultimately, you’re connecting the influencer to the brand help drive more awareness.

Aalap Shah 21:45

It’s all about relationships, right? It’s all about relationships. It’s not just about who, you know, in the influencer world, but it’s really planting the seed, an influencer, that has, you know, a million followers on on on on their platforms, has really no reason to believe in you, no matter how big your brand is, or how big your budget is. But really connecting with them viewing and reviewing their content, pitching them stories that you think are going to resonate with them and their audience. And really thinking about it from how is it going to help grow their business, right, because as a affiliate with your brand, they’re gonna have to turn around and and talk to their followers about why they’re doing what they’re doing. So some of the the tips, I would say is, is really figuring out not only who’s the right influencer for your brand, but how are we going to connect with them? How are we going to make them feel like they’re part of the story that you’re trying to tell? And how can they contribute to that story? And that creative, like, code sharing that creative control has created some magical moments? For us across the board?

Jeremy Weisz 22:55

Do you have a philosophy on the types of people that you reach out to I know, some people say, Well, I don’t really want the person that’s over 2 million, and maybe they’re too busy, and I don’t want someone under a certain amount, you have a certain range, that’s the sweet spot for you.

Aalap Shah 23:10

I want the right person that’s going to connect with my persona that I’ve developed. Right? So whether they have 1000 followers, or they have 5 million, I’m not necessarily worried about the follower count, I’m more concerned about are they going to be able to connect with my end consumer that I want to reach, right. And that’s really important to me, and I know, it sounds fluffy. But we can often overlook creators out there because we’re so focused on like, Okay, here’s the five filters, I’m going to set like location, you know, age, location, like follower count, you know, whatever it is view impressions, all that stuff. You know, I could get all the views I want, but how would if they were all paid, right, like, so I just, I am always talking to my clients about, like, let’s find the ideal set of folks that that could connect and resonate with our end consumer.

Jeremy Weisz 24:03

Yep. So you’re really mapping out that persona, just to make sure there’s a tight match there. And that brings us into, you know, I know what one thing you’re excited about lately is a retention and engagement.

Aalap Shah 24:18

I am really, really excited about this, because there’s a couple of factors that have come together and industry. One is that iOS 14 or 15, or whatever version we’re talking about, has kind of racked our row as model that most agencies have have really highlighted over the past couple of years, right? That was kind of the claim to fame for many agencies that we could get a 1214 20x row as. So that’s one kind of factor there. The cost of customer acquisition has gone astronomically high because all of a sudden, we’re all looking for people to buy online now. Right? So you’re competing against many brands, and then now you have other influences like you know, political campaigns and all those things that are happening that are just kind of really disruptive in that new customer acquisition stance, so we have access to or have had access to over 1000 e-commerce brand analytics. And what I found after setting them is that, more often than not less than 20% of your visitors to your site drive that 50 60 70% of your revenue at oftentimes two extra conversion rates that your new customers are. So like, what I find myself in a lot of conversations is, hey, we want to drive growth, and we’re really looking for new customers. And what I’m really constantly my clients on is, it’s always good to find new customers, right? We’ve always got a feed machine. What if we took some time and and tried to get that returning customer to 30%? Or 40%? How does your business change? You know, what are other things that we can sell? Or or get in front of them? Or is their ad creative and messaging that we can test with our existing customer base that we can then use to get new customers? So really focusing on that retention loyalty model, whether it’s paid ads, whether it’s email, marketing, SMS, even social media, right? Like, I love this conversation, because we’re actually generating increased profitability for our clients much more quickly than spending insane amounts, just on pure new customer acquisition. And that’s, that’s something a lot of my I find a lot of conversations are happening, it’s almost often unlike my Facebook ads aren’t working. Great. That’s, that’s a great conversation starter, because how can we make your Facebook Ads work for your returning customers? How do we get them back to the table? Again? How do we get them to explore the things that they may have left in their cart through quality or SMS? And those are conversations that are really exciting to me right now?

Jeremy Weisz 26:52

I’d love to hear because you mentioned a couple SMS tech, social media cart abandonment. What are some of the is there? Let’s say an e-commerce brand is listening right now. And like what’s one or two tips, they should be like, what some low hanging a low hanging fruit, they’re like, Okay, if you’re not doing this, go and do this right now. That would help with the retention and

Aalap Shah 27:16

engagement. One of the hidden gems in any email marketing program is those automated flows, and how tight that integration is with your Shopify or your platform of choice. And what I say is, one low hanging fruit is just like how those triggers are being set up. So browse abandonment, or upsell, cross sell whatever it may be, right? And how it’s interacting. What I find is that those flows have been set up by an agency or your brand, maybe a year or two ago, and they don’t even match up to the current branding today. And there’s sometimes an overemphasis on just campaigns, when he talked about campaign sets that Memorial Day Sale email that’s coming out in a week or two. Go back and take a look at all your automated flows. Have you max it out to the hilt? And how’s that messaging looking like? And then are those discount codes still valid in those flows? Right, that’s some of the lowest hanging fruit, I’d say. And then the next thing I immediately would tell you is when you look at your email, pop up on your website, have a space for a phone number, let’s get that first party data. Because it’s like gold, right now. Being able to of course, with consent, not only being able to text, your message your customers, but then also use it on platforms like Facebook, to build audiences, it’s gonna be super valuable. So I’d say that those are two things that you can take action on relatively quickly and see good return on investment.

Jeremy Weisz 28:47

Yeah, I was talking to my 10 year old daughter the other day about direct response marketing. And because they were doing some kind of class project, and she was saying, I was saying, you know, you know, it’s about not only the messaging, but the medium of the messaging, where would you send the medium? And she’s like, I don’t know, I’m like, Well, if I send it your email, what should I send your email or your phone? She’s like, Oh, I read all my texts. I go, even if it’s like, not from someone, you know, yeah, even if it’s someone I know, I know. Exactly. So it’s not just the message things actually where the message is being sent. So I love that I think you know, what you say applies to any business, really all of it, which is retention, we all kind of myself included, follow the shiny object, the new customer, but it’s really the engagement and retention of the existing ones that is easier and cost less money as well. Right?

Aalap Shah 29:43

I completely hear you on that. And it’s a great ground for you to test new creative new copy like offers. Like if your existing customers are not responding to that, then why would you expect a new customer to write and oftentimes we spent 1000s of dollars on testing all it’s really cool. In awesome creative, which by the way, I’m a big believer in to new customers, but then we’re disappointed in the results. And that’s like you have kind of a built in focus group of superfans in most cases that you can test this out to.

Jeremy Weisz 30:14

You know, we also talked a little bit about DTC revenue declining and what’s happening there as things have opened up. And even, you know, people’s behavior has changed a little bit. What’s happening with what have you seeing with that?

Aalap Shah 30:30

So maybe two perspectives I can give you from like an accounting, you know, being a CPA had, to me revenues, revenue, no matter where it comes from, where I’m seeing some angst and, and some, a lot of conversations happening is that incredible growth that we saw over the last few years, and econ revenue is falling off. And then some of that revenue is going to retail. And to me, this is an opportunity for my clients and any CPG clients who say, hey, I want to be where my consumer shopping, whether it’s at CVS, or target, or Thrive Market or my website or Amazon, I want to make sure I have a solid presence across the board. And what we’re doing here is building pretty rich dashboards that tap into those API’s at those retailers. We work with a fragrance company right now that has presence at places like Alta and Sephora and target, but a strong presence in Amazon and DTC. And we have partnered with them to really look at this data from an omni channel perspective. And what’s fascinating is that it comes down to even how you think about creative to drive to retail versus your DTC, right. So really being nuanced in how you approach marketing to serve those two, one is kind of like, Hey, can I drive trial and discovery? And maybe an experience almost at the retail level? And then how do I get that reorder and subscription on my website? So that’s what I’m kind of really excited, you know, continuously to work on with my partners.

Jeremy Weisz 32:02

I love what you’re saying there? Because so what are some of the ways that you go from online and take them offline? Like driving them to retail? How does that how does that work?

Aalap Shah 32:17

Well, one of my favorite companies that I know of, is nugs, I believe they changed the name to simulate now it’s like a vegan chicken nugget. And for a long time on their website. For a long time on their website, you could like kind of send five nuggets to a friend. And whether it be a coupon, or it could be that you can redeem it at a retailer or whether they actually physically sent you the product, I thought this is a great way for them to get an offer, get you in store, support your retail partner, that’s a huge win. And then like actually experience your product, right. And so I think anything that you can do, and it’s I’m not sure why this is so complicated, and someone’s got to come up with an innovation around coupon or digital coupons to create redemption or trial opportunities. I’m like, super curious about that right now. But I know that like for fragrance perspective, like how do you get someone to smell online? Right, like so how do you make it easy to send a sample packet to a consumer that might drive them to retail to actually use a product tester, right? So like incentivizing people to go there by having a strong offer, or partnering up with like the loyalty apps that you know, target or CVS or anyone has to drive that discovery is huge. So as you may know, like Kroger, CVS, target all these places are coming up and rolling out with their own digital networks and platforms. And they see a huge opportunity to like really extend some additional work that we do creative copy all that good stuff into those platforms to drive that trial or discovery.

Jeremy Weisz 33:54

Yeah, thanks for that. And you also worked with of all things a linen company.

Aalap Shah 33:59

Yeah, I this is one of my favorite companies. It’s a client that I’ve had for over three years. They’re a great fitted sheet, company. And we’ve really grown with them, their purity to see and Amazon with a little bit presence in retail. And what we’re seeing here is this conversation that we’ve just had about retention engagement. So if we could increase our customer lifetime value, we can unlock as astronomy, astronomy, astronomical growth. And a lot of the way that we’re doing that is and this low hanging fruit that we’re talking about kind of the evolution and especially when you’re spending hundreds of 1000s of dollars on paid media is going to be building creative and rapidly iterating on it, to just test them on it. So we did a full day photoshoot. We got a ton of content on last fall. We’ve used it in lots of different ways throughout the year. And but more recently, we created a TV spot and that’s whole areas. And it’s for just connected TV. So, you know, we’re going to try that out and see what happens just to think about how do we drive people to remember this company and be that fridge magnet, right? But an interesting fridge magnet that kind of changes or has gifts or static images or carousel as you’re thumbing through these feeds to get you to incentivize to buy again.

Jeremy Weisz 35:29

Some reason I don’t picture hilarious TV spot and linen, so I have to go watch this. And but that’s, that’s what kind of comes to mind with something like that is how do you differentiate? Right? I mean, linens? Is that what you know, some of the things you’re thinking about when you’re doing advertising, whether it’s online or offline?

Aalap Shah 35:53

Well, it hasn’t patent technology, which I think is their differentiator. And they’re also competing against the parachutes and like Brooklyn linens of the world, right. So I think there’s a couple of different ways that you can differentiate, it’s it comes down to sometimes price comes down to comfort, it comes down to maybe product assortment. What I love about this company is that they’re very, very focused on their product, and the feel the fabric, the quality, and the use case of it. And and that’s a challenge, because when you think about changing your sheets, you know, how easy is it to go to a retail store, like Kohl’s or target to buy that right without even thinking about it. But when you think about the occasions, and just the pain of like getting that sheet around the corner at the bed corner, that’s a pain point that they’re solving for, and they’re doing it brilliantly. So I feel very strongly that they have that point of view. And it’s our job to think about how we creatively showcase that kind of zipping function that they have, as part of their technology.

Jeremy Weisz 37:04

Oh, if I want to just thank you. I have one last question. Before I ask it, I just want to thank you for sharing your journey and your stories. And I want to encourage people to check out your website, which is Are there any other places online? And it’s actually the letter? Oh, zero. So 1o8 Are there any other places online? We should point people towards?

Aalap Shah 37:31

Yeah, absolutely. I have my own website, it’s So definitely check that out. I’ll put some of these brands that I mentioned in your show notes for people to check out. Yeah, those are the best places to get to

Jeremy Weisz 37:45

Yeah. And it’s spelled So last question up is mentors, who are some of the mentors you know, we all stand on the shoulders of giants, who are some of the mentors that helped you in, in business and it could be virtual just because you got their book? Or it could be actual mentors from groups like EO or or anyone else? Who are some of the mentors that have

Aalap Shah 38:15

helped you. I feel strongly that I’m here today because of exactly what you said I am have an insane appetite for questions and asking people things I don’t know about. And so I’m the list is way too long. However, over the past decade, I’d say that David G. Han, at a through partners, has just been an amazing, amazing mentor and advisor and friend and coach, as it built this agency and just in my past experiences and then Justin Demi’s has been just such a great champion of me, and one way and the work that we do here, so I’m really thrilled to call them my friends and mentors. And I would have to say that my wife who’s right behind me on the wall just when you think about people that support you and like help you rise to the top like in the highs and lows of being an entrepreneur. She’s been there every step of the way. So couldn’t have done it without her. Love it.

Jeremy Weisz 39:19

Thank you. I’m gonna the first one a thank you check out 1o8 That agency checkout inspired insider checkout Rise25 And thanks, we’ll see you next time. Thanks. Thanks Jeremy.