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[Top Agency Series] Creating Organic Word of Mouth With Yanik Deschenes of YPR Canada

[Top Agency Series] Creating Organic Word of Mouth With Yanik Deschenes of YPR Canada

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yanik Deschenes, Founder and President of YPR Canada, about strategies for brand storytelling and fostering word of mouth. Yanik shares the unique approach of YPR to generate word of mouth for clients, the three critical aspects of a successful story pitch in PR, and highlights from the Green Media Summit platform and C2 Montreal conferences.