Steve Dworman wrote, directed and produced 6 Successful infomercials that grossed over $300 million. He created Curiosity Perfume and NuGlow Cosmetics which were the most successful fragrances ever sold on television. He is Author of “$12 Billion of Inside Marketing Secrets Discovered Through DRTV.” He runs the company FromThe Lab and Inside Beautiful that curates beauty products to appear in retail.
Podcast: Download (Duration: 14:12 — 16.3MB)
Steven Dworman is an Expert in Direct Response Television.
-Created Curiosity Perfume and NuGlow Cosmetics which were the most successful fragrance ever sold on television.
-Winner of three Telly Awards for Best Long Form Commercial.
-Author of, “$12 Billion of Inside Marketing Secrets Discovered Through DRTV.” Available at Amazon
-Former editor/publisher for 12 years of Adweek’s, “Marketing with Direct Response Television”
-Interviewed by Wall Street Journal, NY Times, ABC, Today Show, Howard Stern, CNN and 200 other news sources.
-Hugh Downs said he was the best director he ever worked with.
From the Lab is a ground-breaking service that brings you the future of luxury European beauty at a fraction of the cost over traditional retail. We’ve partnered with the top beauty labs in the world to bring you exclusive access to formulas and patented actives up to 18 months before they’re available in the United States.
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Is there a chance you will start making Curiosity Perfume again?