Stephanie Leffler cofounded CrowdSource that provides an elastic labor force of over 250K to large companies, including bed bath and beyond, orbitz, target, groupon, coca cola and many more.
Stephanie also cofounded the ecommerce platform MonsterCommerce with Ryan Noble that grew to serve over 8,000 small businesses with annual sales exceeding $20 million, supported by a staff of more than 200.
Watch the Full Episode
Podcast: Download (Duration: 45:24 — 52.0MB)
What will you learn in this interview?
-Why is it crucial in a startup to know both your strengths and also your weaknesses?
-Why could it be dangerous to your company to delegate as a leader?… but not for the reasons you may think.
-What could possibly make her want to cut short a year-long RV trip after only three short months to go back to work?
-How did a calculated risk from a scrappy start-up lead to a deal with Amazon.
-How did Stephanie and her partner Ryan Noble manage to get Silicon Valley venture firms to beat a path to their door to fund their startup?
“I’m a huge fan of Ryan Seacrest. He knows what he’s good at. He stays the course and respects his niche.”
Business Mentors, Tools, Books mentioned:
Amazon Mechanical Turk
Bed, Bath & Beyond
Stephanie Leffler has led multiple successful software startups. Stephanie co founded CrowdSource which specializes in providing a skilled, elastic labor force for large retailers and publishers who need to create, manage and enhance large bodies of content and data. CrowdSource works with 14 of the top 30 online retailers and 3 of the top 10 publishers on the internet.
In 2013, Leffler was awarded Ernst and Young Entrepreneur of the Year finalist recognition for the outstanding success of Juggle.com, which she founded in 2008 with her business partner Ryan Noble. Juggle began as a reference resource and has grown into a network of websites covering thousands of topics, serving 70,000,000 unique visitors since its 2009 launch.
In November of 2009, Juggle built a crowdsourcing platform to support their content creation and publishing efforts. This platform served the company’s needs until June of 2011 when the company launched it to the public, and CrowdSource was born.
Prior to CrowdSource, Leffler and Noble, business partners since college, started MonsterCommerce, an ecommerce platform that grew to serve over 8,000 small businesses. MonsterCommerce’s annual sales exceeded $20 million, supported by a staff of more than 200.
MonsterCommerce was voted a SIIA Codie Award finalist for Best E-Commerce Software, recognized as the Fastest Growing Private Company in St. Louis by St. Louis Business Journal and chosen as one of St. Louis’ Top 50 Businesses by STL Commerce Magazine.
Leffler helped lead the sale of MonsterCommerce to NetworkSolutions, an internet pioneer where she was SVP of Sales Channels, until she left to start Juggle.com.
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