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Speaker 1 24:09 

So we’ve covered a lot of ground in this episode from the importance of profitability, to building a strong team, a strong team navigating the intricacies of acquisitions, the intricacies of acquisitions, and we can’t forget Jason’s Elf on the Shelf story, the Elf on the Shelf. Yeah, it’s a reminder that sometimes the best opportunities come, yeah, in the most unexpected packages. In the most unexpected packages, absolutely. So before we wrap up part one, okay, what are some key takeaways?

Speaker 2 24:39 

Key takeaways for our listeners, focus on building a profitable, sustainable agency, with a strong team, and a clear vision for the future, vision for the future. And if you’re considering selling, yeah, get your house in order. Get your house in order. Assemble a great team of advisors, and be prepared for the long but potentially rewarding journey of an acquisition.

Speaker 1 25:07 

The journey of an acquisition.

Speaker 2 25:08 

And most importantly, most importantly, never be afraid to say yes. Say yes to the next Elf on the Shelf, to the next Elf on the Shelf. Words To Live By. We’ll be right back with the final part of this deep dive.

Speaker 1 25:23 

Welcome back before we jump into the team building stuff. Yeah, let’s quickly recap what we’ve learned from Jason so far.

Speaker 2 25:29 

Yeah, there’s been a lot of good stuff already. We talked about how essential profitability is, right, using EBITDA as the key metric, and why chasing revenue alone can be a trap, right?

Speaker 1 25:40 

And we can’t forget Jason’s Elf on the Shelf story. Oh, yeah, talk about a missed opportunity. It highlights how important it is to recognize potential, right? Even when an idea seems a little out there at first.

Speaker 2 25:54 

Totally. And we dove into those crucial KPIs that go way beyond revenue. Yeah, they really give you. It paints a really clear picture, yeah, a holistic view of an agency’s health and potential.

Speaker 1 26:06 

We’re talking EBITDA, MRR, ACT, churn rate, right, right, expansion revenue and NPS, all those good things. Tracking these metrics can help build a sustainable business that attracts buyers.

Speaker 2 26:21 

Okay, so let’s talk team building. Team building. What does Jason have to say about assembling a killer team?

Speaker 1 26:27 

His advice is surprisingly simple, hire based on your weaknesses.

Speaker 2 26:32 

Whoa, I love that. It’s so refreshing to hear that you don’t have to be a master of everything to build a successful agency. It’s about having to be very good at everything.

Speaker 1 26:42 

Don’t have to be good at everything, right? But recognizing what you’re not good at, yeah, and bringing in people who excel in those areas, right? It takes a lot of self-awareness. It does, but it’s a sign of strong leadership.

Speaker 2 26:56 

So for example, if I’m amazing at landing new clients, but you know, my organizational skills are a mess, I should prioritize hiring a rock star Operations Manager.

Speaker 1 27:08 

Spite on, okay? That freed you up to focus on your strengths, right? Bringing in that new business right, while knowing that the agency is running smoothly behind the scenes.

Speaker 2 27:18 

what makes a lot of sense. What if I’m the opposite? Okay, a total operations whiz, okay, but terrified of sales calls, then find yourself a killer salesperson. Okay, so it’s all about balancing out your weaknesses, balancing out your weaknesses to create a well-rounded and high performing team, exactly. And this isn’t just good for the day to day running of the agency, right? It also makes it way more attractive to a potential buyer, right?

Speaker 1 27:45 

Absolutely. Buyers want to see that an agency isn’t completely reliant on the owner, right? A strong team signals that the business can thrive, right, even if the owner steps back.

Speaker 2 27:56 

Okay, this is all making a lot of sense. Now. Jason’s company, Republix, is doing some pretty interesting things in the agency acquisition space.

Speaker 1 28:05 

Definitely, they’re building something they call a world leading growth service platform, okay, by acquiring agencies and tech companies.

Speaker 2 28:14 

Okay, so they’re not just focused on agencies. No, they’re acquiring both. They’re going after the whole, the whole.

Speaker 1 28:21 

Yeah, the whole kit and Kaboo state caboodle, yeah? But what’s really cool is their approach, okay.

Speaker 2 28:27 

I’m all ears, right? What makes their approach so different?

Speaker 1 28:31 

First, they’re not just looking for any agency, okay? They specifically target profitable agencies with over a million dollars in EBITDA.

Speaker 2 28:38 

So they’re going after the cream of the crop.

Speaker 1 28:41 

Exactly. And instead of just swallowing up these agencies, they allow them to keep operating independently.

Speaker 2 28:49 

Oh, interesting. So they kind of keep their own brand and their own identity.

Speaker 1 28:52 

They do. They maintain their own identity. Okay, they’re creating this collective of top performing agencies that can benefit from shared resources and expertise, right, while maintaining their own unique identities.

Speaker 2 29:08 

So they get the best of both worlds, independence and support.

Speaker 1 29:12 

It is a win, win situation. That’s a pretty sweet deal for the agencies being acquired, and they’re big on making sure that the cultures align.

Speaker 2 29:19 

Culture. Yeah, I imagine that that’s huge. It is, if you’re bringing two companies together.

Speaker 1 29:25 

Jason even uses this analogy, okay, of getting on a boat, okay, I love a good analogy. You need to know where it’s going before you jump on board.

Speaker 2 29:32 

Right? Shared vision, values are super important, absolutely and when it comes to the financial side of things, yeah. Republix leaks takes a really interesting approach to the earn out. The earn out, yeah, which can be a tricky part of any acquisition. It can be. Jason shared his own negative experience he did with an earn out when he sold his first agency.

Speaker 1 29:54 

Yeah, he learned the hard way that those performance targets tied to the earn out can become impossible to hit right if the acquiring company makes changes that hurt the agency’s success.

Speaker 2 30:06 

So how does Republix like structure earn outs differently?

Speaker 1 30:09 

They take a lot of the risk off the table for agency owners. Okay, instead of putting a time limit on the earn out, they base it on a clear milestone, doubling EBITDA, okay, so whenever you hit that target, yeah, you get the payout.

Speaker 2 30:24 

That’s brilliant. It takes away the pressure of a ticking clock and aligns incentives for long term growth for the long. It’s another example of how they prioritize partnership and shared success. Shared success. Jason also emphasized the importance of understanding your own motivations for selling in the first place. Yeah, what’s your why? It’s not just about getting a big payday, right?

Speaker 1 30:44 

You got to know what you want to do after.

Speaker 2 30:45 

He admitted that after selling his first agency, he felt lost and depressed. Wow, he hadn’t really figured out what he wanted to do with his life after the agency.

Speaker 1 30:56 

Yeah, it’s a big decision, both financially and emotionally. It is, you’re essentially saying goodbye to something that’s been a huge part of your life.

Speaker 2 31:02 

And that’s where having mentors and advisors who’ve been through it themselves can be so valuable. Oh, for sure, they can offer guidance and support during a potentially stressful time.

Speaker 1 31:15 

Like having a Sherpa, you know, guiding you through the treacherous mountain passes of agency acquisition.

Speaker 2 31:20 

I love that. I love that analogy. That’s a good one.

Speaker 1 31:23 

What else did Jason say about preparing for a sale? I’m curious. He stressed the importance of having a strong legal and financial team in your corner.

Speaker 2 31:32 

Makes sense? You need experts who understand all the legal and financial complexities, the complexities of an acquisition deal. They can help you negotiate favorable terms, favorable terms. Yeah, protect your interests and make sure you’re getting a fair deal,

 Speaker 1 31:45 

A fair deal. It’s important. 

Speaker 2 31:47 

So it’s not just about finding the right buyer, yeah, it’s about surrounding yourself with the right team.

Speaker 1 31:53 

The right team of advisors. What else should agency owners keep in mind?

Speaker 2 31:57 

Jason cautioned against getting caught up in the hype of a potential sale.

Speaker 1 32:03 

Oh, yeah, I could see how that would happen.

Speaker 2 32:06 

Yeah, it’s easy to get swept away by the excitement, especially when there’s a lot of money on the table. Dollar signs. Dollar signs, yeah, don’t let those dollar signs cloud your judgment.

Speaker 1 32:15 

Stay grounded. Keep your long term vision in mind. Okay, make sure the deal aligns with your values and aspirations.

Speaker 2 32:23 

And what about the agency team, they must have a lot of the team questions and anxiety is about the whole process.

Speaker 1 32:30 

Oh, absolutely, yeah, they’re gonna have a lot of concerns.

Speaker 2 32:32 

What did he say about that?

Speaker 1 32:34 

He’s a big advocate for transparency and open communication. Okay, keep your team informed about what’s happening. Okay, address their concerns honestly and create a supportive environment.

Speaker 2 32:47 

So it’s about building trust. Building trust, yeah, and making sure everyone feels valued during a time of transition. Yeah, absolutely. Now let’s circle back to Republix’s unique acquisition model. Okay? One thing that really stands out is their commitment to preserving the culture and autonomy of the agencies they acquire.

Speaker 1 33:08 

They don’t try to force everyone into a cookie cutter mold, right?

Speaker 2 33:11 

They recognize that each agency has its own unique strengths and ways of working.

Speaker 1 33:17 

Jason uses this great analogy of a fleet of ships sailing together.

Speaker 2 33:21 

Another analogy. I like it. I like it.

Speaker 1 33:23 

Toward a shared destination, with each ship having its own captain and crew.

Speaker 2 33:28 

That’s a powerful image. I like that. 

Speaker 1 33:30 

Yeah, it really captures. It does the essence of their approach. Yeah, they’re creating a collective of agencies that are stronger together, right, but retain their individual identities and freedom. I love that approach, and they believe that this approach fosters innovation, creativity and a sense of ownership.

Speaker 2 33:48 

Amongst the agencies that they acquire. It’s a smart strategy, plus it gives them access to a wider range of expertise and resources, which benefits everybody involved.

Speaker 1 33:57 

Everybody wins.

Speaker 2 33:58 

Okay, so we’ve talked about their approach to profitability, culture, earn outs and even that, that clever boat analogy, yeah, we’ve covered a lot. What else makes their acquisition process unique?

Speaker 1 34:09 

They’re very selective about the agencies that they bring on board. Okay? It’s not just about financials. It’s about finding the right cultural and strategic fit.

Speaker 2 34:18 

So they’re looking for agencies that align with their values, values and vision for the future.

Speaker 1 34:25 

It’s like finding the perfect puzzle piece that completes the picture, right? Yeah? And once they find the right agency, yeah, they’re very intentional about integration. Integration. Yeah. They focus on creating a better together environment, yeah, where everyone feels valued and supported.

Speaker 2 34:40 

So it sounds like they really put a lot of effort into making sure that transition is smooth and beneficial for everyone involved.

Speaker 1 34:49 

It’s not about one agency observing another, it’s about creating a true partnership, right? And they recognize that integration takes time. It does. Yeah, it’s an ongoing process that requires open communication, flexibility and a willingness to learn from each other.

Speaker 2 35:05 

Yeah, it’s a two way street, right? It is. Now, let’s talk about the financial nitty gritty of their acquisition process. Okay? How does their typical deal structure work?

Speaker 1 35:15 

They offer a combination of cash and equity in the new entity.

Speaker 2 35:19 

Okay, so the agency owners get to, you know, cash out. They had to cash out some of that equity, some of their hard earned equity. They’re hard earned equity while also participating in the potential upside of the combined company.

Speaker 1 35:31 

That’s right? It’s like having your cake and eating it too, right?

Speaker 2 35:33 

And as we discussed before, they structure those earn outs to minimize risk for the agency owners and incentivize long term growth Exactly, exactly. It’s all about alignment, alignment and creating a win win.

Speaker 1 35:46 

A win win for everyone, for everyone. They also have a very thorough due diligence process, due diligence to make sure they’re acquiring healthy and sustainable businesses, right?

Speaker 2 35:57 

So they’re doing their homework. They’re doing their homework before making any big moves. They thoroughly examine the agency’s financials, client, base, operations, team, you name it.

Speaker 1 36:09 

Everything’s under the microscope.

Speaker 2 36:10 

It’s like a full body scam for the agency, a full body scan. I like that, and they’re very transparent with potential acquisition targets. Transparency is key about their expectations, values and vision for the future.

Speaker 1 36:23 

It’s about building trust and making sure both sides are on the same page from the start.

Speaker 2 36:28 

So Jason emphasized that Republix isn’t just out to gobble up agencies for their revenue. They genuinely want to build lasting relationships with agency owners who share their passion for growth, innovation and client service.

Speaker 1 36:42 

And client service It’s a much more human approach to acquisition. It is focused on partnership and shared success.

Speaker 2 36:48 

Okay, so we’ve covered a lot of ground on Republix and their unique approach. We have, what about the bigger picture of agency acquisitions? The bigger picture? What are some of the key trends and challenges happening in the industry right now?

Speaker 1 37:02 

One major trend we’re seeing is a lot of consolidation. Consolidation. Big agencies and holding companies are snapping up smaller agencies. Oh, wow, at a rapid pace.

Speaker 2 37:12 

So it’s becoming a bit of a feeding frenzy out there.

Speaker 1 37:17 

Kind of. There are a few reasons for this. Okay, agencies need to scale up to compete. Okay? They want to access new capabilities and talent, and they’re looking to expand into new markets.

Speaker 2 37:28 

Makes sense. Bigger is better in a lot of ways. You know, economies of scale in a lot of ways, yeah, but what about the smaller agencies? How did they survive in this increasingly competitive landscape?

Speaker 1 37:37 

It’s tough. It is, it is. It’s definitely a challenge. They might not have the resources or scale to go head to head with the Giants. So what are their options? They need to find ways to stand out, improve their value. Okay, they might focus on specializing in a niche area, offering strategic consulting, or becoming masters of delivering measurable results.

Speaker 2 37:58 

So it’s about carving out a unique space in the market, a unique space, yeah, and demonstrating their expertise.

Speaker 1 38:05 

Exactly. Being small doesn’t mean you can’t be mighty. I like that. I like that a lot. Now, another big trend we’re seeing is the growing importance of technology and data in the agency world. Technology and data, okay? Clients are demanding more sophisticated solutions, right, and agencies need to keep up. 

Speaker 2 38:23 

It’s all about leveraging the latest and greatest to deliver better results.

Speaker 1 38:30 

Think marketing automation, data analytics, AI machine learning.

Speaker 2 38:35 

Oh, yeah, it’s a whole new world out there. It is a whole new world. But I imagine all this new tech requires a lot of investment. It does, and that’s another challenge for agencies, especially smaller ones with limited budgets, especially the smaller ones, yeah, they need to be strategic about their tech investments and find ways to maximize their ROI.

Speaker 1 38:54 

Maximize that ROI, make sure you’re getting a return.

Speaker 2 38:57 

So it’s not just about buying shiny new toys, yeah, it’s about using those toys effectively.

Speaker 1 39:02 

To drive real business value, real business value. And another curve ball agencies are facing, yeah, what’s that is the rise of in house marketing teams and those freelance platforms. Yeah, those freelance platforms, so they’re getting squeezed from they are for both sides, both sides. You’ve got the in-house teams.

Speaker 2 39:22 

Yeah, as companies bring more marketing functions in house, and explore alternative sourcing models, agencies need to differentiate themselves, right? Show their value, show their value, prove their worth.

Speaker 1 39:33 

It’s all about showing those clients why they need an agency, why they need an agency, and what makes that agency unique?

Speaker 2 39:41 

What makes that agency unique?

Speaker 1 39:42 

So the agency landscape is changing rapidly, with lots of challenges and opportunities.

Speaker 2 39:47 

It’s a dynamic industry. Agencies need to adapt to thrive.

Speaker 1 39:51 

So what advice does Jason have for agency owners who are thinking about selling in this ever evolving market?

Speaker 2 39:58 

His first piece of advice is to get your house in order.

Speaker 1 40:01 

What does he mean by that? Clean up those financials. Make sure your processes are well documented and have a strong leadership team in place.

Speaker 2 40:10 

So basically, make your agency look as appealing as possible to a potential buyer, as appealing as possible, buyers want to see an agency that’s well managed, profitable and ready to grow. Ready to Grow. Yeah. Okay, so once your agency is looking spiffy, spiffy, what’s next?

Speaker 1 40:26 

It’s time to think about your ideal buyer. Your ideal buyer, what type of company would be the best fit for your agency?

Speaker 2 40:34 

So are we talking about a larger agency, a holding company, or maybe a private equity firm?

Speaker 1 40:40 

It could be any of those. Okay, each type of buyer, yeah, comes with different expectations, investment philosophies and integration plans.

Speaker 2 40:47 

It’s like choosing the right band partner. You want someone who matches your style and moves.

Speaker 1 40:51 

Absolutely and once you have a buyer in mind, yeah, it’s important to be realistic about valuation.

Speaker 2 40:56 

Valuation, yeah, don’t expect to become an overnight gazillionaire just because your agency’s making a profit.

Speaker 1 41:02 

No, no. Valuation is based on a lot of factors, right, including size, growth rate, client concentration and market competition.

Speaker 2 41:10 

So you might need to temper those expectations a bit and be prepared for a long and winding road when it comes to due diligence. Due Diligence, yeah, the dreaded due diligence. I imagine that can be pretty intense.

Speaker 1 41:22 

It can be the buyer’s gonna scrutinize everything, everything, financials, contracts, client lists, employee agreements, intellectual property, you name it.

Speaker 2 41:32 

It’s like having your entire business put under a microscope. Under the microscope, yeah. So any advice for surviving due diligence?

Speaker 1 41:39 

Be organized, be transparent, and have all your documentation ready to go.

Speaker 2 41:43 

And probably a good idea to have a strong cup of coffee on hand, or maybe something a little stronger. But seriously, due diligence is where having those legal and financial experts on your side is crucial.

Speaker 1 41:55 

They can help you navigate the process and protect your interests.

Speaker 2 41:59 

like having a team of bodyguards for your business, a team of bodyguards. They can help you avoid pitfalls and negotiate favorable terms, favorable terms. So we’ve covered a lot of ground in this episode. We share from the importance of profitability to building a strong team, to navigating the intricacies of acquisitions, and we can’t forget Jason’s Elf on the Shelf story.

Speaker 1 42:25 

The Elf on the Shelf. It’s a great story.

Speaker 2 42:27 

It’s a reminder that sometimes the best opportunities come in the most unexpected packages.

Speaker 1 42:32 

You never know what’s around the corner.

Speaker 2 42:33 

Absolutely so before we wrap up part two, okay, what are some key takeaways for our listeners?

Speaker 1 42:38 

Focus on building a profitable, sustainable agency with a strong team and a clear vision for the future.

Speaker 2 42:46 

And if you’re considering selling, get your house in order, assemble a great team of advisors, get that team together, yeah, and be prepared for the long, but potentially rewarding journey of an acquisition. It’s a journey, and most importantly, most importantly, never be afraid to say yes. Say yes to the next Elf on the Shelf.

Speaker 1 43:04 

To the next Elf on the Shelf.

Speaker 2 43:05 

Words To Live By. We’ll be right back with the final part of this deep dive, where we’ll go even deeper into valuation, due diligence and negotiation. All right, we’re back for the final stretch of our deep dive into agency acquisitions — a final stretch. Let’s do a quick recap to refresh our memories. Okay, we’ve talked about why profitability trumps revenue, those key performance indicators that make an agency shine, and the importance of building a solid team. And we explored Republix’s unique approach to acquisitions. They’re all about partnerships and shared success.

Speaker 1 43:43 

Partnerships and shared success. That’s their motto, which is pretty cool. It’s a good approach.

Speaker 2 43:47 

Oh, and who could forget Jason’s Elf on the Shelf Regret. It’s a lesson we can all take to heart. Stay open to those unconventional opportunities. Absolutely, absolutely. Now let’s tackle one of the most crucial parts of any acquisition, valuation, valuation.

Speaker 1 44:04 

How do you figure out what your agency is actually worth?

Speaker 2 44:07 

That’s the million dollar question, isn’t it?

Speaker 1 44:09 

It is. Jason says the most common method is using a multiple of EBITDA.

Speaker 2 44:13 

EBITDA, right, which we’ve talked about a lot. We have it’s a key metric, but I imagine the actual multiple can vary.

Speaker 1 44:19 

Oh, it can vary wildly. Wildly. It depends on a bunch of factors, like, what size and growth rate are biggies? Okay, larger agencies with consistent growth usually command higher multiples. Makes sense, bigger potential, bigger payoff, exactly. Client concentration also plays a role. Client concentration, okay, most of your revenue comes from just a few clients that can be risky for a buyer.

Speaker 2 44:40 

So a diversified client base is more attractive.

Speaker 1 44:43 

Absolutely. And the competitive landscape matters too. The competitive landscape, right? If you’re in a super competitive niche, yeah, that can affect your valuation.

Speaker 2 44:53 

It’s like real estate, location, location, location, huh? That’s a good analogy. And don’t forget about the intangible assets. Intangible assets, yeah, like your brand reputation, intellectual property, your team’s expertise, your team’s expertise. Those add value too. They do. They do. So it’s not just about crunching numbers. It’s about the whole package. Jason emphasized that valuation is more art than science. More art than science. There’s no magic formula. It involves looking at both quantitative and qualitative factors. You got to look at the whole picture. So it’s essential to have a solid grasp of your financials, your market position and your agency’s unique strength.

Speaker 1 45:37 

Absolutely. He also recommended getting professional valuations from advisors who really know the industry, right? People who’ve been there, done that. They can help you get a realistic picture of what your agency is worth.

Speaker 2 45:48 

Great advice. Now let’s talk about due diligence. Due Diligence, that’s where the buyer really digs into your agency’s operations, right?

Speaker 1 45:57 

Think of it as a super thorough background check for your business.

Speaker 2 46:01 

Yikes. That sounds a little intimidating.

Speaker 1 46:03 

It can be intense, yeah, but it’s essential. Okay, the buyer will want to see everything, everything, financial records, contracts, client lists, employee agreements, intellectual property, you name it.

Speaker 2 46:15 

So organization is key here.

Speaker 1 46:18 

Organization is key. Absolutely. Jason stressed the importance of having all your documentation in order, okay, and being transparent throughout the process, yeah, that makes sense. It builds trust with the buyer.

Speaker 2 46:29 

It’s like showing up for a first date with your best outfit and a sparkling personality, huh?

Speaker 1 46:36 

I like that analogy.

Speaker 2 46:37 

He also recommended putting together a solid due diligence team, a due diligence team, lawyers, financial folks, anyone who can guide you through the process and protect your interests.

Speaker 1 46:48 

It’s like having your own pit crew. Oh, I like that, making sure everything runs smoothly.

Speaker 2 46:53 

Exactly. Now, once due diligence is done, yeah, and the buyer’s happy. Buyers happy, it’s time to hammer out the deal terms.

Speaker 1 47:03 

That’s where it gets real. This is where it gets real, right? Where you got to have those experienced advisors, they can help you navigate the acquisition agreement, make sure your interests are protected and negotiate favorable terms.

Speaker 2 47:14 

What are some of the big things agency owners should focus on during negotiation?

Speaker 1 47:19 

Well, the purchase price and payment structure are obviously huge, okay.

Speaker 2 47:23 

How much are they getting and how are they getting paid?

Speaker 1 47:25 

Will it be all cash up front, or will there be an earn out component? What are the earn out terms?

Speaker 2 47:31 

And what about the role of the agency owner and the team after the acquisition?

Speaker 1 47:36 

That’s another key piece, okay. Will the owner stay on in a leadership role? What about key employees?

Speaker 2 47:41 

Right, right?

Speaker 1 47:42 

These details need to be spelled out clearly in the agreement.

Speaker 2 47:46 

So many things to consider. There are a lot of moving parts. Jason also highlighted non-compete and confidentiality clauses.

Speaker 1 47:54 

Those are important. What are those all about? They’re designed to protect the buyer’s interests. Okay, the non-compete prevents you from starting a competing business after the sale, right?

Speaker 2 48:03 

So you can’t just turn around and start the same agency.

Speaker 1 48:05 

And the confidentiality clause keeps you from spilling any company secrets.

Speaker 2 48:09 

So it’s about protecting the value of what they’re buying.

Speaker 1 48:12 

Exactly. It’s important to review and negotiate these clauses carefully with your advisors to make sure they’re fair and reasonable.

Speaker 2 48:20 

Wow, this has been a real crash course in agency acquisitions, a crash course. We’ve covered a lot of ground.

Speaker 1 48:27 

We have from understanding what drives value to navigating the ins and outs of the deal.

Speaker 2 48:32 

Jason’s experience and insights have been incredibly valuable. He’s a wealth of knowledge. He’s shown us the challenges and opportunities facing agency owners in this rapidly changing market, it’s a dynamic industry. His advice really boils down to being strategic, understanding your financials, understanding your financials and getting expert guidance to make the best decisions for your agency and your future.

Speaker 1 48:56 

As a final thought, I encourage you to reflect on your own North Star for your agency. North Star. What are your ultimate goals? What legacy do you want to build?

Speaker 2 49:04 

Whether you decide to grow your agency independently, explore an acquisition, or chart a different course altogether?

Speaker 1 49:11 

Yeah. What’s your path?

Speaker 2 49:12 

Having a clear vision and a well-defined strategy is crucial.

Speaker 1 49:16 

Remember, this deep dive is just the beginning. Keep learning, keep growing, keep growing, and keep pushing the boundaries of what’s possible in the agency world.

Speaker 2 49:27 

We hope this episode has equipped you with the knowledge and inspiration to make informed decisions about your agency’s future. We hope you enjoyed it. And hey, if you ever get an offer to be part of the next big thing, the next big thing, maybe think twice before saying no.

Speaker 1 49:43 

Like the Elf on the Shelf.

Speaker 2 49:44 

You never know what incredible opportunities might be waiting just around the corner.

Speaker 1 49:48 

Until next time. Keep learning, keep innovating, keep innovating and keep building amazing agencies.

Speaker 2 49:54 

And remember the future of the agency world is bright for those who are willing to adapt, evolve and embrace. Possibilities. It’s an exciting time to be in the agency world. Thanks for joining us.