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[Top Agency Series] Leveraging Local Expertise for Worldwide Business Growth With Cameron Heffernan

[Top Agency Series] Leveraging Local Expertise for Worldwide Business Growth With Cameron Heffernan

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Cameron Heffernan, Chief Marketing Officer at Your B2B Marketing, to discuss the intricacies of international market expansion. They delve into the importance of tailoring marketing strategies to diverse cultural contexts, the challenges and triumphs of setting up a global marketing agency, and the indispensable role of local expertise in ensuring successful cross-border operations.

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[Top Agency Series] The Power of Storytelling in Branding With Judy Lewis of Strategic Objectives

[Top Agency Series] The Power of Storytelling in Branding With Judy Lewis of Strategic Objectives

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Judy Lewis, Co-founder and Partner of Strategic Objectives, to discuss the power of public relations. Judy talks about Strategic Objectives and what it does, its process for tackling PR campaigns for social impact, brand identity issues companies face, and mistakes companies often make with sustainability campaigns and influencer outreach.

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[Top Agency Series] The Social-First Era With Joe Gagliese and Mat Micheli of Viral Nation

[Top Agency Series] The Social-First Era With Joe Gagliese and Mat Micheli of Viral Nation

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Joe Gagliese and Mat Micheli, Co-founders and Co-CEOs of Viral Nation, to discuss how they are combining marketing, talent, and technology to help brands thrive in the attention economy. They talk about how Viral Nation helps influencers and creators monetizer social media content and helps brands transition from traditional media to social media marketing.

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[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink

[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tom Shepansky, Co-founder of Rethink, to discuss his journey of building a successful creative agency. Tom shares the genesis of Rethink, how he leveraged partnerships, client relationships, and creative ideas to grow the agency, how to win business from big companies as an agency, and techniques for building business culture.

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[Top Agency Series] Growing Agencies Via Acquisitions With Katie Dunsworth-Reiach of Talk Shop Media

[Top Agency Series] Growing Agencies Via Acquisitions With Katie Dunsworth-Reiach of Talk Shop Media

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Katie Dunsworth-Reiach, Co-founder and Partner of Talk Shop Media, to discuss how she grew her agencies through acquisitions. Katie talks about Talk Shop Media and If Communications and their services, how she grew them through acquisition, acquisition strategies for small businesses, how they integrated with a new company, and their core values.

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[Top Agency Series] Elevating Brand Love Through Strategic Marketing With Brent Wardrop of Elemental

[Top Agency Series] Elevating Brand Love Through Strategic Marketing With Brent Wardrop of Elemental

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Brent Wardrop, Founder of Elemental, about the intricate art of developing strategic marketing campaigns that elevate brand love. They explore Brent’s unique journey from music to entrepreneurship and delve into how businesses can leverage simplicity and shared ownership to create impactful campaigns. Brent also talks about navigating transitions and the value of continuous learning in achieving business success.

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