Chris Clark is cofounder of Walla Media, a full service advertising agency. They bootstrapped the business from $0 to over $2million a month in just over 3 years.
He is also Founder of Lexicon digital media group that owns several cutting edge web properties in the Health & Wellness space.
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What will you learn in this interview?
– What did Chris do after he dropped out of college?
– What happened after he got into the informercial company?
– How did he get his most pivotal sale/connection?
– What were the biggest roadblocks in business that he had to overcome?
– What were some of the big things that helped grow the company to over 700K/mo?
– What was the story behind The Paleo Secret and Lexicondmg?
Chris Clark did not finish college and dropped out early.
Business Mentors, Tools, Books mentioned:
A little background about —–:
Chris Clark has more than a decade of experience in direct response sales and marketing. He specializes in online lead generation and performance based media. A co-founder and the Chief Marketing Officer at Walla Media, he has directed multi-million dollar marketing budgets for various online and offline companies.
Chris started his career in sales and marketing at the early age of 19 in 2001, as an investor in Dalbey Education, a Boulder, Colorado-based real estate investment and education company. Soon after the successful launch of the business he became its Director of Business Development and raised the number of employees from 12 to 300 and the annual sales to over $100 million by 2006.
Before Walla Media, Chris was the Director of Sales at Diablo Media, a lead generation affiliate marketing company based in Denver, Colorado. He was pivotal in building a performance-based marketing network, which took the firm’s earnings from $10,000 to a remarkable $900,000 per month in less than three years, from 2007 to 2010. Chris annually contributes to various organizations including Junior Achievement (entrepreneurial & business education for children), Saint Baldrick’s Foundation (childhood cancer research) and the American Cancer Society as well.
Chris is also a co-founder and board member of Walla media. Walla Media has built sophisticated marketing tools and proprietary technologies to acquire customers for some of the country’s leading brand-names in satellite television, home security, VOIP, internet, insurance and other home services.
Chris is one of the executive team of Walla Media with skills in entrepreneurial innovators, strong track records in diverse range of industries including Traditional Advertising, Direct Marketing, Call Centers, Merchandising, eCommerce, and Internet Services.
Chris is also Founder and CEO of Lexicon digital media group that owns and operates several cutting edge web properties in the Health and Wellness space. One of the health websites is
Please Leave a comment Below on one thing you found Most Inspiring or Helpful
**(I read and respond to all comments personally)**
Great interview! Biggest takeaways are the business must scale and pay attention to the margins. Improving the margins can increase profits without increasing sales.
Thanks Brian! Yes, I like that one. Often times we focus on more sales without thinking of how to maximize on the sales we already get.
Tell me more about your thoughts on scaling?..Because I have also heard people talk about doing things that don’t scale (Paul Graham wrote an article called Do Things that dont scale http://paulgraham.com/ds.html )
It is an interesting point and would love to hear your thoughts.
Thanks Chris for taking the time to share your insights.
Talking about the progression of your career was powerful. I loved the story you told about the time when you first got into the industry and you did not know much and when you did not pretend to know the answers and just “ASKED” it was a big lightbulb.
Awesome interview — Chris has an amazing attitude on both business and life.
It’s really refreshing to hear someone be so open about failure and so humble about success.
Keep ’em coming!
Loved this! Great interview and a really insightful look into the PR/Ad business.
Hey Ross! thank you for your kind words and comments.
What did you find most valuable?
have a great day!
Sorry I didn’t see the response until now. I loved the college dropout portion being that I followed a similar path. Also when Chris talked about the road blocks he’s over come. Inspiring story.
Hey Ross! what was your path? hope you are well