Troy Vosseller is cofounder of gener8tor, an accelerator for startups based in Wisconsin. They have helped 25+ companies launch and get traction. He also founded the very popular apparel company Sconnie Nation and extended the “Sconnie” brand by releasing Sconnie Beer.
What will you learn in this interview?
- How did being an Eagle Scout help Troy in business?
- What were his big influences growing up?
- What were the important things he learned about direct mail?
- How did he start Sconnie Nation?
- What were the milestones of Sconnie Nation?
- What are the big challenges in this kind of business?
- What were the strategies that worked very well for the t-shirt business?
- How do you deal with differences with partners?
- How did Gener8tor start?
- What are the common mistakes that people make in starting up a business?
- What is the lowest point in his entrepreneurial career?
- What are the proud moments of his career?
FUN FACT:
Troy is an Eagle Scout.
Business Mentors, Tools, Books mentioned:
- Gener8tor
- Sconnie Nation
- Joe Kirgues
- Jon Eckhardt
- Dan Armbrust
Background:
Troy is a three-time graduate of the University of Wisconsin, having earned his BA, JD and MBA in Entrepreneurial Management at the UW’s Weinert Center for Entrepreneurship.
As an undergraduate, Troy founded the apparel company Sconnie Nation. Sconnie Nation markets a line of clothing that focuses on celebrating the Wisconsin lifestyle. He knows what it’s like to be a college student starting a business.
Troy recently extended the “Sconnie” brand into beer by releasing Sconnie Beer. He loves all things branding, marketing and product development.
Troy is also an experienced business attorney, having worked as an Assistant Clinical Professor for the UW Law School’s Law & Entrepreneurship Clinic – a program providing free legal services to startup businesses and entrepreneurs.
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at [email protected] or book a call at rise25.com/bookcall.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
