Lee Euler is one of the top Direct response marketers. He wrote his first direct mail piece in 1976.
He is the founder of Cancer Defeated which is dedicated to researching and reporting on alternative cancer treatments.
Background:
Cancer Defeated! was founded in 2006. It’s a private, for-profit publishing enterprise dedicated to researching, investigating and reporting on alternative cancer treatments, and has grown rapidly to become the world’s number one source of information about this important subject.
Check out:
http://cancerdefeated.com/
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