Julie Clark is the founder of Baby Einstein. It was born in her basement & within five years was generating more than $20million. She sold the company to Disney in 2001.
Julie is a 2 time cancer survivor (she prefers assassin) & sold over 30 million copies of children’s books. Her current projects are found on mommymade.com & include happyappy and babybytes.
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What will you learn in this interview?
-What shaped Julie from an early age?
-How did she build the Baby Einstein Company from her basement?
-How did she fight and beat cancer?
-What is her Dad’s saying that influenced her to build her company?
Julie Clark has been on every continent including Antarctica.
She loves to scuba dive.
Business Mentors, Tools, Books mentioned:
Walt Disney Company
The Safe Side
A little background about Julie Clark:
Julie Aigner Clark is a full-time mom and former teacher, best known for founding The Baby Einstein Company that was born in her basement and became an internationally acclaimed, multimillion-dollar company in less than five years. Credited with creating an entirely new industry, Julie brought the arts to babies and toddlers in child-friendly ways that exposed an entire generation to classical music, art and poetry. Her Baby Einstein
videos and books have been translated into more than twenty languages and have been on the New York Times Best Sellers list since the company’s start up over fifteen years ago. 1 in three households with babies in the US own at least one Baby Einstein product)
Julie’s television appearances include: Oprah, Today Show, Good Morning America, Fox News, The View and the CBS Nightly News, along with feature articles in USA Today, The New York Times, The Wall Street Journal and People Magazine. In 2009, Julie was personally honored at the President’s State of the Union Address. She is also the founder of The Safe Side, a company dedicated to keeping children safe and to giving back to The National Center for Missing and Exploited Children. Most recently, Julie authored a children’s book titled You Are the Best Medicine, inspired by her own battle with breast cancer.
Julie launched Baby Bytes with a small team of very creative people including her husband, business partner and best friend, Bill Clark. Julie lives in Colorado with her husband, two daughters, three cats, four chickens, several fish and an old dog named Rusty.
Her current projects are on MommyMade.com and include Happy Appy, BabyBytes, Her book “You are the Best Medicine” and much more.
Here is a bit about Baby Bytes:
In a baby’s world, everything is about listening, looking and playing, spurred along by natural curiosity.
As the creators of Baby Einstein™, they pioneered making babies happy with award-winning music, videos and books. Baby Bytes creates a first-of-its-kind resource for parents and babies. Parents can choose from apps that engage and delight babies with captivating images, great music and inventive interactive play, while also providing insights into a baby’s developmental progress.
1996 – Julie Aigner-Clark shoots the first Baby Einstein in her basement in Alpharetta, GA and draws the Baby Einstein logo while sitting at her kitchen table, She and her husband, Bill, edit the video on their home computer
1997 – Julie releases her first video, simply titled Baby Einstein, on January 31st. Baby Einstein secures its first retail presence and is placed in 36 individual stores. Baby Einstein.com, a simple five-page website, is launched.
1998 – Baby Mozart is released on February 1st and is an immediate hit. Baby Mozart is named “Video of the Year” by Parenting Magazine and the “Top Selling Video of the Year’ by Specialty Retailer Magazine. Baby Einstein expands into the music with the release of Baby Mozart and Baby Bach CDs. At first-of-its-kind online store is added to BabyEinstein.com.
1999 – Baby Einstein expands into self-published books with the release of two video & book titles, Baby Shakespeare and Baby Van Gogh. Baby Einstein releases the first set of Discovery Cards specifically designed for use with a video program and is later granted a patent for this innovation
2000 – Baby Einstein launches large-scale distribution with the placement of its products in mass merchant retailers. Julie is named an Ernst & Young “Entrepreneur of the Year”.
2001 – Baby Einstein Company is acquired by The Walt Disney Company.
2002 – Julie is featured on “The Oprah Winfrey Show”. Oprah refers to Baby Einstein as one of the hottest baby shower gifts.
2003 – Baby Einstein launches its first line of baby products!
2004 – Baby Einstein expands into new product categories with the launch of toys, party supplies, bibs and soft bath items. Baby Einstein donates more than $3 million worth of products to children, reaching over 180,000 families through partnerships such as “Good Morning America’s” Toys for Tots and ‘The Today Show’s” Holiday Toy Drive.
2005- Baby Einstein releases its first of three DVDs featuring sign language:
-Baby Wordsworth (2005)
-Baby’s Favorite Places (2006)
-My First Signs (2007)
By end of 2005, Baby Einstein has a presence in more than 30 countries and offers products in more than 25 different languages.Baby Einstein incorporates multi-language viewing options into the complete DVD collection, featuring English, French and Spanish.
The Baby Einstein Company leverages the success of the Baby Einstein brand; launching into the preschool category with debut of the Little Einsteins franchise and Disney Channel TV Show.
2006 – Baby Einstein announces introduction of diaper bag collection, feeding line and bath and skin care line.
2007 – New mom Susan McLain is named General Manager of The Baby Einstein Company.
Baby Einstein is honored with an AMBY Award for the 5th consecutive year, naming the DVD collection as one of the top infant products parents can’t live without. In October, Baby Einstein launches its 25th DVD title, Lullaby Time.
2008 – Baby Einstein celebrates its 10th Anniversary with a star-studded event, including babies, at the Walt Disney Concert Hall.
2009 – Baby Einstein reaches beyond classical music with a new line of products featuring music from around the world.
2010 – Baby Einstein introduces a brand new way for babies to discover the world with its New Discovery kit Collection.
2010 and Beyond check out babyeinstein.com
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