Gavin Zuchlinski is the Founder of Acuity Scheduling which has over 6500 business accounts, 100K appointments scheduled each month with a team of 3.
-Listen to how he escaped his government job.
-What did he do when he felt his marketing was failing?
What else will you learn in this interview?
- Big mistakes discussed were focusing on product and not enough on marketing.
- What failed in marketing?: conversion rate was poor, spent 3K on adwords with little conversions.
- Why does he say that he Failed in pricing?
- Why is measuring everything so important?
- How did he straddle a government job and his entrepreneurial venture?
- What did he do to optimize is homepage?
FUN FACT:
Gavin drinks about 8 espressos a day and is addicted.
Business Mentors, Tools, Books mentioned:
- 37 Signals
- Jason Fried
- HelpScout
- VisualWebsiteOptimizer
- Berico Technologies CEO
A little background about Acuity Schedyling
Acuity Scheduling is for Easy Online Appointment Scheduling.
It allows people to save time by having your clients book appointments online, on their own, at any time, anywhere in the world — and on your schedule. They grow 15-20% per month.
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Insider Stories from Top Leaders & Entrepreneurs…
Please Leave a comment Below on one thing you found Most Inspiring or Helpful
**(I read and respond to all comments personally)**
Thanks Gavin for your valuable insights and sharing how your dad being in the restaurant business gave you a certain perspective and work ethic.
Thanks Jeremy — appreciate the time talking with you!
Thanks Gavin! I appreciate you being so open and sharing what worked and what did not for you. Thank you.